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深读100:多地政府支持二次元发展;中国资产成全球资本配置重要部分
Mei Ri Jing Ji Xin Wen· 2025-08-17 14:21
Group 1 - The rise of "water-friendly tourism" has increased the popularity of mobile waterproof bags, with new brands achieving annual sales close to 10 million yuan [1] - The market for mobile waterproof bags is characterized by severe homogenization, but there is still room for technological and user experience exploration [1] Group 2 - The Chinese government plans to prohibit the practice of secretly pushing OTA (Over-The-Air) updates at night, requiring all OTA upgrades to undergo a three-step process of "filing-testing-verification" [1] Group 3 - Multiple local governments are actively supporting the development of the ACG (Animation, Comic, Game) industry, with Beijing hosting its first large-scale ACG exhibition and Shanghai releasing policies to support internet content creation [1] Group 4 - Chinese assets have significantly outperformed US stocks this year, with South Korean retail investors increasing their holdings in Hong Kong and A-shares, leading to record high market values [1] - The A-share market has seen the emergence of multiple bullish stocks across various sectors, with bank stocks performing particularly well, establishing Chinese assets as an important part of global capital allocation [1]
单月千场漫展、微博小红书纷纷入局:“二次元”蛋糕那么好抢吗?
Hu Xiu· 2025-08-14 00:12
Core Insights - The presence of ACG (Anime, Comic, Game) culture remains strong during the summer, with notable box office predictions for domestic animations and games [1] - The number of comic conventions in China has surged, with over 1,000 events expected in May alone, indicating a significant growth in the ACG market [2] - The user base for the broader ACG community in China is projected to grow from 210 million in 2017 to 526 million by 2025, with the market size for ACG-related products expected to reach 652.1 billion yuan [2] Industry Trends - Major players like Weibo and Xiaohongshu are entering the ACG space, with Xiaohongshu's RED LAND event attracting nearly 300,000 participants [2][3] - The RED LAND event features an open-world adventure concept and aims to engage younger audiences, although it lacks the depth of experience seen in established conventions [3][4] - The growth of female users in the ACG community is notable, with women making up 48% of online game users by mid-2025, reflecting a shift in demographics [6] Market Dynamics - Traditional conventions like BW and CJ are adapting to include both consumer and business elements, with significant attendance numbers reported [7] - The rise of comic conventions in smaller cities is evident, with events in places like Zhejiang seeing over half of the conventions held in county-level cities [12][13] - The economic impact of these conventions is substantial, with local businesses reporting increased sales during event periods [12] Challenges and Opportunities - Despite the growth, challenges remain in terms of user engagement and the quality of experiences offered at smaller conventions [4][13] - The potential for further development in the ACG market is significant, with a growing user base and increasing interest in ACG culture across various demographics [14]
首届上海之夏国际动漫月圆满收官:三大顶级漫展齐聚,文旅商体展大联动
第一财经· 2025-08-13 09:41
Core Viewpoint - The article highlights the significance of the first Shanghai Summer International Animation Month, which successfully integrated three major animation events, showcasing Shanghai's deep engagement in the cultural industry and its appeal to professionals in the sector [3][4]. Industry Overview - The "Guzi Economy" market in China reached 168.9 billion yuan in 2024, with a year-on-year growth of 40.63%, and is expected to exceed 200 billion yuan in 2025. The broader subculture market is estimated to grow from 597.7 billion yuan in 2024 to 652.1 billion yuan in 2025 [5]. - The rise of the subculture has attracted significant capital investment, with major listed companies in the sector including Perfect World, G-bits, Giant Network, and Bilibili [6][7]. Investment Trends - From 2011 to 2024, the average single financing amount in the subculture industry has been below 200 million yuan, with Beijing and Shanghai being the top two cities for financing events [7]. - Notable investments include the angel round funding for the subculture operation company "Dream Factory," which received several million yuan from Deep Industry Capital [9]. Event Significance - The Shanghai Summer International Animation Month attracted 480 exhibitors from various countries, emphasizing Shanghai's historical role as a hub for animation culture in China [10][12]. - The event featured Bilibili World and ChinaJoy, which have evolved into comprehensive platforms for digital entertainment and cultural exchange [11]. Cultural and Economic Impact - The event aligns with the diverse and personalized demands of consumers, particularly Generation Z, who value cultural and emotional connections over mere product functionality [12]. - The integration of cultural, tourism, and commercial elements in the event aims to create a new cultural landmark in Shanghai, enhancing the local economy through increased consumer engagement [15][17]. Media and Promotion - The event was supported by major local media, with over 1 million attendees expected, significantly benefiting local businesses and tourism [19][20]. - The promotional efforts included a comprehensive media strategy that resulted in over 58,000 mentions online and a reach of over 2.6 billion views [22].
