Core Viewpoint - The company, 巨星传奇, has launched a collaboration plan with 100 international top trend artists, focusing on its core IP, 周同学, to enhance its international IP strategy and expand creative boundaries through diverse artistic contributions [1][2]. Group 1: Collaboration and Strategy - The collaboration aims to create new artworks and derivatives around the 周同学 IP, leveraging the unique perspectives of artists from various cultural backgrounds [1]. - The company has established a dual-track selection mechanism combining data intelligence and expert review to identify artists with commercial potential and artistic value [1][2]. - The collaboration is not merely about quantity but aims for "precise co-creation" to ensure each artist adds differentiated value to the 周同学 IP [2]. Group 2: Market Impact and Future Plans - The first batch of collaborative works is set to debut before the 周杰伦 "嘉年华" concert in Wuhan in September 2025, with a large-scale art exhibition showcasing works from over 20 artists [2]. - The initiative is seen as a move to build a unique artistic creation ecosystem, similar to industry leaders like 泡泡玛特, which has signed over 200 top artists [2]. - The company has achieved over 1 billion yuan in sales from authorized co-branded products since the launch of the 周同学 IP in 2019, indicating its significant commercial value [3]. Group 3: Broader Industry Context - The collaboration is expected to enhance the artistic value of the IP and explore new pathways for the globalization of Chinese original IP [3]. - The emotional value provided by the IP is crucial, as interest-driven consumption trends are becoming increasingly important [3]. - The potential for 周同学 to become a long-term brand asset and sustainable commercial return is highlighted through refined operations and derivative development [3].