（来源：中国旅游报） 转自：中国旅游报 □ 吴 越 王巨华 栩栩如生的面塑、造型精美的剪纸、温润如玉的松花石砚、清香袅袅的艾草香囊……元旦假期，沈阳博 物馆的沈阳非遗精品展现场热闹非凡。多位非遗代表性传承人轮番登场，展示传统技艺，让市民游客邂 逅非遗之美。近年来，从一个个人气满满的展台，到一项项可亲可感的技艺，辽宁非遗通过精品展示、 技艺展演、研学体验等多元形式，成为市民游客"解锁"辽宁工艺之美、文化之深、时代之新的新选择。 丰富非遗旅游体验 在非遗保护传承中，辽宁坚持创造性转化、创新性发展，开展系统化培训、研修与研学活动，助力非遗 传承人成长，激发创新活力，持续为旅游提供丰富的文化资源。 去年12月，由辽宁省文化和旅游厅、鲁迅美术学院联合主办的"非遗文创研修班暨非遗进高校"系列活动 落幕。在高校专业研培团队的指导下，辽宁省的非遗传承人系统学习现代设计、品牌营销等知识，探索 传统元素与现代审美、实用功能的融合路径。 近年来，辽宁坚持以文塑旅、以旅彰文，牢牢把握非遗保护传承和旅游发展的规律特点，在有效保护的 前提下，推动非遗与旅游在更广范围、更深层次、更高水平上融合。 在沈阳非遗精品展现场，辽宁省级非遗代表性项 ...

Core Viewpoint - The 2025 Intangible Cultural Heritage Brand Promotion Week held in Dali, Yunnan, showcased the vitality and contemporary relevance of intangible cultural heritage through diverse and interactive activities [1] Group 1: Event Overview - The event featured a variety of activities including intangible cultural heritage exhibitions, brand discussions, new product launches, and resource connections, attracting over a hundred intangible cultural heritage brands from across the country [1] - The promotion week created an engaging experience that was "observable, tangible, and participatory," highlighting the dynamic presence of intangible cultural heritage in modern life [1] Group 2: Featured Exhibits - The fifth-generation inheritor of the "Songhua Stone Inkstone Making Technique" presented innovative works, emphasizing the aesthetic significance behind each inkstone, which serves as both a practical writing tool and an artistic treasure of Eastern culture [1] - The century-old amber carving workshop "Shuanghexing" showcased exquisite amber carving pieces and high-end amber tea sets, blending the natural beauty of amber with exceptional craftsmanship, reflecting the brand's commitment to traditional techniques and innovative development in the modern era [1]