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金融+产业+物流 德庆贡柑的 “三位一体”振兴模式
物流协同则打通了"最后一公里"。邮储银行发挥 "银行+邮政物流" 的独特优势,将金融服务与物流服务 深度绑定,让农户在获得资金支持的同时,享受便捷的农产品寄递服务,构建起 "种得出、卖得好、收 得快" 的全链条生态。 在这一模式中,金融服务扮演着 "资金引擎" 的核心角色。邮储银行(601658)德庆县支行立足地方产 业特点,摒弃传统信贷模式,推出针对性贷款产品,将线上审批、信用贷款等服务融入农业生产场景, 解决了农户"融资难、融资慢" 的痛点。同时,通过一揽子金融服务,涵盖贷款、收付结算等环节,大 幅提升了产业资金周转效率。 截至2025年10月末,邮储银行德庆县支行这一模式已服务1600余户涉农经营主体,累计涉农贷款超3亿 元,形成了 "寄农产品找邮政" "要贷款找邮储 "的品牌口碑。这种"三位一体"模式精准契合了特色农业 产业的发展需求,为乡村振兴背景下的县域特色产业升级提供了宝贵经验。 德庆贡柑产业的成功崛起,不仅在于其优质的产品禀赋,更得益于 "金融+产业+物流" 的三位一体振兴 模式,为特色农业产业高质量发展提供了可借鉴的实践路径。 产业发展是核心载体。德庆贡柑作为 "粤字号" 特色农产品,借助金 ...
80 万人赴约!2025 年大湾区-大西南土特产博览会·山海嘉年华在肇庆盛大启幕
Nan Fang Nong Cun Bao· 2025-12-13 13:01
80 万人赴约! 2025 年大湾区- 大西南土特产博 览会·山海嘉年 华在肇庆盛大启 幕_南方+_南方 plus 星光映山海,好 物聚端州。12月 12日晚,肇庆市 端州区七星岩东 门广场灯火璀 璨、人声鼎沸, 2025年大湾区- 大西南土特产博 览会·山海嘉年 华在此正式拉开 帷幕。 枢纽搭台 动·湾区飘香"为 主题,深度融合 文旅、农业与消 费,将大湾区的 市场活力与大西 南的山海珍味紧 密相连,用非遗 演艺、特色展 销、沉浸互动勾 勒出一幅"产城 融合、城乡共 赢"的生动画 卷,为"那么 美、这么近,周 末到肇庆"的城 市名片再添新 彩。 这场为期10天的 盛会以"山海联 共绘协调发展新 画卷 作为粤港澳大湾 区面向大西南的 此次以博览会为 桥,深度践 行"百千万工 程"部署,搭建 起跨区域土特产 全产业链交流合 作平台。活动秉 持"政府引导、 企业运营、社会 参与"的运营理 念,设置占地 1.4万平方、200 多个展位,汇聚 了大湾区、大西 南及对口帮扶地 区的292家参展 商户,带来山货 海味、非遗文创 等2000多种特色 产品,从肇庆裹 蒸、德庆贡柑、 肇供大米 等"肇"字号优质 土特产,到大西 ...
来肇庆展馆,品南药食养,尝柑橘清甜
Nan Fang Nong Cun Bao· 2025-12-11 06:35
来肇庆展馆,品 南药食养,尝柑 橘清甜_南方+_ 南方plus 聚大湾区精华的 农业盛会中,肇 庆展团将以一抹 独特的"生态 绿"与"药香 12月的广州,盛 会再临。12月12 日,大湾区农产 品交易会暨土特 产精品博览会在 广交会展馆隆重 启幕。在这场汇 浓"惊艳亮相。 在现场,可以品 尝到国家地理标 志产品——德庆 贡柑、四会沙糖 桔,也可以踏入 一个底蕴深厚 的"南药宝库" , 亲身感受肇庆作 为"中国南药食 养产业之都"的 磅礴脉动。 品一口清甜,识 一方风土 走进肇庆展馆, 首先迎接您的将 是属于冬日的那 份鲜甜。德庆贡 柑,被誉为"中 国柑王",其果 形靓丽、皮薄核 少、肉脆化渣、 清甜香蜜,是国 家地理标志保护 产品,代表着肇 庆柑橘产业的顶 尖品质。与之相 映成趣的是四会 沙糖桔,这 座"中国柑桔之 乡"的拳头产 品,以果实扁 圆、色泽橙红、 汁多味甜著称, 是年节时分不可 或缺的甜蜜滋 味。 德庆贡柑。 四会是沙糖桔正宗原产地。 这两款肇庆水 果,不仅是味蕾 的享受,更是肇 庆优越生态环境 与精耕细作农业 传统的结晶。它 们如同一把钥 匙,为您打开了 解肇庆这座国家 历史文化名城、 岭南山水 ...
