【导读】国庆中秋假期年轻人涌入博物馆，首个明星IP入驻国家级博物馆 中国基金报记者 邱德坤 "好玩！"在10月3日下午的上海博物馆（人民广场馆）内，一名10岁左右的儿童观看身绘青 花瓷纹样的人形机器人表演咏春拳后，快速回复中国基金报记者。 来源：中国基金报记者拍摄 这是"了不起的老祖宗——周同学的时空奇遇记"主题艺术秀的一个重要环节。自9月30日开幕 至今，该艺术秀在上海博物馆（人民广场馆）吸引众多年轻观众围观、拍摄。 "这一次，我们尝试用一种更年轻的方式与它们相遇。让上海博物馆的珍宝，与'周同学'的潮 流想象力展开一场跨时空的对话。"上海市文化和旅游局党组成员、上海博物馆馆长褚晓波表 示。 这是首个明星IP入驻国家级博物馆，也是上海博物馆首次探索传统文化与当代潮流艺术跨界融 合的一次创新尝试，通过引入周杰伦官方二次元IP形象"周同学"，让博物馆成为更多年轻人 的打卡地。 "周同学"由巨星传奇在2019年创办，后者是本次艺术秀的主办方之一。巨星传奇董事局主席 马心婷表示："我们希望通过'周同学'这个IP搭一座桥，用一种创新的方式把馆藏文物带到年 轻人眼前，也把年轻人的好奇心带进博物馆。" "周同学"入驻国家级 ...

【导读】国庆中秋假期年轻人涌入博物馆，首个明星IP入驻国家级博物馆 "好玩！"在10月3日下午的上海博物馆（人民广场馆）内，一名10岁左右的儿童观看身绘青花瓷纹样的人形机器人表演咏春拳后，快速回复中国基金报记 者。 这是"了不起的老祖宗——周同学的时空奇遇记"主题艺术秀的一个重要环节。自9月30日开幕至今，该艺术秀在上海博物馆（人民广场馆）吸引众多年轻 观众围观、拍摄。 "这一次，我们尝试用一种更年轻的方式与它们相遇。让上海博物馆的珍宝，与'周同学'的潮流想象力展开一场跨时空的对话。"上海市文化和旅游局党组 成员、上海博物馆馆长褚晓波表示。 这是首个明星IP入驻国家级博物馆，也是上海博物馆首次探索传统文化与当代潮流艺术跨界融合的一次创新尝试，通过引入周杰伦官方二次元IP形象"周 同学"，让博物馆成为更多年轻人的打卡地。 "周同学"由巨星传奇在2019年创办，后者是本次艺术秀的主办方之一。巨星传奇董事局主席马心婷表示："我们希望通过'周同学'这个IP搭一座桥，用一种 创新的方式把馆藏文物带到年轻人眼前，也把年轻人的好奇心带进博物馆。" "周同学"入驻国家级博物馆 让老故事有了新讲法 来源：中国基金报记者拍摄 艺 ...

2025.09. 29 作者 | 第一财经 乐琰 继巨型塑像、快闪店、滴滴网约车、共享单车和游船之后，周杰伦官方二次元IP形象"周同学"进驻 了博物馆。为配合第36届上海旅游节的举办，9月29日下午，"了不起的老祖宗——周同学的时空奇 遇记"主题艺术秀在上海博物馆人民广场馆启幕。 艺术秀以周杰伦官方二次元IP形象"周同学"为叙事线索，通过数字科技与潮流艺术语言，以上海博 物馆十二件馆藏珍贵文物融合AI光影、全息投影、机器人互动、NFC数字抽卡等现代技术，打造一 个过去与未来共鸣的沉浸式文化现场，这也是上海博物馆首次探索传统文化与当代潮流艺术跨界融合 的创新尝试。 第一财经记者在现场看到，展览将4000多年前的"玉神人"通过潮流转译，变成一个戴着未来感冠帽 的"周同学"巨像投影；在"青铜跨时代"展区，青铜卫士"周同学"守护着老祖宗的文化宝藏，古钱币 造型创造出的10000张数字艺术收藏卡串联起古今；在"青花武馆"展区，上海博物馆馆藏的景德镇 窑青花缠枝莲纹双耳瓶、景德镇窑青花折枝山茶纹扁壶等珍品悉数亮相。值得一提的是，现场还有青 花瓷造型的机器人进行武术表演，融合了周杰伦的《青花瓷》歌曲与机器人AI技术。 "我 ...

