在重庆荣昌一家卤鹅店门口，顾客排起长队，空气中弥漫着卤料与鹅肉碰撞出的浓郁香气。"刚过去的 元旦假期，每天能卖六七十只卤鹅。"工作间隙，卤鹅店老板甘光均6日接受中新网采访时称，自从2025 年4月荣昌卤鹅在网上爆火以来，这道地方美食已成当地顶流，"预计春节期间还将迎来售卖高峰期"。 重庆的实践表明，山地特色农业完全可以走出一条现代化之路。随着科技创新与产业链的深度融合，重 庆的食品及农产品加工产业有望从"市井烟火"走向"全球餐桌"，成为全国乃至全球食品与农产品加工产 业的创新高地。 （文章来源：中国新闻网） 眼下正是柑橘的盛产期，位于重庆忠县的重庆派森百橙汁有限公司的生产线上，智能化生产线高速运 转，一颗颗柑橘被榨为新鲜的橙汁。整个加工流程高效、卫生、透明，不仅保证NFC橙汁的100%天然 品质，也展现了现代农业科技的魅力。地处三峡库区腹心的重庆忠县已有2000多年柑橘种植历史，有 着"中国柑橘城"之称。 对于未来的发展，重庆派森百橙汁有限公司总经理吴彦充满信心。她表示，公司将持续深耕柑橘产业， 通过创新驱动、扩大开放合作，不断提升"忠橙"品牌价值，目标是让三峡库区的这杯优质橙汁香飘更广 阔的市场，真正实现产 ...

Core Viewpoint - The article highlights the rise of grassroots vendors in China, emphasizing their role in stimulating local economies and tourism, particularly during major holidays. The phenomenon reflects a shift in public perception and regulatory approaches towards street vendors, leading to a resurgence of this sector as a vital part of urban life and economic activity [2][33]. Group 1: Rise of Grassroots Vendors - The year has seen a surge in popularity for grassroots vendors, with notable figures like "Lu Ge Ge" and "Chicken Chop Brother" gaining significant attention and driving local tourism [3][4][5]. - During the May Day holiday, Rongchang attracted over 2 million visitors, generating retail sales of 2 billion yuan, a 258% increase year-on-year [5]. - The emergence of various vendors, such as "Jumping Pancake Brother" and "Happy Grandma," showcases the diverse and engaging personalities behind these businesses, contributing to their viral success on social media platforms [6][7][8]. Group 2: Changing Regulatory Environment - Recent policy shifts have allowed for more flexible management of street vendors, transitioning from a prohibitionist approach to one that encourages regulated operations [14][33]. - Major cities have seen an influx of vendors, with estimates suggesting there are now between 12 million to 18 million registered street vendors in China, alongside an additional 10 million to 20 million unregistered ones [22]. Group 3: Economic Impact and Consumer Behavior - The street vendor economy is projected to grow from 22.59 trillion yuan in 2018 to 37.54 trillion yuan by 2024, indicating a significant market potential [22]. - Vendors often offer products at prices 30% lower than traditional stores, appealing to cost-conscious consumers and enhancing their competitive edge [19][29]. - The success of these vendors is attributed to their ability to connect with local communities, providing fresh, affordable food options while fostering a sense of nostalgia and authenticity [19][29]. Group 4: Media and Social Influence - The rise of social media has played a crucial role in the visibility of these vendors, with many gaining fame through platforms like Douyin and Weibo, leading to increased foot traffic and sales [24][25]. - Media coverage has further amplified their stories, creating a narrative that resonates with the public and encourages local support [24][27]. Group 5: Future Prospects - The article suggests that the current trend of grassroots vendors represents a window of opportunity for new individual entrepreneurs, as they transition from informal operations to recognized businesses [30][34]. - The path from street vendor to small business owner is becoming clearer, with successful vendors like "Chicken Chop Brother" evolving into registered enterprises, indicating a potential for sustainable growth in this sector [34][37].

