数字技术在体育的应用
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体育产业如何满足青年消费新需求
Sou Hu Cai Jing· 2025-10-12 06:58
Core Viewpoint - The article discusses the transformation of China's sports industry from a focus on infrastructure to enhancing the quality of sports experiences, driven by increasing public demand for fitness and sports participation [3][4][10]. Group 1: Policy and Industry Transformation - The "31 Document" issued by the State Council emphasizes expanding sports consumption scenarios as a key measure to unlock sports consumption potential, marking a shift towards a more experience-oriented approach in the sports industry [2][4]. - The sports industry in China has evolved from a focus on scale expansion to quality improvement, with the current emphasis on creating diverse and integrated sports experiences [3][4]. Group 2: Economic and Social Context - China's sports industry has grown from 1.36 trillion yuan in 2014 to 3.67 trillion yuan in 2023, with its GDP share increasing from 0.64% to 1.15%, reflecting a significant shift in consumer preferences towards experiential consumption [4]. - The number of people regularly participating in sports has increased from 360 million to 550 million, indicating a growing public interest in fitness and sports activities [4]. Group 3: Urban Sports Space Innovation - The "31 Document" calls for the development of small, community-based fitness facilities and the integration of sports into commercial spaces, enhancing the accessibility and appeal of sports activities [5][6]. - Successful examples of urban sports space innovation include the transformation of industrial sites into sports venues, which not only improve fitness infrastructure but also enhance urban quality [5][6]. Group 4: Consumer Experience and Technology - The integration of sports with commercial, cultural, and tourism sectors creates richer consumer experiences, while the use of digital technologies enhances interactivity and accessibility in sports participation [7][8]. - The emergence of new sports consumption scenarios reflects a shift towards valuing emotional and social experiences over mere functionality, particularly among younger demographics [8][9]. Group 5: Future Goals and Urban Development - The article outlines a vision for a vibrant urban environment where sports are an integral part of daily life, aiming for the sports industry to exceed 7 trillion yuan by 2030 through innovative urban planning and community engagement [10].