文体旅商融合发展
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安康高新区2025年“快乐奔跑·安康真好”文体旅商系列活动圆满收官
Sou Hu Cai Jing· 2025-11-16 16:41
本报讯(通讯员 王潇 柯晗)11月15日,安康高新区2025年"快乐奔跑·安康真好"文体旅商系列活动闭幕 式在北辰公园圆满举行。 演出在歌伴舞《快乐奔跑》的动感旋律中拉开帷幕,瞬间点燃现场氛围;激光舞《汉江潮音》以现代光 影技术勾勒出汉江的奔腾壮阔,国家级非遗木偶戏《清风徐来》,让观众近距离感受传统艺术的匠心魅 力。 知名乐队水木年华压轴登场,瞬间点燃全场最高热情,当《启程》的昂扬旋律响起,明快节奏瞬间唤醒 全场共鸣;《爱上你很快乐》的轻快曲调中,观众跟着节拍挥手合唱;《在他乡》的深情吟唱直击人 心,细腻情愫引发全场情感共鸣;《一生有你》的醇厚旋律缓缓流淌,熟悉的音符承载着一代人的青春 记忆,全场大合唱的声浪穿透夜空、此起彼伏。 舞台上灯光璀璨,台下荧光闪烁,歌手与观众的歌声、掌声、欢呼声交织成一片欢乐海洋,如此热烈的 氛围,让"要高兴·来高新"的美好印记深深镌刻在每一位现场观众心中。 县域联动推介环节让活动内涵更显丰富,平利县文旅推荐官全方位展示当地文旅资源,《弦子传情颂安 康》以悠扬弦音传递民族风情,接续上演的民歌联唱则用醇厚唱腔演绎陕南韵味,进一步深化了"全域 参与、共同受益"的活动宗旨。 多元融合的演 ...
“川超”火辣揭幕 中国民间足球联赛潮起
Zhong Guo Xin Wen Wang· 2025-09-21 00:50
Core Insights - The launch of the Sichuan Provincial Urban Football League ("Chuan Super") marks a significant development in grassroots football in China, with a focus on community engagement and local participation [1][2] - The league features a unique structure where professional athletes are not allowed to participate, promoting inclusivity among amateur players from various backgrounds [1][2] Group 1: Event Overview - The inaugural match of "Chuan Super" took place on September 20, with over 20,000 tickets sold out instantly, indicating strong local interest [1] - The event was attended by notable figures, including the Vice Governor of Sichuan Province and musician Han Hong, who participated in the opening kick [1] Group 2: Player and Team Composition - The league comprises players from diverse professions, including delivery workers, construction workers, retired teachers, and university students, reflecting a community-centric approach [1][2] - Former professional players from the Sichuan Quanxing team, such as Wei Qun, have returned to take on coaching roles in various teams within the league [1] Group 3: Broader Context and Impact - The development of "Chuan Super" is part of a larger trend in Chinese football, which has seen a significant increase in participation and the establishment of youth training systems [2] - Despite infrastructural challenges in western inland regions like Sichuan, local enthusiasm for football remains high, as evidenced by Chengdu's leading attendance rate in the Chinese Super League [2] - The league's format, featuring a double round-robin system across four major regions, presents an opportunity to enhance public sports facilities in Sichuan [2]
新安江的“冬泳”火了(县域体育展活力)
Ren Min Ri Bao· 2025-09-04 22:57
Core Viewpoint - The article highlights the successful development of a unique sports event in Jiande, Hangzhou, leveraging local water resources to attract swimming enthusiasts and boost tourism [1][8]. Group 1: Event Overview - The "Winter Swimming Challenge" in Jiande has evolved from a local tradition to a significant sporting event, with over 2,800 participants from 120 teams across 16 provinces [1][3]. - The event features swimming in the New Anjiang River, where water temperatures range from 14 to 17 degrees Celsius, providing a unique experience for participants [2][3]. Group 2: Safety Measures - Safety protocols include pre-event trials for participants, 30 rescue boats on the river, and 16 lifeguards stationed along the banks, ensuring participant safety during the event [6][5]. - Medical support is provided with four medical stations and 20 medical personnel on-site to address potential injuries or health issues [6]. Group 3: Brand Development - The event has been rebranded from "Endurance Warrior Challenge" to "Winter Swimming Challenge" to enhance its appeal and attract more participants [7]. - The event's visibility has increased significantly, with over 120 million views on social media, leading to a 73.3% increase in participants aged 20-40 compared to the previous year [7]. Group 4: Economic Impact - The event has positively impacted local tourism, with Jiande receiving 213,300 visitors during the event, a 12.5% increase year-on-year, and generating nearly 28 million yuan in tourism revenue, up 16% [8]. - The local government is promoting a broader range of extreme sports, including skydiving and mountain biking, to further enhance Jiande's reputation as a destination for extreme sports [8][9].
