从甲A联赛到以业余爱好者为主、遍地开花的民间足球联赛，31年来，中国足球经历的不只是足球 人口、办赛量激增的"数字之变"，还有校园足球、青训体系逐步完善后的"向下扎根"，以及文体旅深度 融合下的赛事形态多元，勾勒出"全民参与、全域发展"的鲜活图景。 当晚为"川超"开球的球童分别来自凉山青少年足球训练基地、资中"背篼女足"。前者承载着大凉山 孩子们的足球梦，正成为四川足球新摇篮；后者则用传承了39年的"背篼精神"书写四川女足荣光。 尽管与江苏、广东等沿海省份相比，地处西部内陆的四川在专业足球场数量上存在差距，但这丝毫 没有阻挡四川人对足球的热爱。2024年，"金牌球市"成都以98.2%的中超上座率位居全国第一。而"川 超"四大赛区、主客场双循环的赛制，或将成为四川补齐公共体育设施短板的重要契机。 31年前的甲A联赛，四川全兴球员魏群踢入了中国职业足球史上第一粒进球。9月20日晚，魏群等 全兴老将身穿黄色战袍，在震耳欲聋的"雄起"声中，亮相2025/2026四川省城市足球联赛(简称"川超")揭 幕战。在这个新赛事，魏群有一个新身份——"川超"泸州队主教练。 两万余张揭幕战门票"秒空"、遂宁至成都多趟动车票售罄…… ...

Core Viewpoint - The article highlights the successful development of a unique sports event in Jiande, Hangzhou, leveraging local water resources to attract swimming enthusiasts and boost tourism [1][8]. Group 1: Event Overview - The "Winter Swimming Challenge" in Jiande has evolved from a local tradition to a significant sporting event, with over 2,800 participants from 120 teams across 16 provinces [1][3]. - The event features swimming in the New Anjiang River, where water temperatures range from 14 to 17 degrees Celsius, providing a unique experience for participants [2][3]. Group 2: Safety Measures - Safety protocols include pre-event trials for participants, 30 rescue boats on the river, and 16 lifeguards stationed along the banks, ensuring participant safety during the event [6][5]. - Medical support is provided with four medical stations and 20 medical personnel on-site to address potential injuries or health issues [6]. Group 3: Brand Development - The event has been rebranded from "Endurance Warrior Challenge" to "Winter Swimming Challenge" to enhance its appeal and attract more participants [7]. - The event's visibility has increased significantly, with over 120 million views on social media, leading to a 73.3% increase in participants aged 20-40 compared to the previous year [7]. Group 4: Economic Impact - The event has positively impacted local tourism, with Jiande receiving 213,300 visitors during the event, a 12.5% increase year-on-year, and generating nearly 28 million yuan in tourism revenue, up 16% [8]. - The local government is promoting a broader range of extreme sports, including skydiving and mountain biking, to further enhance Jiande's reputation as a destination for extreme sports [8][9].

Core Insights - The 2025 Ordos International Marathon on August 20 attracted 25,000 runners, significantly boosting local commerce and demonstrating the economic impact of sports events [1][2][8] Group 1: Economic Impact - Retail stores along the marathon route experienced unprecedented customer traffic, with the "Prairie Station" convenience store's daily revenue nearly tripling compared to normal [2] - The "Cultural, Tourism, Commerce, and Agriculture" integration model introduced by the Ordos Tobacco Monopoly Bureau enhanced both economic and social benefits, with specialty product sales exceeding 800,000 yuan and local farmers' income increasing by over 15% [6][8] Group 2: Innovative Services - The Tobacco Bureau utilized big data to analyze runner consumption preferences, providing tailored operational guidance to local merchants, which included optimizing store layouts and creating interactive experiences [4][6] - Retail terminals introduced personalized services such as equipment storage and medal engraving, enhancing the overall experience for participants [7] Group 3: Digital Transformation - The event adopted a "Technology + Sports" model, implementing a digital retail platform with smart cloud POS systems and QR code payment devices across 15 retail terminals, resulting in a 60% increase in foot traffic and an average daily sales exceeding 12,000 yuan per store [7][8] - The sales of "Prairie Style" specialty products saw a twofold increase compared to previous periods, showcasing the effectiveness of digital operations in meeting consumer demands [7]

Economic Performance - Yancheng's GDP grew by 5.9% year-on-year in the first half of 2025, maintaining a leading position in northern Jiangsu [1] - The industrial economy plays a crucial role, with the green new energy industry leading the nation, and consumption growth at 7.1%, the highest in the province [1] Industrial Development - Yancheng's manufacturing sector reported significant achievements, with 222 new provincial-level specialized and innovative enterprises, ranking first in the province [2] - The city implemented 585 key technological transformation projects, with industrial investment increasing by 21.4% year-on-year [2] - The automotive industry saw remarkable growth, with production and sales of complete vehicles reaching 192,500 and 193,800 units, up 73.7% and 66.2% respectively [3] Green Energy Initiatives - The Guoneng Dafeng H5 offshore wind farm, operated by Yancheng Guotou Group, received the highest honor in the industry, showcasing significant achievements in power generation [4] - Yancheng is leading in green energy initiatives, with a photovoltaic power generation capacity that accounts for 36.9% of the national total [4] Consumer Activity - Yancheng's social retail sales reached 144.77 billion yuan in the first half of the year, with a year-on-year growth of 7.1%, leading the province [7] - The city successfully transformed sports events into consumer growth opportunities, with a 20.1% increase in sales during a recent football match [6][9] - Innovative measures such as free access to attractions for ticket holders have boosted tourism and consumption [7][9]

