点击上图▲立即收听 "' 从民间寻找活力 '' 吸纳有生力量 ' 的方法论在近几年被重视，曾经的 ' 转正 ' 现象也在各地上演。 " 文 / 巴九灵（微信公众号：吴晓波频道） 今年，或许是草根网红走红的大年。 这说的不是诸如"小杨哥"之流，而是散落在全国各地的草根个体摊贩。 上半年，出了个"卤鹅哥"林江，带火了荣昌卤鹅，热闹了五一假期的重庆荣昌，仿佛如法炮制，下半年又出了个"鸡排哥"李俊永，同样使得十一国 庆假期的景德镇游客爆棚。 一个是"七创七败"的个体创业者，一个是坚持近三十年的流动摊贩，摇身一变成为地方文 旅的"销售代表"，刺激着两个核心假期的消费。 五一期间，荣昌游客超200万，零售额达20亿元，同比增长258%；十一期间，景德镇整体旅游订单增长近40%。 而"鸡排哥"背后，还可以牵出了一大串走红摊贩： 2月，辽宁抚顺出了一个因奇快投饼动作走红的"跳投哥"，5天时间，抖音、快手涨粉近600万。 3月，云南大理出了个卖本地扎染大龙的可爱奶奶，爱笑、喜欢与顾客砍价互动，有"开心奶奶"之称。 7月，郑州出了个卖"创意军械造型烧饼"火爆小学生圈的"军火小杨"，土木工程研究生学历毕业的他，工作离职后摆起了摊， ...

Core Insights - The event "Seize Opportunities and Set Sail" was held in Rongchang District to support local enterprises in expanding into international markets, focusing on policy interpretation, resource connection, and risk management [2][3] - Rongchang is leveraging its "2335" modern manufacturing cluster system, particularly in the electronic circuit and biopharmaceutical sectors, with the electronic circuit industry experiencing a growth of 103.2% in the first nine months of this year [2] - The event featured experts from Chongqing Customs, tax authorities, and cross-border e-commerce to provide practical guidance and insights into market trends and export processes [2][3] Policy and Support Measures - Chongqing Customs and the tax bureau provided detailed explanations of export tax rebates and foreign trade support policies, clarifying specific measures for subsidy applications and service guarantees [3] - The "New Outbound 2035 Plan" was introduced to assist enterprises in building overseas brands and channels [2] Future Plans - Rongchang will continue to upgrade its foreign trade comprehensive service platform and implement subsidies for cross-border e-commerce and brand cultivation, providing full-process support for enterprises going abroad [3] - The district aims to deepen the integration of its characteristic industries with the cross-border e-commerce ecosystem to enhance the international competitiveness of "Rongchang Manufacturing" and promote high-quality foreign trade development [3]

Core Points - The 2025 Chongqing Food and Agricultural Products Processing High-Quality Development Industry Ecosystem Conference opened on October 16, focusing on new trends in food development and optimizing industry ecosystems [2][4][6][10][14] Group 1: Conference Overview - The conference theme is "New Food Power, New Ecology," aiming to explore future food development trends and industry ecosystem optimization paths [2][4][6][10] - The event features three specialized exhibition halls: Food Processing Equipment Manufacturing Hall, Food and Agricultural Products Processing Industry Ecosystem Hall, and National/City Food Comprehensive Hall [2][4][6][10] Group 2: Exhibitions and Highlights - The Food and Agricultural Products Processing Industry Ecosystem Hall showcased various products, including the popular Rongchang marinated goose [4][6][11] - The National/City Food Comprehensive Hall displayed local specialties such as Guizhou Kaili sour soup [8][11] Group 3: Investment and Economic Impact - During the conference, a signing ceremony resulted in 81 projects being signed, with a total investment amount of 25.421 billion RMB [14]

Core Insights - The article discusses the transformation of small cities into popular tourist destinations through social media and flow economy, focusing on the "post-internet celebrity era" of urban development [1] Group 1: Tianshui's Success - Tianshui, a small city in Northwest China, gained popularity due to its spicy hotpot, with visitor numbers remaining high even after the initial surge [2][7] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since its rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated trademark registration and industry association formation to support this goal [6] Group 2: Economic Impact - In 2024, Tianshui received 59.5 million tourists, generating a tourism revenue of 38.3 billion yuan, both showing over 23% growth [6] - The city has signed 253 investment projects with a total investment of 798.63 billion yuan, indicating a strong economic response to its newfound popularity [8] Group 3: Zibo's Strategy - Zibo, another city that gained fame for its barbecue, is working to diversify its tourism offerings beyond just food, aiming for a more sustainable tourism model [10][12] - The city has set a target to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [12] - Zibo's industrial strategy includes developing a pre-packaged food industry and focusing on four key sectors: new materials, intelligent equipment, new pharmaceuticals, and electronic information [13] Group 4: Rongchang's Challenges - Rongchang, known for its "Lu Goose," experienced a significant influx of tourists but is now facing challenges in maintaining that interest [15][19] - The area saw a 743.6% increase in visitors during the May holiday, but numbers dropped significantly during the subsequent holiday period [17] - The local government has launched a development plan aiming for over 1 billion yuan in output value for the goose industry by 2026, indicating a strategic shift towards sustainable growth [19]

