Core Viewpoint - The popularity of Rongchang braised goose has surged, with offline sales increasing by 446% during the May Day holiday, leading to long queues at various stores [2][6][4]. Group 1: Sales and Production - Rongchang's braised goose factories operate around the clock, with a combined daily production capacity exceeding 80,000 geese [3][4]. - During the May Day holiday, the supply of geese in Shantou increased threefold compared to usual levels [9]. Group 2: Cultural Significance - Braised goose, originating from Chaoshan, has deep cultural roots and is a symbol of local cuisine in both Rongchang and Shantou [18][19]. - The preparation of braised goose involves intricate techniques and a unique blend of spices, making it a staple for various celebrations and gatherings [28][30]. Group 3: Government and Industry Collaboration - The Rongchang Goose Association has initiated collaboration with the Shantou Goose Industry Association to strengthen ties between the two regions [10][11]. - Local governments in both regions have implemented supportive measures to promote the goose industry, including free public transport and parking to attract tourists [57][64]. Group 4: Marketing and Promotion Strategies - The rise of Rongchang braised goose is attributed to effective marketing strategies, including social media promotion and government initiatives [55][61]. - Shantou's goose industry has also been proactive in brand building and expanding sales channels, including international trade [67][72]. Group 5: Future Development Plans - Rongchang aims to achieve a production value exceeding 1 billion yuan for its goose industry by 2026, supported by a dedicated development plan [77][79]. - Shantou is working towards establishing a 10 billion yuan industry cluster for its goose products by 2025, focusing on a comprehensive industry chain model [85].