Core Insights - The 2024 Beer and Food Carnival in Qingdao's West Coast New Area is centered around "beer + food + culture," creating a comprehensive consumption scene that integrates various sectors [2][4] - The event has achieved an average daily foot traffic of over 30,000, leading to a more than 40% year-on-year increase in sales for surrounding restaurants, accommodations, and retail [2] Scene Upgrade - The carnival has transformed from a "single festival" to an "immersive experience," utilizing a main venue and extending activities to a 3-kilometer radius, creating a consumption matrix [2] - The main venue features a 2,000 square meter craft beer pavilion with over 300 unique beers and local delicacies, while sub-venues include night markets and cultural workshops [2] Business Integration - The event has sparked a "festival economy," with local enterprises launching products like "beer + seafood" meal kits, achieving daily sales exceeding 200,000 yuan [4] - The introduction of a "transparent factory" tour at Qingdao Beer No. 2 Factory has tripled industrial tourism orders, while over 20 e-commerce platforms have joined to promote local products [4] Long-term Empowerment - To avoid post-event decline, the town is investing 20 million yuan in infrastructure improvements and has launched a three-year action plan to enhance consumption scenes [5] - The "Boli Beer Food Season" IP will continue to operate, collaborating with other festivals to create a year-round consumption ecosystem [5] - The carnival serves as a catalyst for consumption and a new brand for showcasing the city, contributing to high-quality regional economic development [5]

炎炎夏日、暑期临近，记者走访看到，景区依托生态、文化等资源因地制宜发展特色避暑游，防暑消夏 产品在政策红利助推下广受欢迎，城镇以商文旅融合拓展夜间多元业态……各地频出"妙招"，不断激发 消费潜力，有力带活"避暑经济"。 挖掘资源打造"避暑胜地" 近日，位于吉林省白山市的长白山华美胜地度假区开启夏季运营，得天独厚的生态资源，吸引大批游客 来此避暑休闲，打卡滑雪场的"22℃夏天"。 "这个暑期度假区客流量预计超30万人次。"长白山华美胜地度假区市场推广部负责人类雁文说。 吉林长白山的森林康养、浙江东海之滨的观海纳凉、内蒙古呼伦贝尔的草原自驾、云南曲靖的乡村旅 居……近年来，得益于广阔的疆域和多样的地理气候，我国避暑游目的地类型持续拓展，热度不断攀 升。 相关平台数据显示，亲子游、大学生出游是这个暑期的主力出游人群。西北、东北等区域成为避暑游首 选目的地，酒店预订增幅位居前列。 眼下，高温天气叠加政策红利助推，带动消暑类家电走俏，催热"清凉消费"。 在重庆忠县各大商超，空调、风扇等产品进入销售旺季，加上各种补贴政策带来的效应，购买相关家电 的顾客逐渐增多。"这款空调加上国补，能省2000多元，现在购买感觉非常合适。 ...

北京中轴线是一条物理轴线，也是一条文化轴线、发展轴线。这条有着壮美秩序的轴线，正书写着经济 与文化相互促进、共生共荣的时代篇章 晴朗夏日，天坛公园祈年殿前，五彩月季绚丽绽放，以此景观开发的文创雪糕成为爆款。作为北京中轴 线15个遗产构成要素之一，天坛吸引了众多游客。游览名胜古迹，给人带来精神满足，也能促进文化消 费。 北京中轴线是一条物理轴线，也是一条文化轴线、发展轴线。这条有着壮美秩序的轴线，正书写着经济 与文化相互促进、共生共荣的时代篇章，焕发出勃勃生机。 生活气息也有文化味道。胡同是中轴线上的重要元素，烟火气与文化味的"双生花"在这里绽放。文创店 橱窗摆出胡同主题盲盒手办，老茶馆的评书声与咖啡馆里的爵士乐在同一条胡同都能听到……中轴线上 的活力不只是柴米油盐，也是重新编码的时尚潮流。当然，还有在露台上看到的天际线：驻足王府井文 华东方酒店露台，望见落日余晖为故宫披上金色纱衣；驻足明城墙城台上的咖啡店露台，聆听北京站塔 钟奏响熟悉的《东方红》……北京东城区甄选的30余处露台，成为人们领略中轴线文化底蕴的"新窗 口"。让文化浸润生活，让生活充盈文化，有品位的文化供给、有品质的商业服务，为美好生活与城市 发展 ...

