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看,新春那些新变化
Xin Lang Cai Jing· 2026-02-25 19:59
Group 1: Import Market Dynamics - The variety of imported fruits in Beijing supermarkets has increased significantly, with options from countries like New Zealand, Peru, Ecuador, Malaysia, Chile, and Australia [3][4] - The "fruit express line" connecting Chile to Beijing and Tianjin has become more efficient, allowing fresh fruits to reach consumers quickly after passing through customs [3] - The Beijing Customs has implemented a "green channel" for perishable goods, providing 24/7 customs services to ensure rapid clearance of imported fresh produce during the peak season [5] Group 2: Agricultural Innovation and Economic Impact - The "Gonggan" citrus fruit from Deqing County has become a significant source of income for local farmers, with a focus on eco-friendly cultivation and successful export certifications [12][14] - The initiative led by local entrepreneur Chen Hui has revitalized the Gonggan industry, increasing production area to 1,000 acres and projected total output value to reach 11 million yuan by 2025 [14] - The development of e-commerce and deep processing products has further enhanced the value of Gonggan, with live-streaming sales attracting over 300,000 viewers [13] Group 3: Community Services and Employment Support - The Dragon Creek community has established a "15-minute living circle," providing essential services such as a community kitchen, health services, and recreational areas for residents [16][19] - The community kitchen offers affordable meals for seniors, ensuring they have access to nutritious food while fostering social interaction [17][18] - Employment support initiatives in Yuzhong County have successfully created temporary jobs for over 200 individuals affected by natural disasters, with additional efforts to connect job seekers with local employment opportunities [23][25]
南农晨读 | 过年就买梅州柚
Nan Fang Nong Cun Bao· 2026-02-09 03:30
Group 1 - Guangdong has become a key gateway for APEC goods entering the Chinese market, leveraging its geographical advantages and long-standing trade ties with APEC economies [5][6][7] - The first high-level meeting of APEC's "China Year" will be held in Guangzhou in February 2026, enhancing Guangdong's role in regional trade connectivity [6][7] - The provincial grain and material reserve work meeting in Guangzhou focused on summarizing 2025's efforts and planning for 2026 to ensure a strong start for the "14th Five-Year Plan" [10][11] Group 2 - The 16th Jilin (Changchun) Winter Agricultural Expo showcased Deqing Gonggan as a representative of Guangdong products, highlighting the strength of Lingnan agricultural products and fostering collaboration between Guangdong and Jilin [14][15][16] - The 42nd Spring Flower Market in Chen Village, known as "China's Year Orange Town," has commenced, blending traditional customs with modern agricultural branding for a 10-day consumer event [18][19][20] - A research and support activity led by South China Agricultural University in Heyuan aims to integrate technology and culture to promote local agricultural modernization and high-quality development [23][24][25]
从岭南到北国!德庆贡柑亮相长春冬季农博会
Nan Fang Nong Cun Bao· 2026-02-08 07:03
Core Viewpoint - Deqing Gonggan, a premium citrus fruit from Guangdong, showcased its quality at the 16th Changchun Winter Agricultural Expo, enhancing agricultural collaboration between Guangdong and Jilin provinces [2][4]. Group 1: Product Overview - Deqing Gonggan is recognized as a tribute fruit since the Southern Song Dynasty, combining the best qualities of sweet oranges, sugar tangerines, and pomelos, known for its thin skin, juicy flesh, and no pulp, earning the title "King of Citrus in China" [6]. - The brand value of Deqing Gonggan has reached 10.8 billion yuan, contributing significantly to local economic development [7]. Group 2: Production and Market Potential - By 2025, the harvesting area for Deqing Gonggan is expected to reach 43,700 acres, with a total output of 83,500 tons and an estimated total output value of approximately 940 million yuan [8]. - The company East Puh Eco-Agriculture, which cultivates Deqing Gonggan, has achieved GLOBALGAP certification, making it the third company in Guangdong and the 18th in China to receive this certification in the citrus production sector [11]. Group 3: Marketing and Collaboration - The marketing strategy "12221" and media empowerment have allowed East Puh Eco-Agriculture to extend the Deqing Gonggan industry chain, transitioning from fresh fruit sales to deep processing, including the development of health products [18]. - The Changchun Agricultural Expo featured a special "Jilin-Guangdong Cooperation" area, showcasing nearly a hundred "Guangdong-branded" agricultural products, highlighting the quality and brand strength of Guangdong agriculture [19][20].
