转自：新华财经 2025年鄂尔多斯国际马拉松赛于8月20日鸣枪开跑，2.5万名跑者齐聚"暖城"，在畅享草原马拉松的同时，也带动了周边商业的爆发式增长。在这场体育盛会 中，鄂尔多斯市康巴什区烟草专卖局（营销部）创新服务，助力零售户借势赛事经济，实现了经济效益与社会效益的双提升，为"文体旅商"融合发展注入了 新动力。 赛事经济效应显著，零售店铺跑出"加速度" 康巴什区烟草专卖局（营销部）负责人表示："我们通过精准服务，不仅帮助零售户把握赛事机遇，实现经营效益的大幅提升，更是对赛事经济的有力推 动。" "文旅商农"深度融合，草原文化借势出圈 "星空鄂马，悦动暖城"，这场赛事不仅是一场体育盛宴，更是一场全民共享的城市文化嘉年华。康巴什区烟草专卖局（营销部）创新推出"文旅商农"四维融 合服务模式，通过打造"鄂马主题特色终端"，实现了经济效益与社会效益的双提升。赛事期间，特色商品销售额突破80万元，带动周边农牧户增收15%以 上。 零售终端精心设计的"草原印象"系列商品组合大受欢迎。融入蒙古族纹样的"暖城有礼"文创伴手礼、非遗手工艺品展销专柜，让跑者在参赛之余，还能带走 独具特色的草原记忆。一位非遗手工艺人表示："这次马 ...

Economic Performance - Yancheng's GDP grew by 5.9% year-on-year in the first half of 2025, maintaining a leading position in northern Jiangsu [1] - The industrial economy plays a crucial role, with the green new energy industry leading the nation, and consumption growth at 7.1%, the highest in the province [1] Industrial Development - Yancheng's manufacturing sector reported significant achievements, with 222 new provincial-level specialized and innovative enterprises, ranking first in the province [2] - The city implemented 585 key technological transformation projects, with industrial investment increasing by 21.4% year-on-year [2] - The automotive industry saw remarkable growth, with production and sales of complete vehicles reaching 192,500 and 193,800 units, up 73.7% and 66.2% respectively [3] Green Energy Initiatives - The Guoneng Dafeng H5 offshore wind farm, operated by Yancheng Guotou Group, received the highest honor in the industry, showcasing significant achievements in power generation [4] - Yancheng is leading in green energy initiatives, with a photovoltaic power generation capacity that accounts for 36.9% of the national total [4] Consumer Activity - Yancheng's social retail sales reached 144.77 billion yuan in the first half of the year, with a year-on-year growth of 7.1%, leading the province [7] - The city successfully transformed sports events into consumer growth opportunities, with a 20.1% increase in sales during a recent football match [6][9] - Innovative measures such as free access to attractions for ticket holders have boosted tourism and consumption [7][9]

Core Viewpoint - The development of grassroots sports events, such as urban basketball leagues and rural sports competitions, is significantly boosting cultural and tourism consumption in China [1] Group 1: Grassroots Sports Events - The annual "Village BA" basketball competition in Shaanxi's Lanrao County has seen participation grow to 110 teams from 11 provinces this year, with events running until October [3] - The local basketball culture is strong, with over 130 villages having basketball courts, leading to increased local entrepreneurship and a rise in tourism and retail revenue [3] - Since the event's inception, more than 1,700 new market entities have been established in the area [3] Group 2: Urban Basketball Leagues - The "Zhe BA" urban basketball league in Zhejiang is attracting players from various professions, maintaining low ticket prices ranging from 8 to 28 yuan to encourage attendance [5] - The attendance at these events has been so high that additional seating has been added, with surrounding consumption exceeding 30 million yuan [5] Group 3: Industrial Basketball Competitions - The "Factory BA" basketball championship in Zhuzhou, Hunan, features local industrial workers and plans to host a national invitational in August [7] - The event is complemented by industrial tourism routes, enhancing the economic impact of the competition [7] - The National Sports Administration is promoting the establishment of grassroots sports event systems across various regions, integrating sports with health and tourism sectors [7]

