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推动文化“新三样”出海 杭州滨江发布“改革10条”和“政策40条”
Zhong Guo Xin Wen Wang· 2025-09-27 11:19
Core Insights - The event held on September 27 in Hangzhou High-tech Zone (Binjiang) focused on the globalization of online literature IP and cross-industry transformation, gathering various stakeholders to explore innovative paths for digital content export and ecosystem construction [1][3]. Group 1: Industry Development - The High-tech Zone (Binjiang) is recognized as a development hub for online literature, online dramas, and online games, with the cultural "new three samples" enterprises achieving a revenue of 98.28 billion yuan in 2024, of which online gaming companies contributed 91.65 billion yuan [1]. - The export value of cultural "new three samples" exceeded 1.2 billion USD, fostering successful overseas products such as "Naraka: Bladepoint," "Yanyun Sixteen Sounds," "Cang Hai Chuan," and "Douluo Dalu" [1]. Group 2: Policy Initiatives - The district released "10 Reform Measures" and "40 Policy Measures" to promote the export of cultural "new three samples," focusing on innovation in cultural industry policy, financial services, service experience, and content export carriers [3]. - A special fund of 500 million yuan was established to support high-quality "cultural + technology" enterprises and significant projects in digital content creation and core technology research [3][4]. Group 3: Support for Creative Works - Financial support of up to 5 million yuan is available for high-quality original cultural content that promotes traditional Chinese culture and advanced socialist culture [4]. - For original online literature IP that is adapted into online games or dramas and publicly released, a reward of up to 2 million yuan is available for the copyright-holding enterprises [4].
中文在线正式推出逍遥海外平台 以AI重构全球数字内容生态
Core Viewpoint - The launch of the Xiaoyao Overseas Author Platform by Zhongwen Online marks a significant step in the company's international expansion, leveraging its self-developed AI technology to provide a comprehensive solution for global creators, particularly Chinese web authors [1][6]. Group 1: AI Writing Platform Features - The Xiaoyao platform offers AI-assisted writing tools that enhance the efficiency of novel creation, covering various aspects such as idea generation, language refinement, logic correction, character management, and plot continuation [2]. - The platform's cross-language localization capability allows for effective adaptation of Chinese web narratives to suit English-speaking audiences, improving the acceptance and dissemination of works in international markets [2]. Group 2: Market Potential and Growth - The global digital content market is experiencing rapid growth, with the web literature market expected to reach $39.48 billion in 2024, maintaining a compound annual growth rate (CAGR) of 15.6% from 2024 to 2032 [4]. - The digital video content market in China is projected to reach 361.53 billion yuan in 2024, with the global market expected to grow from 1.3 trillion yuan in 2024 to 2.5 trillion yuan by 2030, reflecting a CAGR of approximately 11.4% [4]. Group 3: Domestic Success and International Strategy - Zhongwen Online has established a mature content creation and distribution ecosystem domestically, significantly enhancing creation efficiency through AI tools and precise targeting technology for content monetization [5]. - The company has successfully launched nearly 100 AI-driven comic and dynamic comic works, achieving over 3 billion views, and has entered the international short drama market with platforms like Sereal+ and UniReel, covering over 100 countries [5]. - The overseas market presents opportunities due to its large scale and diverse user demands, with specific interests in romantic and urban themes in Southeast Asia and supernatural themes in Europe and the U.S. [5]. Group 4: Future Outlook - With the official launch of the Xiaoyao platform, Zhongwen Online's strategic layout in the overseas market is clear, aiming to accelerate international expansion and foster a symbiotic development between domestic and international markets [6].