四大头部漫展掀起盛夏狂欢 不少活动通过引流赋能实体 带动城市新消费业态生机勃发
Jie Fang Ri Bao· 2025-08-11 01:37
Core Insights - The article highlights the emergence of Xiaohongshu's RED LAND event as a significant competitor to Bilibili World, marking Xiaohongshu's entry into the ACG (Anime, Comic, and Games) sector [2][3] - Both events are positioned in Shanghai, showcasing the city's vibrant ACG culture and the growing demand for such activities [6][10] Group 1: Event Comparisons - RED LAND attracted 70,000 ticket holders and featured an 80,000 square meter venue, indicating strong interest and attendance [1] - The two events are compared in terms of their branding and audience engagement, with RED LAND focusing on immersive experiences while Bilibili World emphasizes community culture [4][5] Group 2: Market Dynamics - Xiaohongshu reported a 175% increase in ACG-related content and a 168% increase in gaming-related posts over the past year, making it the fastest-growing content category on the platform [2] - The Shanghai market is large enough to support multiple major ACG events, as evidenced by the simultaneous hosting of CCG EXPO, Bilibili World, ChinaJoy, and RED LAND [6] Group 3: Youth Engagement - The events cater to a young demographic, with a focus on integrating ACG content into daily life, thus appealing to the interests of the youth [4][10] - The presence of numerous universities in Shanghai contributes to the city's vibrant ACG culture, highlighting the importance of youth engagement in driving innovation [9][10]
工业风撞上二次元 复兴岛秒变“痛岛” 今起至10日 小红书“RED LAND”全球首个开放世界冒险岛活动举行
Jie Fang Ri Bao· 2025-08-08 01:40
Core Concept - The "RED LAND" event in Shanghai represents a fusion of industrial heritage and contemporary pop culture, featuring over 50 international IPs in a 2.5D immersive experience [1][3][4] Group 1: Event Overview - The event spans three days from August 8 to August 10, 2023, at Shanghai's Fuxing Island, covering an area of 80,000 square meters [1][2] - It aims to create an interactive "2.5D open world" that integrates gaming and anime elements into the industrial landscape of Fuxing Island [1][2] Group 2: Features and Attractions - The event includes popular IPs such as Pokémon, Genshin Impact, and Cyberpunk 2077, along with over 20 classic anime IPs and 10 original exhibition booths [3][4] - Attendees can engage in