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以科技“神来之笔”赋能文旅融合新发展
Zhong Guo Jing Ji Wang· 2025-06-10 23:38
Core Insights - The integration of technology, media, and culture is essential for unlocking the contemporary value and economic potential of Chinese culture, with technology serving as a critical driver for high-quality development in the cultural and tourism sectors [1][3] Group 1: Technology Empowerment - The digital transformation completion rate for 5A scenic spots is 100%, while 4A scenic spots stand at 92.3%, indicating significant advancements in digitalization within the tourism industry [1] - New technologies such as VR, XR, and AI are creating innovative experiences for tourists, enhancing the engagement and interaction with cultural heritage [1][2] - The application of digital technology is breaking down barriers to cultural understanding, making historical and cultural resources more accessible to a broader audience [2] Group 2: Cultural Consumption Expansion - The concept of "digital accessibility" is expanding the potential cultural consumer base, transforming previously exclusive cultural resources into shared digital assets for millions of internet users [2] - Cultural heritage is evolving from mere museum exhibits to shared resources in digital spaces, acting as a catalyst for social interest and potential consumer engagement [2] Group 3: Experience Reconstruction - The shift from passive observation to active participation in cultural experiences is a key goal of cultural tourism integration, exemplified by interactive projects like the AI restoration of "Lady Xin Chai" at Hunan Museum [2] - The dual-channel model of "online virtual experiences + offline physical consumption" is reshaping the logic of cultural tourism integration [2] Group 4: Value Creation and Innovation - The use of digital technology is revitalizing ancient cultural symbols and enabling new forms of cultural products, thereby driving value reconstruction and vitality in traditional cultural elements [3] - Initiatives like "pay after visiting" in Huangshan and the cultural technology integration system in Shenzhen are examples of innovative digital cultural consumption scenarios [3] - The deep integration of technology into cultural practices is seen as a long-term strategic necessity for enhancing the innovation capabilities of the cultural tourism sector [3]