回顾2025年，巨星传奇围绕"IP+"融合模式加速推进全球IP生态构建，在持续巩固"IP+文旅商体验"融合业态的同时，前瞻布局"IP+AI+机器人"新蓝海，推动 IP商业价值在更广阔场景中反复释放。 12月22日，巨星传奇（6683.HK）在格隆汇"金格奖"年度卓越公司评选中荣获"年度成长价值奖"。该奖项的授予既是对公司IP长效运营能力与阶段性经营成 果的高度认可，也反映出市场对其长期成长潜力积极预期。 构建全球IP生态池，前瞻卡位稀缺资源 自2017年成立以来，巨星传奇（6683.HK）始终聚焦IP创造与营运，并以IP赋能驱动AI+机器人及健康生活新消费业务的协同发展。在IP打造方面，公司深度 绑定周杰伦、刘畊宏等头部艺人资源，成功孵化"周同学""刘教练"等现象级IP，累计粉丝覆盖超过2.8亿人次，构筑起高黏性的IP生态基本盘。 今年以来，巨星加速构建全球IP生态池。一方面战略入股权志龙经纪公司Galaxy，提前锁定全球顶级艺人资源；另一方面战略入股国家体育场（鸟巢），打 通国家级演出场景的长期合作通道。依托"顶级IP × 顶级场景"的稀缺组合，公司得以深度嵌入全球头部艺人与大型活动的合作链条，持续打造差异 ...

这一理念在巨星传奇打造的"IP+文旅商体演"融合模式中得到充分体现。周佩敏以"乐游上海·寻找周同 学"活动为案例，详解如何将一场演唱会的热度延伸为持续的城市消费活力。该活动通过在城市地标设 置艺术装置、策划主题Citywalk路线、联动"水陆空"立体交通网络，并与上海旅游节、国际网球赛事等 城市级事件共振，成功将IP叙事深度植入城市空间。数据显示，活动累计吸引近145万人次参与，带动 相关商圈客流与营业额显著提升，验证了"一场演唱会激活一座城"的IP经济模型。 从"联动破圈"到"生态构建"，周佩敏在圆桌分享中进一步阐释了巨星传奇的IP运营策略。她指出："联 动的本质是破圈，关键在于找到品牌与IP之间契合的精神内核，并用创新的内容手段触达核心圈层，实 现情感共鸣与用户增长的平衡。"这一理念指导着公司的战略布局：与宇树科技的合作，正是将IP情感 注入智能硬件，以"陪伴"与"科技感"破圈开拓全新消费人群；与上海博物馆的共创，则是让IP成为传统 文化与年轻一代对话的桥梁，实现文化价值的破圈传递；而投资Galaxy与鸟巢，则是通过链接全球顶级 艺人资源与标志性场景，完成IP影响力与商业场景在物理与地理维度上的双重破圈。 ...

Core Viewpoint - The company aims to leverage its unique IP assets and strategic partnerships to create a sustainable and long-term growth model in the competitive IP market, focusing on high-value collaborations and innovative product offerings [1][10]. Group 1: Strategic Partnerships and Investments - The company has become the only private shareholder of the Bird's Nest, a premier global performance venue, which will enhance its collaboration with top artists and expand its IP-related services [2][5]. - The investment in Galaxy, the agency of K-pop star G-Dragon, is expected to significantly contribute to revenue growth in the coming years, particularly with the upcoming 20th anniversary of Bigbang [5][14]. - The company is focusing on creating a long-term cooperative ecosystem through its partnerships, which will extend to global performance systems [2][10]. Group 2: Unique IP Management Approach - The company differentiates its IP strategy by not directly comparing its IPs, such as G-Dragon and Jay Chou, but instead focusing on their unique characteristics and market positioning [6][7]. - The operational model is designed to avoid the high risks associated with "hit-or-miss" strategies, emphasizing continuous creation and management of IP value [6][10]. - The company is building a diverse IP matrix that includes celebrity IPs, digital personas, and original content, aiming for a comprehensive approach to IP monetization [8][12]. Group 3: Revenue Generation and Market Position - The company has established a high market valuation, with a price-to-earnings ratio of approximately 130, attributed to its unique and multi-dimensional business model [14][15]. - The strategy includes launching over 700 SKUs in collaboration with more than 200 brands, which helps mitigate market risks and supports sustainable revenue growth [14][15]. - The company anticipates significant revenue and profit growth in the next few years, driven by its strategic resource acquisitions and innovative business model [15].