Core Insights - The event "Seize Opportunities and Set Sail" was held in Rongchang District to support local enterprises in expanding into international markets, focusing on policy interpretation, resource connection, and risk management [2][3] - Rongchang is leveraging its "2335" modern manufacturing cluster system, particularly in the electronic circuit and biopharmaceutical sectors, with the electronic circuit industry experiencing a growth of 103.2% in the first nine months of this year [2] - The event featured experts from Chongqing Customs, tax authorities, and cross-border e-commerce to provide practical guidance and insights into market trends and export processes [2][3] Policy and Support Measures - Chongqing Customs and the tax bureau provided detailed explanations of export tax rebates and foreign trade support policies, clarifying specific measures for subsidy applications and service guarantees [3] - The "New Outbound 2035 Plan" was introduced to assist enterprises in building overseas brands and channels [2] Future Plans - Rongchang will continue to upgrade its foreign trade comprehensive service platform and implement subsidies for cross-border e-commerce and brand cultivation, providing full-process support for enterprises going abroad [3] - The district aims to deepen the integration of its characteristic industries with the cross-border e-commerce ecosystem to enhance the international competitiveness of "Rongchang Manufacturing" and promote high-quality foreign trade development [3]

Core Points - The 2025 Chongqing Food and Agricultural Products Processing High-Quality Development Industry Ecosystem Conference opened on October 16, focusing on new trends in food development and optimizing industry ecosystems [2][4][6][10][14] Group 1: Conference Overview - The conference theme is "New Food Power, New Ecology," aiming to explore future food development trends and industry ecosystem optimization paths [2][4][6][10] - The event features three specialized exhibition halls: Food Processing Equipment Manufacturing Hall, Food and Agricultural Products Processing Industry Ecosystem Hall, and National/City Food Comprehensive Hall [2][4][6][10] Group 2: Exhibitions and Highlights - The Food and Agricultural Products Processing Industry Ecosystem Hall showcased various products, including the popular Rongchang marinated goose [4][6][11] - The National/City Food Comprehensive Hall displayed local specialties such as Guizhou Kaili sour soup [8][11] Group 3: Investment and Economic Impact - During the conference, a signing ceremony resulted in 81 projects being signed, with a total investment amount of 25.421 billion RMB [14]

Core Insights - The article discusses the transformation of small cities into popular tourist destinations through social media and flow economy, focusing on the "post-internet celebrity era" of urban development [1] Group 1: Tianshui's Success - Tianshui, a small city in Northwest China, gained popularity due to its spicy hotpot, with visitor numbers remaining high even after the initial surge [2][7] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since its rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated trademark registration and industry association formation to support this goal [6] Group 2: Economic Impact - In 2024, Tianshui received 59.5 million tourists, generating a tourism revenue of 38.3 billion yuan, both showing over 23% growth [6] - The city has signed 253 investment projects with a total investment of 798.63 billion yuan, indicating a strong economic response to its newfound popularity [8] Group 3: Zibo's Strategy - Zibo, another city that gained fame for its barbecue, is working to diversify its tourism offerings beyond just food, aiming for a more sustainable tourism model [10][12] - The city has set a target to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [12] - Zibo's industrial strategy includes developing a pre-packaged food industry and focusing on four key sectors: new materials, intelligent equipment, new pharmaceuticals, and electronic information [13] Group 4: Rongchang's Challenges - Rongchang, known for its "Lu Goose," experienced a significant influx of tourists but is now facing challenges in maintaining that interest [15][19] - The area saw a 743.6% increase in visitors during the May holiday, but numbers dropped significantly during the subsequent holiday period [17] - The local government has launched a development plan aiming for over 1 billion yuan in output value for the goose industry by 2026, indicating a strategic shift towards sustainable growth [19]

