此外，庄园牧场与甘肃省博物馆联名推出文创酸奶，与本土茶饮品牌共创文创雪糕，探索"乳业+文化"跨界融合，推动品牌年轻化、国际化。2025年，榆中 瑞丰观光牧场正式运营，构建"农牧+文旅+研学"新模式；推出"萨费"宠物食品品牌，以人食级标准进军高端宠粮市场，积极拓展业务边界。 转自：新华财经 近日，兰州庄园牧场股份有限公司"廿五芳华，领鲜未来"25周年庆典在兰州成功举办。行业协会嘉宾、合作伙伴及员工代表共聚一堂，回顾创业历程，共商 合作大计，共话发展新篇。自2000年从祁连山下一杯牛奶起步，庄园牧场始终坚守"奉献精良品质，造就时代品牌"的初心，逐步构建起集奶牛养殖、乳品研 发、生产加工与销售于一体的全产业链体系。现拥有11座现代化牧场、超3万头奶牛存栏，在甘肃、青海、陕西建成3个加工基地，年加工原奶能力达30万 吨，成为西北地区乳业的重要支撑。 扎根西北，全产业链铸就品质基石 "在2008年中国奶业面临挑战时，我们的产品批批合格，赢得了消费者的信赖。"一位与企业共同成长的老员工在庆典现场感慨道。多年来，公司将质量安全 视为生命线，建立从牧场到餐桌的全流程质控追溯体系，产品通过IMS、HACCP、ISO9001等国 ...

Core Insights - Lanzhou Zhuangyuan Pasture celebrated its 25th anniversary, reflecting on its journey and future strategies in the dairy industry [1][2][3] Company Overview - Lanzhou Zhuangyuan Pasture started in 2000 and has developed a full industry chain encompassing dairy farming, product R&D, production, and sales [1] - The company operates 11 modern farms with over 30,000 dairy cows and has established three processing bases in Gansu, Qinghai, and Shaanxi, with an annual raw milk processing capacity of 300,000 tons [1] Quality and Safety - The company prioritizes quality and safety, having established a comprehensive quality control traceability system from farm to table, and has received multiple international certifications [1] - It has been recognized as a key leading enterprise in agricultural industrialization and has won several awards, including the National Science and Technology Progress Award [1] Innovation and Product Development - The company has launched a series of regionally inspired products, such as "Old Lanzhou" yogurt, and is exploring cultural integration with products like creative yogurt and local tea drinks [2] - In 2025, the company plans to operate a new sightseeing farm and introduce a pet food brand, expanding its business boundaries [2] Market Expansion - Following the acquisition by Gansu Agricultural Reclamation Group in 2021, the company accelerated its national market layout, establishing sales centers in East and South China [2] - The company has achieved continuous year-on-year growth in online sales and has expanded its product distribution through vending machines in transportation hubs [2] - In 2024, the company plans to enter the Hong Kong and Southeast Asian markets, marking a breakthrough in dairy exports from Gansu [2] Future Strategy - The company aims to leverage national policies and support from the Agricultural Reclamation Group to enhance its competitiveness in the national market [3] - It is committed to driving innovation and quality improvement to increase the national influence of its products, aiming for high-quality development and contributing to the revitalization of China's dairy industry [3]

Group 1 - The core viewpoint is that museums in China are innovating their cultural and creative products, moving beyond traditional replicas to interactive and immersive experiences that engage audiences [1][2] - The Shanghai Museum generated over 440 million RMB in revenue from cultural activities and derivative products during its Egyptian civilization exhibition, showcasing the financial potential of museum-led initiatives [1] - The Suzhou Museum aims to transform cultural heritage from mere exhibits to integral parts of daily life, achieving a projected revenue of 117 million RMB in 2024 through targeted product offerings [2] Group 2 - The evolution of museum cultural products has reached a 4.0 stage, integrating digital technology with physical items to create a multi-dimensional communication system that enhances audience participation [1] - Activities like "museums in the marketplace" are breaking physical boundaries, allowing cultural artifacts to enter everyday life and fostering a "perceptible cultural city" [2] - The importance of aligning cultural products with contemporary lifestyles and consumer emotions is emphasized, as they serve as representatives of personal values and ways of living in the era of personalized consumption [3]

转自：草原云 10月16日，全国百名青年网络大V齐聚呼和浩特，在北疆文化交流活动中走进伊利现代智慧健康谷，探 访 "从一棵草到一杯奶"的智慧路径，以青年视角解读北疆产业振兴与文化发展的深度融合之道。 10月16日，全国百名青年网络大V走进伊利现代智慧健康谷。 伊利现代智慧健康谷是内蒙古自治区、呼和浩特市两级"十四五"规划重点项目。项目以乳业为核心，构 建了涵盖智能制造、创新研发、文旅休闲等六大功能区的产业集群，致力于打造全球乳业资源整合的策 源地和产城融合发展的新典范。 网络大V们纷纷用镜头记录拍摄智能化工厂。 在智造车间，码垛机械手臂的灵活运转、AGV无人驾驶小车的智能穿行，让大V们直观感受全球顶尖的 乳业生产模式，不时用镜头记录下科技赋能产业的生动场景。在产品展示区，大家还亲自体验了现泡 茶"一拧一摇"的新鲜现泡过程，并品尝了伊利特色的奶酪棒、文创雪糕等，大家对这些产品表现出浓厚 兴趣，不时地用手机记录精彩瞬间。 活动期间，大V们通过直播、短视频、图文等多元形式，在社交平台分享所见所感，将北疆乳业的科技 实力、生态理念与文化魅力传递给广大网友，让更多人读懂中国式现代化内蒙古篇章中的产业力量与文 化底蕴。 ...