构建跨部门协同治理网络。联动区文旅局、市场监管局、司法局、网信中心等9个职能部门，联合书法 家协会、摄影家协会等15家行业机构，成立"芝罘版权保护联盟"，开通版权登记"绿色通道"，建立侵权 行为快速响应机制，构建"政府主导、部门协同、社会参与"的版权保护共同体。 实施全民版权意识提升行动。开展"版权进社区""版权政策送春风"等系列活动80余场，发放宣传手册 4.2万份，惠及群众9.5万人次；举办自媒体版权合规培训6场，覆盖50余家新媒体机构；成功化解"某网 店擅用商标盈利侵权"等纠纷14起，挽回经济损失80余万元。 近年来，烟台市芝罘区深入践行"保护版权就是守护创新"理念，聚焦版权管理模式创新、价值挖掘、生 态构建等核心领域，通过全链条服务体系构建、跨部门协同治理、数字化转型赋能等务实举措，全面提 升版权创造、运用、保护及转化效能，为区域经济高质量发展注入强劲动力。 构建"政企社"协同治理体系，筑牢版权保护根基 创新专员驻企服务机制。设立"芝罘区版权服务专员"工作机制，选派6名行业专家入驻烟台喜旺食品、 三环锁业等重点企业，指导企业组建专业化版权管理团队，累计开展版权专题培训12场次，覆盖企业员 工2000余 ...

Group 1 - The article highlights the rise of "summer economy" driven by unique local strategies to attract tourists and enhance consumption during the summer season [1][3][5] - Various regions in China are developing distinctive summer tourism experiences, leveraging ecological and cultural resources to create appealing destinations [3][5][7] - The popularity of summer travel is increasing, with family trips and university students being the primary demographics, particularly in the Northwest and Northeast regions [5][7] Group 2 - The article discusses the surge in "cooling consumption" due to high temperatures and supportive government policies, leading to increased sales of air conditioning and cooling appliances [9][10] - Retailers are offering various incentives, such as subsidies and bundled sales, to encourage consumers to upgrade their cooling devices [9][10] - Innovative products like culturally themed ice creams are gaining popularity, enhancing the summer experience for tourists [10] Group 3 - The article emphasizes the development of "night economy" through vibrant night markets and cultural events, which are becoming popular attractions for tourists [11][13] - Local governments are promoting new consumption scenarios to stimulate cultural and tourism spending, particularly during the summer months [11][13] - Collaborative efforts between cultural venues and travel agencies are being implemented to create attractive packages that combine accommodation, performances, and night tours [13]

Core Insights - The 2025 Dragon Boat Festival transportation period from May 30 to June 3 saw a total of 6.723 million passengers transported by China Railway Beijing Bureau, marking a 5.6% year-on-year increase [1] - The peak day for passenger departures was May 31, with 1.6103 million passengers, achieving a new record for the Dragon Boat Festival period, up 5.5% year-on-year [1] Passenger Statistics - Beijing region sent a total of 2.862 million passengers, a 4.1% increase year-on-year, with an average of 572,000 passengers per day [1] - The peak day for departures in the Beijing region was also May 31, with 820,200 passengers, up 5.4% year-on-year, while the peak day for arrivals was June 2, with 783,700 passengers, reflecting an 11.5% increase [1] Operational Adjustments - During the holiday, the China Railway Beijing Bureau dynamically analyzed ticket sales and passenger demand, leading to the addition of 532 passenger trains, including 388 trains in the Beijing-Tianjin-Hebei region [2] - Major passenger flow destinations included Jinan, Taiyuan, Zhengzhou, Shanghai, Qingdao, Xi'an, Tianjin, Baoding, Shijiazhuang, Zhangjiakou, Qinhuangdao, and Beidaihe [2] Service Enhancements - Various service enhancements were introduced, including afternoon tea and creative ice cream options on high-speed trains, and improved lost item courier services at Beijing South Station [4] - Stations like Beijing North and Qinghe adjusted security and ticketing channels based on passenger flow, while Tianjin Station focused on maintaining cleanliness during peak periods [4] - Special services for key passengers were provided at Shijiazhuang Station, including a "shared assistive device service station" with various types of wheelchairs and walking aids [4] Traffic Coordination - Major stations in Beijing coordinated with local transportation authorities to extend public transport services and improve taxi and ride-hailing efficiency during the return peak [4] - Beijing West Station adjusted passenger flow lines to enhance the efficiency of passenger exits [4]

今年"五一"假期，药王孙思邈中药茶饮店推出了来店消费送文创产品活动。最高峰时单日销售额超 过4000元。 "扇子和手提袋分别印有'孙思邈''大香山''玉华宫''雪花糖'等字样，突出铜川特色，增强了辨识 度。"付斌介绍，奶茶杯上虽然设计印制了图案，消费者喝完就把纸杯扔掉了，难以收藏保存。扇子和 帆布袋就不一样了，它们既环保实用，又能让消费者了解铜川的文化。 印有《溪山行旅图》的闻香杯，以人面纹彩陶葫芦瓶为原型创作的毛绒玩具……这些独具匠心的文 创产品正以新颖的姿态走入游客视野。从历史建筑到传世名画，从古老陶器到萌趣玩偶，每款文创产品 都承载着铜川深厚的文化底蕴。如今，这些融合艺术与创意的特色好物，已成为游客铜川之旅购物清单 上的"必选项"。 5月23日，铜川市新区甜觅甜品工作室里一派忙碌景象，工作人员忙着将一款特色文创雪糕陈列上 架。这款文创雪糕以"铜川"二字为主体造型。为满足不同消费者的需求，工作室推出了草莓、巧克力、 香草等口味。这款文创雪糕不仅给消费者带来味觉上的享受，其独特的造型更令人眼前一亮，实现了视 觉与味觉的完美融合。新颖的文创雪糕吸引了众多游客的目光，他们纷纷拿起手机与雪糕合影，并分享 至社交平 ...

