Core Points - Zhaoqing has added three new geographical indication products: Deqing Gonggan, Sihui Shatangju, and Deqing He Shouwu [4][5] - The National Intellectual Property Administration has announced the recognition and protection of 224 products, with 60 products passing the latest certification [2][3] - Zhaoqing now has a total of 49 geographical indication products, the highest in the province, achieving full coverage across all counties and districts [8][9] Summary by Category Geographical Indication Products - The newly recognized products from Zhaoqing include Deqing Gonggan, Sihui Shatangju, and Deqing He Shouwu [4][5] - The total number of geographical indication products in Zhaoqing has reached 49, including 28 geographical indication trademarks [7][8] Regional Development - The Zhaoqing government aims to cultivate distinctive and high-quality geographical indication agricultural products, emphasizing their importance in regional economic development and rural revitalization [10][11] - Recent initiatives include the establishment of geographical indication strong counties, characteristic towns, and stations to promote high-quality regional brand development [12][13]

Group 1 - The Guangdong province is actively promoting the sales of lychees, with over 200 buyers participating in a recent procurement event, resulting in approximately 26 million pounds of purchasing intentions [4] - In a subsequent event, pre-sales of lychees exceeded 4,500 tons, amounting to nearly 100 million yuan [5] - The marketing strategy for lychee production and sales is being driven by a "12221" system, which aims to enhance the industry and promote exports, including successful shipments to Australia [14][15] Group 2 - The marketing revolution in the lychee industry is transforming traditional agriculture into a cultural symbol, with significant sales achievements reported, including 1,830 lychee trees being customized and 6,038 orders placed [25][26] - E-commerce sales for lychees have reached 12,300 orders, with nearly 3930 tons of purchase agreements established through negotiations with external buyers [27][28] - The report from iiMedia Consulting indicates that various agricultural products from Guangdong, including lychees, are ranked first in national e-commerce sales [30][33] Group 3 - The lychee season is characterized by the introduction of new varieties and improved cultivation techniques, enhancing the quality and marketability of the fruit [39] - The unique geographical and climatic conditions in areas like Shanwei contribute to the production of high-quality lychees, with significant pre-orders already secured [42]

Core Viewpoint - Deqing Gonggan has transformed from a historical "tribute fruit" to the top-selling agricultural product in China's e-commerce market, achieving annual sales of 45,000 tons and e-commerce revenue of 1.2 billion yuan in 2024, showcasing the successful integration of e-commerce and agriculture [8][9]. Group 1: Market Performance - In 2024, Deqing Gonggan ranked first in e-commerce sales among various agricultural products in Guangdong, with a remarkable annual sales volume of 45,000 tons and an e-commerce revenue of 1.2 billion yuan [8][9]. - The product's success is attributed to its unique quality, early harvest advantage, and effective marketing strategies that leverage e-commerce platforms [14][15][30]. Group 2: E-commerce Strategy - The transformation began with a focus on market demand, utilizing live streaming and a "12221" marketing system to connect directly with consumers [12][33]. - Deqing County has partnered with platforms like Douyin and Kuaishou to create "Gonggan Traceability Specials," enhancing consumer engagement through direct sales from orchards [34]. - A logistics model involving "warehouse + direct delivery + efficient pre-positioning" has been established, allowing next-day delivery to over 200 cities [35][36]. Group 3: Consumer Engagement - The introduction of a "cloud tree adoption" program allows consumers to engage with the product by adopting trees and tracking their growth, enhancing customer loyalty and repeat purchases [43][45]. - The use of blockchain technology for product traceability has increased consumer trust and product premium, with 100% of orchards covered by this technology [52][64]. Group 4: Marketing Innovations - Deqing Gonggan has employed cross-industry collaborations and youth-oriented marketing strategies to capture market attention, including partnerships with cultural institutions and themed public transport initiatives [70][72]. - The brand has effectively utilized social media and influencer marketing, training local farmers to become brand ambassadors and storytellers [78][81]. Group 5: Cultural and Economic Impact - Deqing Gonggan represents a blend of cultural significance and modern marketing, evolving into a symbol of innovation in the agricultural e-commerce sector [84][86].