Core Insights - The rising trend of refrigerator magnets being more expensive than refrigerators reflects a shift in consumer behavior and market dynamics [1][6] - The price increase of refrigerator magnets is driven by high profit margins on low-cost items and the emotional value they provide to consumers [2][7] Profit Margins and Market Dynamics - The profit margin for refrigerator magnets is significantly higher than that of refrigerators, with the latter's gross margin declining from 19.94% in 2016 to 11.15% in 2024 due to market saturation and competition [2] - In contrast, low-cost items like refrigerator magnets can have profit margins that reach several hundred percent, making them more lucrative for retailers [2] Manufacturing Costs - Manufacturing costs for refrigerator magnets include direct material, labor, and manufacturing expenses, which can be substantial despite the low material costs [3][4] - The complexity of designs and the need for manual coloring contribute to higher production costs, with some molds costing between 200,000 to 500,000 yuan [3][4] Cultural and Emotional Value - Refrigerator magnets serve as cultural and emotional artifacts, often linked to travel experiences, which enhances their perceived value [7][8] - The trend of collecting and showcasing refrigerator magnets on social media platforms indicates a growing consumer preference for items that carry personal significance [7][8] Market Trends and Consumer Behavior - The increasing size of refrigerators means that consumers are willing to spend more on magnets, with some high-end or limited-edition magnets priced significantly higher than standard ones [5][6] - The market for refrigerator magnets is influenced by their scarcity and cultural significance, leading to higher prices for unique or IP-linked designs [8] Broader Implications for Manufacturing - The distinction between traditional manufacturing and value-added manufacturing is highlighted by the success of refrigerator magnets, which combine design, marketing, and cultural elements [9] - The evolution of manufacturing in China reflects a shift towards products with higher emotional and cultural value, as seen in the rising prices of refrigerator magnets compared to the declining prices of refrigerators [9]

Core Insights - The integration of cultural and tourism experiences in Guilin during the National Day and Mid-Autumn Festival has created a vibrant atmosphere, enhancing consumer engagement in the tourism sector [1][2][3] Group 1: Tourism Experience Innovations - Guilin's state-owned tourism companies have launched the "Moon Full Guilin: National Style Gathering" initiative, combining various resources such as scenic spots, hotels, and boat tours to create diverse cultural tourism experiences [1][2] - The "White + Black" operation at the Elephant Trunk Hill scenic area features daytime cultural activities and nighttime entertainment, attracting a younger demographic [1][2] Group 2: Differentiated Offerings - Various scenic spots have developed unique experiences, such as free admission for visitors born on October 1 at the Reed Flute Cave and immersive activities based on popular dramas at the Seven Star Scenic Area [2] - The Crown Cave has become a popular social media hotspot with its "Cave Starry Sky" photo point, while the Yanshan Garden offers traditional cultural activities targeting families and educational tourism [2] Group 3: Accommodation and Package Innovations - The Guilin tourism sector has introduced themed accommodations, such as the "Battlefield" immersive stay at the Guilin Huaxing Hotel, and all-inclusive packages that combine lodging, scenic spots, and bamboo rafting experiences [2] - The Sixth Mid-Autumn Lantern Festival at the Two Rivers and Four Lakes scenic area has attracted families with affordable night boat experiences and themed activities [2] Group 4: Market Performance - During the 8-day holiday, Guilin's tourism market saw a significant increase, with 290,700 visitors recorded, representing a 32.71% year-on-year growth, and revenue reaching 21.44 million yuan, up 12.07% [2]

中秋时节，华灯初上，璀璨灯火，古楼古韵悠长，在河北宣化的古文化街区，一场盛大的古装巡游吸引了众多游客，街区的特色摊位顾客盈门，沉浸式演艺 引来阵阵喝彩……一幕幕火热场景，正是这座千年古城通过深挖文化IP，以文化引流释放澎湃消费活力的生动缩影。 宣化区摒弃单一的门票经济，转向以文化为核心的深度体验。9月28日至10月8日，为期11天的"中秋喜乐汇"围绕"情暖宣化·双节同庆·畅游喜乐"主题，深度 挖掘古城文化、民俗非遗、生态旅游等特色资源，精心打造了"灯谜会""摄影展""氛围打卡""文创商品区""古装巡游""文艺演出""灯光秀"七大核心板块，打 造沉浸式体验新场景，通过文化引流激发消费新活力。 游客选购传统麻油月饼。 俯瞰张家口市宣化区热闹红火的钟鼓楼文化商业街区。 （图片由闫宗春 王润霞提供） "我们不只是来逛一条古街，而是来体验一种生活方式。"来自石家庄的游客安女士表示，"在这里选一套古装，化上美美的妆，和大家一起巡游，我不再是 另类，而是体验展示，还可以亲手体验非遗葫芦烙画，品尝有千年历史的农遗葡萄，这种沉浸感让人印象深刻，也愿意为此消费。" 一名游客被一件缩微版清远楼玉雕吸引。 摊位经营者整理传统多口味冰 ...

