Core Insights - Chengdu Shusheng Technology Co., Ltd. (Jiao Jiao) launched the first "Fire" Chicken Festival on October 21, which will run until November 14, encouraging users to participate in a 21-day continuous learning party to develop self-learning habits in children [1][7] Group 1: Event Overview - The "Fire" Chicken Festival features collaborations with popular IPs such as Nai Long, Xi Yangyang, and Ba La La Little Magic Fairy, offering limited edition outfits and toys to engage children [1][4] - The event aims to transform learning into an interactive experience by integrating familiar animated characters, making it more appealing for children [4] Group 2: Engagement Mechanisms - The festival includes three main gameplay elements designed to gamify learning: 1. Users can collectively unlock rewards by accumulating "learning fire" through daily participation, with milestones set at 100,000, 5 million, and 9.9 million fire values [5] 2. Users can create personalized IP-themed content with characters like Xi Yangyang, enhancing social interaction and motivation [6] 3. Daily learning tasks allow users to collect badges and enter raffles for physical prizes, promoting consistent engagement [6] Group 3: Performance Metrics - The initial response to the event has been strong, with over 7.5 million "learning fire" values generated and more than 36,000 users participating in the IP collaboration activities [7] - The "learning fire" value serves as a visual representation of children's self-learning capabilities, aligning with self-determination theory to foster intrinsic motivation [7] - The app has dedicated sections for the festival, encouraging ongoing participation and future collaborations with quality IP resources to further enhance children's learning experiences [7]

Core Viewpoint - Chengdu Shusheng Technology Co., Ltd. (Jiao Jiao) has launched the first "Fire" Chicken Festival event on its app, aimed at encouraging children to develop autonomous learning habits through engaging activities and collaborations with popular IPs [1][10]. Group 1: Event Details - The "Fire" Chicken Festival will run until November 14, featuring a 21-day continuous learning party where users can participate daily to unlock rewards [1]. - The event collaborates with popular children's IPs such as Nai Long, Xi Yangyang, and Ba La La Little Magic Fairy, offering limited edition outfits and toys [1][4]. Group 2: Gameplay Mechanics - The event includes three main gameplay features designed to integrate learning with fun: 1. Users can collectively unlock rewards by accumulating "learning fire" through daily participation, with milestones set at 100,000, 5 million, and 9.9 million fire values [5]. 2. Users can create personalized IP-themed content with characters like Xi Yangyang, enhancing social interaction and learning motivation [5]. 3. Daily task completion allows users to collect badges and raffle tickets for physical prizes, promoting consistent engagement [5][6]. Group 3: User Engagement and Data - The event has seen significant initial engagement, with over 7.5 million "learning fire" values generated and more than 36,000 users participating in IP collaboration activities [7]. - The "learning fire" mechanism serves as a visual representation of children's autonomous learning capabilities, aligning with self-determination theory to foster intrinsic motivation [9]. Group 4: Future Plans - The app will continue to leverage quality IP resources to create more engaging scenarios that encourage children to develop valuable autonomous learning skills [10].

Core Insights - The article highlights the innovative educational model of JiaoJiao, a leading Chinese educational technology company focused on digital reading for children, which has maintained the highest sales in the sector for four consecutive years [1] - JiaoJiao's commitment to social responsibility is evident through its establishment of the JiaoJiao Love Fund, aimed at promoting children's reading and providing educational resources to rural areas [3][5] Group 1: Company Overview - JiaoJiao has developed an innovative model combining online digital content, physical books, and intellectual property (IP), targeting children aged 3-12 since the launch of its app in 2018 [1] - The app has achieved a user retention rate of 90% and has been used continuously for over 2000 days by some users, indicating strong educational effectiveness and user engagement [1] Group 2: Social Responsibility Initiatives - The JiaoJiao Love Fund was established in partnership with the Sichuan Poverty Alleviation Foundation, donating educational resources worth 7.6994 million yuan to 78 rural kindergartens in Mian County [3] - The company actively promotes reading among children and integrates resource accessibility into its business mission, responding to the national call for increased reading [3] Group 3: Technological Integration and User Engagement - JiaoJiao employs advanced AI technology to track user learning processes, allowing for targeted content optimization based on user engagement data [7] - The company conducts extensive market research and user testing, with nearly 20 research sessions and over 5000 valid questionnaires collected in the past six months to ensure content relevance and appeal [8] Group 4: Community Impact and Future Aspirations - JiaoJiao aims to bridge the educational gap between urban and rural areas through technology and diverse public welfare activities, fostering a broader worldview for children in mountainous regions [7] - The integration of commercial sustainability with social innovation provides a significant reference for youth engagement in social initiatives, as noted by the Sichuan Poverty Alleviation Foundation [10]

Core Insights - The article highlights the release of the 2024 Corporate Social Responsibility Report by the children's digital content platform, JiaoJiao, emphasizing its commitment to "technology for good" and "knowledge sharing" [1] - JiaoJiao aims to promote educational equity, cultural dissemination, and technological innovation through its strategic directions [1] Group 1: Educational Equity - JiaoJiao has been actively addressing the reading resource gap between urban and rural children, as highlighted in a report showing significant disparities in reading resources and engagement [3] - The company has launched initiatives to promote children's reading, leveraging its digital content capabilities to provide quality reading resources through innovative formats like animation and games [3] - In 2024, JiaoJiao initiated the "JiaoJiao Love Fund" to support underprivileged areas, donating materials worth 7.7 million yuan and providing training for kindergartens [5][5] Group 2: Cultural Dissemination - JiaoJiao focuses on promoting traditional Chinese culture through innovative content and digital dissemination, making it accessible to children [8] - The company has accumulated over 1,000 self-owned copyright books, with a total global distribution exceeding 20 million copies, covering various cultural and educational topics [9] - JiaoJiao's global reading activity, which set a Guinness World Record, showcases its efforts to engage children worldwide in traditional cultural narratives [11] Group 3: Technological Innovation - JiaoJiao integrates technology into education, aiming to provide personalized learning experiences for children [13] - The company combines online digital content with physical books and original IPs to create engaging learning environments [14] - JiaoJiao has developed 457 intellectual property rights and 12 effective invention patents, with its AI-driven project recognized at the World Internet Conference for promoting global children's reading [14][14]