Core Insights - The traditional concept of geographic protection in the restaurant industry is being redefined by algorithm-driven consumer behavior, with 38% of consumers choosing to order from outside traditional business districts [1][3]. Group 1: Changes in Consumer Behavior - Consumers are increasingly crossing physical distance boundaries for food delivery, as evidenced by a case where a chain restaurant located 3-5 kilometers away received 27% more orders than a closer competitor with slower service [3]. - The distribution of platform traffic is breaking down traditional business barriers, illustrated by a chicken restaurant in Beijing that attracted 19% of its orders from a 5-kilometer radius through targeted promotions [3]. - User review systems are facilitating cross-regional order flows, with a noodle shop in Shanghai capturing 15% of its orders from across the river in Pudong [3]. Group 2: New Competitive Strategies - A new tea brand in Hangzhou has implemented a "3-kilometer competitor monitoring system" to track promotions of 298 competitors, leading to an average monthly order volume of over 12,000 for a single store [3]. - In contrast, franchisees relying on traditional regional protection strategies are struggling, as seen in Guangzhou where three same-brand tea shops fell out of the top 20 rankings due to neglecting online operations [3]. Group 3: Operational Capabilities and Investment Strategies - The industry is experiencing a generational shift in operational capabilities, with a couple in Chengdu achieving a 45% repurchase rate through innovative content creation, surpassing standardized operational models [5]. - Investors are advised to upgrade their decision-making models by establishing a three-dimensional evaluation system that includes competitive density analysis, platform traffic cost assessment, and the formation of a multidisciplinary team [5]. - The true competitive advantage lies in the ability to continuously evolve digital survival skills, with operators who can interpret platform rules and create localized content thriving in the new landscape [7].