一小时驰援!进出口银行驻村团队破解德庆贡柑采摘难题
Nan Fang Nong Cun Bao· 2026-02-08 06:30
Core Viewpoint - The China Export-Import Bank's village team effectively addressed labor shortages in the harvesting of Deqing Gonggan, ensuring timely delivery of orders and providing local employment opportunities [2][4][11]. Group 1: Labor Shortage Resolution - The Deqing Gonggan export demonstration base faced a significant labor shortage due to large-scale collection orders [2][3]. - The China Export-Import Bank's village team quickly organized a professional harvesting team within one hour to meet the demand [3][10]. - The team coordinated with local fruit-picking leaders to form a group of dozens of workers, facilitating the harvesting, sorting, and packaging processes [10][11]. Group 2: Economic Impact - Deqing Gonggan, known as the "King of Oranges" in China, is a vital agricultural product for the local economy due to its unique quality and historical significance [5][6]. - The involvement of the village team not only ensured the fresh delivery of Gonggan but also allowed local villagers to earn income close to home, enhancing their economic situation [4][15]. - Local farmers expressed gratitude for the support, highlighting the positive impact of the assistance measures on their livelihoods [14][16]. Group 3: Long-term Commitment - The China Export-Import Bank's village team has been dedicated to addressing the challenges in the high-standard demonstration industry of Gonggan, focusing on local needs and efficient problem-solving [7][8]. - The team’s actions exemplify a commitment to policy-driven financial support aimed at fostering local agricultural development [8][9].
春运期间高速公路服务区变年货“采购站” 广式年货沿着公路“出山出圈”
Group 1 - The article highlights the increasing popularity of Guangdong local products during the Spring Festival travel season, with various specialties being sold at highway service areas across the province [1][2] - Specific sales figures are provided, indicating that on the first day of the Spring Festival travel period, two service areas sold 8 pieces of Duan inkstones, 500 pounds of sugar oranges, and 70 pounds of Deqing tribute tangerines [2] - The article emphasizes the cultural significance of these products, such as the traditional flavors of Guangdong, which are now reaching more provinces along the highways [2][3] Group 2 - Various local specialties are mentioned, including the traditional Xihua chicken and the unique flavors of the region, which are attracting travelers to purchase these items [1][2] - The article notes that the highway service areas are becoming "New Year goods procurement stations," showcasing the local culinary heritage and products [1][3] - Plans for future promotions, such as setting up small flower markets to assist in selling local orchids, indicate ongoing efforts to enhance the visibility and sales of regional products [3]
从“土特产”到“粤字号” 广货行天下打通京津冀消费市场
Guang Zhou Ri Bao· 2026-01-28 02:16
Core Insights - The article highlights the growing popularity of Guangdong cuisine in northern markets, particularly in Beijing, as part of the "Guangdong Flavor New Year" marketing event, which showcases local agricultural products [2][4] Group 1: Market Trends - Guangdong New Year dishes are increasingly favored in northern regions, with sales showing a year-on-year growth trend through supermarkets, e-commerce platforms, and dining channels [2][3] - The event aims to introduce high-quality Guangdong agricultural products to Beijing consumers, helping local businesses expand their market presence in the Beijing-Tianjin-Hebei region [2][5] Group 2: Product Highlights - Featured products include 清远鸡 (Qingyuan chicken), 德庆贡柑 (Deqing citrus), and various processed items like 化橘红 (Hua Ju Hong) products, which are tailored for the gift market [3][5] - The event showcases a variety of Guangdong specialties, such as 红烧乳鸽 (braised pigeon) and 脆肉鲩 (crispy fish), emphasizing the quality and safety of these products [6][7] Group 3: Sales Data - In 2025, Guangdong's vegetable supply to Beijing reached 204,800 tons, and fruit supply was 440,700 tons, with a total transaction value of 4.435 billion yuan, indicating significant market penetration [7] - Guangdong brands are recognized in the Beijing market, with companies aiming for a 50% increase in sales this year by leveraging online and offline strategies [7]
广货借势文旅,流量叠加留量!这个新春,广东不只“开门红”
Nan Fang Du Shi Bao· 2026-01-26 07:56
