扬子晚报网2月5日讯（通讯员 王娜 记者 万凌云 姜天圣）近日，工业和信息化部公布2025年度"中国消费名品"名单。"恒顺"品牌成功入选"历史经典"类 别。这份国家认定的名单，不仅是对其产品品质的最高认证，更是对品牌深厚底蕴与市场影响力的权威肯定。 经典之誉，源于不变的匠心根基。自1840年创建以来，"恒顺"便成为品质与风味的代名词。作为国家地理标志保护产品，"恒顺香醋"独特的"固态分层发 酵"技艺，历经岁月沉淀，铸就了其"酸而不涩、香而微甜、色浓味鲜、愈存愈醇"的经典。此次入选"中国消费名品"，正是国家层面对其作为行业标杆、 文化符号和历史经典地位的再次加冕。 焕新之路，起于主动的跨界求变。在坚守经典风味的同时，恒顺深谙老字号品牌要赢得未来，必须拥抱新一代消费者。近年来，其创新脚步，从未停歇： 推出融合六年陈醋与清爽口感的"香醋可乐"，上市即成爆款；开发"酸甜抱抱"轻醋气泡水、文创雪糕等系列产品，让传统醋香以更年轻、更时尚的形态融 入现代生活场景。这些大胆尝试，打破了公众对老字号的刻板印象，展现了品牌活跃的创新基因。 从经典的调味醋坛，到潮酷的醋饮瓶身，恒顺正践行着从传统向现代的转型。入选"中国消费名品"， ...

"食醋第一股"恒顺醋业跨界卖起了可乐。近日，恒顺醋业推出了一款香醋可乐，据介绍，该产品特别添加恒顺六年陈香醋，且外瓶沿袭"镇江香醋"复古设 计，适合饮品调制、礼赠、运动等场景。 目前这款产品在恒顺味道小程序中售卖，售价为480ml×6瓶/42元，截至发稿，这款产品已售出209件。社交平台上，不少网友表示基于猎奇心理购买了香醋 可乐，评价则较为两极分化，部分消费者表示"味道奇奇怪怪"，也有消费者觉得"有特色，挺好喝的"。 这并非恒顺醋业第一次跳出传统的调味品赛道。2022年5月，恒顺醋业推出"酸甜抱抱"轻醋果味气泡水，主打低卡、低糖、0防腐剂；2022年6月，其推出"恒 顺味道"系列文创雪糕，包含香醋、酱油芝士、黄酒三种口味。2023年1月，恒顺醋业上新了一款宣称0防腐剂、0色素、0白砂糖的"每日花醋"醋饮品；2023 年3月，又推出了醋糖，内含恒顺酿造食醋并添加胶原蛋白，主打低糖理念。在恒顺味道小程序中，还能看到添加了恒顺香醋的镇江醋排、香醋鹌鹑蛋在 售。 在知名战略定位专家、福建华策品牌定位咨询创始人詹军豪看来，恒顺醋业跨界推出香醋可乐、醋糖、文创雪糕等产品，是围绕"醋"进行概念延伸，试图触 及年轻消费群体 ...

Core Insights - The article highlights the transformation of the Dawangkou Town in Tai'an, Shandong Province, into a vibrant cultural heritage street, successfully integrating intangible cultural heritage (ICH) with tourism through innovative practices [2][10]. Group 1: Transformation of Heritage Sites - Dawangkou Town has repurposed idle courtyards into ICH museums, showcasing traditional crafts and attracting tourists without commercializing the experience [3][4]. - The renovation of old buildings has been done with care to preserve historical elements, such as using original tiles and maintaining old trees, creating a genuine atmosphere for visitors [4][5]. Group 2: Visitor Experience and Engagement - A "deep experience line" has been established, allowing visitors to engage with ICH through hands-on activities, such as making pottery and learning traditional crafts [5][6]. - Feedback from visitors has led to enhancements in the experience, including personalized teaching sessions with artisans, making the cultural experience more immersive [6]. Group 3: Cultural Events and Community Involvement - Regular cultural events, such as the small drama competition, have become a significant draw for tourists, with participation increasing from 12 teams in the first year to 36,000 visitors in 2024 [8][10]. - Seasonal activities have been organized to integrate ICH into daily life, allowing visitors to learn and participate in traditional practices throughout the year [9]. Group 4: Economic Impact and Employment - The ICH initiatives have created job opportunities for local women, particularly those who are unable to work outside the home, thus contributing to community development [7]. - The development of cultural and creative products based on local heritage has provided additional revenue streams, enhancing the economic viability of the region [6][7]. Group 5: Growth in Tourism - Since 2025, the street has seen over 30,000 visitors, with a daily average of 2,000 during peak holidays, indicating a steady increase in tourist interest [10]. - The high return visit rate suggests that tourists find new experiences with each visit, solidifying Dawangkou's reputation as a cultural tourism destination [10].

