Core Insights - The article highlights the growing interest in intangible cultural heritage (ICH) products among tourists during the Spring Festival, indicating a shift from traditional dining to experiential learning and cultural engagement [1][2] Group 1: Visitor Engagement - Tourists are increasingly willing to spend time learning traditional crafts, such as paper-cutting, during their visits, reflecting a deeper engagement with local culture [1] - The average daily visitor count at the scenic area exceeded 10,000 during the holiday period, with a notable increase in visitors from afar starting from the fourth day of the New Year [1] Group 2: Cultural Offerings - The scenic area features a variety of ICH experiences, including traditional crafts like Songhua stone inkstones, woodblock New Year paintings, and Manci folk costume techniques, allowing visitors to create and take home their own cultural artifacts [1] - A dedicated area for tasting local ICH cuisine showcases around 30 traditional dishes, including the city-level intangible cultural heritage of lamb soup, which emphasizes slow cooking techniques [2] Group 3: Educational Aspects - The presence of skilled artisans in the experience area provides opportunities for visitors to learn about traditional crafts, such as grass weaving, which has transitioned from a rural pastime to a recognized ICH [2] - The scenic area is hosting nearly 20 traditional craft ICH projects throughout the Spring Festival, promoting cultural education and preservation [2]

Core Insights - The article highlights the growing interest in intangible cultural heritage (ICH) products among tourists during the Spring Festival, indicating a shift from traditional dining experiences to engaging in cultural activities [1] Group 1: Visitor Engagement - Tourists are increasingly willing to spend time learning traditional crafts, such as paper-cutting, during their visits, reflecting a deeper engagement with local culture [1] - The manager of the scenic area noted a significant increase in visitor numbers, with daily attendance exceeding 10,000 during the holiday period, particularly from the fourth day of the New Year [1] Group 2: Cultural Offerings - The scenic area features a variety of ICH experiences, including traditional crafts like Songhua stone inkstones, woodblock prints, and Manci folk costume techniques, allowing visitors to create and take home their own cultural artifacts [1] - A dedicated food tasting area showcases 30 traditional dishes and snacks, emphasizing the cultural significance of local cuisine, such as the city-level intangible cultural heritage of sheep soup [2] Group 3: Educational Aspects - The article mentions the involvement of younger generations in learning traditional crafts, such as grass weaving, which were historically practiced by rural women during their free time [2]

Group 1 - The core viewpoint emphasizes the positive impact of the "Liaoning Quality" brand on local products, enhancing their market competitiveness and driving sales growth [1][2] - The "Liaoning Quality" initiative aims to create high-standard products through strict evaluation and regulation, resulting in a total of 46 products recognized under this brand [1] - The initiative has led to significant sales increases, with an average growth of 26% for recognized products and a 30% increase in total sales for companies involved [2] Group 2 - The "Liaoning Quality" brand has enabled companies like Panjin Guanghe Crab Industry and Cai Longlin Ice Wine to expand their market reach, including exports to Southeast Asia and sales in Michelin-starred restaurants [1][2] - Companies benefiting from the "Liaoning Quality" brand have reported substantial sales growth, with Cai Longlin Ice Wine projected to reach sales of 20.5 million yuan in 2025, doubling from the previous year [2] - The initiative has fostered collaboration across the industry chain, promoting regional economic development and creating a positive cycle of product evaluation, industry enhancement, and regional uplift [2]

