8月22日，泡泡玛特官宣了mini版Labubu新品！这波新品分A/B两款，每款都有14个常规款+1个隐藏款——常规款概率为1:14， 隐藏款概率为1:168。单个盲盒卖79元，整套装1106元，线上8月28日22点开抢，线下要等8月29日。 官宣当天，泡泡玛特市值就稳稳站上4300亿港元！最新财报披露：2025年上半年泡泡玛特毛利率飙到70.3%，不仅碾压LVMH， 甚至快追上爱马仕了！其中，Labubu所属的THE MONSTERS系列营收暴涨668%，妥妥的"吸金王"。不过Labubu不是突然火 的，从推出到出圈，足足熬了7年。 （文章来源：21世纪经济报道） 反观明星做潮玩IP，路子就顺多了：周深的"周可可"5分钟卖了上千万，五月天的"卜卜"半年冲进毛绒玩具热销榜前三，周杰伦 的"周同学"更牛，手握200多个品牌联名，光IP授权就赚了10多亿。但明星IP也有隐患——跟明星本人绑定太深，一旦明星翻 车，IP价值立马清零。可即便这样，明星IP的赚钱潜力还是让人眼馋，现在都在想批量复制"Labubu"。 下一个顶流会是明星IP吗？它们到底怎么赚钱？打造"周同学"的巨星传奇又有啥商业版图？本期《21财料》跟你 ...

Core Viewpoint - The company, 巨星传奇, has issued a profit warning, expecting a significant decrease in profit for the first half of the year due to fair value losses in its investment business, which is not directly related to its core operations [1] Group 1: Financial Performance - For the first half of the year, the company anticipates a consolidated profit of no more than RMB 8.5 million, a decrease of approximately 67% compared to RMB 25.5 million in the same period last year [1] - The expected profit decline is primarily attributed to a fair value loss of approximately RMB 19.5 million from its Hong Kong-listed equity investments [1] - Excluding the impact of non-operating investment losses, the company's adjusted profit is expected to grow by no more than 9.8% year-on-year [1] Group 2: Business Strategy and IP Development - The company is actively upgrading its IP business strategy from single licensing to self-operated product development and operations, aiming for long-term high-quality growth despite short-term performance pressure [1][2] - The company has established significant partnerships, including a global strategic collaboration with a leading robotics company to develop consumer-grade robotic products with strong IP attributes [2] - The company has launched a plan to collaborate with top international artists to create new artistic works and derivative products around its core IP, "周同学" [2] Group 3: Capital Operations - Recently, the company completed a placement of shares, raising approximately HKD 324.1 million, with funds earmarked for expanding its IP business, including vending machines and physical stores [3] - The company plans to enhance its presence with "周同学" vending machines in over twenty cities and open offline self-operated stores in the second half of the year [3] - The company is focused on executing its strategic upgrades and managing market expectations regarding short-term performance fluctuations and long-term value creation [3][5] Group 4: IP Growth Potential - The CFO of the company noted that building a quality IP typically requires a long-term accumulation process, often taking over ten years [4] - The "周同学" IP has already collaborated with over 200 licensed partners, generating sales exceeding RMB 1 billion through co-branded products [4] - The company is also preparing to launch new IPs, both original and in collaboration with international stars, indicating a commitment to diversifying its IP portfolio [4]

Group 1 - The company expects a consolidated profit of no more than RMB 8.5 million for the six months ending June 30, 2025, representing a decrease of approximately 67% compared to RMB 25.5 million for the same period ending June 30, 2024 [1] - The anticipated profit decline is primarily due to a fair value loss of approximately RMB 19.5 million from Hong Kong-listed equity securities, which is not directly related to the company's core business [1] - Excluding the non-operating impact, the adjusted consolidated profit is expected to be no more than RMB 28 million, reflecting an increase of no more than 9.8% compared to the previous year [1] Group 2 - The company is actively pursuing a strategic transformation and upgrade of its IP business, driven by explosive growth in the IP industry [1] - Although this transformation may impact short-term performance, it is expected to lay the foundation for high-quality development in the medium to long term [1] - The company plans to accelerate the construction of self-operated IP products and expand channels such as robot stores and IP physical stores, while optimizing operational management to strengthen its industry position in IP creation and operation [1] Group 3 - The company recently completed a placement and subscription, issuing 37.5245 million new shares, accounting for approximately 4.18% of the enlarged share capital [2] - The net proceeds from this placement amount to approximately HKD 324 million, which will primarily be used to enhance self-operated IP products, including the purchase and R&D costs of vending machines and mechanical equipment, as well as expanding IP physical stores [2] - "Zhou Tongxue" is currently the most representative core IP of the company, seen as a key achievement in the systematic creation, refined operation, and commercialization of celebrity IP [2]