Core Insights - The tourism market is experiencing a continuous recovery, with traditional destinations maintaining popularity while lesser-known cities are emerging as new favorites during the recent holiday season [1] - The article explores how social media and the flow economy have transformed previously unnoticed small cities into popular tourist spots, raising questions about their sustainability and future development [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained sudden popularity due to a local spicy hotpot, leading to a significant increase in tourist numbers and local business growth [2][4] - The number of hotpot shops in Tianshui has surged to around 1,400, a fivefold increase since the city's rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated collective trademark registration and the establishment of an industry association to support this goal [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is expected to receive 59.5 million tourists and achieve a tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a shift in its visitor demographics, with an increase in tourists from eastern and coastal cities, indicating a broader appeal beyond local regions [5][10] - Tianshui's government has launched initiatives to attract investment, resulting in 253 signed projects with a total investment of approximately 798.63 billion yuan [9][8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame through its barbecue, is actively working to diversify its tourism offerings and convert short-term visitor interest into long-term engagement [11][12] - The city has set ambitious tourism goals, aiming to host 65 million visitors and generate over 64 billion yuan in tourism revenue by 2026 [11] - Zibo's tourism revenue and visitor numbers have shown significant growth, with a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 compared to the previous year [12] Group 4: Rongchang's Challenges and Opportunities - Rongchang experienced a surge in tourism due to a viral local delicacy, but the influx of visitors has led to challenges in sustaining interest and managing market competition [15][16] - The local government has implemented a development plan targeting over 1 billion yuan in output value for its signature dish by 2026, aiming to establish Rongchang as a culinary landmark [17][18] - The city is facing a supply challenge for its local delicacy, necessitating adjustments in production and quality control to meet the growing demand [17]

Core Viewpoint - The article discusses the transformation of small cities into popular tourist destinations through social media and the flow economy, focusing on the case of Rongchang, which has experienced a surge in tourism and economic activity due to the popularity of its local delicacy, "Lu Goose" [2][3][11]. Group 1: Impact of Social Media and Flow Economy - The rise of "internet celebrity cities" has led to the rediscovery of many small cities, with Rongchang being a prime example of how online attention can drive local tourism and economic growth [2][3]. - The article highlights the transition from a peak in online attention to the challenge of sustaining economic growth and local industries in the "post-internet celebrity" era [3][6]. Group 2: Economic Performance and Visitor Statistics - During the "May Day" holiday, Rongchang received 2.345 million tourists, selling 290,000 Lu Geese and generating nearly 2 billion yuan in tourism revenue [11]. - In contrast, during the National Day holiday, the number of visitors dropped to 377,600, although this still represented a year-on-year increase of 165.9% [7][11]. Group 3: Brand Development and Market Challenges - Lin Jiang, the face of "Lu Goose," has shifted from being a mere beneficiary of internet fame to actively developing his brand and expanding into new markets, such as opening a franchise in Leshan [4][6]. - The influx of new competitors in the Lu Goose market has led to price wars, raising concerns about product quality and food safety, which could damage the overall reputation of Rongchang's culinary brand [8][9]. Group 4: Industry Transformation and Future Prospects - The local government has initiated a development plan aiming for the Lu Goose industry to exceed 1 billion yuan in output value by 2026, indicating a strategic focus on long-term growth [11][12]. - The success of the Lu Goose brand has spurred investments in related industries, such as feather processing, showcasing a broader economic transformation in Rongchang [12][13].

Core Insights - The article discusses the transformation of small cities into "internet-famous" destinations, focusing on the case of Rongchang, which has leveraged social media to boost tourism and local economy [1][2][4] Group 1: Economic Impact - Rongchang experienced a significant influx of tourists, with 234.5 million visitors during the May Day holiday, leading to a sales figure of 29 million roasted geese and nearly 2 billion yuan in tourism revenue [13] - During the National Day holiday, the number of visitors decreased to 233.13 million, but still represented a substantial economic impact [13] - The local government has set a target for the roasted goose industry to exceed 1 billion yuan in output value by 2026, indicating a strategic focus on sustainable economic growth [13][14] Group 2: Brand Development - The rise of the "Roasted Goose Brother" brand has shifted from a local phenomenon to a national presence, with the opening of a franchise in Leshan, a city known for its culinary competition [4][5] - The brand's strategy includes building a professional online operation team to maintain and convert online traffic into sustainable business [5][7] - The transformation of "Roasted Goose Brother" from a local vendor to a brand ambassador reflects a broader trend of personal branding in the context of regional economic development [7][10] Group 3: Market Dynamics - The initial surge in popularity led to a rapid increase in competitors, with many new vendors entering the market, resulting in price wars that threaten product quality and brand reputation [10][11] - The local association has expressed concerns over the sustainability of such competition, emphasizing the need for regulatory measures to ensure food safety and quality [10][11] - The article highlights the importance of transitioning from a "viral street" to a "brand street" to ensure long-term viability and market order [10][11] Group 4: Cultural Integration - The success of the roasted goose industry has prompted a broader cultural recognition of Rongchang, integrating local heritage elements such as summer cloth and pottery into the tourism narrative [14] - The article raises concerns about the potential marginalization of other cultural elements as the focus remains heavily on the roasted goose, suggesting a need for a balanced approach to cultural promotion [14]

