【为推进中国式现代化凝聚磅礴力量】 编者按 丙午马年，万象更新。在刚过去的春节里，记者前往多地看到：惠农政策持续发力，社区服务网络日益完 善，节日消费市场红火，就业服务精准落地，科技助力让生活更便捷……一个个暖心变化，蕴藏着民生温 度，映照着发展生机。 北京商超里的进口水果琳琅满目。光明日报记者张翼摄/光明图片 进口美食,带来舌尖新味道 光明日报记者 张翼 马年春节，北京到处是红红火火的欢乐场景。走进西城区天虹商场超市，琳琅满目的商品令人目不暇接。70 多岁的赵女士手里拎着购物篮，在一排排进口水果摊前陷入了"选择困境"：新西兰的苹果、秘鲁的青提、厄 瓜多尔的香蕉、马来西亚的榴莲、智利的李子和油桃、澳大利亚的车厘子和水蜜桃……"今年品种又增多了， 个个新鲜诱人，哪样都想买。"赵女士笑着说，"儿子和女儿两家七口人要过来团圆。孩子们喜欢网购，节前 已经给我快递来各种过年的食品，我现在就想挑些进口水果给大家吃。" "您说得没错，进口水果确实越来越丰富了。"导购员一边夸赵女士眼光好，一边忙着介绍，今年连接智利与 京津冀的"水果快线"更密了，横跨太平洋的生鲜通道愈发忙碌，经过上万公里冷链跨洋航行，车厘子、蓝 莓、牛油果等 ...

Group 1 - Guangdong has become a key gateway for APEC goods entering the Chinese market, leveraging its geographical advantages and long-standing trade ties with APEC economies [5][6][7] - The first high-level meeting of APEC's "China Year" will be held in Guangzhou in February 2026, enhancing Guangdong's role in regional trade connectivity [6][7] - The provincial grain and material reserve work meeting in Guangzhou focused on summarizing 2025's efforts and planning for 2026 to ensure a strong start for the "14th Five-Year Plan" [10][11] Group 2 - The 16th Jilin (Changchun) Winter Agricultural Expo showcased Deqing Gonggan as a representative of Guangdong products, highlighting the strength of Lingnan agricultural products and fostering collaboration between Guangdong and Jilin [14][15][16] - The 42nd Spring Flower Market in Chen Village, known as "China's Year Orange Town," has commenced, blending traditional customs with modern agricultural branding for a 10-day consumer event [18][19][20] - A research and support activity led by South China Agricultural University in Heyuan aims to integrate technology and culture to promote local agricultural modernization and high-quality development [23][24][25]

从岭南到北国！ 德庆贡柑亮相长 春冬季农博会_ 南方+_南方plus 2月6日，第十六 届吉林（长春） 冬季农业博览会 （下称"长春冬 季农博会"）正 式启幕，德庆贡 柑作为"广货行 天下"的代表之 一，随广东展团 踏雪赴约，凭借 卓越品质赢得长 春市民及采购商 青睐，既展现了 岭南农产品的硬 核实力，也为粤 吉两省农业协作 注入新活力。 广东地处柑橘黄 金种植带，是全 国柑橘传统特色 优势产区之一。 农的"大产业" 。 2025年，德庆县 贡柑采收面积达 4.37万亩，总产 量8.35万吨，总 产值约9.4亿 元。 此次德庆贡柑由 广东省德庆县东 璞生态农业有限 公司（下称"东 璞生态农业"） 携展，该公司种 植的绿色生态贡 柑达到欧盟标 准，斩获 GLOBALGAP认 证，成为广东第 3家、中国第18 家在柑橘生产领 域通过该项认证 的企业。近年 来，依 托"12221"市场 德庆贡柑自南宋 尊为贡品，集甜 橙、糖桔、蜜柚 三者优点于一 身，皮薄汁多、 爽口无渣，被誉 为"中国柑王" 。 连续5年来，德 庆坚持生产、市 场两手抓、两手 硬，德庆贡柑品 牌价值高达108 亿元，"小果 子"撑起富民兴 制，此 ...