大湾区+大西南风物集结!肇庆将启10天山海嘉年华
Nan Fang Nong Cun Bao· 2025-12-08 09:32
大湾区+大西南 风物集结!肇庆 将启10天山海嘉 年华_南方+_南 方plus 你期待吗? 一场集结了天南 地北的舌尖盛 宴、 融合了吃喝玩乐 的狂欢派对,即 将在肇庆上演! 12月12日至21 日, 2025大湾区·大 西南土特产博览 会山海嘉年华 (广东肇庆), 将在肇庆七星岩 东门广场举行 一场持续10天的 山海之约,等你 来嗨! 肇庆作为粤港澳 大湾区面向大西 南门户枢纽, 兼具"山海资 源"禀赋与区位 优势。 这里将全力呈现 一场 "特产最丰、味 道最正、优惠最 多"的消费狂 欢。 博览会首次系统 性地将大湾区制 造的精致优品 与大西南原产地 的地道风物汇聚 一堂, 并通过线上线下 联动的电商直播 新模式, 打造一场全民参 与的购物盛宴。 活动具体有哪些 亮点?剧透抢先 看! 买遍全国,一站 式"山海"购物天 堂! 别再东奔西跑, 这里就能一站式 买齐 大湾区甄选优品 和大西南地道风 物! 01 "肇庆味道 馆"——东道主 的诚意 端州、鼎湖、高 要 、 四 会 、 广 宁 、 德 庆 、 封 开 、 怀 集 等 县 (市、区)的特 色风物齐上阵, 还有经典的肇庆 裹蒸,应节的四 会沙糖桔、德庆 贡 ...
德庆县农技推广驿站多措并举助力乡村特色产业发展
Nan Fang Nong Cun Bao· 2025-11-28 15:00
Core Viewpoint - The article highlights the efforts of Deqing County's agricultural technology promotion station in supporting the development of local specialty industries through targeted training and guidance for farmers, particularly focusing on the cultivation of unique agricultural products like sweet potatoes and citrus fruits [2][10][19]. Group 1: Agricultural Training Initiatives - The agricultural technology promotion station has been actively conducting technical training and guidance services tailored to local specialty agricultural products [3][10]. - A recent training session was held in Dayi Village, focusing on scientific cultivation techniques for sweet potatoes, addressing key aspects such as characteristics, management, and safe storage [4][5][10]. - The training effectively promoted the application of scientific cultivation techniques for sweet potatoes, laying a solid foundation for the sustainable development of the sweet potato industry in the village [9][10]. Group 2: Technical Guidance for Citrus Fruits - Following the sweet potato training, experts provided on-site technical guidance for the early-stage harvesting of citrus fruits in Wanggang and Dayi villages [12][13]. - The guidance emphasized critical management practices such as pre-harvest water control, reasonable fertilization, pest and disease prevention, and scientific harvesting to enhance both quality and yield [14][15]. - Experts also offered professional market analysis to help farmers understand market trends and leverage the advantages of Deqing Gonggan, aiming to secure a favorable market share in the end-of-year fruit and vegetable market [16][18]. Group 3: Future Plans and Goals - The agricultural technology promotion station plans to continue collaborating with experts to conduct various agricultural technology outreach activities, enhancing farmers' professional skills and promoting scientific production management knowledge [17][18]. - These initiatives are aimed at injecting strong momentum into the development of local specialty industries and advancing rural revitalization efforts [19].
官宣!德庆贡柑全国代言人,是来自肇庆的她!
