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进博会农食产品展区上演“从全球农场到中国餐桌”
Zheng Quan Ri Bao· 2025-11-07 16:13
Core Insights - The eighth China International Import Expo (CIIE) showcased a diverse range of agricultural products, emphasizing the theme "From Global Farms to Chinese Tables" with over 2000 exhibitors, marking the largest scale in history [1][2] - Two significant trends emerged: a shift from "global product debuts" to "localized deep innovation," and the transformation of the agricultural value chain through digitalization and precision nutrition [1][6] Group 1: Product Launches and Innovations - The meat section at CIIE featured strong participation from major meat-producing countries like Brazil, Argentina, and Australia, highlighting the competitive landscape [2] - Companies like Ausnutria Dairy Corporation showcased innovative products such as probiotics for nasal sensitivity and sleep, catering to health-conscious consumers [2] - The cheese industry saw the debut of China's first domestically produced mozzarella cheese by Miaokelando, indicating advancements in local dairy production [2][3] - Arla, the world's largest organic dairy producer, introduced several globally launched products, aligning with the health and taste demands of the Chinese market [3] Group 2: Localization and Market Adaptation - The trend of localization is evident as foreign companies adapt their products to meet Chinese consumer preferences, with examples like Lindt's panda chocolate tailored for the Chinese market [6][7] - The integration of advanced agricultural technologies, such as AI for crop monitoring, reflects the global agricultural innovation driven by Chinese market demands [6] - Companies like Danone are focusing on local production and innovation to align with the health and nutrition needs of Chinese consumers [6] Group 3: Collaborative Efforts and Market Impact - The collaboration between Dingdong Maicai and New Zealand Silver Fern Farms resulted in a significant procurement order exceeding 100 million yuan for New Zealand beef, showcasing the import market's growth potential [9][10] - The CIIE serves as a platform for companies to establish partnerships and enhance their market presence in China, with a focus on integrating online and offline services [8][10] - The event highlights the connection between global food offerings and Chinese consumer preferences, fostering a sustainable and health-oriented future [10]