"武汉什么时候成了旅游城市？"2025年"五一"假期，上海白领周远在"长江荣耀号"的过桥仪式上，被身后举着手机连拍几十张照片的 东北阿姨说得会心一笑。他想起自己这次选择武汉旅行的初衷，来自手机里2025年央视春晚武汉分会场《星汉耀江城》的视频——黄鹤楼 金翅破屏、千人鼓阵齐鸣，大戏台上唱出"此地英雄，更看今朝"……全球网友留言：总要去趟武汉吧。 而当晚，周远脚下是长江的浪，耳边是青春的笑，长江大桥的明黄灯火和黄鹤楼的金色飞檐交相辉映，像是一幅被时光重新描摹的 《清明上河图》。这样的场景，让曾走过千山万水的他，依然震撼感动。这里是武汉，大江的豪迈、城市的活力、千年的文脉，都在向世 界讲述着长江的故事。 文化目的地 编钟会唱歌 古城有故事 "黄鹤楼前凤凰的金翅差点戳到我手机屏幕上！"2025年央视春晚武汉分会场8分钟短片《星汉耀江城》播出后，网友的这句调侃引发热 议。这场视觉盛宴中，编钟奏响千年楚音，虎座鸟架鼓、黄鹤楼等文化符号交相辉映，让全国观众第一次如此直观地感受到楚文化的震 撼。 春晚效应迅速发酵。春节期间，湖北省博物馆每天开馆前，门口就排起了千米长队。几个月之后，曾侯乙编钟入选《世界记忆名 录》，而湖北省 ...

中新网兰州5月18日电 (魏建军)5月的陇东塬上，槐花的馥郁香气弥漫在王母宫的飞檐翘角之间，古老的 柏树与高耸的塔吊交相辉映，勾勒出一幅时空交叠的画卷。17日，1000余名来自美国、日本、马来西 亚、印度尼西亚四个国家以及国内17个省份的阮氏企业家齐聚甘肃平凉市泾川县。这片孕育了阮氏宗族 的热土，正以一场跨越三千年的"双向奔赴"，谱写着文化根脉与现代产业共生共荣的壮丽篇章。 青铜族徽上的文明原乡 泾川县博物馆的商代铜鬲，腹部"阮"字形族徽虽历经三千年，仍如文明密码般清晰。公元前1200年，阮 髡在此建阮国，泾川成为全球阮氏宗亲的精神原乡。 "族谱里'泾川肇基'四字，今天终于有了土地的温度。"马来西亚企业家阮永恒轻抚阮陵山黄土，其携带 的《阮氏宗谱》夹着1937年祖辈闯关东时的泾川陶片。作为珠海市中乔投资有限公司董事长，他计划在 此投资5亿元建设"阮陵云谷"，将数字宗祠与康养旅居融合，完成从寻根到投资的跨越。 过去十年，全球阮氏宗亲12次组团寻根，在阮陵渠畔仿古祭祀、共池遗址诵读祖训。这些足迹凝聚成总 投资3.2亿元的古阮国历史文化展馆，这里将以数字孪生复原阮国宫室，观众可通过 AR参与"阮人通 商"场景，虚拟 ...

第一 青年消费新趋势：为情绪价值和兴趣买单 现在的白酒消费市场流传这样一句话："得青年者得天下"。因为第七次全国人口普查数据显示，我国14～35岁青年人口占比为28.35%，规模将近4亿人。如 果按照2024年全国居民人均消费支出28227元的标准估算，这一群体能够带动11.29万亿元的消费量。 青年群体是提振消费的"主力军"。根据生命周期消费理论，在全部消费者中，青年的群体规模大，消费能力强，消费倾向高，消费意愿最强烈，消费品种也 最丰富。因此，采取多种措施努力提升青年群体的白酒消费能力，让青年群体对中国白酒"能消费、敢消费、愿消费"，是中国白酒稳增长扩内需的重要途 径。 当今的年轻人更愿意为情绪价值支付溢价。在青年消费者心目中，"心价比""情价比"常常超越"性价比"，"悦己"成为很多青年人的核心消费动机。为情绪价 值和兴趣买单，已经成为年轻人消费的重要理由，占比超过40%。"只买对的，不买贵的""该省省该花花"等理念，现在越来越成为年轻人的消费原则。年轻 人还能够带动更多中老年人尝试并习惯新型消费，产生消费的"乘数效应"。 青年群体消费的社交属性正在不断强化，他们的购买行为常与社交行为深度绑定。线上和线下 ...