Group 1: Tourism Performance - Guangdong province received 17.875 million tourists during the recent New Year holiday, with a daily average increase of 34.8% year-on-year [1] - The tourism revenue reached 9.98 billion yuan, with a daily average increase of 39.8% year-on-year, leading the nation in both visitor numbers and revenue [1] - The upcoming Spring Festival is expected to further boost tourism, with the "Guangdong Goods Going Global" initiative enhancing the consumption landscape [1] Group 2: Sports Events and Tourism Integration - The 15th National Games, held in the Guangdong-Hong Kong-Macao Greater Bay Area, is seen as a catalyst for transforming short-term sports event popularity into long-term tourism growth [2] - Policies have been implemented to support the integration of sports with tourism and other industries, promoting new consumption models such as "sports + tourism" [2][3] - During the National Games, ticket bookings to major cities like Guangzhou and Shenzhen increased by 26%, and overall tourism consumption grew by 20% [3] Group 3: Cultural and Agricultural Products - Guangdong's local agricultural products and cultural items gained popularity during the National Games, with items like the "Three Treasures of Guangdong" becoming sought-after souvenirs [4] - The integration of local cultural heritage with sports has led to the creation of over 60 unique licensed products that are in high demand [4] Group 4: Rural Tourism Development - The transformation of rural areas, such as the renovation of an old granary into a popular bookstore, exemplifies the shift towards rural tourism in Guangdong [7] - The town of Tangkou has seen over 2.4 million visitors in 2025, showcasing the potential of rural areas to attract tourism through unique experiences [7] - Policies have been introduced to enhance rural tourism, focusing on infrastructure improvements and the integration of cultural and agricultural tourism [9] Group 5: International Tourism Growth - Guangdong welcomed over 90 million inbound tourists in 2025, with tourism foreign exchange income exceeding 200 billion yuan, marking significant year-on-year growth [10] - The hosting of the National Games has provided a platform for Guangdong to showcase its cultural vibrancy to international audiences [10][11] - Initiatives to enhance inbound tourism include optimizing visa policies and improving tourism product offerings, which have contributed to a more diverse and appealing experience for international visitors [11][12] Group 6: Economic Impact and Future Outlook - The continuous growth in tourism and the integration of cultural and agricultural sectors are expected to drive regional economic development in Guangdong [12] - The synergy between inbound tourism and local product promotion is creating new opportunities for Guangdong goods to enter international markets [12]
腊八品贡柑,岁岁皆甜安
Nan Fang Nong Cun Bao· 2026-01-26 03:35
Core Viewpoint - The article emphasizes the cultural significance of the Laba Festival in China, highlighting the traditional practices associated with it, particularly the consumption of Laba porridge and the enjoyment of Deqing Gonggan, a type of citrus fruit that symbolizes good fortune and sweetness for the upcoming year [2][11][22]. Group 1: Laba Festival Traditions - The Laba Festival marks the beginning of the New Year celebrations, with a strong emphasis on food, particularly Laba porridge made from various grains and dried fruits, symbolizing health and family reunion [2][3][4]. - The festival is characterized by a warm atmosphere, where the aroma of Laba porridge signifies the gathering of family and the anticipation of the New Year [4][6]. Group 2: Deqing Gonggan - Deqing Gonggan, known as the "Emperor Orange," has a history of over 1300 years and is celebrated for its unique flavor, combining the crispness of oranges and the sweetness of pomelos, making it a perfect treat for the festive season [9][10]. - The fruit is not only delicious but also carries auspicious meanings, with its golden skin symbolizing wealth and prosperity, while its sweet flesh represents happiness and smooth sailing in life [12][14][15]. Group 3: Cultural Significance - The article highlights the local customs in southern China, where citrus fruits like Gonggan are associated with good luck, and the practice of gifting them during the New Year is common [12][13]. - The combination of Laba porridge and Deqing Gonggan during the festival serves to blend the flavors of northern and southern Chinese New Year traditions, creating a rich cultural experience [17][18].