Core Insights - The lectures by Professor Yang Yongzhong focus on the reconstruction of management studies in the context of artificial intelligence, emphasizing the need for innovative approaches in management theory and practice [3][12][13]. Group 1: Creative Management - Professor Yang introduced "Creative Management" as a new discipline, highlighting its innovative direction built upon traditional management principles [3][10]. - He discussed the unique "T-type human nature hypothesis" within the Chinese cultural context and its relevance in today's economic and technological landscape [3][12]. - The integration of scientific and artistic elements in management research is advocated to create a diversified "T-type personality" model and incentive mechanisms [3][12]. Group 2: Theoretical Frameworks - Yang proposed the "Copper Coin Model" and "Big Dipper Model" to address the limitations of Western management theories, particularly in explaining the paradox of hardworking yet less affluent Chinese individuals [12][13]. - He emphasized the importance of shifting management methods from "thinking thrice" to "questioning thrice" to foster creative organizational development [12][13]. Group 3: Academic Contributions - The lectures included discussions on the 15-year research journey of creative management, providing insights for young scholars and doctoral students [10][12]. - Yang's latest publication, "Introduction to Creative Management (Second Edition)," was shared, which explores the reconstruction of Western management theories [3][10]. - The creative poetry training method developed by Yang was demonstrated, filling a methodological gap in the integration of science and art in management studies [3][10].

Core Insights - Lanzhou Zhuangyuan Pasture Co., Ltd. celebrated its 25th anniversary, reflecting on its journey and future development in the dairy industry [1][3] - The company has established a comprehensive industrial chain encompassing dairy farming, product research and development, production, and sales, with significant achievements in the Northwest dairy sector [1][5] Group 1: Company Achievements - Since its inception in 2000, the company has built 11 modern farms and has over 30,000 dairy cows, with an annual raw milk processing capacity of 300,000 tons [1][3] - The company has received multiple honors, including being recognized as a "National Key Leading Enterprise in Agricultural Industrialization" and a "Top 20 High-Growth Agricultural Enterprises in China" [3][4] Group 2: Innovation and Cultural Integration - The company emphasizes innovation, launching new products that integrate local cultural elements, such as the "Old Lanzhou" series of yogurts and Tibetan milk tea [4][5] - Collaborations with local cultural institutions and brands aim to enhance brand youthfulness and international appeal, including the launch of a pet food brand meeting human-grade standards [4][5] Group 3: Strategic Expansion - Following the acquisition by Gansu Agricultural Reclamation Group in 2021, the company accelerated its national market expansion, establishing sales centers in East and South China [5][6] - In 2024, the company successfully entered the Hong Kong and Southeast Asian markets, marking a significant milestone in its international outreach [6]

Core Insights - Lanzhou Zhuangyuan Pasture celebrated its 25th anniversary, reflecting on its journey and future strategies in the dairy industry [1][2][3] Company Overview - Lanzhou Zhuangyuan Pasture started in 2000 and has developed a full industry chain encompassing dairy farming, product R&D, production, and sales [1] - The company operates 11 modern farms with over 30,000 dairy cows and has established three processing bases in Gansu, Qinghai, and Shaanxi, with an annual raw milk processing capacity of 300,000 tons [1] Quality and Safety - The company prioritizes quality and safety, having established a comprehensive quality control traceability system from farm to table, and has received multiple international certifications [1] - It has been recognized as a key leading enterprise in agricultural industrialization and has won several awards, including the National Science and Technology Progress Award [1] Innovation and Product Development - The company has launched a series of regionally inspired products, such as "Old Lanzhou" yogurt, and is exploring cultural integration with products like creative yogurt and local tea drinks [2] - In 2025, the company plans to operate a new sightseeing farm and introduce a pet food brand, expanding its business boundaries [2] Market Expansion - Following the acquisition by Gansu Agricultural Reclamation Group in 2021, the company accelerated its national market layout, establishing sales centers in East and South China [2] - The company has achieved continuous year-on-year growth in online sales and has expanded its product distribution through vending machines in transportation hubs [2] - In 2024, the company plans to enter the Hong Kong and Southeast Asian markets, marking a breakthrough in dairy exports from Gansu [2] Future Strategy - The company aims to leverage national policies and support from the Agricultural Reclamation Group to enhance its competitiveness in the national market [3] - It is committed to driving innovation and quality improvement to increase the national influence of its products, aiming for high-quality development and contributing to the revitalization of China's dairy industry [3]

Group 1 - The core viewpoint is that museums in China are innovating their cultural and creative products, moving beyond traditional replicas to interactive and immersive experiences that engage audiences [1][2] - The Shanghai Museum generated over 440 million RMB in revenue from cultural activities and derivative products during its Egyptian civilization exhibition, showcasing the financial potential of museum-led initiatives [1] - The Suzhou Museum aims to transform cultural heritage from mere exhibits to integral parts of daily life, achieving a projected revenue of 117 million RMB in 2024 through targeted product offerings [2] Group 2 - The evolution of museum cultural products has reached a 4.0 stage, integrating digital technology with physical items to create a multi-dimensional communication system that enhances audience participation [1] - Activities like "museums in the marketplace" are breaking physical boundaries, allowing cultural artifacts to enter everyday life and fostering a "perceptible cultural city" [2] - The importance of aligning cultural products with contemporary lifestyles and consumer emotions is emphasized, as they serve as representatives of personal values and ways of living in the era of personalized consumption [3]

