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“理论+实战” 四川北川直播培训打通助农新渠道
Huan Qiu Wang Zi Xun· 2025-10-20 04:09
(直播培训现场) 本次活动以"理论+实战"相结合的方式,围绕短视频创作与直播带货开展系统培训,助力本土人才提升 数字技能,推动北川特色农产品线上推广,强化"云境北川·禹爱助农"品牌影响力。 培训环节的课程聚焦助农类短视频内容策划与直播引流技巧,涵盖预热策略、氛围营造、爆点设计及选 品逻辑等实用内容。授课教师结合实例深入讲解,现场互动积极,学员反馈"干货满满、收获显著"。 来源:环球网 "通过系统学习与现场实操,我对自媒体助农有了更深的理解,对未来开展直播带货更有信心。"参训学 员童文艳说。 近日,"云境北川·禹爱助农"2025年四川省北川羌族自治县直播培训暨实战演练活动顺利举行,吸引了 约100名来自北川全县的自媒体从业者、企业代表及短视频爱好者参与。 近年来,北川积极构建"政府+自媒体+农户"助农合作新模式,推动农产品借助数字平台走出大山。下 一步,北川将持续通过系统化教学与实战化训练的直播培训,打造特色直播间等方式,进一步推动电商 与各产业深度融合,提升品牌影响力和竞争力,为县域经济高质量发展注入新动能。 (赵兴明 李嫣 文/图 北川宣 李思原) 在禹王广场,指导老师全程跟进直播,协助学员将理论知识转化为 ...
从“千年贡品”到电商市场销量全国TOP1!德庆贡柑凭什么?
Nan Fang Nong Cun Bao· 2025-05-17 02:32
Core Viewpoint - Deqing Gonggan has transformed from a historical "tribute fruit" to the top-selling agricultural product in China's e-commerce market, achieving annual sales of 45,000 tons and e-commerce revenue of 1.2 billion yuan in 2024, showcasing the successful integration of e-commerce and agriculture [8][9]. Group 1: Market Performance - In 2024, Deqing Gonggan ranked first in e-commerce sales among various agricultural products in Guangdong, with a remarkable annual sales volume of 45,000 tons and an e-commerce revenue of 1.2 billion yuan [8][9]. - The product's success is attributed to its unique quality, early harvest advantage, and effective marketing strategies that leverage e-commerce platforms [14][15][30]. Group 2: E-commerce Strategy - The transformation began with a focus on market demand, utilizing live streaming and a "12221" marketing system to connect directly with consumers [12][33]. - Deqing County has partnered with platforms like Douyin and Kuaishou to create "Gonggan Traceability Specials," enhancing consumer engagement through direct sales from orchards [34]. - A logistics model involving "warehouse + direct delivery + efficient pre-positioning" has been established, allowing next-day delivery to over 200 cities [35][36]. Group 3: Consumer Engagement - The introduction of a "cloud tree adoption" program allows consumers to engage with the product by adopting trees and tracking their growth, enhancing customer loyalty and repeat purchases [43][45]. - The use of blockchain technology for product traceability has increased consumer trust and product premium, with 100% of orchards covered by this technology [52][64]. Group 4: Marketing Innovations - Deqing Gonggan has employed cross-industry collaborations and youth-oriented marketing strategies to capture market attention, including partnerships with cultural institutions and themed public transport initiatives [70][72]. - The brand has effectively utilized social media and influencer marketing, training local farmers to become brand ambassadors and storytellers [78][81]. Group 5: Cultural and Economic Impact - Deqing Gonggan represents a blend of cultural significance and modern marketing, evolving into a symbol of innovation in the agricultural e-commerce sector [84][86].