文体商融合
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信号山:看大戏玩冰雪 青岛春节消费市场热力全开
Sou Hu Cai Jing· 2026-01-30 08:16
Group 1 - The core idea of the news is the launch of the 2026 Qingdao Spring Festival cultural series, which aims to create a comprehensive and immersive festive experience that combines traditional culture with modern vitality, thereby stimulating the local consumption market [2][3][4]. Group 2 - Qingdao is innovating its cultural activities by breaking traditional spatial limitations, creating a "theater without walls" that connects historical districts, scenic areas, and cultural venues, enhancing the integration of cultural experiences with consumption [3][4]. - The city is leveraging AI technology to enhance immersive performances and is showcasing traditional foods alongside historical architecture, creating a compelling consumer attraction [3]. - The introduction of various high-quality cultural performances, including original West End musicals and local comedies, is expected to drive a "viewing + consumption" effect, making cultural consumption a new growth point for the Spring Festival economy [3][4]. Group 3 - Qingdao has developed a multi-layered ice and snow sports system, organizing various winter sports events during the festival, which cater to all age groups and stimulate new consumption trends in the ice and snow sector [4]. - The planned investment of 970 million yuan in the second phase of the Guoxin Sports Center's ice and snow hall aims to create a comprehensive facility network that will support year-round ice and snow activities, projecting the ice and snow industry in Qingdao to exceed 5 billion yuan by 2026 [4]. Group 4 - Qingdao is positioning itself as a pilot city for international consumption environment construction, integrating cultural, sports, and commercial resources to create an immersive consumption loop that includes shopping, entertainment, and dining [5][6]. - The city is promoting various consumer activities, such as "Ocean Grand Market" and "Shopping in Qingdao," which combine traditional markets with modern experiences, enhancing the overall consumer experience during the Spring Festival [6]. - The integration of international events, such as the Asian Badminton Team Championships and Clipper Round the World Yacht Race, is expected to boost tourism and enhance the city's image, contributing to a comprehensive consumption festival that goes beyond traditional New Year shopping [6].
青岛市人大代表徐瑞泽:推进专业文体项目联动室内消费场景
Qi Lu Wan Bao· 2026-01-20 14:33
"若将专业文体项目创新性地引入购物中心等室内消费场景,将很大程度激发、弥补这一上升空间。"徐 瑞泽建议,可以由政府牵头搭建常态化的"文体商融合资源对接平台"。定期将本地国有院团演出、精品 赛事IP、特色非遗项目等优质供给,与各大商场、综合体的空间档期和业态需求进行集中发布和精准匹 配。"通过举办季度性的资源洽谈会、项目推介会,让'养在深闺'的好项目与'求贤若渴'的好场地直接见 面,把分散的社会资源拧成一股绳,快速催化一批高质量的合作样板,积极拉动内需增长。" 1月20日,青岛市第十七届人民代表大会第五次会议开幕。来自各行各业的人大代表肩负着全市人民的 重托,积极建言献策,共绘城市蓝图。聚焦提振消费,青岛市人大代表、利群商业集团股份有限公司董 事长徐瑞泽建议,可以积极推进专业文体项目联动室内消费场景促内需。 此外,徐瑞泽表示,希望建立健全联动补贴机制,加速市场良性循环。对于参与运营的项目、商业主 体,按其融合投入与带动成效给予消费补贴,激发供需双方的主观能动性。另外,根据国家发改委《推 动大规模设备更新和消费品以旧换新行动方案》,2026年将进一步推进大规模设备更新,支持商业综合 体、购物中心、百货店、大型超市 ...
“通武廊”3V3篮球公开赛在副中心收官!
Xin Lang Cai Jing· 2026-01-11 10:01
历时近一个月的 "通武廊"3V3篮球公开赛 在乐动力通州体育场篮羽馆落幕 决赛中 三河育才以19:15 战胜通州梨园 问鼎冠军! 转自:北京日报客户端 昨天(1月10日) 自赛事报名以来,便受到广大篮球爱好者与市民的广泛关注和积极响应,赛事邀请了通州、武清及廊坊 北三县(香河、三河、大厂)共30支队伍参赛。 本次赛事创新性打造"文体商融合"新场景,将激烈竞技与全民欢乐巧妙结合。 揭幕战选择在爱琴海购物公园,前CBA球员、北控俱乐部三人男篮教练兼球员杨皓喆的现场授球,篮 球达人"JK杰克"的精彩表演赛,以及趣味十足的观众互动环节,让赛事不仅是球员的竞技场,更是市民 的欢乐场。 决赛更将延续这份精彩——专业的赛事保障、热血的竞技对抗、沉浸式的观赛体验,将为三地市民奉上 一场兼具观赏性与参与感的篮球盛宴。 经过近一个月的角逐,通州梨园、香河门徒、中关村通州园管委会、香河三强、红岸文化、三河育才、 润宝财务、东利生体育一队晋级八强。 "通武廊"3V3篮球公开赛 "通武廊"3V3篮球公开赛由北京市通州区体育局、天津市武清区体育局、河北省廊坊市体育局共同主 办。 此次赛事以"篮球为媒,协同共享"为主题,旨在通过高水平的民 ...