“跑”出商机 鄂尔多斯马拉松赛事助力草原特色消费升级
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-26 02:49
Core Insights - The 2025 Ordos International Marathon on August 20 attracted 25,000 runners, significantly boosting local commerce and demonstrating the economic impact of sports events [1][2][8] Group 1: Economic Impact - Retail stores along the marathon route experienced unprecedented customer traffic, with the "Prairie Station" convenience store's daily revenue nearly tripling compared to normal [2] - The "Cultural, Tourism, Commerce, and Agriculture" integration model introduced by the Ordos Tobacco Monopoly Bureau enhanced both economic and social benefits, with specialty product sales exceeding 800,000 yuan and local farmers' income increasing by over 15% [6][8] Group 2: Innovative Services - The Tobacco Bureau utilized big data to analyze runner consumption preferences, providing tailored operational guidance to local merchants, which included optimizing store layouts and creating interactive experiences [4][6] - Retail terminals introduced personalized services such as equipment storage and medal engraving, enhancing the overall experience for participants [7] Group 3: Digital Transformation - The event adopted a "Technology + Sports" model, implementing a digital retail platform with smart cloud POS systems and QR code payment devices across 15 retail terminals, resulting in a 60% increase in foot traffic and an average daily sales exceeding 12,000 yuan per store [7][8] - The sales of "Prairie Style" specialty products saw a twofold increase compared to previous periods, showcasing the effectiveness of digital operations in meeting consumer demands [7]
盐城:同比增长5.9%!工业智造、绿色动能与赛事消费演绎“三重奏”
Sou Hu Cai Jing· 2025-08-06 17:04
Economic Performance - Yancheng's GDP grew by 5.9% year-on-year in the first half of 2025, maintaining a leading position in northern Jiangsu [1] - The industrial economy plays a crucial role, with the green new energy industry leading the nation, and consumption growth at 7.1%, the highest in the province [1] Industrial Development - Yancheng's manufacturing sector reported significant achievements, with 222 new provincial-level specialized and innovative enterprises, ranking first in the province [2] - The city implemented 585 key technological transformation projects, with industrial investment increasing by 21.4% year-on-year [2] - The automotive industry saw remarkable growth, with production and sales of complete vehicles reaching 192,500 and 193,800 units, up 73.7% and 66.2% respectively [3] Green Energy Initiatives - The Guoneng Dafeng H5 offshore wind farm, operated by Yancheng Guotou Group, received the highest honor in the industry, showcasing significant achievements in power generation [4] - Yancheng is leading in green energy initiatives, with a photovoltaic power generation capacity that accounts for 36.9% of the national total [4] Consumer Activity - Yancheng's social retail sales reached 144.77 billion yuan in the first half of the year, with a year-on-year growth of 7.1%, leading the province [7] - The city successfully transformed sports events into consumer growth opportunities, with a 20.1% increase in sales during a recent football match [6][9] - Innovative measures such as free access to attractions for ticket holders have boosted tourism and consumption [7][9]
暑期文旅消费热 群众体育活力足
Yang Shi Wang· 2025-07-20 18:50
Core Viewpoint - The development of grassroots sports events, such as urban basketball leagues and rural sports competitions, is significantly boosting cultural and tourism consumption in China [1] Group 1: Grassroots Sports Events - The annual "Village BA" basketball competition in Shaanxi's Lanrao County has seen participation grow to 110 teams from 11 provinces this year, with events running until October [3] - The local basketball culture is strong, with over 130 villages having basketball courts, leading to increased local entrepreneurship and a rise in tourism and retail revenue [3] - Since the event's inception, more than 1,700 new market entities have been established in the area [3] Group 2: Urban Basketball Leagues - The "Zhe BA" urban basketball league in Zhejiang is attracting players from various professions, maintaining low ticket prices ranging from 8 to 28 yuan to encourage attendance [5] - The attendance at these events has been so high that additional seating has been added, with surrounding consumption exceeding 30 million yuan [5] Group 3: Industrial Basketball Competitions - The "Factory BA" basketball championship in Zhuzhou, Hunan, features local industrial workers and plans to host a national invitational in August [7] - The event is complemented by industrial tourism routes, enhancing the economic impact of the competition [7] - The National Sports Administration is promoting the establishment of grassroots sports event systems across various regions, integrating sports with health and tourism sectors [7]
线上发放超百万文旅消费券 龙华区启动文旅消费月活动
Sou Hu Cai Jing· 2025-06-21 11:29
