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“姜妈赶集”让淳安村民过上“踏实年”
Hang Zhou Ri Bao· 2026-02-14 03:17
Core Viewpoint - The article highlights the success of the "Jiang Ma Gan Ji" live streaming initiative in helping rural farmers in Xiyuan Village, Chun'an County, to sell their agricultural products effectively, overcoming the challenges of remote location and lack of market access [2][3][4] Group 1: Initiative Overview - "Jiang Ma Gan Ji" was established to address the difficulties faced by farmers in selling high-quality agricultural products due to their remote location and an aging population [2] - The initiative began in 2021, initially focusing on product integration and centralized sales without live streaming, primarily serving the Daxiajiang area [2] Group 2: Implementation and Growth - The introduction of live streaming was spearheaded by returning youth, including Tang Shimeng, who faced initial challenges but received crucial technical support from Hangzhou Yaowang Network Technology Co., Ltd. [3] - Since its first broadcast on July 23, 2022, the team has visited 23 villages and helped 247 farmers increase their income by over 200,000 yuan, with the highest single transaction reaching 11,800 yuan [3] Group 3: Impact and Community Response - As the Spring Festival approaches, the live streaming initiative has transformed the sales landscape for local farmers, allowing them to sell surplus products and generate income, leading to a more joyful holiday season [4] - The initiative is described as a bridge connecting rural products to urban consumers, emphasizing the importance of digital solutions in agricultural sales and the role of returning youth in revitalizing rural economies [4]
威海移动“智”助秋收季5G赋能“威海苹果”香飘全国
Qi Lu Wan Bao· 2025-12-12 04:13
Group 1 - The core idea of the articles highlights the efforts of Weihai Mobile to assist local apple farmers in overcoming challenges related to labor shortages and limited sales channels during the harvest season [1][2] - Weihai Mobile organized a volunteer team to help with apple picking and sorting, ensuring that the apples are properly harvested and categorized for sale [1] - The company leveraged 5G technology to create a live streaming platform for apple sales, enhancing visibility and market reach for the local produce [2] Group 2 - The volunteer team worked collaboratively in the orchards, showcasing a community effort to support local farmers during the busy harvest period [1] - The use of 5G technology not only improved the sales process but also provided consumers with an immersive experience of the apple orchards, promoting the quality of Weihai apples [2] - Weihai Mobile plans to continue exploring digital solutions to empower rural revitalization and enhance the sales of local specialty agricultural products [2]