Core Viewpoint - The company aims to leverage its unique IPs and strategic partnerships to create a sustainable and diversified revenue model in the increasingly competitive IP market, focusing on long-term collaborations and innovative product offerings [1][4][18]. Group 1: Strategic Partnerships and IP Development - The company has made significant investments in key resources, including becoming the only private shareholder of the Bird's Nest, a premier performance venue, which will enhance collaboration with top artists and expand its global reach [4][18]. - The partnership with Galaxy, the agency of K-pop star G-Dragon, is expected to drive revenue growth through unique fashion-oriented IP offerings, differentiating it from other IPs like Jay Chou's [4][7]. - The company plans to capitalize on G-Dragon's 20th anniversary with Bigbang by launching a series of major events and related IP products, targeting both the Chinese and global markets [6][19]. Group 2: Business Model and Revenue Generation - The company is building a multi-dimensional IP matrix that includes celebrity IPs, digital personas, and original content, aiming to create value through diverse products and experiences rather than relying on hit-or-miss strategies [8][10]. - The focus is on systematic creation and continuous operation of IPs, similar to Disney's long-term management approach, rather than chasing short-term successes [10][14]. - The company has established collaborations with over 200 brands, launching more than 700 SKUs, which helps mitigate market risks and supports sustainable growth [18]. Group 3: Market Position and Future Outlook - The company currently holds a high price-to-earnings ratio of approximately 130, which is above competitors like Pop Mart and Disney, attributed to its unique and multi-faceted business model [18]. - The CEO emphasizes the importance of adaptability and continuous innovation as the company enters a new growth phase, with expectations for significant revenue and profit increases in the coming years [19].

Core Viewpoint - The IP economy is thriving, with companies like Giant Star Legend (06683.HK) gaining significant market attention through the development and monetization of their IP assets, particularly the "Zhou Classmate" IP associated with Jay Chou [1][2]. Group 1: Business Performance - Since the launch of "Zhou Classmate" in 2019, its influence has grown, leading to collaborations with over 200 licensing partners and cumulative sales exceeding 1 billion yuan [2]. - Giant Star Legend reported a revenue of 584 million yuan for the full year of 2024, marking a 35.8% year-on-year increase, with IP creation and operation revenue rising by 65.1% to 314 million yuan [2]. - In the first half of 2025, the company achieved a revenue of 354 million yuan, reflecting a 33% year-on-year growth, with record highs in both revenue and gross profit [2]. Group 2: Strategic Investments - In September 2023, Giant Star Legend acquired approximately 1.17% of the National Stadium (Bird's Nest) operating company, becoming the only private shareholder, marking a strategic shift towards deeper integration of IP and venue operations [3]. - The company also invested in the Korean entertainment agency Galaxy, acquiring up to 7% of its issued share capital, which is seen as a key step towards international expansion [3][4]. Group 3: Innovation and Development - Giant Star Legend is collaborating with Yuzhu Technology to develop a "quadruped robot," which has already garnered over 120 million yuan in orders, indicating a significant acceleration in commercialization [4]. - The company is focused on creating a high-end consumer robot that incorporates emotional and IP elements, aiming to enhance user experience through performances in various settings [4]. - The company has initiated a collaboration with 100 international trend artists to enrich the "Zhou Classmate" IP and expand its global reach [5].