Nan Fang Nong Cun Bao· 2025-11-25 03:39
Core Points - The official announcement of the "Deqing Gonggan Image Ambassador" took place on November 23, with a national selection competition held in Deqing County [3][4][5]. - The event aimed to promote Deqing Gonggan culture and support rural revitalization through the selection of a representative ambassador [9][42]. - The competition featured 16 finalists showcasing their talents and knowledge about Deqing Gonggan, with various performances that highlighted the fruit's cultivation and cultural significance [12][14][15]. Group 1 - The final competition included self-introductions, talent displays, and a Q&A session, where contestants were evaluated on content, expression, and overall presentation [13][21]. - Contestants incorporated elements of Deqing Gonggan into their performances, such as a qipao fashion show and singing the theme song "Little Sweet Orange" [15][17]. - After intense competition, the winners included Cong Yige as the champion, Wang Qian as the runner-up, and Xie Lei as the third place [27][29][31]. Group 2 - The newly crowned ambassador expressed excitement about promoting Deqing Gonggan and plans to utilize online platforms for broader outreach [33][35]. - Deqing Gonggan, known as the "King of Oranges," has a brand value of 10.8 billion yuan, and efforts are underway to enhance its production standards and market presence [36][38]. - The event is part of the "Hundred Thousand Million Project," aimed at integrating agricultural, cultural, and tourism promotion to strengthen the brand of Deqing Gonggan [42][45].
南农晨读 | 崇德之城 柑王正甜
Nan Fang Nong Cun Bao· 2025-11-24 00:30
Group 1 - The Greater Bay Area Agricultural Trade Fair is set to take place from December 12 to 14 in Guangzhou, featuring a wide range of agricultural products and facilitating precise production and sales connections [3][4][5] - The event aims to unlock agricultural business opportunities by showcasing thousands of high-quality agricultural products [3][4] Group 2 - The discovery of the blue-faced booby, a nationally protected species, in Guangdong's coastal waters marks a significant addition to the known distribution of this bird species in China [6][8] - This finding fills a gap in the observation records of the blue-faced booby in Guangdong Province, highlighting the region's ecological significance [8][9] Group 3 - The national South Medicine and Food Nourishment Industry Conference held in Zhaoqing emphasizes the city's ambition to become the "Capital of South Medicine and Food Nourishment" [12][14][17] - The conference gathered participants from various sectors, showcasing the robust development of the South Medicine industry in Zhaoqing [13][14] Group 4 - Deqing County celebrated the harvest season with a promotional event for its renowned "Gong Gan" citrus, utilizing 1,400 drones to create a light show [19][26] - The event aimed to promote the global reach of Deqing's citrus products, emphasizing their quality and heritage [19][26] Group 5 - Pingyuan County is focusing on achieving its "three hundred billion" development goals through industrial, agricultural, and tourism growth, enhancing the county's overall development momentum [30][31][33] - The county aims to become a showcase for high-quality development in the region, integrating various sectors for comprehensive growth [31][33] Group 6 - The Gaoming Rice Field Marathon, unique in Guangdong, attracted participants with its ecological scenery and local characteristics, enhancing the region's tourism appeal [35][36][37] - The event highlights the integration of sports and local culture, promoting the area's natural beauty [36][37]
崇德之城,柑王正甜:“媒体+”卖全球,千年贡柑拓新路
Nan Fang Nong Cun Bao· 2025-11-23 03:02
Core Viewpoint - The article highlights the successful launch of the 2025 Deqing Gonggan Carnival, emphasizing the promotion and marketing strategies for Deqing Gonggan, a renowned citrus fruit, aiming for global sales and brand enhancement [9][11][15]. Group 1: Event Overview - The Deqing Gonggan Carnival commenced on November 22, 2023, featuring a spectacular drone light show and celebrating the harvest season of Deqing Gonggan [9][5][6]. - The event aims to attract domestic and international fruit buyers, agricultural enterprises, and local farmers to explore marketing and cultural narratives surrounding Deqing Gonggan [13][14]. Group 2: Marketing and Brand Development - The "Media+" initiative is set to empower the marketing of Deqing Gonggan, enhancing its global sales model and brand recognition [10][11]. - The carnival includes various promotional activities such as a national selection for Gonggan ambassadors and a series of marketing events to elevate the brand's value chain [31][34]. Group 3: Agricultural Insights - Deqing Gonggan's cultivation area remains stable at over 40,000 acres, with favorable weather conditions contributing to increased juice content and larger fruit size this year [61][62]. - The expected total yield for the 300-acre base is over 900,000 pounds, with nearly 400,000 pounds already pre-ordered through various sales channels [77][78]. Group 4: Economic Impact - The brand value of Deqing Gonggan has reached 10.8 billion yuan, positioning it as a significant contributor to local economic development and a symbol of prosperity for the community [47][40]. - The local government is actively promoting the integration of agriculture with cultural tourism to enhance the market presence of Deqing Gonggan [40][41]. Group 5: Community Engagement - The "I have a Gonggan tree in Deqing" adoption program has been running for five years, fostering consumer engagement and securing sales for farmers [43][50]. - The carnival serves as a platform for showcasing local specialties and cultural products, enhancing community interaction and tourism [106][113].
