Core Viewpoint - The newly revised Anti-Unfair Competition Law of the People's Republic of China will officially take effect on October 15, 2025, focusing on regulating new forms of competition issues in the digital economy, particularly false transactions and malicious returns that disrupt market order [1][2]. Group 1: Regulation of Digital Economy - The law addresses the rampant issues of false transactions and malicious returns, which have become survival tactics for some e-commerce platforms, indicating a need for a profound transformation in the competitive order of the digital economy [1][2]. - The revision aims to establish a standard of integrity in digital competition, shifting the mindset of operators from data falsification and rule exploitation to a long-term approach based on genuine service quality [2][3]. Group 2: Price Competition and Market Integrity - The law critically examines low-price competition, prohibiting platforms from forcing merchants to sell below cost, which is seen as a corrective measure against harmful competition practices that can lead to industry-wide profit depletion and quality decline [3]. - By preventing capital forces from distorting market signals, the law encourages companies to compete through technological innovation and service enhancement, fostering a sustainable industry environment [3]. Group 3: Legislative Insight - The revision reflects a deep understanding of the competitive dynamics in the digital economy, tailoring solutions to new characteristics and issues rather than applying traditional regulatory frameworks [3]. - The legislative approach demonstrates a balance between accommodating market innovation and maintaining a firm commitment to fair competition, paving the way for a transparent, equitable, and innovation-driven digital economy [3].