一小时驰援！进 出口银行驻村团 队破解德庆贡柑 采摘难题_南方 +_南方plus 近日，德庆县凤 村镇禄村村贡柑 出口示范基地 （下称"基地"） 接到企业大额集 采订单，面临采 摘人力短缺困 境。作为驻镇帮 镇扶村单位，中 国进出口银行驻 村团队快速响 应，一小时内组 建专业采摘队 伍，既保障了贡 柑新鲜交付，也 带动村民就近创 收。 德庆贡柑素 有"中国柑王"的 美誉，其独特的 品质和悠久的历 本赶不上交付期 限，不仅会影响 客户体验，辛苦 种植的贡柑也可 能错过最佳采摘 期。"基地负责 人表示。参与采 摘的村民感慨 道，在家门口就 能就业创收，既 兼顾了家庭，又 增加了收入，真 切感受到了帮扶 中国进出口银行 驻村团队长期扎 根禄村村，坚守 政策性金融使 命，聚焦本地贡 柑高标准示范产 业发展的短板与 难点，精准对接 需求、高效破解 难题，为产业发 展保驾护航。在 此次采摘人力短 缺难题面前，中 国进出口银行广 东省分行公司业 务一处副处长、 驻德庆县凤村镇 禄村村第一书记 杜翊含牵头行 动，驻村团队仅 用一小时便确定 解决方案，成功 对接本村摘果领 队，快速组织起 一支几十人的摘 果队伍，同步推 进采摘 ...

Group 1 - The article highlights the increasing popularity of Guangdong local products during the Spring Festival travel season, with various specialties being sold at highway service areas across the province [1][2] - Specific sales figures are provided, indicating that on the first day of the Spring Festival travel period, two service areas sold 8 pieces of Duan inkstones, 500 pounds of sugar oranges, and 70 pounds of Deqing tribute tangerines [2] - The article emphasizes the cultural significance of these products, such as the traditional flavors of Guangdong, which are now reaching more provinces along the highways [2][3] Group 2 - Various local specialties are mentioned, including the traditional Xihua chicken and the unique flavors of the region, which are attracting travelers to purchase these items [1][2] - The article notes that the highway service areas are becoming "New Year goods procurement stations," showcasing the local culinary heritage and products [1][3] - Plans for future promotions, such as setting up small flower markets to assist in selling local orchids, indicate ongoing efforts to enhance the visibility and sales of regional products [3]

Core Insights - The article highlights the growing popularity of Guangdong cuisine in northern markets, particularly in Beijing, as part of the "Guangdong Flavor New Year" marketing event, which showcases local agricultural products [2][4] Group 1: Market Trends - Guangdong New Year dishes are increasingly favored in northern regions, with sales showing a year-on-year growth trend through supermarkets, e-commerce platforms, and dining channels [2][3] - The event aims to introduce high-quality Guangdong agricultural products to Beijing consumers, helping local businesses expand their market presence in the Beijing-Tianjin-Hebei region [2][5] Group 2: Product Highlights - Featured products include 清远鸡 (Qingyuan chicken), 德庆贡柑 (Deqing citrus), and various processed items like 化橘红 (Hua Ju Hong) products, which are tailored for the gift market [3][5] - The event showcases a variety of Guangdong specialties, such as 红烧乳鸽 (braised pigeon) and 脆肉鲩 (crispy fish), emphasizing the quality and safety of these products [6][7] Group 3: Sales Data - In 2025, Guangdong's vegetable supply to Beijing reached 204,800 tons, and fruit supply was 440,700 tons, with a total transaction value of 4.435 billion yuan, indicating significant market penetration [7] - Guangdong brands are recognized in the Beijing market, with companies aiming for a 50% increase in sales this year by leveraging online and offline strategies [7]

跟着文旅一起火红起来的，还有广货的"出圈"。一众粤字号农特产品、非遗文创、地方特色美食从岭南 走向全国，成为赛场之外的另一大"爆款"。新会陈皮、化州橘红、阳春砂仁组成的"广东三宝"礼盒作为 全运会官方特许商品，成为游客争相选购的伴手礼；广彩、广绣等岭南非遗符号与体育精神融合，打造 出广彩书签、红棉香插、英歌舞手办等60余款特许商品，供不应求；德庆贡柑、梅州柚、平远脐橙等借 着全运"好彩头"的美好寓意，成为赛场内外的热销果品。从赛场周边的特许零售店到各地的特色市集， 广货以多元形态融入体育消费场景，让岭南风味与湾区文化随十五运会走向全国。 后十五运时代 将赛事"短期热度"转化为文旅"长期引擎" 2025年11月，粤港澳大湾区迎来了历史性时刻——第十五届全国运动会首次由粤港澳三地联手举办。 赛场内，粤港澳携手点燃圣火，运动健儿拼搏进取；赛场外，岭南热土借"赛事+"的热潮，将千年商都 的厚重文脉、改革开放的先锋锐气与山海相拥的灵动气韵，尽数转化为广东文旅的独特优势。 刚过去不久的元旦假期，广东文旅交出亮眼答卷：全省接待游客1787.5万人次，日均同比增长34.8%； 实现旅游收入99.8亿元，日均同比增长39.8% ...

