当餐饮投资者在选址地图上标注"2公里保护圈"时，这个传统商业逻辑之圆规正在遭逢算法时代的坐标 系重构。美团研究院2025年Q1的数据表明，头部外卖平台日均处理的订单中，38%的消费者选择跨越 传统商圈边界完成交易。这种跨越物理距离的消费迁移，正在重塑炸鸡加盟行业的竞争维度。 在平台算法构建的虚拟商业空间中，传统地理保护概念遭遇三重解构。其一，配送时效替代物理距离成 为核心指标，某连锁粥铺案例显示，3-5公里外但出餐速度快的门店，反而比2公里内慢出餐门店多获取 27%订单；其二，平台流量分配机制打破商圈的壁垒，北京望京某炸鸡店通过精准地投放"夜宵红包"， 吸引了5公里外国贸商圈19%的增量订单；其三，用户评价体系的跨区域传播效应，使得上海徐家汇某 4.9分米线店，持续收割浦东新区15%的跨江订单。 这种变革催生全新的竞争模式。杭州某新兴茶饮品牌建立了"3公里竞品监控系统"，实时追踪298家竞品 的促销动态，该品牌自主研发的动态定价算法，使单家门店的月均订单量突破12000单。反观依赖传统 区域保护策略的加盟商，却显得有些力不从心——广州某商圈3家同品牌的奶茶店因忽视线上运营，集 体跌出平台排行榜的前20名，日均 ...

据知情人士透露，在中国外卖平台美团宣布计划进军包括巴西在内的部分Prosus所在市场后，Prosus已 开始减持其持有的美团股份，该集团持有的股票市值超过40亿美元。知情人士称，过去两周内，Prosus 已出售了约2.5亿美元的美团股票，且可能会继续减持。知情人士表示，Prosus将把这笔资金重新投入到 旗下其他电商品牌的建设中。截至周二，Prosus在美团持有2.575亿股股份，按当日披露的信息计算，市 值约为42亿美元，占比不足5%。 来源：视频滚动新闻 ...

Core Viewpoint - The article discusses the impact of technology on daily life, emphasizing how reliance on automation and convenience can lead to a disconnection from the processes and skills that enrich human experience and understanding of the world [3][5][8]. Group 1: Technology and Human Experience - The increasing dependence on technology has resulted in a loss of essential skills and experiences, such as cooking and writing, which are crucial for cognitive and sensory development [4][10][11]. - The concept of "device paradigm" suggests that while technology provides convenience, it also creates a separation between individuals and their understanding of the world [5][6][9]. - The article highlights the importance of engaging with physical objects and processes to foster a deeper understanding and connection with the environment, which is often lost in a technology-dominated society [23][25][27]. Group 2: Consumer Culture and Skills Development - The rise of consumer culture, driven by technology, has led to a passive acceptance of convenience, diminishing individuals' understanding of the origins and processes behind the products they consume [6][7][32]. - The article advocates for the cultivation of practical skills and experiences, suggesting that engaging in hands-on activities can enhance one's ability to navigate life and resist consumerism [26][35][36]. - It emphasizes the need for creating environments that allow young people to develop these skills, suggesting that educational systems should incorporate opportunities for independent living and practical learning [33][34].