数字技术激活传统文化遗产

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2025年湛江市麻章区农文旅湾区推介暨人才协作交流活动成功举办
Nan Fang Nong Cun Bao· 2025-06-28 15:33
Core Viewpoint - The event "2025 Zhanjiang Mazhang District Agricultural, Cultural, and Tourism Bay Area Promotion and Talent Cooperation Exchange" successfully took place, aiming to deepen cooperation between Guangzhou and Zhanjiang, promote Mazhang's quality cultural tourism resources and agricultural products, and link Bay Area talents with market resources for high-quality development in the agricultural and cultural tourism sectors [2][4][44]. Group 1: Event Overview - The event was held at the Guangzhou Baiyun International Design Building, featuring over a hundred attendees, including representatives from the Zhanjiang Mazhang District government, Guangzhou's counterpart assistance command, business associations, universities, and industry associations [3][5]. - The event commenced with a thematic performance titled "The Poem of Mangroves," showcasing the ecological wonders of Mazhang and the collaborative spirit between Baiyun and Mazhang [8][9]. Group 2: Promotion of Resources - The event highlighted Mazhang's ecological and cultural assets through a three-dimensional display of its world-class ecological profile, unique agricultural products, and intangible cultural heritage such as the thousand-year-old She dance masks and reed weaving [16][17][20]. - A tasting area for local products like dragon fruit and golden pomfret was set up, leading to multiple purchasing intentions [18][19]. Group 3: Collaboration and Innovation - The event emphasized the integration of intangible cultural heritage with technology, launching initiatives like the "Bay Area Youth Intangible Heritage Protection Initiative" and a global creative design competition for traditional crafts [22][23][24]. - A keynote speech on "AI Empowering Agricultural and Cultural Tourism Development" was delivered, proposing the use of digital technology to activate traditional cultural heritage and cultivate new productive forces in the agricultural and cultural tourism sectors [26][30]. Group 4: Agreements and Future Directions - The event resulted in the signing of eight cooperation agreements across three categories, including joint construction of business associations, dual empowerment agreements, and concentrated signing of agricultural and cultural tourism projects [35][36][41]. - The collaboration aims to facilitate the flow of resources between Mazhang and the Bay Area, enhancing the promotion of agricultural and cultural tourism products and establishing a new promotional matrix [39][42].