Core Insights - Pinduoduo has become a key battleground for merchants in the fragmented e-commerce landscape, where competition is intensifying and success requires data-driven operations rather than just low prices and product listings [1][3] Group 1: Competitor Analysis - Understanding competitor sales is crucial for new merchants, as a lack of insight can hinder performance despite better pricing and service [4] - The "Dianba" tool offers features such as competitor sales trend graphs, traffic structure analysis, promotional monitoring, and review tracking to help merchants gain insights into their competitors' strategies [4][5] Group 2: Data Utilization - Many new merchants find Pinduoduo's backend data overwhelming and difficult to analyze, leading to reliance on guesswork [6] - Dianba serves as a "data translator," providing comprehensive dashboards that cover metrics like exposure, clicks, conversions, and return rates, enabling merchants to make informed decisions [7][8] Group 3: ROI Calculation - The return on investment (ROI) is a critical metric for Pinduoduo merchants to optimize their advertising budgets [9] - Dianba calculates ROI in real-time, allowing merchants to assess the effectiveness of their advertising campaigns and make necessary adjustments [10][11] Group 4: Best-Selling Categories - Selecting the right category is essential for driving traffic and sales on Pinduoduo, as different categories have varying levels of competition and consumer behavior [13][14] - Dianba provides insights into trending categories, user demographics, and competition levels, helping merchants make data-driven category selections [15][16] Group 5: Data-Driven Operational Framework - By integrating the functionalities of Dianba, merchants can establish a comprehensive data-driven operational framework that includes product selection, promotion monitoring, and performance analysis [17] - This approach transforms the merchant's operations from guesswork to a structured, data-informed strategy, enhancing profitability and market reach [18]