Core Viewpoint - Kaiying Network's performance report for the first half of 2025 shows steady revenue growth and a significant increase in net profit, indicating a solid foundation for its core business and a clear diversification strategy around its IP [1] Financial Performance - The company achieved a revenue of 2.578 billion yuan, representing a year-on-year growth of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, marking a year-on-year increase of 17.41% [1] Product and Service Development - The Legend Box, a key product under the Legend IP, is designed to integrate various resources and provide a comprehensive experience for players, enhancing the connection between players and products [1][3] - The platform offers a unified entry point for players, consolidating various gameplay options and services, thus improving user experience and reducing selection costs [3] Ecosystem and Partnerships - The Legend Box has made significant progress in ecosystem development, forming partnerships with companies like Zhangwan Technology and Sanjiu Interactive to create exclusive brand zones within the platform [4] - This collaboration enhances the platform's resource integration capabilities and provides efficient access to target users for partners, fostering positive interactions along the industry chain [4] Industry Impact - The Legend Box is expected to drive new industry momentum and serve as a crucial engine for Kaiying Network's diversification strategy [5]