土特产"触网"出山 浙江供销在农博会搭起"云上共富桥" 中新网杭州11月22日电(蓝伊旎)"好山好水产好蛋，家人们看过来！这是来自我们丽水景宁的'雪花蛋'， 蛋黄饱满，蛋清透亮，营养美味人人爱！"甫一开播，"土特产推荐官"柳新锋便对着手机镜头热情"吆 喝"起来，向屏幕前的观众们推荐家乡的特产。 11月21日至25日，2025浙江农业博览会在杭州举办，本届博览会以"大力发展土特产、乐享共富新生 活"为主题，共汇集3500余家企业、4万余种产品。 浙江省供销社携200余种土特产亮相，25支"土特产推荐官"团队轮番上阵，全天候不间断直播，让缙云 的雪花蛋、磐安的农家干菜、景宁的笋干等昔日"藏"在深山的乡土珍品搭上了产销快车道，通过一方屏 幕触达天南地北。 对于"土特产推荐官"们而言，农博会不仅是展示家乡风物的舞台，更是扛起助农责任的"实战阵地"。博 览会开幕前一天，他们便向电商运营、品牌营销方面的专家讨教，学习结束后又围坐一起交流直播话 术、产品卖点和互动技巧直至深夜十一点。 "要把家乡最好的东西，用最生动的方式，介绍给全国各地的网友。"柳新锋说道。 在这支队伍中，也不乏年轻的身影。"00后"女孩陈韵旨今年大学毕业 ...

Core Viewpoint - The article highlights the proactive measures taken by the Lin'an District Market Supervision Bureau to ensure a well-ordered market during the peak tourist season of the Red Leaf Festival in Zhinan Village, Taihu Source Town, focusing on food safety and consumer rights protection [1] Group 1: Market Regulation and Safety Measures - The Lin'an District Market Supervision Bureau has planned ahead to conduct special inspections and provide guidance to local businesses such as farmhouses and mountain goods stores to ensure a positive experience for tourists [1] - Inspections focus on critical areas including kitchen hygiene, food storage, disinfection of dining utensils, and health certifications of staff, emphasizing the importance of detail in food safety [1] - The bureau mandates that food sources must be traceable, raw and cooked foods must be stored separately, and dining utensils must be strictly disinfected to ensure tourists can eat with peace of mind [1] Group 2: Consumer Protection - The local specialties such as dried bamboo shoots, mountain walnuts, and sweet potatoes are popular among tourists, prompting the need for thorough inspections to prevent fraud, such as selling inferior products or misrepresenting weights and prices [1] - During the Red Leaf Festival, dedicated personnel are assigned to handle consumer complaints swiftly and effectively, ensuring that tourists can enjoy their autumn trip with comfort and confidence [1]

Core Insights - The event, titled "Yunshan Shiliang Trail Challenge," successfully combines sports and cultural tourism to promote rural revitalization in Tiantai County, Zhejiang Province [1][2] - Over 500 participants engaged in three different race categories, showcasing the natural and cultural heritage of the region while enhancing local economic activities [1][2] Group 1: Event Overview - The event featured three race categories: 28 km "Cloud Peak Breakthrough," 17 km "Valley Crossing Peaks," and 8 km "Mountain Cloud Tour," attracting over 500 runners [1] - The theme "Arriving at Tiantai Mountain, Everything is Complete" emphasizes the dual focus on sports competition and cultural heritage [1] Group 2: Economic Impact - The event significantly boosted local consumption, with many out-of-town participants contributing to increased sales in dining, accommodation, and local specialty products [2] - Local villages leveraged the event to develop agritourism and markets, promoting products such as tea, bamboo shoots, and traditional herbs, effectively turning race routes into sales channels [1][2] Group 3: Environmental Considerations - The organizing committee adhered to "Leave No Trace" principles, optimizing race routes and ensuring post-event cleanup to protect the ecological integrity of Tiantai Mountain [2] - The event not only enhanced regional visibility and outdoor sports appeal but also injected new momentum into the development of mountainous areas through continuous event hosting [2]

