今年春节，本溪小市一庄景区经理印象最深的是游客对非遗文化产品的喜爱，"以前过年，游客来 了，大多吃顿饭就走。现在，他们愿意花上两小时学剪一个'福'字，或是带一罐羊汤回家。非遗不再是 摆在玻璃柜里的老物件，正变成越来越多人过年时的新滋味。" 在非遗美食品鉴区，30道本溪两县四区的非遗美食和特色小吃摆满长桌，热气混着香味往上 冒，"这些菜都有来头。"李青松指着羊汤说，"本溪县羊汤制作技艺是市级非遗，讲究老汤慢炖，汤色 要白，肉要烂而不散。"她随后端起一碗递给记者，"您尝尝，看喝得惯不。" 正月初四，本溪满族自治县的山峦还覆着薄雪，小市一庄景区的停车场已陆续驶入挂着各地牌照的 车辆。 景区经理李青松一大早就守在非遗体验空间门口，看着一拨拨游客走进来，"今年春节假期长，不 少人选择'分段式过年'，" 她告诉记者，"除夕到初二在家团圆，景区的除夕年夜饭订出去100多桌。从 初四开始，远方游客明显多了，这几天日均游客量超1万人次。" 说话间，体验区里已是一派热闹景象。长桌上铺着蓝印花布，松花石砚、桥头石雕、剪纸、木版年 画依次陈列。靠窗的位置，一位老师傅握着刻刀，在一块砚石上细细打磨；旁边的木版年画案子上，红 纸铺开，墨 ...

本报记者 许蔚冰 今年春节，本溪小市一庄景区经理印象最深的是游客对非遗文化产品的喜爱，"以前过年，游客来了， 大多吃顿饭就走。现在，他们愿意花上两小时学剪一个'福'字，或是带一罐羊汤回家。非遗不再是摆在 玻璃柜里的老物件，正变成越来越多人过年时的新滋味。" 在剪纸桌前，一名来自广东的游客正小心翼翼地剪着"福"字，"我们那边过年也贴窗花，但没见过这么 多的花样。刚才师傅教我剪团扇，我剪坏了两次，第三次才像样。"她说。 在非遗美食品鉴区，30道本溪两县四区的非遗美食和特色小吃摆满长桌，热气混着香味往上冒，"这些 菜都有来头。"李青松指着羊汤说，"本溪县羊汤制作技艺是市级非遗，讲究老汤慢炖，汤色要白，肉要 烂而不散。"她随后端起一碗递给记者，"您尝尝，看喝得惯不。" 美食区另一侧，草编工艺的摊位前围满了人。一个小女孩蹲下来，目不转睛地看着传承人手中的麻绳。 传承人手指上下翻飞，几根麻绳在她手里绕来绕去，不一会儿就编成了一个小巧的篮子。"这是南芬草 编技艺，"李青松说，"以前农村妇女农闲时都编这个，现在成了非遗，不少年轻人也来学着编。" 春节期间，小市一庄景区集中了近20项传统技艺类非遗项目，一直延续至正月十五。 责 ...

Group 1 - The core viewpoint emphasizes the positive impact of the "Liaoning Quality" brand on local products, enhancing their market competitiveness and driving sales growth [1][2] - The "Liaoning Quality" initiative aims to create high-standard products through strict evaluation and regulation, resulting in a total of 46 products recognized under this brand [1] - The initiative has led to significant sales increases, with an average growth of 26% for recognized products and a 30% increase in total sales for companies involved [2] Group 2 - The "Liaoning Quality" brand has enabled companies like Panjin Guanghe Crab Industry and Cai Longlin Ice Wine to expand their market reach, including exports to Southeast Asia and sales in Michelin-starred restaurants [1][2] - Companies benefiting from the "Liaoning Quality" brand have reported substantial sales growth, with Cai Longlin Ice Wine projected to reach sales of 20.5 million yuan in 2025, doubling from the previous year [2] - The initiative has fostered collaboration across the industry chain, promoting regional economic development and creating a positive cycle of product evaluation, industry enhancement, and regional uplift [2]

