Core Insights - The article highlights the innovative educational model of JiaoJiao, a leading Chinese educational technology company focused on digital reading for children, which has maintained the highest sales in the sector for four consecutive years [1] - JiaoJiao's commitment to social responsibility is evident through its establishment of the JiaoJiao Love Fund, aimed at promoting children's reading and providing educational resources to rural areas [3][5] Group 1: Company Overview - JiaoJiao has developed an innovative model combining online digital content, physical books, and intellectual property (IP), targeting children aged 3-12 since the launch of its app in 2018 [1] - The app has achieved a user retention rate of 90% and has been used continuously for over 2000 days by some users, indicating strong educational effectiveness and user engagement [1] Group 2: Social Responsibility Initiatives - The JiaoJiao Love Fund was established in partnership with the Sichuan Poverty Alleviation Foundation, donating educational resources worth 7.6994 million yuan to 78 rural kindergartens in Mian County [3] - The company actively promotes reading among children and integrates resource accessibility into its business mission, responding to the national call for increased reading [3] Group 3: Technological Integration and User Engagement - JiaoJiao employs advanced AI technology to track user learning processes, allowing for targeted content optimization based on user engagement data [7] - The company conducts extensive market research and user testing, with nearly 20 research sessions and over 5000 valid questionnaires collected in the past six months to ensure content relevance and appeal [8] Group 4: Community Impact and Future Aspirations - JiaoJiao aims to bridge the educational gap between urban and rural areas through technology and diverse public welfare activities, fostering a broader worldview for children in mountainous regions [7] - The integration of commercial sustainability with social innovation provides a significant reference for youth engagement in social initiatives, as noted by the Sichuan Poverty Alleviation Foundation [10]