今日多条要点，一起来看详情↓ ↓ ↓ 达美乐比萨CEO卸任 达美乐比萨集团（Domino's Pizza Group）11月25日宣布，经双方协商一致，Andrew Rennie即刻卸任首席执行官（CEO）及董事会董事职务。董事会已启 动首席执行官继任者遴选程序。在正式任命完成前，现任首席运营官Nicola Frampton将担任临时首席执行官并加入董事会。（智通财经） 比优特门店破百，定位"家庭采购员"逆势扩张 11月22日，比优特超市在长春连开两家新店，门店总数达101家，正式迈入"百店时代"。作为扎根东北近30年的本土品牌，比优特以"商品全、价格优"为 核心优势，覆盖黑龙江、辽宁、吉林三省，门店总数达101家。2024年其销售额近74亿元，位列中国超市百强第22位，2025年预计突破百亿。比优特近年 加速扩张，2024年接管家乐福东北多家门店，2025年接手永辉黑龙江、吉林12家店铺，进一步巩固区域优势。其定位"做东北人的家庭采购员"，凭借高性 价比商品和亲民服务赢得口碑。当前全国性商超收缩背景下，区域龙头通过精细化运营与供应链深耕实现突围，比优特成为东北零售业逆势增长的典型样 本。 图：比优特门店破百 ...

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文 | 小食代 潘娴 随着和路雪、可爱多、梦龙等品牌的母公司推进上市，有关其中国业务的细节也在日前浮出水面。 小食代留意到，在梦龙冰淇淋公司（The Magnum Ice Cream Company）近日递交给SEC的文件中，披露 了中国市场的最新收入规模、组织架构、战略变革等细节。 此外，小食代还从业内了解到，在即将迈入新阶段之际，这家全球最大冰淇淋商正在中国筹备发力B端 餐饮赛道，而且相关产品已经上市，或要为此成立一个独立团队，目前正在招募团队负责人。 下面，我们来关注下。 中国业务 先来聚焦中国市场相关。根据小食代翻查的梦龙冰淇淋公司给SEC的文件，中国为其全球前十大市场。 按零售额份额算，梦龙冰淇淋公司为中国第二大冰淇淋企业。 "在中国，集团大部分收入来自强劲的户外消费（场景），这得益于强大的创新计划和高效的分销网 络。"该文件说，该公司在中国的主要品牌为可爱多、梦龙。按2024年零售额计算，两个品牌分别位列 中国市场第四、第五。 值得注意的是，上述给SEC的文件还披露了中国市场收入。在2024年、2025上半年，梦龙冰淇淋公司在 华收入分别为3.17亿欧元（约合人民币26.16亿元）、2.7亿欧元（ ...

手机号 15769519125 2025 年 中国冰淇淋行业市场 研究报告 主编：雷静兰 编辑：柯文慧 商业合作： collaboration@shuoyuanconsulting.com 1 / 28 1 行业概述 1.1 冰淇淋行业定义与分类 1.1.1 冰淇淋的基本定义 冰淇淋是一种以牛奶、奶油、糖类及其他添加剂为主要原料，经过搅拌、冷冻 等复杂工艺制成的冷冻甜品。其制作过程通常包括将原料均匀混合后进行高速 搅拌，以引入空气，使得成品质地更加轻盈细腻，随后通过低温冷冻迅速凝固， 保证冰淇淋的柔滑口感和丰富层次。 冰淇淋不仅仅是一种简单的食品，更是一种文化符号和生活方式的象征。在许 多国家和地区，冰淇淋承载着丰富的社会记忆和情感联系，比如家庭聚会、街 头小吃、节日庆典等场合中，冰淇淋常常扮演着重要角色。除了传统的奶油冰 淇淋外，市场上还出现了低脂、无糖、有机、植物基以及含有超级食物成分的 健康冰淇淋产品。 同时，冰淇淋的形态也更加多样化，如冰淇淋蛋糕、冰淇淋三明治、软冰淇淋、 冰淇淋卷等，满足消费者在口感和视觉上的多重体验。现代科技的发展也推动 了冰淇淋生产工艺的进步，使得产品更加安全、卫生且富有创意。 ...