Core Insights - The article discusses the ongoing recovery of the cultural and tourism market in China, highlighting the rise of lesser-known cities as new travel destinations driven by social media and the flow economy [1] - It explores the transformation of these cities from being "internet-famous" to achieving sustainable growth and development [1] Group 1: Tianshui's Success Story - Tianshui, a small city in Northwest China, has maintained its popularity since the viral rise of its spicy hotpot, with visitor numbers remaining high during holidays [2][5] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since the dish gained fame, indicating a significant entrepreneurial response [2][3] - Tianshui aims to elevate its hotpot to a regional culinary symbol by applying for recognition as a "Chinese Famous Snack" and forming an industry association [3][4] Group 2: Economic Impact and Visitor Statistics - In 2024, Tianshui is expected to receive 59.5 million visitors and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [4] - The city has seen a shift in its visitor demographics, attracting tourists from eastern and coastal regions, indicating a broader appeal [6] - Tianshui has signed 253 investment projects with a total investment of approximately 798.63 billion yuan, showcasing the economic opportunities arising from its newfound fame [8][7] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is actively working to diversify its tourism offerings and avoid being pigeonholed as a single-attribute destination [10][11] - Despite concerns about a decline in barbecue-related tourism, Zibo's key attractions have seen a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] - The city has set ambitious goals to receive 65 million visitors and achieve over 64 billion yuan in tourism revenue by 2026 [10] Group 4: Rongchang's Transformation - Rongchang, which gained attention through its "Lu Goose" dish, experienced a massive influx of tourists, with 2.34 million visitors during the May Day holiday, leading to significant sales growth [16][14] - The local government has implemented a development plan aiming for over 1 billion yuan in output value for the Lu Goose industry by 2026, indicating a focus on sustainable growth [16] - The city is working to integrate its culinary identity into its urban fabric, promoting itself as a "Lu Goose culinary landmark" [15][16]

Core Insights - The tourism market in China is experiencing a revival, with traditional destinations maintaining popularity while smaller cities are emerging as new favorites due to social media influence and the flow economy [1] - The article explores how "internet-famous" cities can transition from temporary popularity to sustainable growth, focusing on the resilience and development strategies of these cities [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained attention through its spicy hotpot, leading to a significant increase in tourism and local businesses [2] - The number of hotpot restaurants in Tianshui has surged to approximately 1,400, a fivefold increase since its rise to fame [2] - Tianshui aims to establish its hotpot as a regional culinary symbol, applying for recognition as a "Chinese Famous Snack" and forming an industry association [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is projected to receive 59.5 million tourists and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a diversification in its visitor demographics, attracting tourists from eastern and coastal cities, indicating a broader appeal [6] - Tianshui's local government is actively leveraging the tourism boom to attract investment, with 253 signed projects totaling approximately 79.86 billion yuan [8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is working to expand its tourism beyond this single attraction, aiming for a more comprehensive cultural tourism strategy [10] - The city has set ambitious goals to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [11] - Despite concerns about declining interest in barbecue, Zibo's key tourist sites reported a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] Group 4: Rongchang's Adaptation - Rongchang, known for its "Lu Goose," experienced a surge in tourism, with 2.34 million visitors during the May Day holiday, leading to significant economic activity [20] - The local government has implemented a development plan to enhance the goose industry, targeting over 1 billion yuan in output by 2026 [22] - The city is facing challenges in maintaining supply for the increased demand, highlighting the need for sustainable growth strategies [20]