整车电子电器架构升级
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《财富》对话采埃孚汪润怡:以“中国速度”破局亚太增长,解码汽车产业变革与未来
财富FORTUNE· 2025-12-12 13:02
Core Viewpoint - ZF Friedrichshafen AG, a century-old automotive technology giant, has successfully navigated the transformative landscape of the global automotive industry, achieving "counter-cyclical growth" in the Asia-Pacific market despite challenges from rising costs and technological advancements [1][2]. Group 1: Company Overview - ZF has evolved from its origins in aviation gear technology in 1915 to become a leading supplier in the automotive parts sector, with a comprehensive portfolio that includes intelligent chassis control systems, advanced electric drive technologies, and autonomous driving assistance systems [1]. - The company operates 161 production bases globally, collaborating with both multinational automotive manufacturers and emerging local companies, thereby establishing a significant industry barrier through its technological expertise and resource integration [2]. Group 2: Market Strategy - ZF's growth in the Asia-Pacific region is attributed to its keen market insight and agile response to evolving demands, rather than merely benefiting from market trends [2][4]. - The company has adapted to the rapid pace of the Chinese automotive market, where the average development cycle for new models is approximately 12 months, with some urgent projects completed in as little as 4-6 months [6][7]. Group 3: Innovation and R&D - ZF has shifted to a "parallel development" model, allowing teams to work on different project phases simultaneously, which enhances efficiency and meets customer deadlines [7]. - The company emphasizes the importance of localizing nearly 100% of materials in China, positioning the market as a "training ground" for global operations, where experiences and best practices can be shared across regions [12][13]. Group 4: Future Outlook - ZF's strategy of "In China, for the world" reflects its commitment to leveraging innovations developed in China for global markets, anticipating increased competition from Chinese supply chain enterprises as they expand internationally [13][14]. - The company aims to build "structural differentiation capabilities" to sustain growth amidst the trends of electrification and digitalization in the automotive industry, focusing on integrated control systems that combine hardware and software [19][20].