消费市场的"开门红"，还得益于结构的优化与理念的升级。今年春节，杭州的"新三样"——绿色、 智能、健康类产品悄然走红。在杭州各大博物馆，数字技术的赋能让文化消费焕发新生：西湖博物馆的 东坡数字人一体机可为参观者提供AI导览、互动合拍服务，还能定制专属游览路线、生成数字纪念视 频；市文广旅游局推出的AR数字福帖《福桂满堂》，只需用手机扫描，静态的福字便会"动"起来，桂 花跃然屏幕之上，让传统送福仪式多了几分科技酷感。与此同时，冰雪经济乘势而上——桐庐生仙里国 际滑雪场雪道上人头攒动，游客纷纷体验雪上"速度与激情"，成为充满活力的过年新风尚。 消费市场的"开门红"，场景创新与文化赋能功不可没。"跟着《太平年》游杭州"这个春节火爆出圈 的文旅IP就不用说了，其他如"西湖福气船"穿梭水面，30艘手划船承载宋韵马灯，成为灵动的年味符 号；南宋德寿宫遗址博物馆的《德寿夜宴》光影盛景，通过数字投影、全息技术让历史空间在夜晚真 正"活"起来；清河坊的国潮嬉游记、瓶窑老街的麒麟舞、塘栖古镇的"五福巡游"派发福袋活动，将传统 年俗与沉浸式体验深度融合。放眼望去，宋韵文化与数字科技交相辉映，千年古城与潮流玩法碰撞火 花，让杭州"春 ...

Core Insights - The second Media Technology Animation Game Expo and Digital Content Industry Summit was held in Chengdu, focusing on the theme "Intelligent Media Rebirth, Roaming Wonderland" to explore the future path of high-quality development in the digital content industry [1][2] Group 1: Event Overview - The event was co-hosted by the China News Culture Promotion Association and the National Humanities History magazine, with support from various organizations including the Chengdu Animation Game Association and independent overseas joint ventures [1] - The summit gathered representatives from government departments, academic experts, and enterprises to discuss the integration of technology and culture in the digital content sector [1] Group 2: Key Discussions - Academic and industry representatives shared practical insights on new paradigms in the digital content industry, emphasizing the deep integration of the digital economy and cultural tourism [1] - The Southwest region is identified as a significant growth area for the digital content industry, leveraging rich cultural resources, supportive policies, and strong industrial vitality [1] Group 3: Strategic Insights - Three strategic anchors for supporting the digital content industry were identified: cultural roots, technological empowerment, and ecological collaboration, illustrated through successful case studies like "Ne Zha," "Honor of Kings," and "Black Myth: Wukong" [1] Group 4: Initiatives Launched - The "Intelligent Media Rebirth" digital content innovation ecosystem partnership plan was officially launched, alongside the 2025 annual digital content innovation case collection and global investment promotion for the expo [2]