Core Viewpoint - The trend of foreign brands seeking "Chinese partners" is becoming popular, with companies like Starbucks and Burger King exemplifying different motivations behind such partnerships [6][7][8]. Group 1: Starbucks and Burger King - Starbucks announced a strategic partnership with Boyu Capital to sell 60% of its Chinese business for a total of $4 billion, forming a new joint venture, despite achieving a 6% year-on-year revenue growth in Q4 [7]. - In contrast, Burger King is seen as "selling out" by partnering with CPE Yuanfeng, which will inject $350 million into Burger King China, resulting in an 83% ownership stake [8][10]. - Burger King's performance in China is significantly lagging, with only about 1,300 stores compared to competitors like McDonald's and KFC, and an average annual sales per store of approximately $40,000, which is among the lowest in the industry [8][12][16]. Group 2: Häagen-Dazs - Häagen-Dazs is rumored to be selling its Chinese stores, having closed nearly 20% of its locations and experiencing a double-digit decline in customer traffic [20][22]. - The brand's previous high-end positioning has been challenged by increased competition and price discrepancies, with Häagen-Dazs products being 30% cheaper in the U.S. compared to China [22][23]. - The emergence of local brands offering competitive pricing and appealing flavors has further eroded Häagen-Dazs' market share, necessitating a search for new selling points [25][27]. Group 3: Ingka Group and IKEA - Ingka Group is reportedly planning to sell 10 of its shopping centers in China, with the first three expected to fetch around 16 billion yuan, despite the popularity of its shopping centers [28][29]. - IKEA's declining performance in China, with a nearly 30% revenue drop compared to 2019, has prompted the need for Ingka to focus on core business areas [33][34][36]. - The high maintenance costs of the shopping centers and the need for cash flow improvements are driving the decision to seek partners [36][37]. Group 4: Decathlon - Decathlon is considering selling 30% of its shares in China for an estimated €1-1.5 billion due to a 15.5% decline in net profit, marking its lowest in four years [39][40]. - The brand's shift towards higher-end products has alienated its traditional customer base, leading to criticism for becoming unaffordable [44][46]. - Decathlon's need for a "Chinese partner" is seen as a way to upgrade its offerings and better align with the evolving market demands [47].

Core Insights - International brands like Starbucks and Burger King are seeking local partnerships in China to adapt to the unique market dynamics and consumer preferences [1][2] - The shift towards localization is not merely about menu adjustments but involves a comprehensive restructuring of supply chains, store strategies, and marketing approaches [2][3] - Successful examples from the past decade, such as McDonald's and Yum China, highlight the necessity of localization for international brands to thrive in the Chinese market [2][3] Group 1 - Burger King announced a joint venture with CPE Yuanfeng, investing $350 million to expand its Chinese stores from 1,250 to 4,000 by 2035 [1] - Starbucks has partnered with Boyu Capital, relinquishing 60% of its stake in its Chinese operations [1] - The changing consumer landscape in China demands innovative products that cater to local tastes rather than standardized offerings [1][2] Group 2 - Localization requires a more agile supply chain to quickly respond to trends and consumer preferences [2] - Store opening strategies must adapt to lower-tier cities, considering appropriate store types and pricing [2] - Marketing strategies need to resonate with local culture and trends, such as engaging with social media platforms [2][3] Group 3 - The trend of localization is evident beyond the food industry, with automotive companies also prioritizing comprehensive localization strategies [3] - The rapid evolution of the Chinese electric vehicle market necessitates a fundamental restructuring of international brands' approaches [3] - The competitive landscape in China favors brands that deeply understand local consumer needs and preferences [3]

曾以 "爱她，就请她吃哈根达斯" 风靡中国的高端冰淇淋品牌，如今却频频被传出售。 11月13日，通用磨坊官方就"哈根达斯中国业务是否在出售中"回复21世纪经济报道记者称，"对此谣传 不予置评"。 实际上，早在今年6月，哈根达斯要出售中国门店的传闻传得沸沸扬扬，通用磨坊就已回应过"对谣传不 予置评"。两次回应只字不差。 不仅是通用磨坊，哈根达斯的另一个运营方 Froneri，也被传出被高盛筹备以约1200亿人民币收购。 哈根达斯曾凭借 "纯天然" 品质打造高端形象。1996 年进入中国后，在那个国内冰棍、雪糕多为0.5元、 1元的年代，哈根达斯以单球25元的高价切入市场，黄金地段的门店选址和高端的门店装修，成功在中 国消费者心中塑造了高端品牌形象。 但时过境迁，近年来，哈根达斯在全国多座城市接连关闭线下门店，曾经的消费者再想到这个品牌只剩 下社交平台上的集体怀旧。四五十元的单价及二百多元豪华产品受到了 DQ、蜜雪冰城及新茶饮的强烈 冲击。 实际上，哈根达斯在定价早已因国内外价差大被诟病已久，在英国、美国、荷兰等地，哈根达斯的售价 不到国内三分之一。但这样的价差并非由运输、物料等制作成本带来，而是由其在中国的品牌 ...