various immersive experiences, including themed areas like "Time Port," "Rebirth Trial Ground," and "Daydream Forest," tailored to different IPs [3][4] Group 3: Cultural Impact - The event serves as a cultural bridge, allowing high-quality IPs to break into the real world and integrate gaming and anime experiences into everyday life [3][4] - The rise of the 2D culture reflects a shift from niche interest to mainstream popularity, with significant engagement on platforms like Xiaohongshu [4][5] Group 4: Economic Implications - The Yangpu District supports the event with a budget of 5 million yuan in consumer vouchers to enhance the experience for attendees [8][9] - The district aims to build a "2D brand aggregation area," leveraging events like "Shanghai Dimension Roaming Festival" to stimulate local economic activity [9] Group 5: Community Engagement - The event fosters real connections among young people who share interests in gaming and anime, promoting a new form of social interaction [5][7] - Participants can engage in activities that blend their hobbies with social experiences, enhancing community ties [5][7]
成都动漫产业从“代工车间”变身“原创主角” “政策+人才+资本”融合将惊艳整个产业界
Zheng Quan Ri Bao· 2025-08-03 16:13
完备产业链高效协作 成都动漫产业的绽放发展,早在二十年前就埋下了"种子"。 2005年前后,国内动漫产业尚处起步阶段,包括成都的动画公司在内,多以承接日本、韩国的外包加工 为生——从简单的中间帧绘制到基础特效合成,赚取不多的加工费,充当全球动漫产业"打工者"的角 色。 在火锅的麻辣鲜香与锦里古街的市井喧嚣之外,一股源自"二次元"世界的蓬勃力量悄然改变着成都的城 市气质,这座休闲之都正以惊人的速度崛起为"动漫之城"。 8月2日上午10点,动画电影《哪吒之魔童闹海》(以下简称"《哪吒2》")全网上线,再度引发观影热 潮,截至记者发稿,仅B站单平台的网播量就已破亿。这部票房超过154亿元的电影,不仅刷新了我国 多项影史纪录,更让作为《哪吒》系列电影诞生地的成都,成为了全国影迷的打卡地。 在位于成都高新区的天府长岛数字文创园里,成都可可豆动画影视有限公司(以下简称"可可豆动画") 门口的拍照队伍一度从早排到晚;双子塔的哪吒主题灯光秀,吸引游客举着"吒儿同款"混天绫道具拍 照;就连锦里古街的糖画摊子,都增添了哪吒样式的新品……一部动画电影,为何能让一座城市的"二 次元基因"彻底沸腾? 答案就在成都动漫产业二十年的"逆袭 ...
图集|2025 ChinaJoy现场直击:试玩长龙排队1至2小时,Coser巡游,抢“谷子”这届年轻人这么玩
Mei Ri Jing Ji Xin Wen· 2025-08-01 17:53
2025年8月1日,第二十二届中国国际数码互动娱乐展览会(以下简称ChinaJoy)在上海新国际博览中心正式开幕。 今年展会共吸引参展企业743家,其中外资企业237家,来自美国、加拿大、英国、德国、日本和韩国等37个国家和地区,占比达31.9%。BTOB (面向企业)商务洽谈馆共有超460家企业参展,展区面积2.5万平方米,其中外资企业近208家,占比45.2%。BTOC(面向公众)互动娱乐馆展 区总面积11万平方米,共有280余家企业参展。腾讯、网易、华为、世纪华通、完美世界、高通、索尼等国内外知名企业带来最新产品并提供现 场试玩。此外,展会还首次设立"智慧娱乐机器人"展位,打造AI(人工智能)科技体验场景。 此前,上海宣布于7月4日至8月10日举办首届上海国际动漫月,以CCG、Bilibili World与ChinaJoy三大动漫展会为核心,要将上海打造成"全球次 元文化新地标"。全球动漫游戏爱好者相聚上海,体验动漫游戏行业与城市文化的多元融合,推动文旅商体展深度融合发展。 由上海新国际博览中心2号入口进入,首先便是"骁龙主题馆"。而在 ChinaJoy开幕前一天,高通就在上海外滩召开了一年一度的"骁龙 ...