Core Insights - The article highlights the successful transformation of beautiful natural resources into a thriving tourism economy in Guanghan Zhai, Jiangxi Province, with a significant increase in homestay bookings during the National Day holiday [2][4]. Group 1: Tourism Development - The local tourism development company reports that homestay bookings for the National Day holiday are nearly full, indicating sustained interest from tourists since the summer [2]. - The introduction of "Moon Palace" experience officers has attracted over a hundred applicants, emphasizing the importance of understanding the dual nature of Guanghan Zhai's appeal: its natural beauty and cultural depth [2][4]. Group 2: Immersive Experience - A carefully designed immersive experience route allows experience officers to explore different aspects of the countryside through various styles of homestays, enhancing visitor engagement [4]. - Experience officers share their authentic experiences on social media, which helps to promote the scenic beauty of Guanghan Zhai and convert online interest into offline visitor traffic [6]. Group 3: Economic Impact - The influx of tourists has led to increased sales of local products such as bamboo shoots and tea oil, with some villagers reporting annual incomes between 60,000 to 100,000 yuan [6]. - The local tourism office plans to continue the experience officer model and introduce seasonal activities to maintain the momentum of the "beautiful economy" throughout the year [6].

Core Viewpoint - The article highlights the vibrant harvest season in various regions of China, showcasing farmers drying their crops in picturesque rural settings, which illustrates a beautiful scene of abundance and agricultural productivity [1]. Group 1: Agricultural Activities - Farmers in multiple provinces, including Gansu, Jiangxi, Anhui, and Guizhou, are actively drying a variety of crops such as red peppers, corn, pumpkins, and rice, taking advantage of favorable weather conditions [3][5][7][12]. - The drying of crops is depicted through aerial photography, emphasizing the colorful and diverse agricultural landscape across different villages [3][5][10]. Group 2: Regional Highlights - In Gansu Province, farmers are seen drying red peppers in Jiuquan City, while in Jiangxi Province, traditional wooden structures are used for drying crops in Wuyuan County [3]. - Anhui Province features farmers drying rice and corn in Huangshan City, and Guizhou Province showcases similar activities with a focus on corn and red peppers in various towns [5][12].

Core Insights - The article highlights the efforts in Zhejiang's Shangyu District to promote rural revitalization and common prosperity through community engagement and innovative agricultural practices [1][3]. Group 1: Agricultural Development - The Shangyu District focuses on developing modern agriculture, integrating cultural tourism, and fostering a creative economy to create a sustainable industrial chain [3]. - The "Yuyuan" brand initiative has led to the "Youth Partner Program," encouraging young entrepreneurs to innovate and contribute to local agriculture [3]. - The introduction of smart planting bases and eco-friendly practices has enhanced agricultural productivity and sustainability in the region [4]. Group 2: Community Engagement - The return of local talents and the involvement of various social groups have been pivotal in driving community-led initiatives and cultural promotion [3][6]. - The "Green Water + Green Agriculture" model has been implemented to connect ecological restoration with agricultural development, resulting in a significant increase in sales of local products [4][6]. - The establishment of the "Phoenix Navigation · Common Prosperity" fund has facilitated resource mobilization for local industries, creating job opportunities and supporting entrepreneurship [6]. Group 3: Economic Impact - The sales of local agricultural products, such as bamboo shoots and honey, have seen a year-on-year growth of over 20% due to enhanced marketing efforts [4]. - The collaboration between local enterprises and community resources has led to the successful establishment of e-commerce platforms and live-streaming sales initiatives [5][6]. - The integration of cultural heritage into local economic activities has enriched the region's identity and attracted more entrepreneurs [6].