Core Insights - The tourism market is experiencing a continuous recovery, with traditional destinations maintaining popularity while lesser-known cities are emerging as new favorites during the recent holiday season [1] - The article explores how social media and the flow economy have transformed previously unnoticed small cities into popular tourist spots, raising questions about their sustainability and future development [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained sudden popularity due to a local spicy hotpot, leading to a significant increase in tourist numbers and local business growth [2][4] - The number of hotpot shops in Tianshui has surged to around 1,400, a fivefold increase since the city's rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated collective trademark registration and the establishment of an industry association to support this goal [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is expected to receive 59.5 million tourists and achieve a tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a shift in its visitor demographics, with an increase in tourists from eastern and coastal cities, indicating a broader appeal beyond local regions [5][10] - Tianshui's government has launched initiatives to attract investment, resulting in 253 signed projects with a total investment of approximately 798.63 billion yuan [9][8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame through its barbecue, is actively working to diversify its tourism offerings and convert short-term visitor interest into long-term engagement [11][12] - The city has set ambitious tourism goals, aiming to host 65 million visitors and generate over 64 billion yuan in tourism revenue by 2026 [11] - Zibo's tourism revenue and visitor numbers have shown significant growth, with a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 compared to the previous year [12] Group 4: Rongchang's Challenges and Opportunities - Rongchang experienced a surge in tourism due to a viral local delicacy, but the influx of visitors has led to challenges in sustaining interest and managing market competition [15][16] - The local government has implemented a development plan targeting over 1 billion yuan in output value for its signature dish by 2026, aiming to establish Rongchang as a culinary landmark [17][18] - The city is facing a supply challenge for its local delicacy, necessitating adjustments in production and quality control to meet the growing demand [17]

Core Viewpoint - The article discusses the transformation of small cities into popular tourist destinations through social media and the flow economy, focusing on the case of Rongchang, which has experienced a surge in tourism and economic activity due to the popularity of its local delicacy, "Lu Goose" [2][3][11]. Group 1: Impact of Social Media and Flow Economy - The rise of "internet celebrity cities" has led to the rediscovery of many small cities, with Rongchang being a prime example of how online attention can drive local tourism and economic growth [2][3]. - The article highlights the transition from a peak in online attention to the challenge of sustaining economic growth and local industries in the "post-internet celebrity" era [3][6]. Group 2: Economic Performance and Visitor Statistics - During the "May Day" holiday, Rongchang received 2.345 million tourists, selling 290,000 Lu Geese and generating nearly 2 billion yuan in tourism revenue [11]. - In contrast, during the National Day holiday, the number of visitors dropped to 377,600, although this still represented a year-on-year increase of 165.9% [7][11]. Group 3: Brand Development and Market Challenges - Lin Jiang, the face of "Lu Goose," has shifted from being a mere beneficiary of internet fame to actively developing his brand and expanding into new markets, such as opening a franchise in Leshan [4][6]. - The influx of new competitors in the Lu Goose market has led to price wars, raising concerns about product quality and food safety, which could damage the overall reputation of Rongchang's culinary brand [8][9]. Group 4: Industry Transformation and Future Prospects - The local government has initiated a development plan aiming for the Lu Goose industry to exceed 1 billion yuan in output value by 2026, indicating a strategic focus on long-term growth [11][12]. - The success of the Lu Goose brand has spurred investments in related industries, such as feather processing, showcasing a broader economic transformation in Rongchang [12][13].

Core Insights - The article discusses the transformation of small cities into "internet-famous" destinations, focusing on the case of Rongchang, which has leveraged social media to boost tourism and local economy [1][2][4] Group 1: Economic Impact - Rongchang experienced a significant influx of tourists, with 234.5 million visitors during the May Day holiday, leading to a sales figure of 29 million roasted geese and nearly 2 billion yuan in tourism revenue [13] - During the National Day holiday, the number of visitors decreased to 233.13 million, but still represented a substantial economic impact [13] - The local government has set a target for the roasted goose industry to exceed 1 billion yuan in output value by 2026, indicating a strategic focus on sustainable economic growth [13][14] Group 2: Brand Development - The rise of the "Roasted Goose Brother" brand has shifted from a local phenomenon to a national presence, with the opening of a franchise in Leshan, a city known for its culinary competition [4][5] - The brand's strategy includes building a professional online operation team to maintain and convert online traffic into sustainable business [5][7] - The transformation of "Roasted Goose Brother" from a local vendor to a brand ambassador reflects a broader trend of personal branding in the context of regional economic development [7][10] Group 3: Market Dynamics - The initial surge in popularity led to a rapid increase in competitors, with many new vendors entering the market, resulting in price wars that threaten product quality and brand reputation [10][11] - The local association has expressed concerns over the sustainability of such competition, emphasizing the need for regulatory measures to ensure food safety and quality [10][11] - The article highlights the importance of transitioning from a "viral street" to a "brand street" to ensure long-term viability and market order [10][11] Group 4: Cultural Integration - The success of the roasted goose industry has prompted a broader cultural recognition of Rongchang, integrating local heritage elements such as summer cloth and pottery into the tourism narrative [14] - The article raises concerns about the potential marginalization of other cultural elements as the focus remains heavily on the roasted goose, suggesting a need for a balanced approach to cultural promotion [14]