Core Insights - The event highlighted the integration of industry revitalization and cultural development in Inner Mongolia, focusing on the dairy industry and its modernization efforts [1][3]. Group 1: Event Overview - A gathering of over a hundred young online influencers took place in Hohhot, Inner Mongolia, to explore the "smart path from grass to milk" [1]. - The event was part of a cultural exchange initiative, showcasing the region's industrial and cultural advancements [1]. Group 2: Project Details - The Yili Modern Smart Health Valley is a key project under the "14th Five-Year Plan" for both the Inner Mongolia Autonomous Region and Hohhot City [3]. - The project focuses on the dairy industry and includes six functional areas such as smart manufacturing, innovative research and development, and cultural tourism [3]. - It aims to become a global hub for dairy resource integration and a model for urban-rural integration [3]. Group 3: Technological Showcase - Influencers documented the operations of advanced manufacturing technologies, including robotic arms and AGV (Automated Guided Vehicle) systems, showcasing the cutting-edge production methods in the dairy sector [5]. - Participants experienced the process of freshly brewed tea and sampled unique products like cheese sticks and creative ice creams, indicating strong interest in innovative dairy offerings [5]. Group 4: Social Media Engagement - The influencers utilized various formats such as live streaming, short videos, and articles to share their experiences on social media, promoting the technological strength and cultural appeal of the dairy industry in Inner Mongolia [5].

Core Insights - The rising trend of refrigerator magnets being more expensive than refrigerators reflects a shift in consumer behavior and market dynamics [1][6] - The price increase of refrigerator magnets is driven by high profit margins on low-cost items and the emotional value they provide to consumers [2][7] Profit Margins and Market Dynamics - The profit margin for refrigerator magnets is significantly higher than that of refrigerators, with the latter's gross margin declining from 19.94% in 2016 to 11.15% in 2024 due to market saturation and competition [2] - In contrast, low-cost items like refrigerator magnets can have profit margins that reach several hundred percent, making them more lucrative for retailers [2] Manufacturing Costs - Manufacturing costs for refrigerator magnets include direct material, labor, and manufacturing expenses, which can be substantial despite the low material costs [3][4] - The complexity of designs and the need for manual coloring contribute to higher production costs, with some molds costing between 200,000 to 500,000 yuan [3][4] Cultural and Emotional Value - Refrigerator magnets serve as cultural and emotional artifacts, often linked to travel experiences, which enhances their perceived value [7][8] - The trend of collecting and showcasing refrigerator magnets on social media platforms indicates a growing consumer preference for items that carry personal significance [7][8] Market Trends and Consumer Behavior - The increasing size of refrigerators means that consumers are willing to spend more on magnets, with some high-end or limited-edition magnets priced significantly higher than standard ones [5][6] - The market for refrigerator magnets is influenced by their scarcity and cultural significance, leading to higher prices for unique or IP-linked designs [8] Broader Implications for Manufacturing - The distinction between traditional manufacturing and value-added manufacturing is highlighted by the success of refrigerator magnets, which combine design, marketing, and cultural elements [9] - The evolution of manufacturing in China reflects a shift towards products with higher emotional and cultural value, as seen in the rising prices of refrigerator magnets compared to the declining prices of refrigerators [9]

Core Insights - The integration of cultural and tourism experiences in Guilin during the National Day and Mid-Autumn Festival has created a vibrant atmosphere, enhancing consumer engagement in the tourism sector [1][2][3] Group 1: Tourism Experience Innovations - Guilin's state-owned tourism companies have launched the "Moon Full Guilin: National Style Gathering" initiative, combining various resources such as scenic spots, hotels, and boat tours to create diverse cultural tourism experiences [1][2] - The "White + Black" operation at the Elephant Trunk Hill scenic area features daytime cultural activities and nighttime entertainment, attracting a younger demographic [1][2] Group 2: Differentiated Offerings - Various scenic spots have developed unique experiences, such as free admission for visitors born on October 1 at the Reed Flute Cave and immersive activities based on popular dramas at the Seven Star Scenic Area [2] - The Crown Cave has become a popular social media hotspot with its "Cave Starry Sky" photo point, while the Yanshan Garden offers traditional cultural activities targeting families and educational tourism [2] Group 3: Accommodation and Package Innovations - The Guilin tourism sector has introduced themed accommodations, such as the "Battlefield" immersive stay at the Guilin Huaxing Hotel, and all-inclusive packages that combine lodging, scenic spots, and bamboo rafting experiences [2] - The Sixth Mid-Autumn Lantern Festival at the Two Rivers and Four Lakes scenic area has attracted families with affordable night boat experiences and themed activities [2] Group 4: Market Performance - During the 8-day holiday, Guilin's tourism market saw a significant increase, with 290,700 visitors recorded, representing a 32.71% year-on-year growth, and revenue reaching 21.44 million yuan, up 12.07% [2]