Core Viewpoint - The article highlights the success and growth of the Xiniu Mazu Bamboo Shoots industry in Qingyuan, emphasizing its contribution to local farmers' income and its increasing popularity in the Guangdong-Hong Kong-Macao Greater Bay Area [5][6][52]. Group 1: Industry Growth and Economic Impact - Since the establishment of five major agricultural industries in Qingyuan in 2022, Xiniu Mazu Bamboo Shoots have become a significant source of income for local farmers [6]. - By the end of December 2024, the planting area for Mazu Bamboo Shoots in Qingyuan reached 992,500 acres, with an increase of 104,900 acres, representing a year-on-year growth of 11.85% [7][36]. - The total output of fresh bamboo shoots for the year is projected to be 1.5136 million tons, with a total industry value of 10.965 billion yuan [7][8]. Group 2: Quality and Unique Characteristics - The unique flavor of Xiniu Mazu Bamboo Shoots is attributed to the region's subtropical monsoon climate, with an average annual temperature of 21.1°C and annual rainfall of 1,906.2 millimeters [12][13]. - The bamboo shoots are rich in protein, containing about 20%, comparable to milk, and have higher amino acid content than ordinary vegetables [24][25]. - The shoots are harvested early in the morning to ensure freshness, with a strict adherence to the "morning harvest, noon delivery" principle [20][21]. Group 3: Supply Chain and Processing Innovations - The industry has established a comprehensive supply chain, with automated production lines for grading, cleaning, and processing bamboo shoots using low-temperature preservation technology [31][33]. - The introduction of high-pressure sterilization technology helps retain the nutritional value and freshness of the bamboo shoots, extending their shelf life to 18 months [49][46]. - The establishment of standardized planting bases and the promotion of organic farming techniques have improved the overall quality and sustainability of the bamboo shoot production [40][42]. Group 4: Market Expansion and Consumer Engagement - Xiniu Mazu Bamboo Shoots are rapidly reaching consumers in the Greater Bay Area, with fresh shoots delivered to markets within two hours [53][55]. - The expansion of online sales channels has allowed the product to penetrate more households, with partnerships established with major food suppliers and restaurants [61][62]. - The product's popularity is further enhanced through innovative marketing strategies, including live streaming by farmers to engage consumers directly [63][65].

Core Insights - The article highlights the successful development of Yangdun Township in Fujian Province as a model for agricultural innovation and economic growth through the citrus industry [1][2][3] Group 1: Economic Development - Yangdun Township has established itself as a national "One Village, One Product" demonstration area for citrus, attracting young entrepreneurs back to their hometowns [1] - The township's citrus trading center, with an investment of 30 million RMB, has enhanced the local economy by increasing the quality and pricing of citrus fruits [1][2] - In 2024, the township plans to export 12 million kilograms of citrus to high-end domestic markets and countries like Singapore and Russia, generating over 5 million USD in foreign exchange [1] Group 2: Agricultural Innovation - The introduction of advanced sorting technology and cold storage facilities has significantly improved the preservation and marketability of citrus fruits, extending shelf life from 15 days to over 3 months [1][2] - The cultivation of new citrus varieties and the implementation of organic farming techniques have led to increased yields and higher sugar content in fruits [2] - The development of a "Four Seasons Orchard" aims to provide year-round fruit-picking experiences for tourists, further diversifying income sources [2] Group 3: Community and Employment - The "company + collective + cooperative + farmer" model has enabled small farmers to connect with larger markets, resulting in increased income for local households [2] - The trading center's initiatives have created over 300 jobs, contributing to the local employment landscape [1][2] - The collective income of the village has seen steady growth, with annual dividends increasing by 50,000 RMB [2]

