Core Viewpoint - Deqing Gonggan has transformed from a historical "tribute fruit" to the top-selling agricultural product in China's e-commerce market, achieving annual sales of 45,000 tons and e-commerce revenue of 1.2 billion yuan in 2024, showcasing the successful integration of e-commerce and agriculture [8][9]. Group 1: Market Performance - In 2024, Deqing Gonggan ranked first in e-commerce sales among various agricultural products in Guangdong, with a remarkable annual sales volume of 45,000 tons and an e-commerce revenue of 1.2 billion yuan [8][9]. - The product's success is attributed to its unique quality, early harvest advantage, and effective marketing strategies that leverage e-commerce platforms [14][15][30]. Group 2: E-commerce Strategy - The transformation began with a focus on market demand, utilizing live streaming and a "12221" marketing system to connect directly with consumers [12][33]. - Deqing County has partnered with platforms like Douyin and Kuaishou to create "Gonggan Traceability Specials," enhancing consumer engagement through direct sales from orchards [34]. - A logistics model involving "warehouse + direct delivery + efficient pre-positioning" has been established, allowing next-day delivery to over 200 cities [35][36]. Group 3: Consumer Engagement - The introduction of a "cloud tree adoption" program allows consumers to engage with the product by adopting trees and tracking their growth, enhancing customer loyalty and repeat purchases [43][45]. - The use of blockchain technology for product traceability has increased consumer trust and product premium, with 100% of orchards covered by this technology [52][64]. Group 4: Marketing Innovations - Deqing Gonggan has employed cross-industry collaborations and youth-oriented marketing strategies to capture market attention, including partnerships with cultural institutions and themed public transport initiatives [70][72]. - The brand has effectively utilized social media and influencer marketing, training local farmers to become brand ambassadors and storytellers [78][81]. Group 5: Cultural and Economic Impact - Deqing Gonggan represents a blend of cultural significance and modern marketing, evolving into a symbol of innovation in the agricultural e-commerce sector [84][86].