Core Viewpoint - The article highlights the significant market response to the "Zhou Classmate" IP, a character created by Jay Chou, and its strategic partnerships, particularly with Galaxy Entertainment, which is expected to enhance the global IP development and operational platform of the company [1][3]. Group 1: Strategic Partnerships and Globalization - The strategic investment in Galaxy, a prominent South Korean entertainment company, allows the company to access global top-tier artist resources, enhancing its international IP layout [4][6]. - The partnership with Galaxy is seen as a crucial step in building a global IP ecosystem, leveraging high-profile artists like G-Dragon and Song Kang-ho to create new opportunities [4][6]. - The company has also invested in the Bird's Nest, becoming the only private shareholder, which provides high-quality cultural venue resources for its IP [4][6]. Group 2: IP Development and Market Performance - Since its inception in 2019, the "Zhou Classmate" IP has generated over 1 billion yuan in sales through collaborations with over 200 authorized partners across various sectors [3][5]. - The stock price of the company surged by over 165% on the day "Zhou Classmate" entered Douyin, indicating strong market recognition of its IP value [3][5]. - The company's revenue from IP creation and operation is projected to reach approximately 314 million yuan in 2024, reflecting a year-on-year growth of 65.1% [3][5]. Group 3: Technological Integration and New Growth Areas - The company is actively exploring the technology sector by collaborating with Yushutech to develop "IP + Robotics + AI" products, with the first product, "Star Dog," achieving significant sales [5][6]. - The global consumer robotics market is expected to grow significantly, with projections of reaching $53.41 billion by 2025, indicating a promising market for the company's technological initiatives [6][7]. - The successful launch of collectible cards related to Jay Chou's concert demonstrates the potential of fan-driven products, with the initial batch selling out quickly [7]. Group 4: Market Position and Future Outlook - The company has built a robust IP matrix with 280 million fans, combining domestic and international resources to enhance its market position [7]. - The integration of various IPs and technological advancements is expected to create a competitive edge, positioning the company as a potential leader in the IP market [7].

Core Insights - The company, Giant Star Legend Group Limited, is actively expanding its business by acquiring a stake in the Korean artist G-Dragon's agency, Galaxy, and entering a sales contract with ADATA Technology for 1,000 quadruped robots, indicating a strategic shift towards diversifying its IP portfolio and technology integration [1][3][5] Group 1: Business Developments - Giant Star Legend has become a strategic shareholder in Galaxy, allowing the company to connect with a diversified and mature international IP resource pool [3] - The collaboration with Yushutech to launch the "Giant Star Dog" represents the company's "IP + Technology" strategy, aimed at expanding IP application scenarios and enhancing monetization capabilities [3][6] - The company has previously signed agreements with other artists, such as Sun Yao Wei, to further expand its star IP matrix and explore additional commercial value [3][4] Group 2: Financial Performance - In 2022, the company achieved a revenue of 340 million yuan and a net profit of 64.9 million yuan, with a fan base exceeding 280 million for its core IPs [4] - The company's gross margin decreased from 64.2% to 56%, and net profit margin fell from 9.6% to 8.6% for the 2023-2024 period, indicating pressure on profitability [5] - Despite a 65.1% year-on-year growth in IP creation and operation revenue for 2024, the growth rate has slowed compared to 82.9% in 2023 [5] Group 3: Market Challenges - The company faces risks associated with over-reliance on a single IP, as evidenced by the significant portion of revenue derived from activities related to Jay Chou, which has decreased from 83% in 2019 to 45.2% in 2022 [6] - The new retail business revenue for 2024 was 269.8 million yuan, reflecting a 12.5% increase but still below the levels achieved in 2020 and 2021, indicating a 26.1% decline compared to 2020 [5] - The founder's close ties to Jay Chou raise concerns about sustainability in fan engagement, especially if new content is not produced [6] Group 4: Future Strategies - The company successfully raised approximately 324 million HKD through a placement to support its IP operations and plans to launch a variety of self-operated products centered around "Zhou Tongxue" IP and collaborations with international stars [7] - The company aims to continue expanding its IP licensing business and explore merchandise collaboration opportunities with different artists [7]

