Workflow
数字技术赋能传统农业
icon
Search documents
梁伟钊:短视频里的“柑”甜事业,香港青年的乡土答卷 | 十佳农技短视频达人⑩
Nan Fang Nong Cun Bao· 2025-07-25 02:35
Core Viewpoint - The article highlights the success of Liang Weizhao, a young agricultural entrepreneur from Hong Kong, who has leveraged short videos to promote agricultural techniques and products, particularly focusing on the Xinhui tangerine industry, contributing to rural revitalization and community wealth generation [3][5][55]. Group 1: Agricultural Innovation and Digital Empowerment - The Guangdong Provincial Agricultural Technology Promotion Center organized the "Ten Thousand Project" for the 2024 Guangdong "Agricultural Technology" short video activity, encouraging agricultural practitioners to create and share high-quality content [3][4]. - Liang Weizhao's approach exemplifies the integration of digital technology in traditional agriculture, breaking down barriers in agricultural promotion through innovative practices [6][9]. - His short videos cover various agricultural techniques, including pest control and soil management, which have garnered significant attention and engagement online [31][39]. Group 2: Entrepreneurial Journey and Business Development - Liang Weizhao, a master's graduate in agriculture, left a stable government job to pursue his dream of cultivating Xinhui tangerines, starting with an initial investment of 300,000 yuan [12][15]. - He has developed a comprehensive business model that includes planting, production, and sales, processing over 500,000 pounds of Xinhui tangerines annually and creating products like tangerine tea and dried tangerine peel [25][29]. - The establishment of a cooperative has enabled him to provide free technical guidance to over 500 farmers, significantly increasing local employment and income [46][48]. Group 3: Community Impact and Market Expansion - Liang's initiatives have led to an increase in local employment, with approximately 100 people benefiting from his agricultural activities, raising individual incomes by 20,000 to 30,000 yuan annually [45][46]. - His efforts have expanded the planting area of Xinhui tangerines by over 200 acres, encouraging local farmers to engage in digital marketing through video and live streaming [49][50]. - The products have gained recognition beyond Guangdong, reaching major cities and international markets, with sales exceeding 3.5 million yuan since 2022 [40][41].