"德庆贡柑皮薄，口感爽脆蜜甜。参与这次活动希望能开拓北京市场。目前在西安、成都等地销量较好。"在 对接会现场，德庆县兴德农业发展有限公司工作人员告诉记者，如今他们为了迎合礼品市场，推出了不同价 位的礼盒装，供采购商、消费者选择。德庆贡柑一年会呈现出三种不同的口感，"目前上市的果子更蜜甜，预 计适合北方消费者口味。"该工作人员表示。 优质的广东农产品吸引了北京当地采购商。 在北方市场，不少广东特色农产品"瞄准"了礼品市场。"像这款化橘红片，从包装上来看，无论自用还是送 礼，都很合适。"在广东深融生态产业有限公司的展位上，能看到许多跟化橘红相关的深加工产品，包括化橘 红啤酒、化橘红凉茶、化橘红口腔抑菌膏、化橘红润喉糖……"化橘红本身有些苦，这款化橘红桑叶凉茶植物 饮料在调味后，比较适合北方消费者口味。"上述企业相关负责人说。 "广东农产品在北京的市场潜力非常大。"北京领先未来礼业伙伴俱乐部代理会长尹东洁表示，广东年菜、化 橘红、茶叶等产品兼具健康属性与文化底蕴，契合当前礼赠与养生市场升级需求，开发潜力广阔。 粤味贺岁 南北共烹一桌"年夜饭" 广东盆菜、红烧乳鸽、连州菜心、上汤浸脆肉鲩、粤式腊味煲仔饭、清远鸡、茂名 ...

跟着文旅一起火红起来的，还有广货的"出圈"。一众粤字号农特产品、非遗文创、地方特色美食从岭南 走向全国，成为赛场之外的另一大"爆款"。新会陈皮、化州橘红、阳春砂仁组成的"广东三宝"礼盒作为 全运会官方特许商品，成为游客争相选购的伴手礼；广彩、广绣等岭南非遗符号与体育精神融合，打造 出广彩书签、红棉香插、英歌舞手办等60余款特许商品，供不应求；德庆贡柑、梅州柚、平远脐橙等借 着全运"好彩头"的美好寓意，成为赛场内外的热销果品。从赛场周边的特许零售店到各地的特色市集， 广货以多元形态融入体育消费场景，让岭南风味与湾区文化随十五运会走向全国。 后十五运时代 将赛事"短期热度"转化为文旅"长期引擎" 2025年11月，粤港澳大湾区迎来了历史性时刻——第十五届全国运动会首次由粤港澳三地联手举办。 赛场内，粤港澳携手点燃圣火，运动健儿拼搏进取；赛场外，岭南热土借"赛事+"的热潮，将千年商都 的厚重文脉、改革开放的先锋锐气与山海相拥的灵动气韵，尽数转化为广东文旅的独特优势。 刚过去不久的元旦假期，广东文旅交出亮眼答卷：全省接待游客1787.5万人次，日均同比增长34.8%； 实现旅游收入99.8亿元，日均同比增长39.8% ...

Core Viewpoint - The article emphasizes the cultural significance of the Laba Festival in China, highlighting the traditional practices associated with it, particularly the consumption of Laba porridge and the enjoyment of Deqing Gonggan, a type of citrus fruit that symbolizes good fortune and sweetness for the upcoming year [2][11][22]. Group 1: Laba Festival Traditions - The Laba Festival marks the beginning of the New Year celebrations, with a strong emphasis on food, particularly Laba porridge made from various grains and dried fruits, symbolizing health and family reunion [2][3][4]. - The festival is characterized by a warm atmosphere, where the aroma of Laba porridge signifies the gathering of family and the anticipation of the New Year [4][6]. Group 2: Deqing Gonggan - Deqing Gonggan, known as the "Emperor Orange," has a history of over 1300 years and is celebrated for its unique flavor, combining the crispness of oranges and the sweetness of pomelos, making it a perfect treat for the festive season [9][10]. - The fruit is not only delicious but also carries auspicious meanings, with its golden skin symbolizing wealth and prosperity, while its sweet flesh represents happiness and smooth sailing in life [12][14][15]. Group 3: Cultural Significance - The article highlights the local customs in southern China, where citrus fruits like Gonggan are associated with good luck, and the practice of gifting them during the New Year is common [12][13]. - The combination of Laba porridge and Deqing Gonggan during the festival serves to blend the flavors of northern and southern Chinese New Year traditions, creating a rich cultural experience [17][18].