8月动漫|抓住暑假的尾巴,继续看动画吧
Xin Lang Cai Jing· 2025-07-29 00:17
Animation Industry - The animation series "Ye Luo Li" has reached its 11th season by 2025, with the latest live-action adaptation "Ye Luo Li: Time of Ruins" launched on July 28 [4] - The adaptation of the popular web novel "Starting a Street Stall Selling Power" premiered on Bilibili on July 29, focusing on the protagonist Jiang Nan's unique abilities [4] - "Night's Naming Technique," based on a work by a well-known author, will be available on Bilibili on August 14, following a previous adaptation that faced criticism from fans [8] Film Industry - The animated film "Wang Wang Mountain Little Monster" was released on August 2, receiving positive audience feedback for its humor despite some production issues [9] - "Cat and Mouse: Star Disk Adventure," a film based on a classic IP, is set to release on August 2, directed by Chinese filmmaker Zhang Gang [12] - The sequel to "Bad Guys" is scheduled for release on August 16, following the success of the first film which grossed 335 million yuan in China [12] Video Game Industry - The RPG game "Sword and Expedition: Departure" is set to release on August 8, continuing the gameplay of its predecessor [17] - "Dying Light: The Trapped Beast," a first-person shooter, will be released on August 23, enhancing gameplay with new weapons and expanded maps [17] - "Black Myth: Wukong" will launch on Xbox on August 20, marking its one-year anniversary since release [17] Events - The Shanghai ChinaJoy convention will take place from August 1-4 at the Shanghai New International Expo Center [18] - The Hainan ACG Super Concert is scheduled for August 9-10, featuring performances of classic songs from popular series [18] - The Yunnan YCG Anime and Game Carnival will occur on August 16-17 at the Kunming Expo Garden [19]
倾力打造更具本土特色、全民参与、包容并蓄的动漫嘉年华 深圳动漫节 逛展乐趣多
Shen Zhen Shang Bao· 2025-07-26 22:31
Core Insights - The 14th Shenzhen Animation Festival commenced on July 25, 2023, at the Futian Convention Center, aiming to create a local, inclusive, and participatory anime carnival [1] - Established in 2009, the Shenzhen Animation Festival has become the largest and most influential summer cultural event in Shenzhen, focusing on anime and gaming [1] Event Highlights - The festival features two main competitions: "Cosplay·Shenzhen" and "Dimension Super Star Dance Competition," along with three major activity sections: "AniDream Live," "SZCAF Independent Gamer (SIG) Exhibition," and "Comic Utopia 02" [1] - The SIG Independent Game Exhibition showcases over 65 game works, collaborating with various universities and game development alliances [2] - The event has attracted over 300 participants for the "Cosplay·Shenzhen" competition, highlighting the vibrant culture of the "Z generation" in anime [2] Industry Integration - The festival emphasizes cross-industry collaboration, linking entertainment, literature, and new media, with notable guests including voice actors and popular authors [2] - Recent cultural industry support policies in Guangdong province particularly favor the anime, film, and gaming sectors, with the festival serving as a practical implementation of these policies [2]
2025深圳动漫节正式开启,今年首次设立独立游戏展区
Nan Fang Du Shi Bao· 2025-07-25 10:50
Core Theme - The 14th Shenzhen Animation Festival, themed "Gathering Deep Animation, Gathering What You Love," is taking place from July 25 to July 27, 2025, at the Futian Convention Center, featuring over 30,000 square meters of exhibition space with various interactive experience zones [1] Event Highlights - The festival includes major events such as "Cosplay·Shenzhen," "Dimension Super Star Dance Competition," "AniDream Live," "SZCAF Independent Gamer," "Comic Utopia 02," and an anime-themed parade, aiming to provide an immersive experience for attendees [1] - A significant focus is on the star-studded guest lineup, with over 80 popular figures including renowned authors and voice actors, enhancing interaction between exhibitors and attendees [2] Independent Game Section - This year marks the introduction of an "Independent Game" exhibition area, showcasing over 65 games from domestic and international independent developers, allowing players to experience diverse games and engage directly with developers [3] - The initiative aligns with Guangdong's recent policy to promote high-quality development in the cultural industry, specifically targeting independent game creators to provide them with a platform for visibility and interaction with players [3] Historical Context - Established in 2009, the Shenzhen Animation Festival has evolved into the largest and most influential summer cultural event in Shenzhen, leveraging media advantages to integrate resources from domestic and overseas animation and related industries [3] - The festival aims to upgrade its content and expand its industry chain, focusing on building a resource library that includes creators and designers to facilitate future commercialization [3]