日前，雷士照明"拾光计划"走进西藏，为西藏那曲古露镇小学带来了一份特殊的礼物。绿草坪覆盖了尘土飞扬的操场；教室里均匀的灯光让字迹不再模糊， 光开始落在孩子们的课桌和脚步上，校园有了新的模样。 在海拔4650米上建球场 过往，古露镇小学教室照明长期不足，黑板在昏暗灯光下显得模糊，孩子们的学习用品紧缺，甚至要使用铅笔短到难以握持的程度。 雷士照明同步为学校的11间教室完成照明升级，新的灯光均匀、柔和，更接近自然，孩子们看黑板和课本都更加清晰。老师们说，过去，他们的日常被早早 降临的夜色和有限的设施切割成短短的片段。如今，孩子们可以黄昏后继续读完一篇课文，或踢进最后一粒进球。 古露镇小学位于西藏自治区那曲市色尼区，建于海拔4650米的藏北高原，500余名学生在这里学习、生活。因为家远，大部分孩子寄宿，学校就是他们的第 二个家。 体育老师说，这里冬天5点多天就黑了，孩子们只能早早就回到宿舍，或者借着月光在操场玩耍。照明不足和运动受限，是这所寄宿制小学多年来的日常。 8月，雷士照明"拾光计划"在壹基金的帮助下来到古露镇小学，为学校的500多名孩子们建了一座足球场。在高海拔地区施工并不容易，团队要面对高原缺 氧、运输不便 ...

Core Insights - The article highlights the innovative educational model of JiaoJiao, a leading Chinese educational technology company focused on digital reading for children, which has maintained the highest sales in the sector for four consecutive years [1] - JiaoJiao's commitment to social responsibility is evident through its establishment of the JiaoJiao Love Fund, aimed at promoting children's reading and providing educational resources to rural areas [3][5] Group 1: Company Overview - JiaoJiao has developed an innovative model combining online digital content, physical books, and intellectual property (IP), targeting children aged 3-12 since the launch of its app in 2018 [1] - The app has achieved a user retention rate of 90% and has been used continuously for over 2000 days by some users, indicating strong educational effectiveness and user engagement [1] Group 2: Social Responsibility Initiatives - The JiaoJiao Love Fund was established in partnership with the Sichuan Poverty Alleviation Foundation, donating educational resources worth 7.6994 million yuan to 78 rural kindergartens in Mian County [3] - The company actively promotes reading among children and integrates resource accessibility into its business mission, responding to the national call for increased reading [3] Group 3: Technological Integration and User Engagement - JiaoJiao employs advanced AI technology to track user learning processes, allowing for targeted content optimization based on user engagement data [7] - The company conducts extensive market research and user testing, with nearly 20 research sessions and over 5000 valid questionnaires collected in the past six months to ensure content relevance and appeal [8] Group 4: Community Impact and Future Aspirations - JiaoJiao aims to bridge the educational gap between urban and rural areas through technology and diverse public welfare activities, fostering a broader worldview for children in mountainous regions [7] - The integration of commercial sustainability with social innovation provides a significant reference for youth engagement in social initiatives, as noted by the Sichuan Poverty Alleviation Foundation [10]