"周同学"入驻国家级博物馆 9月29日，"了不起的老祖宗——周同学的时空奇遇记"主题艺术秀在上海博物馆人民广场馆启幕。这场主题艺术秀由上海博物馆和巨星传奇主办，将于 2025年9月30日至2026年3月8日在上海博物馆举行。 同时，知名作词人方文山将于9月30日起，作为这场主题艺术秀的文化创意顾问，在上海博物馆携手"周同学"，带游客"穿越五千年"。 艺术秀以周杰伦官方二次元IP"周同学"为叙事线索，精选上海博物馆12件馆藏文物，融合AI光影、全息投影、机器人互动、NFC数字抽卡等现代技术，为 公众打造一个传统与现代碰撞、过去与未来共鸣的沉浸式文化现场。 作为艺术秀主办方之一的巨星传奇被称为"周杰伦概念股"，坚持"明星IP+新消费"战略，上半年新消费业务表现亮眼。 巨星传奇首席运营官周佩敏接受上海证券报记者采访时表示，新消费领域具备广阔前景，其中"情绪价值"已成为核心驱动力。基于上半年良好态势，公司 下半年将继续加大在新消费业务板块的投入力度。 "我右拳打开了天化身为龙，把山河重新移动填平裂缝……"伴随周杰伦耳熟能详的歌曲《龙拳》响起，一台身涂青花纹饰的人形机器人拳臂生风，一套咏 春拳打得刚猛凌厉。 在主题艺术 ...

这一战略入股，标志着巨星传奇率先抢占稀缺文体地标场景的制高点，依托"超级IP+超级场景"双轮驱 动，公司有望撬动更大规模的产业协同与商业化空间，其背后的战略价值值得深入探究。 9月16日，巨星传奇（06683.HK）发布公告称，其全资子公司星创艺（昆山）文娱有限公司收购国家体 育场有限责任公司约1.17%股权，成为这座"双奥"场馆的唯一民企股东。 同时，Z世代对线下沉浸式体验的需求持续释放。2024年，全国大型演唱会覆盖30个省份、180座城 市，跨城观演率保持在60%以上；除票房外，带动的综合消费规模已突破2000亿元。可见，文体消费正 成为推动区域经济和消费升级的重要引擎。 一、 IP为核场景为势，产业协同关键落子 长期以来，巨星传奇的核心竞争力在于以超级明星IP为引擎的一体化运营能力。 以周杰伦IP为例，公司为周杰伦打造其官方二次元IP形象——周同学，在周杰伦"嘉年华"巡回演唱会的 举办城市同期举行"寻找周同学"文旅活动，不断放大IP势能，成功制造出现象级流量；同时，借助"周 同学"主题快闪、机器人商店等线下触点实现商业化承接，高效打通IP创造、运营及商业化的全链路。 而真正的IP价值释放，有赖于与更具 ...

Group 1 - The event represents a new chapter in Sino-French cultural exchange, showcasing the integration of music, technology, and health [1][10] - The company, 巨星传奇, focuses on IP creation and operation, having developed notable IPs like "周同学" and "刘教练," with a combined fan base of 280 million [5][10] - The interaction with the robot "巨星狗" highlights the company's innovative approach to blending technology with cultural experiences, aiming for deeper strategic cooperation with partners [8][10] Group 2 - The visit by the French media group to 巨星传奇 reflects the deepening cultural exchange between China and France, moving beyond traditional cultural outputs to modern IPs and health trends [11] - The engagement with "周同学" and the fitness session led by "Coach Liu" demonstrates the effectiveness of the company's IP operation model in fostering emotional connections and cultural resonance [10][11] - The event illustrates how contemporary cultural exchanges are evolving, incorporating elements like trendy IPs and smart technology, thus enriching the experience of cultural interaction [11]

Core Viewpoint - The acquisition of approximately 1.17% equity in the National Stadium by Giant Star Legend's subsidiary marks a strategic move to enhance its IP operation capabilities and integrate into the national development framework [1][7]. Company Overview - Giant Star Legend was established in 2017, focusing on new retail and IP creation, with a cumulative fan base of 250 million for its star IPs [3]. - The subsidiary, Star Creation (Kunshan) Cultural Entertainment Co., Ltd., specializes in comprehensive cultural entertainment development around star IPs [3]. Acquisition Details - The acquisition involves an investment of approximately RMB 24.3 million, making Giant Star Legend the only private shareholder in the National Stadium [1]. - The acquisition will not result in the target company becoming a subsidiary, and its financial performance will not be consolidated into Giant Star Legend's financial statements [1]. Strategic Intent - The acquisition aims to inject mature IP operation capabilities into the National Stadium, facilitating diverse consumer experiences such as immersive exhibitions and creative markets [7]. - Giant Star Legend emphasizes its leading position in IP creation and commercialization, aligning the acquisition with its strategic development direction [7]. Financial Performance - In the first half of the year, Giant Star Legend's IP creation and operation segment saw an 8.2% revenue decline to RMB 143 million, while new consumption business revenue surged by 91.5% to RMB 211 million [9]. - Overall revenue for the first half reached RMB 355 million, a 33% year-on-year increase, but net profit fell by 58.9% to RMB 10.27 million due to a loss in equity investments [9]. Market Reaction - Following the announcement of the acquisition, Giant Star Legend's stock price experienced volatility, initially rising by 1% after the news, indicating market interest in the strategic move [9].

