Core Viewpoint - The hair care market is rapidly evolving, with a significant shift towards high-end products that emphasize efficacy, targeted solutions, and emotional experiences, as evidenced by a 20.67% online growth rate in the hair care category in the first half of 2025, leading the overall beauty market [3][4]. Brand Strategy and Philosophy - Off&Relax has upgraded its brand strategy to position itself as "Asia's Expert in Holistic Scalp Care," focusing on a comprehensive approach that integrates emotional healing and philosophical reflection into scalp care experiences [10][12]. - The brand's new philosophy, "Water Healing," draws inspiration from the natural properties of water, emphasizing its role in nurturing both body and mind, and aims to redefine the value of hair care products [6][8]. Product Innovation and Technology - Off&Relax has introduced the "Holistic Renewal System," which combines scientific scalp care strategies with aromatic therapy, targeting four key areas: nourishment of hair follicles, cleansing of sebaceous glands, balancing the scalp barrier, and repairing hair strands [10][14]. - The brand employs advanced technologies such as selective cleansing, selective antibacterial, and selective repair to address scalp and hair health, ensuring a balanced scalp ecosystem [20][21][23]. Market Demand and Growth Potential - The demand for anti-hair loss products is significant, with over 250 million people in China identified as part of the anti-hair loss demographic, primarily due to androgenetic alopecia [34][38]. - Off&Relax's innovative use of 17-type collagen technology positions it at the forefront of the anti-hair loss market, with clinical trials demonstrating effective results in improving scalp health and reducing hair loss [36][37]. Industry Position and Future Outlook - Off&Relax is recognized as a high-potential brand in the hair care industry, with a strong emphasis on professional expertise and innovative product development, aiming to set higher standards within the industry [42][44]. - The brand's commitment to long-term care and its strategic partnerships with leading experts in the field highlight its ambition to redefine the value of high-end hair care products and contribute to the overall advancement of the industry [48][49].