Core Viewpoint - The article highlights the successful sales and market strategies of Deqing Gonggan, a premium citrus fruit from Deqing County, Guangdong, which has seen nearly 80% of its production sold ahead of the peak season, showcasing its growing brand value and innovative marketing approaches [1][3][10]. Group 1: Production and Sales - In 2025, Deqing County's Gonggan harvesting area is projected to reach 43,700 acres, with a total output of 83,500 tons and an estimated total value of approximately 940 million yuan [2][3]. - Currently, nearly 80% of the Gonggan has been sold, indicating strong market demand [3]. Group 2: Brand Value and Market Strategy - Deqing Gonggan, known as the "King of Citrus" in China, has a brand value of 10.8 billion yuan, supported by a systematic approach to production and marketing [6][7]. - The county has initiated a comprehensive marketing strategy involving media partnerships and various promotional activities to enhance the Gonggan brand value chain [8][9]. Group 3: Product Innovation and Diversification - Deqing Gonggan has expanded beyond fresh fruit sales to include value-added products such as NFC (Not From Concentrate) Gonggan juice and plans for Gonggan wine, with 300,000 pounds of Gonggan purchased for juice production this year [15][18]. - The Gonggan peel is being processed into a product similar to dried tangerine peel, which has seen sales increase from 400 pounds in 2021 to 1,100 pounds in 2025 [20]. Group 4: Logistics and Distribution - A new logistics model has been established, allowing for a "next-day delivery" service for Deqing Gonggan, ensuring that fresh fruit reaches consumers within 24 hours of harvest [24][25][26].

山海联动，肇庆 土特产"出圈"更 出彩_南方+_南 方plus 山海好物共兴， 区域协同出彩！ 12月12日晚， 2025年大湾区— 大西南土特产博 览会·山海嘉年 华在肇庆七星岩 东门广场开幕。 来自粤港澳大湾 区、大西南及对 口协作地区的千 余种山货海味， 以及多元非遗文 创集中亮相，从 午后到夜晚，山 海巡游、青春舞 台、梦幻鱼灯、 沉浸剧场轮番登 场，活力全开， 全方位满足市民 游客的"舌尖期 待"与"购物需 求" 。 土特产是地域文 化的鲜活载体， 也是推动县域经 济出圈出彩的重 要力量。发挥肇 庆作为粤港澳大 湾区面向大西南 门户枢纽的作 用，此次博览会 精准把握了区域 互补优势，让大 湾区的鲜活海产 与大西南的深山 珍味同台亮相， 让东西部协作成 果在一道道美味 里得到集中展 示。从德庆贡柑 到肇供大米，从 岭南佳果的清甜 多汁到非遗手作 的匠心独运，千 款风物背后，是 绿水青山的生态 馈赠，是千万农 户的生计所系， 更是"一县一 业"产业布局的 实践代表。 产业升级是土特 产"出圈"的核心 密码。传统土特 产常面临产业链 短、附加值低的 困境，而此次博 览会给出了破局 之法。活动中， 我们看到 ...