Core Viewpoint - The article highlights the recent strategic moves by Superstar Legend, including a share acquisition and the launch of new IP initiatives, indicating a strong focus on expanding its market presence and leveraging celebrity influence for growth [1][3][5]. Group 1: Share Acquisition - Superstar Legend's subsidiary, Xing Chuang Yi (Kunshan) Cultural Entertainment Co., has signed a conditional share acquisition agreement to purchase approximately 1.17% of the equity in National Stadium Co., corresponding to a registered capital of about RMB 24.3 million [1][3]. - The acquisition is subject to several conditions, including the lifting of asset freezes and the completion of necessary regulatory procedures [4][5]. - Post-acquisition, National Stadium Co. will not be a subsidiary of Superstar Legend, and its financial performance will not be consolidated into the group's financial statements [5]. Group 2: IP Development and Market Strategy - The company has launched the "Zhou Classmate" float at the Shanghai Tourism Festival, aiming to engage younger audiences through interactive experiences [1][7]. - Superstar Legend has formed a strategic partnership with Yushut Technology to develop consumer-grade robotic products, enhancing its IP portfolio [7][9]. - The company is expanding its IP matrix, particularly leveraging the Zhou Jielun IP, which has significant commercial potential due to its strong fan base and box office appeal [8][9]. Group 3: Stock Performance - Following the announcement of Zhou Jielun's entry into Douyin, the stock price of Superstar Legend surged by over 180% in July, reflecting strong market interest and investor confidence [7]. - On September 12, the stock experienced a sharp increase of nearly 22% in intraday trading, indicating positive market sentiment surrounding the company's recent activities [1][7].

Group 1 - The "Finding Zhou Classmate" event officially started on September 13, 2023, guided by the Shanghai Municipal Culture and Tourism Bureau and hosted by Jiushi Cultural Communication Co., Ltd. and Superstar Legend (6683.HK) [1] - The event is part of the Shanghai Tourism Festival and an extension of Jay Chou's concert in Shanghai, which generated ticket revenues of 200 million yuan and stimulated consumption in dining, accommodation, shopping, and tourism amounting to 3.2 billion yuan [1] - The event aims to enhance the "cultural tourism and commercial sports integration" model, promoting the concept of "one concert activates a city" [1] Group 2 - The "Finding Zhou Classmate" event will run from September 13 to October 12, covering the entire Shanghai Tourism Festival and Jay Chou's concert [3] - The event features "6 major scenes + land, water, and air linkage + multiple brand collaborations," creating a multi-perspective cultural tourism feast [3] - Superstar Legend and Yushu Technology are collaborating to develop consumer-grade robotic products with strong IP attributes, enhancing the integration of IP and smart robotics [3] Group 3 - In the first half of 2025, Superstar Legend reported revenues of 355 million yuan, a 33% increase from 267 million yuan in the same period last year [3] - Revenue from new consumer businesses reached 211 million yuan, a year-on-year growth of 91.5%, attributed to diversification in product types and distribution channels [3] - Revenue from IP creation and operation was 144 million yuan, down 8.9% from 157 million yuan, mainly due to reduced income from celebrity IP management [3] Group 4 - Superstar Legend's stock price experienced significant volatility, with a peak increase of over 165% on July 9, 2025, following Jay Chou's entry into Douyin as "Zhou Classmate" [4] - The stock closed at 12.44 HKD per share on that day, resulting in a market capitalization of 10.695 billion HKD [4] - As of September 12, 2025, the total market capitalization of Superstar Legend was 11.269 billion HKD [4]

Group 1 - The core announcement from Pop Mart is the launch of the mini version of Labubu, consisting of two models (A/B), each with 14 regular versions and 1 hidden version, with probabilities of 1:14 for regular and 1:168 for hidden [2] - The price for a single blind box is set at 79 yuan, while the complete set is priced at 1106 yuan, with online sales starting on August 28 and offline on August 29 [2] - Following the announcement, Pop Mart's market capitalization reached 430 billion HKD, and the latest financial report indicates a gross margin of 70.3% for the first half of 2025, surpassing LVMH and nearing Hermès [2] Group 2 - The revenue from the THE MONSTERS series, which includes Labubu, surged by 668%, establishing it as a significant revenue generator for the company [2] - The success of Labubu is attributed to a seven-year buildup before gaining widespread popularity [2] - In contrast, celebrity-driven IPs have shown quicker success, with examples like Zhou Shen's "Zhou Keke" selling over 10 million in five minutes, and Jay Chou's "Zhou Classmate" generating over 1 billion from IP licensing alone [4] Group 3 - The potential risks associated with celebrity IPs include their dependency on the celebrity's reputation, which can lead to a total loss of value if the celebrity faces controversies [4] - Despite the risks, the profitability of celebrity IPs has attracted significant interest, prompting companies to consider replicating the success of Labubu [4][6]