Core Insights - The article discusses the evolution of food consumption on trains in China, highlighting the shift from traditional snacks like instant noodles to more diverse and experiential food options that cater to modern consumer preferences [4][6][9]. Group 1: Historical Context - In 1999, the introduction of the "Golden Week" holiday led to a surge in domestic travel, with 28 million trips taken that year, generating 14.1 billion yuan in tourism revenue [5]. - By 2024, domestic travel during the National Day holiday reached 765 million trips, with total spending hitting 700.8 billion yuan [5][6]. - The transition from traditional green trains to high-speed trains has significantly reduced travel times, enhancing the travel experience [6]. Group 2: Changing Consumer Preferences - Consumers are increasingly seeking food and beverages that offer aesthetic appeal and emotional satisfaction during travel, moving beyond mere sustenance [6][9]. - New food items like specialty milk teas and creative snacks are becoming popular, reflecting a shift towards experiential consumption [7][9]. Group 3: Evolution of Train Food - Instant noodles, particularly brands like Kang Shifu, became iconic in train dining due to their convenience and affordability, with Kang Shifu's beef noodles launched in 1992 [12][14]. - The introduction of various snacks, including spicy chicken feet and ready-to-drink congee, has diversified the food options available on trains [18][20]. - The development of packaging technologies, such as modified atmosphere packaging, has improved the freshness and convenience of ready-to-eat foods like marinated meats [27][28]. Group 4: Regional and Cultural Influences - The rise of regional specialty foods on trains reflects a growing consumer desire for local experiences, with products like beef jerky and traditional snacks gaining popularity [42][47]. - The introduction of themed creative ice creams on trains showcases the blending of cultural elements with food offerings, enhancing the travel experience [38][39].

Core Insights - The 27th China Ice Cream and Frozen Food Industry Expo in Tianjin attracted over 500 well-known enterprises and more than 2000 overseas buyers, indicating a growing international interest in China's ice cream industry [2][4] - The Chinese ice cream market is projected to reach a scale of 183.5 billion RMB in 2024 and is expected to grow to 233.4 billion RMB by 2030, reflecting a robust growth trajectory [2] - The trend of incorporating Chinese cultural elements into ice cream products has gained popularity, with international buyers showing strong interest in culturally themed ice creams [2][4] Industry Growth and Opportunities - The number of overseas buyers at the expo doubled compared to the previous year, highlighting the increasing global attention on China's ice cream market [2] - Major foreign ice cream brands such as Unilever, Nestlé, Häagen-Dazs, Mars, and Meiji have entered the Chinese market, creating significant opportunities for global food ingredient suppliers [4] - The demand for high-quality ingredients from various countries, such as cocoa from Southeast Asia and milk powder from New Zealand and Australia, is on the rise, with imports of cocoa expected to reach 1.336 billion USD in 2024, a 29.3% increase year-on-year [4][6] Equipment and Technology - The expo featured over 120 Chinese ice cream equipment and accessory companies, showcasing a wide range of machinery and automated solutions for ice cream production [6] - The demand for ice cream equipment is strong in developing countries, driven by rapid market expansion and the establishment of new factories [6][7] - Chinese ice cream equipment has captured a 40% market share in Southeast Asia, with companies offering comprehensive solutions that include packaging and technical support [7]

Core Points - The Capital Airport Commercial Company is hosting a "925 Anniversary Celebration" marketing event at Daxing Airport from September 5 to October 10 to celebrate the airport's operational anniversary, the Mid-Autumn Festival, and the National Day holiday [1][3] Group 1 - Over 20 merchants are participating in the event, offering promotions such as a special price of 9.25 yuan, discounts of 925 yuan off purchases, and 925% off certain items [3] - From September 15, the company will provide 2,000 creative ice creams for free to travelers shopping at retail stores during the event [3] - A special area will be set up in the terminal on September 25-26 to showcase "Xing Li Yu" brand creative products, featuring 22 types of nearly 2,000 creative gifts [3] Group 2 - The event will introduce a DIY engraving service for the "Xing Li Yu" creative refrigerator magnets, allowing travelers to customize their purchases for free [3] - Additional marketing activities include a "full purchase" lottery and free gifts for following the company's social media, enhancing the festive atmosphere [3] - The company aims to continue collaborating with Daxing Airport to provide quality travel experiences, focusing on "cultural creativity empowering commerce" and innovative marketing strategies [4]