Core Viewpoint - The event "Cultural and Tourism Consumption Month" aims to stimulate the cultural, tourism, and commercial sectors through innovative mechanisms, including the distribution of over 1 million consumption vouchers, to boost regional economic activity [2][6]. Group 1: Event Overview - The event was launched on June 20 at the Longhua District Future City Exhibition Hall, featuring online distribution of over 1 million cultural and tourism consumption vouchers and a three-day market event at the Hongshan 6979 business district [2][3]. - The initiative is designed to create a "government platform, merchant discounts, and union subsidies" model to enhance consumer engagement and economic recovery [2][6]. Group 2: Consumption Vouchers - The consumption vouchers are divided into two main categories: "Enjoy Beautiful Accommodation" and "Play in Longhua," covering various local hotels and attractions [3]. - For example, a regular two-hour ski ticket at Karu Ice World priced at 208 yuan can be purchased for only 148 yuan using a 200 yuan discount voucher [3]. Group 3: Market Activities - The launch event included a live broadcast on multiple official platforms, with 6,600 vouchers released, leading to a rush for the vouchers [4]. - The market event featured product displays, interactive experiences, and live performances, attracting thousands of participants and creating a vibrant consumer atmosphere [4]. Group 4: Business Collaborations - The event also involved partnerships with real estate and automotive companies, offering additional discounts and benefits, such as a 2% discount on home purchases and a 2,000 yuan fuel card with car purchases [4]. - This cross-industry collaboration aims to create new consumer scenarios by integrating cultural tourism with real estate and automotive sectors [4]. Group 5: Long-term Strategy - The Longhua District Cultural, Radio, Television, Tourism, and Sports Bureau emphasizes the importance of cultural and tourism integration for economic growth and plans to continue promoting such initiatives [5][6]. - Future activities will include launching a must-try food list, developing concert economies, and creating unique travel routes to enhance tourism offerings and consumer engagement [6].
“跟着演出(赛事)游南京”优惠“大礼包”再扩容
Nan Jing Ri Bao· 2025-05-30 02:39
Core Points - The "Follow the Performance (Event) Tour Nanjing Enjoy '1+3' Discount Activity" has been expanded to include additional events in June, building on the initial offerings of 5 items and 8 performances [1][2] - The new additions include the popular "Jiangsu Super League" match and the highly anticipated musical drama "Summoned: Dunhuang" [1] - The initiative aims to promote the integration of culture, sports, and tourism in Nanjing, allowing ticket holders to enjoy discounts at local attractions, accommodations, and shopping [1] Event Details - The expanded discount activity runs from May 9 to June 9, with the new events scheduled for June 1 and June 7-8 [2] - The Jiangsu Super League match will take place on June 1 at the Wutai Mountain Sports Center, while the musical drama will be performed on June 7 and 8 at the Nanjing Youth Olympic Sports Park [2] - Attendees can use their ticket stubs (including electronic tickets) to access discounts at participating venues on the day of the event and for one week before and after [2]
第三届“爱在5月”南京文旅消费促进活动启幕 我市推出“跟着演出(赛事)游南京”三重优惠大礼
Nan Jing Ri Bao· 2025-05-12 02:41
Core Viewpoint - Nanjing is promoting tourism and cultural consumption through a series of discounts and events aimed at attracting both local and out-of-town audiences to performances and sports events, enhancing the integration of culture, tourism, and commerce in the city [1][2][3] Group 1: Event Overview - The "Follow the Performance (Event) to Tour Nanjing Enjoy '1+3' Discount Activity" was launched on May 9, 2024, with the aim of boosting cultural tourism in Nanjing [1] - The event includes discounts for audiences attending large performances and major sports events, allowing them to enjoy benefits at local attractions, dining, and shopping [2][3] - Nanjing is expected to host 12,890 performances in 2024, attracting 1.44 million attendees and generating approximately 1.9 billion yuan in ticket sales [1] Group 2: Discount Details - The "1" in the discount scheme refers to large performances or sports events with over 5,000 attendees, while the "3" indicates three types of discounts available for ticket holders [2] - The first round of discounts is valid from May 9 to June 9, 2024, featuring five major performances, including concerts by well-known artists [2][3] Group 3: Participating Entities - A list of 30 scenic spots and cultural venues, 80 dining establishments, 20 shopping centers, and 70 hotels has been established to provide discounts during the event [3] - The discounts are available to both local and out-of-town audiences on the day of the event and for one week before and after, with details accessible through the "Mochou Tourism" WeChat account [3] Group 4: Additional Initiatives - Eight themed routes for exploring Nanjing have been introduced to enhance the visitor experience, promoting deeper engagement with the city [4] - Collaborations with local universities have resulted in cultural events aimed at attracting younger audiences, alongside a schedule of over 100 diverse cultural projects planned for May and June [4]