Group 1 - The cultural study tour organized for over 30 parent-child visitors from Macau to Xinhui Chenpi Ancient Road highlights the growing trend of cultural research and learning during the summer vacation [2][4][42] - The tour included a comprehensive experience of the heritage and charm of Xinhui Chenpi, a national intangible cultural heritage, through various activities such as visiting the Chenpi warehouse and participating in traditional crafts [3][25][36] - The opening of the Qiaobao Chenpi warehouse, which has a storage capacity of thousands of tons, to the public for the first time aims to promote and spread the culture of Xinhui Chenpi [25][31][44] Group 2 - The Xinhui Chenpi Ancient Road features specialized areas such as a cultural museum and a dining area that showcase the rich history and culture of Xinhui Chenpi and Kui art through diverse display methods [8][9][7] - The educational aspect of the tour included detailed explanations of the production process of Xinhui Chenpi, emphasizing its unique quality due to the region's specific soil and water conditions [17][18][19] - Participants engaged in hands-on activities like making Ganpu tea and Chenpi Sanbao, which allowed them to appreciate the depth of "Chenpi+" culture [34][36][41]

Core Insights - The article highlights the significance of Chenpi (dried tangerine peel) as both a traditional medicinal ingredient and a culinary product, emphasizing its historical and cultural importance in Chinese medicine and cuisine [3][4][6] - The article focuses on the production of Chenpi in the Pu Bei region, which is recognized as a major production area for Chenpi in China, particularly known for its Da Hong Gan (large red tangerine) [3][4][5] Industry Overview - Pu Bei's climate, diverse terrain, and selenium-rich soil contribute to its status as a prime location for citrus cultivation, particularly Da Hong Gan, which is the main raw material for Chenpi [3][4] - The region has a long-standing tradition of Chenpi production, with techniques that have been passed down for over a century, now recognized as an intangible cultural heritage [5][6] Production Process - The production of Chenpi involves several meticulous steps: harvesting, selecting, cleaning, peeling, drying, and aging, with a particular emphasis on the "three-slice peeling" technique that minimizes damage to the fruit peel [5][6] - Aging Chenpi for over three years enhances its medicinal properties, as the active ingredients increase during this period, making older Chenpi more valuable [6][7] Technological Advancements - Modern technology is being integrated into the Chenpi production process, including smart warehouses equipped with robots and monitoring systems, which enhance the efficiency and traceability of the production chain [7] - The establishment of standards and processing facilities is paving the way for the transformation of the Chenpi industry into a billion-dollar sector [7] Market Potential - The geographical advantages of Pu Bei, including proximity to the Pinglu Canal, facilitate the export of Chenpi, particularly to Southeast Asia, where there is a growing interest in traditional Chinese medicine and health products [7] - The article suggests that the Chenpi industry has significant growth potential, driven by cultural exchanges and the increasing global demand for traditional health products [7]

Core Viewpoint - The article highlights the success of Liang Weizhao, a young agricultural entrepreneur from Hong Kong, who has leveraged short videos to promote agricultural techniques and products, particularly focusing on the Xinhui tangerine industry, contributing to rural revitalization and community wealth generation [3][5][55]. Group 1: Agricultural Innovation and Digital Empowerment - The Guangdong Provincial Agricultural Technology Promotion Center organized the "Ten Thousand Project" for the 2024 Guangdong "Agricultural Technology" short video activity, encouraging agricultural practitioners to create and share high-quality content [3][4]. - Liang Weizhao's approach exemplifies the integration of digital technology in traditional agriculture, breaking down barriers in agricultural promotion through innovative practices [6][9]. - His short videos cover various agricultural techniques, including pest control and soil management, which have garnered significant attention and engagement online [31][39]. Group 2: Entrepreneurial Journey and Business Development - Liang Weizhao, a master's graduate in agriculture, left a stable government job to pursue his dream of cultivating Xinhui tangerines, starting with an initial investment of 300,000 yuan [12][15]. - He has developed a comprehensive business model that includes planting, production, and sales, processing over 500,000 pounds of Xinhui tangerines annually and creating products like tangerine tea and dried tangerine peel [25][29]. - The establishment of a cooperative has enabled him to provide free technical guidance to over 500 farmers, significantly increasing local employment and income [46][48]. Group 3: Community Impact and Market Expansion - Liang's initiatives have led to an increase in local employment, with approximately 100 people benefiting from his agricultural activities, raising individual incomes by 20,000 to 30,000 yuan annually [45][46]. - His efforts have expanded the planting area of Xinhui tangerines by over 200 acres, encouraging local farmers to engage in digital marketing through video and live streaming [49][50]. - The products have gained recognition beyond Guangdong, reaching major cities and international markets, with sales exceeding 3.5 million yuan since 2022 [40][41].

Core Viewpoint - The 31st Shenzhen Spring Tea Expo will take place from June 27 to June 30, featuring a wide array of tea products and the 5th World Green Tea Conference, aimed at promoting tea culture and industry collaboration [1][19]. Group 1: Event Highlights - The expo will showcase a variety of teas from across China, including famous tea-producing regions, and will feature nearly a thousand exhibitors presenting their flagship products [5][4]. - The event will include over 50 activities such as forums, competitions, and tea ceremonies, highlighting the importance of tea culture and industry development [17][19]. Group 2: Exhibitor Information - Government delegations from regions like Huangshan, Guizhou, and others will participate, promoting local tea products and fostering connections with health-conscious consumers [4][7]. - Notable exhibitors include brands specializing in various types of tea such as Pu-erh, black tea, green tea, and more, with a focus on quality and unique offerings [5][7]. Group 3: Special Events and Forums - The main forum of the 5th World Green Tea Conference will focus on the theme "Channel Weaving, Tea Nourishing the World," discussing the green tea industry's upgrade paths and global market trends [19]. - A significant event will be the first TCM Tea Therapy and Health Promotion Industry Development Conference, emphasizing the integration of traditional Chinese medicine with tea culture [25]. Group 4: Visitor Information - The expo will be held at the Shenzhen Convention and Exhibition Center, with specific visiting hours and guidelines for attendees to ensure a smooth experience [39][38]. - Attendees are encouraged to pre-register for tickets and plan their visits to avoid peak congestion, ensuring they can fully explore the extensive exhibition space [39].