Core Viewpoint - The article emphasizes the cultural significance of the Laba Festival in China, highlighting the traditional practices associated with it, particularly the consumption of Laba porridge and the enjoyment of Deqing Gonggan, a type of citrus fruit that symbolizes good fortune and sweetness for the upcoming year [2][11][22]. Group 1: Laba Festival Traditions - The Laba Festival marks the beginning of the New Year celebrations, with a strong emphasis on food, particularly Laba porridge made from various grains and dried fruits, symbolizing health and family reunion [2][3][4]. - The festival is characterized by a warm atmosphere, where the aroma of Laba porridge signifies the gathering of family and the anticipation of the New Year [4][6]. Group 2: Deqing Gonggan - Deqing Gonggan, known as the "Emperor Orange," has a history of over 1300 years and is celebrated for its unique flavor, combining the crispness of oranges and the sweetness of pomelos, making it a perfect treat for the festive season [9][10]. - The fruit is not only delicious but also carries auspicious meanings, with its golden skin symbolizing wealth and prosperity, while its sweet flesh represents happiness and smooth sailing in life [12][14][15]. Group 3: Cultural Significance - The article highlights the local customs in southern China, where citrus fruits like Gonggan are associated with good luck, and the practice of gifting them during the New Year is common [12][13]. - The combination of Laba porridge and Deqing Gonggan during the festival serves to blend the flavors of northern and southern Chinese New Year traditions, creating a rich cultural experience [17][18].

Core Viewpoint - The article highlights the successful sales and market strategies of Deqing Gonggan, a premium citrus fruit from Deqing County, Guangdong, which has seen nearly 80% of its production sold ahead of the peak season, showcasing its growing brand value and innovative marketing approaches [1][3][10]. Group 1: Production and Sales - In 2025, Deqing County's Gonggan harvesting area is projected to reach 43,700 acres, with a total output of 83,500 tons and an estimated total value of approximately 940 million yuan [2][3]. - Currently, nearly 80% of the Gonggan has been sold, indicating strong market demand [3]. Group 2: Brand Value and Market Strategy - Deqing Gonggan, known as the "King of Citrus" in China, has a brand value of 10.8 billion yuan, supported by a systematic approach to production and marketing [6][7]. - The county has initiated a comprehensive marketing strategy involving media partnerships and various promotional activities to enhance the Gonggan brand value chain [8][9]. Group 3: Product Innovation and Diversification - Deqing Gonggan has expanded beyond fresh fruit sales to include value-added products such as NFC (Not From Concentrate) Gonggan juice and plans for Gonggan wine, with 300,000 pounds of Gonggan purchased for juice production this year [15][18]. - The Gonggan peel is being processed into a product similar to dried tangerine peel, which has seen sales increase from 400 pounds in 2021 to 1,100 pounds in 2025 [20]. Group 4: Logistics and Distribution - A new logistics model has been established, allowing for a "next-day delivery" service for Deqing Gonggan, ensuring that fresh fruit reaches consumers within 24 hours of harvest [24][25][26].

山海联动，肇庆 土特产"出圈"更 出彩_南方+_南 方plus 山海好物共兴， 区域协同出彩！ 12月12日晚， 2025年大湾区— 大西南土特产博 览会·山海嘉年 华在肇庆七星岩 东门广场开幕。 来自粤港澳大湾 区、大西南及对 口协作地区的千 余种山货海味， 以及多元非遗文 创集中亮相，从 午后到夜晚，山 海巡游、青春舞 台、梦幻鱼灯、 沉浸剧场轮番登 场，活力全开， 全方位满足市民 游客的"舌尖期 待"与"购物需 求" 。 土特产是地域文 化的鲜活载体， 也是推动县域经 济出圈出彩的重 要力量。发挥肇 庆作为粤港澳大 湾区面向大西南 门户枢纽的作 用，此次博览会 精准把握了区域 互补优势，让大 湾区的鲜活海产 与大西南的深山 珍味同台亮相， 让东西部协作成 果在一道道美味 里得到集中展 示。从德庆贡柑 到肇供大米，从 岭南佳果的清甜 多汁到非遗手作 的匠心独运，千 款风物背后，是 绿水青山的生态 馈赠，是千万农 户的生计所系， 更是"一县一 业"产业布局的 实践代表。 产业升级是土特 产"出圈"的核心 密码。传统土特 产常面临产业链 短、附加值低的 困境，而此次博 览会给出了破局 之法。活动中， 我们看到 ...