Core Viewpoint - The company, 巨星传奇, is launching the "Finding Zhou Classmate Shanghai Station" project during Jay Chou's concert in Shanghai, marking the largest comprehensive IP, cultural tourism, and concert event related to Zhou Chou's character to date [2][4][7]. Group 1: Project Collaboration - The project is in collaboration with Shanghai Jiushi Cultural Communication Co., Ltd., a wholly-owned subsidiary of the Shanghai State-owned Assets Supervision and Administration Commission [4]. - The partnership aims to explore the "ticket root" economy and its full-scene application, enhancing urban cultural tourism development [9]. - The collaboration will feature Zhou Chou's giant portraits at six landmark locations in Shanghai and various themed pop-up points [6][7]. Group 2: Financial Aspects - On August 5, the company completed a share placement, raising a net amount of HKD 124 million, which will be used to expand retail channel networks, including initial funding for collaboration with Yushu Technology [4][12]. - The planned use of the funds includes purchasing and developing vending machines and robotic equipment, with 38.2% of the net proceeds allocated for this purpose [12][13]. Group 3: IP Development - The company has been intensifying its efforts in developing the Zhou Chou IP since its launch in 2019, focusing on various revenue streams such as event sponsorship, merchandise sales, and licensing fees [9][10]. - The collaboration with Yushu Technology aims to create consumer-grade robotic products with strong IP attributes, enhancing the company's product offerings [14].

Core Insights - The company, Giant Star Legend, has launched a collaboration plan with 100 top international trend artists, marking a significant upgrade in its international IP strategy [1] - The core IP, "Zhou Classmate," associated with Jay Chou, will be the focal point of this initiative, with artists from various countries creating new artworks and derivatives [1][2] - The collaboration aims to enhance the cultural connotation of "Zhou Classmate" through diverse artistic contributions, ensuring the IP's longevity and relevance [1] Company Strategy - Giant Star Legend is taking a crucial step in internationalizing its IP operations, aiming to build a global pool of artist resources and strengthen the development of original IP and derivative content [1] - The company has established a dual-track selection mechanism combining data intelligence and expert reviews to identify artists with commercial potential and artistic value [1] - The focus is on precision co-creation rather than sheer quantity, ensuring that each artist adds unique value to the "Zhou Classmate" IP [1] Market Context - The collaboration is seen as a strategic move to create an exclusive artistic ecosystem, similar to industry leaders like Pop Mart, which has signed over 200 top artists globally [2] - The first major event will be a "Zhou Classmate Art Exhibition" in Wuhan, coinciding with Jay Chou's concert, enhancing the integration of culture, tourism, and commerce [2] - Since its launch in 2019, the "Zhou Classmate" IP has generated over 1 billion yuan in sales through various innovative models, establishing itself as one of the most commercially valuable IPs in the market [2] Industry Implications - The upcoming art exhibition is being closely watched for its market response, as Giant Star Legend aims to build a comprehensive ecosystem integrating entertainment, consumption, technology, and culture [3] - Jay Chou's status as a national music icon provides a strong emotional foundation for the IP, which has the potential to become a valuable sentimental asset [3] - Through refined operations and derivative development, the IP is expected to reach beyond its fan base into the broader consumer market, creating sustainable brand assets and commercial returns [3]

Core Viewpoint - The company, 巨星传奇, has launched a collaboration plan with 100 international top trend artists, focusing on its core IP, 周同学, to enhance its international IP strategy and expand creative boundaries through diverse artistic contributions [1][2]. Group 1: Collaboration and Strategy - The collaboration aims to create new artworks and derivatives around the 周同学 IP, leveraging the unique perspectives of artists from various cultural backgrounds [1]. - The company has established a dual-track selection mechanism combining data intelligence and expert review to identify artists with commercial potential and artistic value [1][2]. - The collaboration is not merely about quantity but aims for "precise co-creation" to ensure each artist adds differentiated value to the 周同学 IP [2]. Group 2: Market Impact and Future Plans - The first batch of collaborative works is set to debut before the 周杰伦 "嘉年华" concert in Wuhan in September 2025, with a large-scale art exhibition showcasing works from over 20 artists [2]. - The initiative is seen as a move to build a unique artistic creation ecosystem, similar to industry leaders like 泡泡玛特, which has signed over 200 top artists [2]. - The company has achieved over 1 billion yuan in sales from authorized co-branded products since the launch of the 周同学 IP in 2019, indicating its significant commercial value [3]. Group 3: Broader Industry Context - The collaboration is expected to enhance the artistic value of the IP and explore new pathways for the globalization of Chinese original IP [3]. - The emotional value provided by the IP is crucial, as interest-driven consumption trends are becoming increasingly important [3]. - The potential for 周同学 to become a long-term brand asset and sustainable commercial return is highlighted through refined operations and derivative development [3].