Core Insights - The success of the Deqing Gonggan industry is attributed to its high-quality product endowment and the "finance + industry + logistics" integrated revitalization model, which provides a replicable path for high-quality development in specialty agriculture [1] Group 1: Financial Services - Financial services play a core role as the "funding engine" in the integrated model, with Postal Savings Bank of China (601658) Deqing County branch offering targeted loan products that address the pain points of farmers regarding "difficult and slow financing" [1] - The bank has integrated online approval and credit loans into agricultural production scenarios, significantly improving the efficiency of capital turnover in the industry [1] Group 2: Industry Development - Deqing Gonggan, recognized as a "Yue brand" specialty agricultural product, has achieved scale planting and brand operation with the support of financial services, leading to a steady increase in yield [1] - Individual farms are expected to reach an annual output of 400,000 pounds and sales of 900,000 yuan this year, creating a virtuous cycle of "high quality - high yield - good benefits" [1] Group 3: Logistics Collaboration - Logistics collaboration has effectively addressed the "last mile" issue, with the bank leveraging its unique advantage of "bank + postal logistics" to deeply integrate financial and logistics services [1] - This integration allows farmers to receive financial support while enjoying convenient agricultural product delivery services, establishing a comprehensive ecosystem of "growing well, selling well, and receiving quickly" [1] Group 4: Impact and Reach - By the end of October 2025, the Postal Savings Bank Deqing County branch's model has served over 1,600 agricultural operating entities, with cumulative agricultural loans exceeding 300 million yuan [2] - The model has created a brand reputation of "sending agricultural products through postal services" and "seeking loans from Postal Savings," aligning precisely with the development needs of specialty agriculture [2]

Core Viewpoint - The 2025 Greater Bay Area - Southwest Specialty Products Expo and Mountain-Sea Carnival has officially commenced in Zhaoqing, aiming to integrate cultural tourism, agriculture, and consumption while showcasing the unique products of the Greater Bay Area and Southwest China [3][5][12]. Group 1: Event Overview - The event lasts for 10 days and is themed "Mountain-Sea Connection, Bay Area Fragrance" [4][6]. - It features over 200 exhibition booths and gathers 292 exhibitors from the Greater Bay Area and Southwest regions, showcasing more than 2,000 specialty products [14][15]. - The expo aims to enhance regional collaboration and boost farmers' income, serving as a significant initiative for the "Hundred-Thousand-Million Project" [23][24]. Group 2: Economic Impact - The expo is expected to attract 800,000 participants and generate over 15 million exposures, achieving goals of brand integration, channel expansion, industry linkage, and consumer guidance [45][46]. - A total of 54 million yuan in supply-demand agreements were signed during the event, covering various sectors including aquatic products and agricultural by-products [43]. Group 3: Cultural and Interactive Elements - The opening ceremony featured a grand audiovisual performance, including a drone light show and local dialect songs, enhancing the cultural experience [26][32]. - Nine themed functional areas were created, including food markets and interactive spaces, making it a hotspot for visitors [34][36]. - The event incorporates both offline exhibitions and online live broadcasts, aiming to reach a wider audience [39].

Core Viewpoint - The article highlights the significance of the Zhaoqing exhibition at the Greater Bay Area Agricultural Products Trade Fair, showcasing the region's unique agricultural products, particularly citrus fruits and traditional Chinese medicine, emphasizing Zhaoqing's ambition to become a leading hub for the southern medicine and health industry in China [2][57]. Group 1: Agricultural Products - The Zhaoqing exhibition features notable products such as the Deqing Gonggan, known as the "King of Citrus" for its superior quality, and the Sihui Shatangju, celebrated for its sweetness and juiciness, representing the pinnacle of Zhaoqing's citrus industry [13][15][21]. - The exhibition aims to promote Zhaoqing's ecological environment and agricultural traditions, inviting visitors to explore the region's rich cultural heritage and agricultural offerings [21][22]. Group 2: Traditional Chinese Medicine - Zhaoqing is recognized as a significant production area for southern medicine, with a total planting area of 1.5662 million acres and a total output of 659,900 tons, generating a total output value exceeding 10.605 billion yuan in 2024 [32][34]. - The region's medicinal products include well-known herbs such as cinnamon, radix polygoni multiflori, and ganoderma, with six varieties included in the Guangdong Province's protection regulations for traditional Chinese medicine [34][35]. Group 3: Industry Development - Zhaoqing is developing a comprehensive industry chain that integrates cultivation, processing, and tourism, with modern industrial parks established to enhance the southern medicine sector [40][41]. - The establishment of a national-level southern medicine market in Zhaoqing is expected to facilitate regional distribution, with a monthly transaction volume exceeding 2 million yuan [46][48]. Group 4: Future Goals - The city aims to leverage its strong industrial foundation and policy support to achieve the goal of becoming the "Southern Medicine and Health Industry Capital of China," promoting the slogan "Eat in Guangdong, Nourish in Zhaoqing" [57][58].

