Core Insights - The cultural ice cream market is evolving from a novelty item to a long-lasting cultural product, with a focus on unique flavors and designs that resonate with local culture [1][7][8] Group 1: Market Trends - Cultural ice creams have gained popularity in tourist attractions, with unique flavors and designs becoming a trend since the introduction of the "spine beast ice cream" by the Palace Museum in 2019 [1][2] - The number of attractions offering cultural ice creams has significantly increased, with new designs and flavors being introduced regularly [3][4] - The market has seen a shift towards more interactive and immersive consumer experiences, moving beyond mere photo opportunities [7][8] Group 2: Challenges - The cultural ice cream market faces challenges such as high prices, inconsistent quality, and a lack of differentiation among products [5][6] - The average price of cultural ice creams ranges from 20 to 35 yuan, with some reaching up to 50 yuan, leading to consumer hesitance due to perceived value [5][6] - The reliance on popular cultural symbols and landmarks has led to aesthetic fatigue, necessitating innovation to maintain consumer interest [6][7] Group 3: Future Directions - To achieve long-term success, the industry must deepen the cultural significance of ice creams, integrating local culinary traditions and storytelling into product development [7][8] - Companies are encouraged to explore cross-industry collaborations and seasonal innovations to keep the product offerings fresh and appealing [7][9] - Continuous research into consumer preferences is essential for developing new flavors and enhancing the overall experience of cultural ice creams [9]