Investment Dynamics - Hermès has acquired a 15% stake in Italian fabric manufacturer Lanificio Colombo, which specializes in cashmere and rare animal fibers [3] - In Q3 of the current fiscal year, Hermès reported a 5% increase in sales, reaching €3.9 billion, with the leather goods sector performing particularly well [3] - Hermès plans to invest over €1 billion in the next three years to build three new leather workshops in France to meet the growing demand for handbags [3] Brand Dynamics - Lianhua Supermarket announced the sale of its entire stake in Yangpu Century Lianhua to a subsidiary of Bailian Group, while continuing to manage and support the brand post-sale [8] - Lavazza has opened its first coffee shop in Hong Kong, expanding its presence in major Chinese cities since establishing a joint venture in 2020 [14] Financial Performance - E.l.f. Beauty reported a 14% increase in net sales for Q2 2026, reaching $343.9 million, with adjusted net income of $40.7 million, slightly below the previous year [17] - Coty reported a 6% decline in net revenue for Q1 2026, totaling $1.577 billion, with a 19% drop in net profit compared to the previous year [19] Personnel Changes - Tory Burch appointed Joëlle Grunberg as North America President, who has extensive experience in the fashion and luxury goods sector [21] - Carlsberg Group welcomed Torsten Steenholt as the new Executive Vice President and member of the Executive Committee, focusing on supply chain integration [27]

Core Insights - The 8th China International Import Expo (CIIE) opened in Shanghai, showcasing 461 new products from global enterprises, highlighting China's vast market appeal [1] - The event serves as a significant platform for Henan to connect with global resources, with local trade delegations actively seeking cooperation opportunities [1] Group 1: Trade and Business Opportunities - A foreign trade service platform signed a $4 million procurement order with an Indian company, indicating the expo's role in facilitating quality raw material sourcing [2] - Companies from Henan are exploring new consumer markets and upgrading their product lines, reflecting a clear path of industrial transformation [2] - The presence of Fortune 500 companies at the expo provides local businesses with insights into industry trends and opportunities for product diversification [2] Group 2: International Collaboration - The Brazilian pavilion attracted significant attention, with local brands like Mixue Ice Cream showcasing unique products, enhancing cross-border partnerships [3][4] - Brazilian officials emphasized the strong partnership with Henan, viewing it as a reliable consumer and collaborator in the market [5] - Multinational companies are increasingly investing in Henan, with Metro AG planning to expand its supply chain in the region to distribute quality consumer goods nationwide [5] Group 3: Growth and Development - The expo has seen a continuous increase in participation, with Henan's trade delegations achieving substantial results, including a long-term exhibition space for local products [6] - The collaboration between Henan and the Yangtze River Delta region has led to the signing of projects worth over 10 billion yuan, showcasing the region's growing economic ties [6] - The CIIE has become a platform for Henan to not only procure but also showcase its products, marking a significant evolution in its approach to international trade [6]

Group 1 - The article discusses the shift in consumer behavior towards personalized and meaningful spending, emphasizing the importance of understanding the underlying growth logic behind these behaviors [2] - The F&M Innovation Festival on November 23 focuses on the theme "Consumption: I, Meaning," gathering over 80 decision-makers and practitioners to explore various aspects of consumer growth [2] - The concept of IP (Intellectual Property) is highlighted as a long-term anchor for consumption, with examples of successful IP integration into immersive experiences, such as Pop Mart's transformation from collectible toys to experiential parks [2] Group 2 - The article emphasizes the potential of cultural tourism IP to thrive by leveraging local culture, with case studies on how to create enduring cultural symbols [3] - It discusses the evolution of product functionality into lifestyle proposals, suggesting that emotional connections through IP are crucial for sustained consumer engagement [4] Group 3 - The founder of Mr. Wild Ice Cream advocates for fresh, health-conscious products, achieving significant growth by opening 600 new stores in the first half of the year, driven by a commitment to quality ingredients [5] - The article highlights the rise of "companion consumption" among young consumers, with brands successfully tapping into emotional needs, such as the pet care market, where products are designed to enhance the owner's emotional experience [5] Group 4 - The article identifies non-consensus opportunities in overlooked markets, such as the senior consumer segment, where innovative approaches have led to significant sales growth [6] - It also discusses the success of a dental care brand that employs a tiered satisfaction strategy, catering to different consumer needs and emphasizing emotional value [6]