Group 1 - The core viewpoint of the news is that Zhejiang Province's advertising industry is experiencing significant growth and transformation, particularly in digital advertising, with a focus on high-quality development and regulatory innovation [1][2][3] Group 2 - In 2024, Zhejiang's advertising industry high-quality development index reached 145.40 points, a 6.86% increase from the previous year [1] - The total revenue of the advertising business in Zhejiang surpassed 200 billion yuan, reaching 200.68 billion yuan, with a year-on-year growth of 28.5% [1] - The industry scale strength index for Zhejiang's advertising sector was 147.90 points, reflecting a 12.30% increase from the previous year [1] - The vitality index of market entities in the advertising industry reached 122.89 points, up by 5.83% year-on-year, with over 450,000 operating entities, a 9.33% increase [1] - Digital advertising revenue in Zhejiang was 167.85 billion yuan, accounting for 83.64% of total advertising revenue, up from 74.86% the previous year [1] Group 3 - Zhejiang is leading the nation in establishing digital advertising industrial parks and upgrading traditional advertising parks, with new parks recognized totaling nearly 40 billion yuan [2] - The province has implemented a comprehensive digital regulatory system for advertising, enhancing regulatory efficiency by over 200% [2] - The new regulatory framework includes a digital command platform that integrates various aspects of advertising oversight, achieving 100% rates for electronic evidence collection and timely case handling [2] Group 4 - A dual mechanism of "credit guidance + AI governance" has been established, with 30 guidelines for regulating new business models in network live marketing [3] - A provincial credit index evaluation system for network live marketing has been created, leading to 21,000 instances of credit punishment and the removal of over 1,000 non-compliant hosts [3] - The coverage of monitoring network live broadcasts has increased by 380%, with 145,800 live sessions monitored throughout the year [3]