（文/霍东阳 编辑/张广凯） 10月21日，橘宜集团在官方公众号宣布，已完成对源自意大利的科技护发品牌Foltène丰添的收购。继今年6月收购科学护肤品牌百植萃后，橘宜集团在半 年内的又一次出手。 在完成Foltène丰添的收购后，再加上2024年起全面接管馥绿德雅在中国的业务后，橘宜集团进一步深化了其在头发与头皮护理赛道的战略布局。 据悉，Foltène丰添于1944年由意大利米兰的制药科研团队创立，品牌以深厚的科学底蕴著称。Foltène丰添有两大核心科研成分——粘多糖生长素 Tricosaccaride®和海藻多糖生长素Tricalgoxyl®。 早在在2007年，Foltène丰添就进入了中国香港市场，并于2008年进入中国内地的医院及药房渠道。2013年，Foltène丰添开设了天猫旗舰店，截至目前，共 有约37万的粉丝，销量排名前三的产品分别为女士防脱洗发水、防脱安瓶精华和防脱发固发育发洗发水。 在橘宜集团收购Foltène丰添之前，该品牌在中国市场的总代理为百互润贸易（上海）有限公司，负责Foltène丰添在中国市场的进口、销售与营销推广。 值得关注的是，自2024年起，该集团已全面接管法国高端 ...

Core Viewpoint - The hair care market is rapidly evolving, with a significant shift towards high-end products that emphasize efficacy, targeted solutions, and emotional experiences, as evidenced by a 20.67% online growth rate in the hair care category in the first half of 2025, leading the overall beauty market [3][4]. Brand Strategy and Philosophy - Off&Relax has upgraded its brand strategy to position itself as "Asia's Expert in Holistic Scalp Care," focusing on a comprehensive approach that integrates emotional healing and philosophical reflection into scalp care experiences [10][12]. - The brand's new philosophy, "Water Healing," draws inspiration from the natural properties of water, emphasizing its role in nurturing both body and mind, and aims to redefine the value of hair care products [6][8]. Product Innovation and Technology - Off&Relax has introduced the "Holistic Renewal System," which combines scientific scalp care strategies with aromatic therapy, targeting four key areas: nourishment of hair follicles, cleansing of sebaceous glands, balancing the scalp barrier, and repairing hair strands [10][14]. - The brand employs advanced technologies such as selective cleansing, selective antibacterial, and selective repair to address scalp and hair health, ensuring a balanced scalp ecosystem [20][21][23]. Market Demand and Growth Potential - The demand for anti-hair loss products is significant, with over 250 million people in China identified as part of the anti-hair loss demographic, primarily due to androgenetic alopecia [34][38]. - Off&Relax's innovative use of 17-type collagen technology positions it at the forefront of the anti-hair loss market, with clinical trials demonstrating effective results in improving scalp health and reducing hair loss [36][37]. Industry Position and Future Outlook - Off&Relax is recognized as a high-potential brand in the hair care industry, with a strong emphasis on professional expertise and innovative product development, aiming to set higher standards within the industry [42][44]. - The brand's commitment to long-term care and its strategic partnerships with leading experts in the field highlight its ambition to redefine the value of high-end hair care products and contribute to the overall advancement of the industry [48][49].

Core Viewpoint - The hair care market is experiencing significant growth, with online transaction value reaching 340.37 billion yuan in the first half of 2025, marking a year-on-year increase of 20.67% [4][5]. Market Performance - The hair care segment outperformed other beauty categories, driven by a 131.5% surge in men's hair care and steady performances from international brands like Kérastase, L'Oréal, and Pantene [2][4]. - The overall beauty market saw a total online transaction value of 3,060.39 billion yuan, with hair care being one of the fastest-growing segments [5]. Segment Breakdown - The hair care subcategories showed robust growth: - Hair cleansing: 179.72 billion yuan, up 21.56% - Hair care: 74.00 billion yuan, up 19.59% - Hair dyeing and perming: 57.44 billion yuan, up 17.20% - Hair styling: 20.76 billion yuan, up 16.64% - Men's hair care: 5.12 billion yuan, up 131.50% [7]. Brand Landscape - The market share of the top five brands (CR5) decreased from 19% in 2024 to 16%, indicating increased competition from emerging domestic brands and private labels [8]. - New domestic brands like Off&Relax and others are gaining traction, with several entering the top 20 rankings [11]. Consumer Trends - There is a shift towards efficacy-driven products, with consumers seeking solutions for specific scalp issues and multi-functional products [14][19]. - The introduction of "face-care level" ingredients in hair care products is becoming a trend, enhancing the overall consumer experience [19][21]. Innovation and New Products - Over 25 brands launched new products in the first half of 2025, with a focus on scalp care and multi-functional benefits [13]. - Brands are emphasizing rapid effectiveness, with products claiming visible results in as little as one to three minutes [17]. Future Outlook - The competition in the hair care market is expected to intensify, particularly in the areas of anti-hair loss and scalp care, with a focus on patented technologies and quick results [26][29]. - The potential for growth in differentiated segments like scalp oils is significant, as brands explore new opportunities [23][26].