Core Viewpoint - The event "Cultural and Tourism Consumption Month" aims to stimulate the cultural, tourism, and commercial sectors through innovative mechanisms, including the distribution of over 1 million consumption vouchers, to boost regional economic activity [2][6]. Group 1: Event Overview - The event was launched on June 20 at the Longhua District Future City Exhibition Hall, featuring online distribution of over 1 million cultural and tourism consumption vouchers and a three-day market event at the Hongshan 6979 business district [2][3]. - The initiative is designed to create a "government platform, merchant discounts, and union subsidies" model to enhance consumer engagement and economic recovery [2][6]. Group 2: Consumption Vouchers - The consumption vouchers are divided into two main categories: "Enjoy Beautiful Accommodation" and "Play in Longhua," covering various local hotels and attractions [3]. - For example, a regular two-hour ski ticket at Karu Ice World priced at 208 yuan can be purchased for only 148 yuan using a 200 yuan discount voucher [3]. Group 3: Market Activities - The launch event included a live broadcast on multiple official platforms, with 6,600 vouchers released, leading to a rush for the vouchers [4]. - The market event featured product displays, interactive experiences, and live performances, attracting thousands of participants and creating a vibrant consumer atmosphere [4]. Group 4: Business Collaborations - The event also involved partnerships with real estate and automotive companies, offering additional discounts and benefits, such as a 2% discount on home purchases and a 2,000 yuan fuel card with car purchases [4]. - This cross-industry collaboration aims to create new consumer scenarios by integrating cultural tourism with real estate and automotive sectors [4]. Group 5: Long-term Strategy - The Longhua District Cultural, Radio, Television, Tourism, and Sports Bureau emphasizes the importance of cultural and tourism integration for economic growth and plans to continue promoting such initiatives [5][6]. - Future activities will include launching a must-try food list, developing concert economies, and creating unique travel routes to enhance tourism offerings and consumer engagement [6].

Core Points - The "Follow the Performance (Event) Tour Nanjing Enjoy '1+3' Discount Activity" has been expanded to include additional events in June, building on the initial offerings of 5 items and 8 performances [1][2] - The new additions include the popular "Jiangsu Super League" match and the highly anticipated musical drama "Summoned: Dunhuang" [1] - The initiative aims to promote the integration of culture, sports, and tourism in Nanjing, allowing ticket holders to enjoy discounts at local attractions, accommodations, and shopping [1] Event Details - The expanded discount activity runs from May 9 to June 9, with the new events scheduled for June 1 and June 7-8 [2] - The Jiangsu Super League match will take place on June 1 at the Wutai Mountain Sports Center, while the musical drama will be performed on June 7 and 8 at the Nanjing Youth Olympic Sports Park [2] - Attendees can use their ticket stubs (including electronic tickets) to access discounts at participating venues on the day of the event and for one week before and after [2]

Core Viewpoint - Nanjing is promoting tourism and cultural consumption through a series of discounts and events aimed at attracting both local and out-of-town audiences to performances and sports events, enhancing the integration of culture, tourism, and commerce in the city [1][2][3] Group 1: Event Overview - The "Follow the Performance (Event) to Tour Nanjing Enjoy '1+3' Discount Activity" was launched on May 9, 2024, with the aim of boosting cultural tourism in Nanjing [1] - The event includes discounts for audiences attending large performances and major sports events, allowing them to enjoy benefits at local attractions, dining, and shopping [2][3] - Nanjing is expected to host 12,890 performances in 2024, attracting 1.44 million attendees and generating approximately 1.9 billion yuan in ticket sales [1] Group 2: Discount Details - The "1" in the discount scheme refers to large performances or sports events with over 5,000 attendees, while the "3" indicates three types of discounts available for ticket holders [2] - The first round of discounts is valid from May 9 to June 9, 2024, featuring five major performances, including concerts by well-known artists [2][3] Group 3: Participating Entities - A list of 30 scenic spots and cultural venues, 80 dining establishments, 20 shopping centers, and 70 hotels has been established to provide discounts during the event [3] - The discounts are available to both local and out-of-town audiences on the day of the event and for one week before and after, with details accessible through the "Mochou Tourism" WeChat account [3] Group 4: Additional Initiatives - Eight themed routes for exploring Nanjing have been introduced to enhance the visitor experience, promoting deeper engagement with the city [4] - Collaborations with local universities have resulted in cultural events aimed at attracting younger audiences, alongside a schedule of over 100 diverse cultural projects planned for May and June [4]