Core Insights - The article discusses the ongoing recovery of the cultural and tourism market in China, highlighting the rise of lesser-known cities as new travel destinations driven by social media and the flow economy [1] - It explores the transformation of these cities from being "internet-famous" to achieving sustainable growth and development [1] Group 1: Tianshui's Success Story - Tianshui, a small city in Northwest China, has maintained its popularity since the viral rise of its spicy hotpot, with visitor numbers remaining high during holidays [2][5] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since the dish gained fame, indicating a significant entrepreneurial response [2][3] - Tianshui aims to elevate its hotpot to a regional culinary symbol by applying for recognition as a "Chinese Famous Snack" and forming an industry association [3][4] Group 2: Economic Impact and Visitor Statistics - In 2024, Tianshui is expected to receive 59.5 million visitors and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [4] - The city has seen a shift in its visitor demographics, attracting tourists from eastern and coastal regions, indicating a broader appeal [6] - Tianshui has signed 253 investment projects with a total investment of approximately 798.63 billion yuan, showcasing the economic opportunities arising from its newfound fame [8][7] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is actively working to diversify its tourism offerings and avoid being pigeonholed as a single-attribute destination [10][11] - Despite concerns about a decline in barbecue-related tourism, Zibo's key attractions have seen a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] - The city has set ambitious goals to receive 65 million visitors and achieve over 64 billion yuan in tourism revenue by 2026 [10] Group 4: Rongchang's Transformation - Rongchang, which gained attention through its "Lu Goose" dish, experienced a massive influx of tourists, with 2.34 million visitors during the May Day holiday, leading to significant sales growth [16][14] - The local government has implemented a development plan aiming for over 1 billion yuan in output value for the Lu Goose industry by 2026, indicating a focus on sustainable growth [16] - The city is working to integrate its culinary identity into its urban fabric, promoting itself as a "Lu Goose culinary landmark" [15][16]

Core Insights - The tourism market in China is experiencing a revival, with traditional destinations maintaining popularity while smaller cities are emerging as new favorites due to social media influence and the flow economy [1] - The article explores how "internet-famous" cities can transition from temporary popularity to sustainable growth, focusing on the resilience and development strategies of these cities [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained attention through its spicy hotpot, leading to a significant increase in tourism and local businesses [2] - The number of hotpot restaurants in Tianshui has surged to approximately 1,400, a fivefold increase since its rise to fame [2] - Tianshui aims to establish its hotpot as a regional culinary symbol, applying for recognition as a "Chinese Famous Snack" and forming an industry association [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is projected to receive 59.5 million tourists and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a diversification in its visitor demographics, attracting tourists from eastern and coastal cities, indicating a broader appeal [6] - Tianshui's local government is actively leveraging the tourism boom to attract investment, with 253 signed projects totaling approximately 79.86 billion yuan [8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is working to expand its tourism beyond this single attraction, aiming for a more comprehensive cultural tourism strategy [10] - The city has set ambitious goals to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [11] - Despite concerns about declining interest in barbecue, Zibo's key tourist sites reported a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] Group 4: Rongchang's Adaptation - Rongchang, known for its "Lu Goose," experienced a surge in tourism, with 2.34 million visitors during the May Day holiday, leading to significant economic activity [20] - The local government has implemented a development plan to enhance the goose industry, targeting over 1 billion yuan in output by 2026 [22] - The city is facing challenges in maintaining supply for the increased demand, highlighting the need for sustainable growth strategies [20]

Core Points - The article discusses the opening of government canteens to the public during the National Day and Mid-Autumn Festival holiday, highlighting various initiatives to enhance visitor experience across multiple regions in China [1][2][5]. Group 1: Government Canteen Initiatives - From October 1 to October 8, the Rongchang District government canteen in Chongqing is open to the public, featuring a "Yuwai 360 Bowl" series of local delicacies [2][5]. - On October 1, the canteen served 2,700 meals, using 550 kg of rice and 250 kg of marinated goose, with 15 birthday cakes given away [5]. - Other regions, such as Huanggang in Hubei and Dunhuang in Gansu, have also opened their government canteens, offering affordable meal options like self-selected packages for 15 yuan and buffet-style meals for 20 yuan [5][6]. Group 2: Additional Public Services - Many regions are providing free parking and public transportation during the holiday, such as free subway access in Fuzhou and free city bus rides in Dunhuang [5][6]. - In Sichuan's Leshan, free ferry services and shuttle buses are available for tourists, along with over 2,000 free parking spaces provided by local government units [6].