Group 1 - The core point of the news is the significant stock price surge of Giant Legend, driven by strategic partnerships and celebrity influence, particularly involving Jay Chou [1][2][5] - Giant Legend's stock price increased over 36% in a single trading session, with a total increase of nearly 200% since July [1][3] - The company announced a strategic partnership with Hangzhou Yushu Technology to develop consumer-grade robots, enhancing its IP and marketing capabilities [2][4] Group 2 - Giant Legend's revenue for 2024 reached 584 million yuan, a year-on-year increase of 35.75%, with a net profit of 56.05 million yuan, up 62.4% [4] - The company focuses on IP creation and operation, with its IP business contributing over 50% of total revenue [4] - The collaboration with Yushu Technology and the existing partnership with Pop Mart highlight the company's strategy of leveraging celebrity IP for market growth [5][6]

Core Viewpoint - The article highlights the significant impact of Jay Chou's entry into Douyin (TikTok) on the stock performance of his associated company, Giant Star Legend, showcasing the potential of celebrity IP in driving business growth [1][4]. Group 1: Jay Chou's Douyin Account Launch - Jay Chou launched his Douyin account on July 9, 2023, under the name "Zhou Tongxue," and posted his first video on July 11, which utilized AI technology to showcase important moments from his life [1]. - Within three hours of the video release, his account gained over 13 million followers, and the video received 1.659 million likes [1]. Group 2: Stock Performance of Giant Star Legend - Following the video release, Giant Star Legend's stock price surged, increasing by over 36% at one point, and closing with a gain of 21.71% at HKD 15.70 per share, with a trading volume exceeding HKD 4 billion [4]. - In less than four trading days, the stock price of Giant Star Legend has risen by over 200% [4]. Group 3: Business Operations of Giant Star Legend - Giant Star Legend specializes in IP creation and operation, as well as new retail, and has been focusing on the operation of celebrity IP since launching the "Zhou Tongxue" character in 2019 [6]. - The company reported a revenue of CNY 584 million for the fiscal year 2024, representing a year-on-year increase of 35.8%, with IP business revenue reaching CNY 314 million, up 65.1% year-on-year [6]. - The annual report indicates that Giant Star Legend continues to promote celebrity IP, invest in concerts, and organize events, including activities like "Finding Zhou Tongxue" to attract fans and exhibitions in various locations, while also exploring overseas markets [6].

Core Viewpoint - The entry of Jay Chou into Douyin (TikTok) has significantly boosted the stock price of his associated company, Giant Star Legend, reflecting the market's recognition of the commercial value of his IP and optimistic expectations for the company's future growth [2][3]. Group 1: Company Overview - Jay Chou officially joined Douyin on July 9, 2023, under the name "Zhou Tongxue," and has gained over 14 million followers [2]. - Giant Star Legend, established in 2017 and listed on the Hong Kong Stock Exchange in July 2023, focuses on IP creation and operation, as well as new retail [2]. - The company holds the trademark rights for Jay Chou's character "Zhou Tongxue" and has a 10-year IP licensing agreement with Chou's management company, JVR Music [2]. Group 2: Financial Performance - In 2024, Giant Star Legend reported revenues of 584 million yuan, a year-on-year increase of 35.8%, and a net profit of 56.05 million yuan, up 62.4% [2]. - The significant revenue growth is attributed to a doubling of program production income to 167.6 million yuan, driven by successful broadcasts of shows featuring Jay Chou [2]. Group 3: Market Reaction and Future Prospects - Following the release of Jay Chou's first video on Douyin, Giant Star Legend's stock price surged by over 36%, later stabilizing at an 18.29% increase [2]. - Analysts believe that Chou's presence on Douyin will enhance his influence and provide opportunities for additional revenue streams through collaborations, advertising, and product launches [3]. - The expansion of Chou's fan base on Douyin is expected to inject new momentum into the company's IP business and new consumption initiatives [3].

Group 1 - Jay Chou's entry into Douyin has led to a significant increase in his fan base, surpassing 10 million followers within 21 hours, which has positively impacted the stock market, particularly for the company Giant Star Legend (6683.HK) [1] - Giant Star Legend's stock price has seen a remarkable increase of 204.55% over three days, with a peak intraday rise of 23.63%, reaching a closing price of 12.30 HKD and a total market capitalization exceeding 11 billion HKD [1] - On the day of Jay Chou's announcement, the stock price surged by 165.6%, closing at 12.42 HKD, with a trading volume that surpassed major companies like Tencent, indicating strong market interest [1] Group 2 - The market's enthusiasm is driven by expectations of potential revenue from Jay Chou's activities on Douyin, leading to a reassessment of the commercial value of his IP [2] - Giant Star Legend has extensive experience in IP creation and management, having developed significant IPs like "Zhou Tongxue" and "Liu Jiaolian," with a total fan base of 250 million across various celebrity IPs [2] - The company has successfully expanded the licensing business for "Zhou Tongxue," generating over 1 billion RMB in sales through collaborations with over 200 licensed partners [2] Group 3 - Giant Star Legend's revenue for 2024 reached 5.84 billion RMB, marking a year-on-year increase of approximately 35.8%, with IP business revenue growing by 65.1% [3] - The development of IP images is seen as a way to create "emotional assets" that can transition from fan culture to mainstream consumption, potentially leading to sustainable brand assets and commercial returns [3] - The report from Zhongtai Securities highlights the investment value in the cultural consumption industry, emphasizing the importance of IP commercialization [4]