Core Viewpoint - The event highlights the successful launch of the Qingyuan Xiniu Mazu Bamboo Shoots, marking a significant milestone in the agricultural industry with a projected output value of 10.965 billion yuan for 2024, showcasing the transformation from a single product to a billion-dollar industry [11][17][12]. Group 1: Industry Overview - Qingyuan's Xiniu Mazu Bamboo Shoots is one of the five major billion-dollar agricultural industries in the region, demonstrating a comprehensive development strategy that includes production, branding, and consumption [7][21]. - The total planting area for bamboo shoots in Qingyuan reached 992,500 acres in 2024, with an increase of 104,900 acres, resulting in a total fresh bamboo shoot production of 1.5136 million tons [16][17]. - The overall agricultural industry in Qingyuan has achieved a combined annual output value exceeding 40 billion yuan, with a year-on-year growth of 32.67% [22][23]. Group 2: Event Highlights - The third Qingyuan Xiniu Mazu Bamboo Shoots tasting season and industry promotion event featured activities such as industry research, a bamboo shoot competition, and various promotional efforts to showcase the evolution of the bamboo shoot industry [3][8][9]. - The event served as a platform for investment opportunities, inviting entrepreneurs to invest in deep processing projects and enhance product value [32][34]. - A strategic cooperation agreement was signed between Qingyuan's agricultural bureau and various organizations to promote the bamboo shoot industry, indicating a collaborative approach to industry growth [88][90]. Group 3: Market Expansion - Qingyuan is actively expanding its market presence both domestically and internationally, with initiatives to promote local specialties and enhance brand recognition [98][102]. - The bamboo shoots have gained significant traction in international markets, with exports to Southeast Asia marking a notable achievement for local producers [104][116]. - The Qingyuan bamboo shoots have become a preferred ingredient in Japanese cuisine, with local products capturing 95% of the market share for bamboo shoot products in Japan [113]. Group 4: Financial and Media Support - Financial support initiatives, such as supply chain financing, are being implemented to alleviate funding pressures for bamboo shoot farmers and businesses [82][83]. - The "Media+" initiative aims to leverage media resources to enhance the market presence and brand image of Qingyuan bamboo shoots, fostering a new ecosystem for product promotion [65][72][73]. - The collaboration with platforms like Xiaohongshu aims to boost online visibility and sales for local bamboo shoot enterprises, providing targeted marketing support [75][80].

Core Insights - The "2025 Guangdong Featured Ingredients List" was officially released at the third China International (Foshan) Prepared Dishes Industry Conference, highlighting the significance of local agricultural products in the prepared food sector [5][6]. Group 1: Featured Ingredients - Xiniu Mazhusun from Qingyuan, Guangdong, ranked first in the vegetable category with a score of 83.88, making it the top vegetable on the list [11][6]. - The top ten featured ingredients include: 1. Zhanjiang Prawns - 86.17 2. Shunde Yuan Fish - 85.47 3. Taishan Eel - 85.00 4. Xiniu Mazhusun - 83.88 5. Zengcheng Chih Choy - 83.58 6. Zhongshan Shiqi Pigeon - 83.46 7. Duanruan Bitter Melon - 83.04 8. Shaoguan Nanhong Duck - 82.81 9. Shunde Grass Wans - 82.69 10. Chengbing Jing Aode - 82.59 [9]. Group 2: Market Performance - Xiniu Mazhusun has gained significant market influence, with its unique flavor making it an essential ingredient in Cantonese cuisine [12][13]. - The product is well-suited for the prepared food industry due to its ease of processing and adaptability to various dishes, aligning with the demand for standardized and convenient food options [14][13]. - In 2024, the planting area for Xiniu Mazhusun reached 993,000 acres, with a production volume of 1.514 million tons, contributing to an industry value of 10.965 billion yuan [20][21]. Group 3: Promotion and Branding - The brand has successfully penetrated both domestic and international markets, with promotional activities extending across major regions including the Greater Bay Area and Southeast Asia [18][19]. - The upcoming tasting event for Xiniu Mazhusun will take place from July 27 to 28, 2025, in Yingde, inviting stakeholders to experience the product and discuss industry development [22][23].