（来源：沈阳晚报） 转自：沈阳晚报 为激活冬季文化活力，激发文化消费潜能，推动非物质文化遗产活态传承与活化利用，助力辽宁文体旅 商融合发展，1月21日，由辽宁省公共文化服务中心、辽宁省科学技术协会主办，辽宁省文化遗产保护 中心（辽宁省非物质文化遗产保护中心）、辽宁省科学技术馆、辽宁省演艺事业交流中心、辽宁康辉国 际旅行社联合承办，浑南区文化旅游和广播电视局协办的2026辽宁省非遗冬季博览会，在辽宁省科学技 术馆盛大启幕。活动将持续至1月25日。 本届非遗冬季博览会作为辽宁省非遗主题系列展会的第三场，以"雪韵非遗 文润辽冬"为主题，通过精 品展示、特色展演、互动体验、非遗研学、圆桌论道与直播带货等多元形式，以非遗为媒，整合辽宁优 质资源，呈现多维场景。观众既可欣赏精湛的非遗技艺，选购承载匠心的"辽宁优品"与"青企好物"，品 味如"八王寺汽水"等承载城市记忆的老字号品牌；也可沉浸于由粮仓文化创意产业园打造的工业风文化 空间，感受传统与现代的创意碰撞；同时创新联动粮仓文化创意产业园、沈阳棋盘山开发区发展有限公 司（棋盘山冰雪大世界）、东北亚国际滑雪场及沈阳环球港动感城等多元场景，精心策划冰雪非遗主题 展演、文旅消费 ...

Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism in Liaoning has become a new trend, enhancing cultural experiences for visitors while providing economic benefits to heritage practitioners [2][3][6]. Group 1: Promotion of ICH through Tourism - Liaoning has effectively combined ICH protection and tourism development, leading to a deeper and broader integration of these two sectors [2]. - The success of the Shenyang Li's Sugar Figurine technique, showcased at various events, exemplifies how ICH can thrive in tourism settings, achieving record sales [2][3]. - The introduction of 18 ICH-themed tourism routes by the Liaoning Provincial Department of Culture and Tourism aims to enhance visitor engagement with traditional crafts and local customs [2]. Group 2: Innovative Development and Training - Liaoning promotes creative transformation and innovative development in ICH, providing systematic training and workshops for heritage practitioners [4]. - Recent workshops have enabled ICH practitioners to learn modern design and marketing strategies, facilitating the transition from traditional crafts to marketable products [4][5]. - Innovations such as the "non-melting sugar figurine" technology have emerged from these training sessions, addressing industry challenges and expanding market reach [5]. Group 3: Enhanced Visibility and Global Reach - The branding and promotion of Liaoning's ICH have elevated its status from a regional cultural identifier to a prominent provincial and national cultural symbol [6]. - International interest in ICH products, such as sugar figurines, has been noted, with foreign buyers seeking collaboration opportunities [6][7]. - Visitors play a crucial role in promoting ICH through immersive experiences, leading to positive word-of-mouth and broader awareness of Liaoning's cultural heritage [6][7]. Group 4: Future Directions and Sustainability - Liaoning plans to continue enhancing the integration of ICH with tourism, education, and technology, aiming to create impactful ICH brands and develop IP products [7]. - The expansion of experiential spaces and thematic classes is anticipated to further engage the public and promote sustainable development of ICH [7]. - The role of heritage practitioners is evolving into that of cultural ambassadors, sharing the stories and memories of Liaoning with a global audience [7].

Core Viewpoint - The 2025 Intangible Cultural Heritage Brand Promotion Week held in Dali, Yunnan, showcased the vitality and contemporary relevance of intangible cultural heritage through diverse and interactive activities [1] Group 1: Event Overview - The event featured a variety of activities including intangible cultural heritage exhibitions, brand discussions, new product launches, and resource connections, attracting over a hundred intangible cultural heritage brands from across the country [1] - The promotion week created an engaging experience that was "observable, tangible, and participatory," highlighting the dynamic presence of intangible cultural heritage in modern life [1] Group 2: Featured Exhibits - The fifth-generation inheritor of the "Songhua Stone Inkstone Making Technique" presented innovative works, emphasizing the aesthetic significance behind each inkstone, which serves as both a practical writing tool and an artistic treasure of Eastern culture [1] - The century-old amber carving workshop "Shuanghexing" showcased exquisite amber carving pieces and high-end amber tea sets, blending the natural beauty of amber with exceptional craftsmanship, reflecting the brand's commitment to traditional techniques and innovative development in the modern era [1]