Core Viewpoint - The 2026 Liaoning Provincial Intangible Cultural Heritage Winter Expo aims to activate cultural vitality during winter, stimulate cultural consumption potential, and promote the living inheritance and revitalization of intangible cultural heritage in Liaoning Province [3][10]. Group 1: Event Overview - The expo is organized by various cultural and scientific institutions in Liaoning and will take place from January 21 to January 25 at the Liaoning Science and Technology Museum [3]. - The theme of the expo is "Snow Charm Intangible Heritage, Cultural Enrichment in Liaoning Winter," featuring diverse activities such as exhibitions, performances, interactive experiences, and live streaming sales [3][4]. Group 2: Exhibition Highlights - The "Wind and Goods of Liaoning Intangible Heritage Exhibition" is the core area of the expo, showcasing over a thousand intangible heritage works, including traditional arts, crafts, and medicine, integrated with winter elements [6]. - The "Winter Intangible Heritage Food Street" will display winter specialty foods from Liaoning, allowing visitors to taste and purchase local delicacies [7]. Group 3: Interactive Experiences - The "Winter Fun Science Popularization Playground" combines folk experiences with intangible heritage education, featuring traditional winter games and coal essence carving demonstrations [5]. - The expo includes a "Liaoning Intangible Heritage Small Stage" for performances by traditional artists, showcasing the unique charm of Liaoning's intangible heritage intertwined with winter customs [8]. Group 4: Educational and Promotional Activities - The "Winter Intangible Heritage Exploration" program aims to engage youth in hands-on activities to foster appreciation for traditional culture [9]. - A "Roundtable Discussion" and "Live Streaming Sales" will facilitate the exchange and promotion of intangible heritage, focusing on innovation and future development [10]. Group 5: Economic Impact - The expo is designed to create a comprehensive platform that integrates intangible heritage display, winter sports, urban leisure, and consumer experiences, injecting cultural vitality and consumption momentum into Liaoning's winter economy [10].

Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism in Liaoning has become a new trend, enhancing cultural experiences for visitors while providing economic benefits to heritage practitioners [2][3][6]. Group 1: Promotion of ICH through Tourism - Liaoning has effectively combined ICH protection and tourism development, leading to a deeper and broader integration of these two sectors [2]. - The success of the Shenyang Li's Sugar Figurine technique, showcased at various events, exemplifies how ICH can thrive in tourism settings, achieving record sales [2][3]. - The introduction of 18 ICH-themed tourism routes by the Liaoning Provincial Department of Culture and Tourism aims to enhance visitor engagement with traditional crafts and local customs [2]. Group 2: Innovative Development and Training - Liaoning promotes creative transformation and innovative development in ICH, providing systematic training and workshops for heritage practitioners [4]. - Recent workshops have enabled ICH practitioners to learn modern design and marketing strategies, facilitating the transition from traditional crafts to marketable products [4][5]. - Innovations such as the "non-melting sugar figurine" technology have emerged from these training sessions, addressing industry challenges and expanding market reach [5]. Group 3: Enhanced Visibility and Global Reach - The branding and promotion of Liaoning's ICH have elevated its status from a regional cultural identifier to a prominent provincial and national cultural symbol [6]. - International interest in ICH products, such as sugar figurines, has been noted, with foreign buyers seeking collaboration opportunities [6][7]. - Visitors play a crucial role in promoting ICH through immersive experiences, leading to positive word-of-mouth and broader awareness of Liaoning's cultural heritage [6][7]. Group 4: Future Directions and Sustainability - Liaoning plans to continue enhancing the integration of ICH with tourism, education, and technology, aiming to create impactful ICH brands and develop IP products [7]. - The expansion of experiential spaces and thematic classes is anticipated to further engage the public and promote sustainable development of ICH [7]. - The role of heritage practitioners is evolving into that of cultural ambassadors, sharing the stories and memories of Liaoning with a global audience [7].

Core Viewpoint - The 2025 Intangible Cultural Heritage Brand Promotion Week held in Dali, Yunnan, showcased the vitality and contemporary relevance of intangible cultural heritage through diverse and interactive activities [1] Group 1: Event Overview - The event featured a variety of activities including intangible cultural heritage exhibitions, brand discussions, new product launches, and resource connections, attracting over a hundred intangible cultural heritage brands from across the country [1] - The promotion week created an engaging experience that was "observable, tangible, and participatory," highlighting the dynamic presence of intangible cultural heritage in modern life [1] Group 2: Featured Exhibits - The fifth-generation inheritor of the "Songhua Stone Inkstone Making Technique" presented innovative works, emphasizing the aesthetic significance behind each inkstone, which serves as both a practical writing tool and an artistic treasure of Eastern culture [1] - The century-old amber carving workshop "Shuanghexing" showcased exquisite amber carving pieces and high-end amber tea sets, blending the natural beauty of amber with exceptional craftsmanship, reflecting the brand's commitment to traditional techniques and innovative development in the modern era [1]