南农晨读 | 食在广东 养在肇庆
Nan Fang Nong Cun Bao· 2025-11-21 02:31
Group 1 - The 2025 China Southern Medicine Food and Health Industry Conference was successfully held in Zhaoqing, focusing on the development of Southern medicine and food integration [4][30] - The conference gathered leaders from the Ministry of Agriculture and Rural Affairs, Guangdong Provincial Department of Agriculture and Rural Affairs, and experts in traditional Chinese medicine to discuss the development of cinnamon and Ba Jitian [6][5] - The event aimed to establish a standardized system and brand development path for the Southern medicine industry in Zhaoqing [7][6] Group 2 - The "China Agricultural Product Wholesale Market Industry Development 40 Years Conference" is scheduled to take place from December 12 to 14, 2025, in Guangzhou, highlighting the evolution of the agricultural product circulation system [14][13] - The conference will leverage the media advantages of the Greater Bay Area to showcase the significant changes in the agricultural product wholesale market over the past four decades [22][19] Group 3 - Guangdong's tea industry performed well in the 2025 "National Tea Figures" selection, with two individuals recognized as "Master Tea Makers" and one as a "Tea Craftsman" [26][24] - The event reflects the growing recognition and development of the tea industry in Guangdong [27]
“媒体+”赋能千年贡柑!2025年德庆贡柑嘉年华即将启幕
Nan Fang Nong Cun Bao· 2025-11-20 07:35
Core Viewpoint - The upcoming 2025 Deqing Gonggan Carnival, scheduled from November 22 to 28, aims to celebrate and promote the Deqing Gonggan, a historically significant citrus fruit recognized as a national geographical indication product, inviting guests to experience its rich cultural heritage and agricultural bounty [5][6][18]. Group 1: Event Details - The 2025 Deqing Gonggan Carnival will take place from November 22 to 28, featuring various activities to showcase the Gonggan fruit [5][6]. - The event will include business negotiations with representatives from supermarkets and agricultural enterprises, highlighting the appeal of Deqing Gonggan [42][43]. - Activities such as the selection of "Deqing Gonggan Image Ambassador," music performances, and local food exhibitions will be part of the carnival [44][46]. Group 2: Cultural and Historical Significance - Deqing Gonggan has a rich history, being cultivated since the Tang Dynasty and recognized as a tribute fruit during the Song Dynasty [17][18]. - The fruit is celebrated for its unique flavor profile, combining the crispness of oranges and the sweetness of pomelos, making it a seasonal delicacy [11][12][18]. Group 3: Economic Impact and Brand Development - The brand value of Deqing Gonggan has surpassed 10.8 billion yuan, positioning it as a model for agricultural industry development in the province [20]. - The local government is implementing the "Hundred-Thousand-Ten Thousand Project" to enhance the quality and efficiency of the Gonggan and other agricultural products [19][20]. - The integration of agriculture, technology, culture, and tourism is being promoted to strengthen the brand and market presence of Deqing Gonggan [26][40]. Group 4: Marketing and Promotion Strategies - The "Media+" initiative is being utilized to enhance the marketing of Deqing Gonggan, with plans to announce promotional activities during the carnival [36][37]. - The "I Have a Gonggan Tree in Deqing" adoption program has been ongoing for five years, allowing consumers to engage directly with the product and its heritage [26][29]. - The establishment of an international procurement center for citrus fruits aims to expand the market reach of Deqing Gonggan, successfully exporting to countries like Malaysia and Germany [22][23].