德庆贡柑已售近八成,黄果批量上市成为年前“抢手货”
Nan Fang Nong Cun Bao· 2026-01-16 03:31
Core Viewpoint - The article highlights the successful sales and market strategies of Deqing Gonggan, a premium citrus fruit from Deqing County, Guangdong, which has seen nearly 80% of its production sold ahead of the peak season, showcasing its growing brand value and innovative marketing approaches [1][3][10]. Group 1: Production and Sales - In 2025, Deqing County's Gonggan harvesting area is projected to reach 43,700 acres, with a total output of 83,500 tons and an estimated total value of approximately 940 million yuan [2][3]. - Currently, nearly 80% of the Gonggan has been sold, indicating strong market demand [3]. Group 2: Brand Value and Market Strategy - Deqing Gonggan, known as the "King of Citrus" in China, has a brand value of 10.8 billion yuan, supported by a systematic approach to production and marketing [6][7]. - The county has initiated a comprehensive marketing strategy involving media partnerships and various promotional activities to enhance the Gonggan brand value chain [8][9]. Group 3: Product Innovation and Diversification - Deqing Gonggan has expanded beyond fresh fruit sales to include value-added products such as NFC (Not From Concentrate) Gonggan juice and plans for Gonggan wine, with 300,000 pounds of Gonggan purchased for juice production this year [15][18]. - The Gonggan peel is being processed into a product similar to dried tangerine peel, which has seen sales increase from 400 pounds in 2021 to 1,100 pounds in 2025 [20]. Group 4: Logistics and Distribution - A new logistics model has been established, allowing for a "next-day delivery" service for Deqing Gonggan, ensuring that fresh fruit reaches consumers within 24 hours of harvest [24][25][26].
山海联动,肇庆土特产“出圈”更出彩
Nan Fang Nong Cun Bao· 2025-12-18 11:30
Core Viewpoint - The event highlights the integration of local specialties from the Guangdong-Hong Kong-Macao Greater Bay Area and the Southwest region, showcasing the potential for regional collaboration and economic development through cultural and agricultural products [2][24]. Group 1: Event Overview - The 2025 Greater Bay Area - Southwest Specialty Products Expo was held in Zhaoqing, featuring over a thousand varieties of local products and cultural creations from the region [3][4]. - The expo included various activities such as mountain and sea tours, youth performances, and immersive theater, catering to the culinary and shopping needs of visitors [4][5]. Group 2: Economic and Cultural Significance - Local specialties serve as a vibrant carrier of regional culture and are crucial for promoting county-level economic development [7]. - The expo effectively leveraged Zhaoqing's role as a gateway to the Southwest, showcasing the complementary advantages of the Greater Bay Area's fresh seafood and the Southwest's mountain delicacies [8][9]. Group 3: Industry Upgrades - The core strategy for local specialties to "go out" lies in industrial upgrades, addressing challenges such as short supply chains and low added value [12]. - The expo demonstrated significant signs of industrial upgrades, with local products transitioning from primary agricultural goods to high-value items through deep processing and brand development [13][14]. Group 4: Integration of Agriculture and Culture - The event expanded the market for local specialties by integrating agricultural products with cultural tourism, allowing local goods to become part of broader lifestyle experiences [20][21]. - By merging scenic beauty, intangible cultural heritage, and interactive experiences, local specialties evolved from mere products to cultural carriers that enhance consumer engagement [22][23]. Group 5: Regional Collaboration - The expo established a bridge for regional collaborative development, utilizing the Greater Bay Area's capital and technology alongside the Southwest's ecological resources [24][25]. - The event adopted a "government-led, enterprise-operated" model to facilitate cross-regional flow of production factors, ensuring stable sales for mountain products and meeting consumer demands in the Greater Bay Area [26][27]. Group 6: Future Directions - The success of the expo underscores the importance of maintaining ecological integrity, exploring cultural depth, and innovating to extend supply chains and enhance value chains [30]. - Continuous efforts in integrating agriculture, culture, and consumption are essential for local specialties to become a key driver of rural revitalization and regional coordination [31][33].