Core Viewpoint - The collaboration between Superstar Legend and Galaxy marks a strategic move towards global IP ecosystem development, leveraging the strengths of both companies in celebrity IP management and cross-border collaboration [1][4][22] Investment and Strategic Partnership - Superstar Legend has acquired up to 7% equity in Galaxy through an industry fund, investing $8 million in a fund with a total size of $50 million, thus becoming a strategic shareholder [1][4] - The investment is expected to create multiple synergies between the two companies, with ongoing discussions about strategic cooperation in areas such as exhibitions, concerts, and IP development [4][11] Celebrity IP Development - Superstar Legend's core competency lies in deep development and full-chain operation of celebrity IP, as evidenced by the successful monetization of Jay Chou's IP, which has expanded beyond traditional revenue streams [5][12] - The "Jay Chou" IP has generated significant economic impact, with a nationwide tour projected to drive over 30 billion yuan in consumption [5][12] Globalization of IP Models - The partnership aims to replicate the successful IP operation model established in the Chinese market with Galaxy's high-profile artists, such as G-Dragon and Kim Jong-kook, who have substantial global influence [7][10] - This collaboration is seen as a shift from individual value extraction to a more integrated global IP ecosystem [4][22] Cross-Industry Collaboration - The partnership is expected to facilitate cross-industry collaborations, particularly in fashion and collectibles, leveraging the strengths of both companies in product design and supply chain management [12][17] - The integration of Galaxy's artists into Superstar Legend's existing IP framework could enhance the appeal of products to a broader audience beyond just fans [17][21] Future Prospects - The collaboration is anticipated to create a more resilient and growth-oriented celebrity IP consumption ecosystem, reducing reliance on single top-tier IPs or business lines [21][22] - The ongoing developments and outcomes from this partnership may serve as a critical case study for the industry, highlighting the need for IP operators to adopt a more diversified approach to global IP consumption [22][23]

Core Viewpoint - The stock price of Giant Star Legend (6683.HK) surged over 10% following the announcement of its investment in the South Korean talent agency Galaxy, acquiring up to 7% of its issued share capital through an industrial fund [2][6]. Investment Details - The company invested $8 million to acquire a 16% stake in the industrial fund, with the remaining equity held by two independent third parties [2]. - The investment is seen as a strategic move to enhance Giant Star Legend's global IP layout [6]. Strategic Implications - This investment is expected to deepen the connection between Giant Star Legend and top international star IPs, contributing to the creation of a "global IP development and operation platform" [7]. - The company has been expanding its IP matrix, with its major star IPs, including "Zhou Classmate" and "Liu Coach," accumulating a fan base of 280 million [7]. Market Positioning - Galaxy owns globally influential artists such as G-Dragon, Kim Jong-kook, and Song Kang-ho, which will support Giant Star Legend's expansion into Asian and global markets [6][7]. - The collaboration is anticipated to enhance brand recognition and create more global cooperation opportunities [7]. Recent Performance - The stock price of Giant Star Legend has shown significant volatility, previously surging over 160% when Zhou Jielun entered Douyin as "Zhou Classmate" [8]. - The company is actively building a "IP + product + technology + channel" global ecosystem, with the investment in Galaxy being a key part of this strategy [8]. Future Collaborations - Giant Star Legend plans to collaborate with Galaxy in various areas, including global concert tours, large-scale themed exhibitions, and the development of artist IP and derivative products [8]. - This partnership will leverage Galaxy's artist resources and Giant Star Legend's capabilities in IP creation and full-chain operation to scale commercial projects globally [8].

Core Viewpoint - The article discusses the strategic investment by Giant Star Legend in the Korean entertainment company Galaxy, which is associated with popular artists like Jay Chou, G-Dragon, and Song Kang-ho, aiming to leverage high-value IP for collaborative opportunities [2][9]. Group 1: Investment Details - Giant Star Legend announced that its wholly-owned fund has subscribed to no more than 7% of Galaxy's issued share capital, with an investment of $8 million, representing 16% of the fund's equity [2][5]. - Following the announcement, Giant Star Legend's stock price increased by 10.3%, reaching HKD 9.64 per share, with a market capitalization of HKD 8.6 billion [5][6]. Group 2: Galaxy Company Overview - Galaxy, established in August 2019, provides services such as artist discovery, training, album planning, and entertainment management, and is involved in virtual image creation and content production [7]. - The company manages several high-profile artists, including G-Dragon, Song Kang-ho, and Kim Jong-kook, and has produced content for platforms like Netflix [7]. Group 3: Strategic Collaboration Potential - Giant Star Legend sees the investment as an opportunity to establish relationships with Galaxy and its artists, which could lead to increased audience engagement and strategic collaborations, including concerts and exhibitions [9]. - The company aims to explore various collaborative opportunities with Galaxy, leveraging its existing IP and fan base, which totals 200 million followers [9][10]. Group 4: Financial Performance - For the first half of 2025, Giant Star Legend reported revenue of CNY 355 million, a year-on-year increase of 33%, while net profit decreased by 58.9% to CNY 10.27 million [10].