Core Viewpoint - The event "2025 Greater Bay Area · Southwest Specialty Products Expo and Mountain-Sea Carnival" will take place in Zhaoqing from December 12 to 21, showcasing local specialties and cultural experiences from both the Greater Bay Area and Southwest China [5][6][52]. Group 1: Event Overview - The carnival will last for 10 days and will be held at the East Gate Square of Seven Star Rock in Zhaoqing [7][8]. - It aims to present a consumer festival featuring the most abundant specialties, authentic flavors, and significant discounts [14]. Group 2: Highlights of the Expo - The expo will systematically gather exquisite products made in the Greater Bay Area and authentic local goods from Southwest China, utilizing a new e-commerce live streaming model for online and offline interaction [15][17]. - There will be a "Zhaoqing Flavor Pavilion" featuring local specialties from various districts, including traditional snacks and seasonal fruits [23][26][27]. - The "Bay Area Selection Pavilion" will showcase diverse culinary offerings from the Greater Bay Area, highlighting the region's rich food culture [30][32]. - The "National Specialty Products Pavilion" will feature authentic products from across the country, allowing visitors to experience various regional delicacies without traveling far [34][36]. Group 3: Cultural and Entertainment Activities - The event will include a non-material cultural heritage display area, allowing visitors to experience traditional crafts and art firsthand [43][44]. - Nightly activities will feature a grand drone show, fireworks, and "Mountain-Sea Music Concerts," ensuring daily entertainment and engagement for attendees [47][48][50].

Core Viewpoint - The article highlights the efforts of Deqing County's agricultural technology promotion station in supporting the development of local specialty industries through targeted training and guidance for farmers, particularly focusing on the cultivation of unique agricultural products like sweet potatoes and citrus fruits [2][10][19]. Group 1: Agricultural Training Initiatives - The agricultural technology promotion station has been actively conducting technical training and guidance services tailored to local specialty agricultural products [3][10]. - A recent training session was held in Dayi Village, focusing on scientific cultivation techniques for sweet potatoes, addressing key aspects such as characteristics, management, and safe storage [4][5][10]. - The training effectively promoted the application of scientific cultivation techniques for sweet potatoes, laying a solid foundation for the sustainable development of the sweet potato industry in the village [9][10]. Group 2: Technical Guidance for Citrus Fruits - Following the sweet potato training, experts provided on-site technical guidance for the early-stage harvesting of citrus fruits in Wanggang and Dayi villages [12][13]. - The guidance emphasized critical management practices such as pre-harvest water control, reasonable fertilization, pest and disease prevention, and scientific harvesting to enhance both quality and yield [14][15]. - Experts also offered professional market analysis to help farmers understand market trends and leverage the advantages of Deqing Gonggan, aiming to secure a favorable market share in the end-of-year fruit and vegetable market [16][18]. Group 3: Future Plans and Goals - The agricultural technology promotion station plans to continue collaborating with experts to conduct various agricultural technology outreach activities, enhancing farmers' professional skills and promoting scientific production management knowledge [17][18]. - These initiatives are aimed at injecting strong momentum into the development of local specialty industries and advancing rural revitalization efforts [19].