Core Viewpoint - The development of grassroots sports events, such as urban basketball leagues and rural sports competitions, is significantly boosting cultural and tourism consumption in China [1] Group 1: Grassroots Sports Events - The annual "Village BA" basketball competition in Shaanxi's Lanrao County has seen participation grow to 110 teams from 11 provinces this year, with events running until October [3] - The local basketball culture is strong, with over 130 villages having basketball courts, leading to increased local entrepreneurship and a rise in tourism and retail revenue [3] - Since the event's inception, more than 1,700 new market entities have been established in the area [3] Group 2: Urban Basketball Leagues - The "Zhe BA" urban basketball league in Zhejiang is attracting players from various professions, maintaining low ticket prices ranging from 8 to 28 yuan to encourage attendance [5] - The attendance at these events has been so high that additional seating has been added, with surrounding consumption exceeding 30 million yuan [5] Group 3: Industrial Basketball Competitions - The "Factory BA" basketball championship in Zhuzhou, Hunan, features local industrial workers and plans to host a national invitational in August [7] - The event is complemented by industrial tourism routes, enhancing the economic impact of the competition [7] - The National Sports Administration is promoting the establishment of grassroots sports event systems across various regions, integrating sports with health and tourism sectors [7]

Core Viewpoint - The event "Cultural and Tourism Consumption Month" aims to stimulate the cultural, tourism, and commercial sectors through innovative mechanisms, including the distribution of over 1 million consumption vouchers, to boost regional economic activity [2][6]. Group 1: Event Overview - The event was launched on June 20 at the Longhua District Future City Exhibition Hall, featuring online distribution of over 1 million cultural and tourism consumption vouchers and a three-day market event at the Hongshan 6979 business district [2][3]. - The initiative is designed to create a "government platform, merchant discounts, and union subsidies" model to enhance consumer engagement and economic recovery [2][6]. Group 2: Consumption Vouchers - The consumption vouchers are divided into two main categories: "Enjoy Beautiful Accommodation" and "Play in Longhua," covering various local hotels and attractions [3]. - For example, a regular two-hour ski ticket at Karu Ice World priced at 208 yuan can be purchased for only 148 yuan using a 200 yuan discount voucher [3]. Group 3: Market Activities - The launch event included a live broadcast on multiple official platforms, with 6,600 vouchers released, leading to a rush for the vouchers [4]. - The market event featured product displays, interactive experiences, and live performances, attracting thousands of participants and creating a vibrant consumer atmosphere [4]. Group 4: Business Collaborations - The event also involved partnerships with real estate and automotive companies, offering additional discounts and benefits, such as a 2% discount on home purchases and a 2,000 yuan fuel card with car purchases [4]. - This cross-industry collaboration aims to create new consumer scenarios by integrating cultural tourism with real estate and automotive sectors [4]. Group 5: Long-term Strategy - The Longhua District Cultural, Radio, Television, Tourism, and Sports Bureau emphasizes the importance of cultural and tourism integration for economic growth and plans to continue promoting such initiatives [5][6]. - Future activities will include launching a must-try food list, developing concert economies, and creating unique travel routes to enhance tourism offerings and consumer engagement [6].

Core Points - The "Follow the Performance (Event) Tour Nanjing Enjoy '1+3' Discount Activity" has been expanded to include additional events in June, building on the initial offerings of 5 items and 8 performances [1][2] - The new additions include the popular "Jiangsu Super League" match and the highly anticipated musical drama "Summoned: Dunhuang" [1] - The initiative aims to promote the integration of culture, sports, and tourism in Nanjing, allowing ticket holders to enjoy discounts at local attractions, accommodations, and shopping [1] Event Details - The expanded discount activity runs from May 9 to June 9, with the new events scheduled for June 1 and June 7-8 [2] - The Jiangsu Super League match will take place on June 1 at the Wutai Mountain Sports Center, while the musical drama will be performed on June 7 and 8 at the Nanjing Youth Olympic Sports Park [2] - Attendees can use their ticket stubs (including electronic tickets) to access discounts at participating venues on the day of the event and for one week before and after [2]

Core Viewpoint - Nanjing is promoting tourism and cultural consumption through a series of discounts and events aimed at attracting both local and out-of-town audiences to performances and sports events, enhancing the integration of culture, tourism, and commerce in the city [1][2][3] Group 1: Event Overview - The "Follow the Performance (Event) to Tour Nanjing Enjoy '1+3' Discount Activity" was launched on May 9, 2024, with the aim of boosting cultural tourism in Nanjing [1] - The event includes discounts for audiences attending large performances and major sports events, allowing them to enjoy benefits at local attractions, dining, and shopping [2][3] - Nanjing is expected to host 12,890 performances in 2024, attracting 1.44 million attendees and generating approximately 1.9 billion yuan in ticket sales [1] Group 2: Discount Details - The "1" in the discount scheme refers to large performances or sports events with over 5,000 attendees, while the "3" indicates three types of discounts available for ticket holders [2] - The first round of discounts is valid from May 9 to June 9, 2024, featuring five major performances, including concerts by well-known artists [2][3] Group 3: Participating Entities - A list of 30 scenic spots and cultural venues, 80 dining establishments, 20 shopping centers, and 70 hotels has been established to provide discounts during the event [3] - The discounts are available to both local and out-of-town audiences on the day of the event and for one week before and after, with details accessible through the "Mochou Tourism" WeChat account [3] Group 4: Additional Initiatives - Eight themed routes for exploring Nanjing have been introduced to enhance the visitor experience, promoting deeper engagement with the city [4] - Collaborations with local universities have resulted in cultural events aimed at attracting younger audiences, alongside a schedule of over 100 diverse cultural projects planned for May and June [4]