成为全球消费新宠 近年来，《黑神话：悟空》《哪吒2》等影视游戏周边和以LABUBU为代表的文创产品成为全球消费新 宠。 9月2日，广州海关所属海珠海关关员前往位于广州市海珠区的广东盈浩工艺制品有限公司调研。公司工 艺品展厅内，木料、金属、塑料、布艺和陶瓷等诸多材质的工艺品和节日礼品错落有致，种类繁多。 广东盈浩工艺制品有限公司主营节日装饰品、家居工艺品和创意装饰画三大类系列产品，产品远销全球 80多个国家和地区，已成为国内主要的文化创意家居用品出口商之一。近年来，为抢抓机遇拓展新海外 市场，该公司加大对设计研发和工艺改进的投入，加强中国节日文创产品的研发，同时推动多种贸易方 式和社交电商平台融合发展，研发生产了一大批富含中国创意的文化产品。 "每年的八九月是节日装饰品和工艺品的出口旺季。近期我们的藤制品尤其是红色系列深受欧洲和南美 地区消费者的青睐。藤作为天然材料，不仅环保耐用，也更符合消费者追求天然和手工制作的美学心 理，我们的设计团队专门调整了颜色的饱和度，以满足海外消费者的审美需求。"广东盈浩工艺制品有 限公司物流中心副总经理李新儿介绍，目前在海外热销的主要是秋季系列产品，新年装饰品也准备开始 预热。据 ...

Core Viewpoint - Shenyang is integrating its rich historical and cultural heritage with modern vitality, showcasing a unique cultural narrative that reflects both ancient civilization and contemporary creativity [1][2][3][4] Group 1: Cultural Heritage and Tourism - The "2025 Light and Shadow China" photography team visited Shenyang to explore cultural landmarks such as the Shenyang Palace Museum and the "September 18th" Historical Museum, highlighting the city's cultural confidence as a Northeast Asia center [1] - The Shenyang Palace Museum, one of the two remaining royal palace complexes in China, utilizes VR technology and cultural product design to enhance visitor experiences, bridging historical details with modern life [1] - The Liaoning Provincial Museum, as the first museum in New China, hosts over 20 special exhibitions annually and offers more than 300 cultural products, attracting a significant number of visitors, especially families [2] Group 2: Historical Significance and Education - The "September 18th" Historical Museum serves as a memorial for the events of 1931, hosting annual ceremonies and educational programs aimed at passing down the red gene to younger generations [3] - Shenyang is developing a "War of Resistance Memory Tour" that connects six major cultural venues, presenting a comprehensive narrative from the September 18 Incident to the trials of Japanese war criminals [3] Group 3: Urban Cultural Integration - The Shenyang Fangcheng Cultural Tourism Area, covering 1.69 square kilometers, features a blend of historical sites, traditional shops, and intangible cultural heritage, creating a vibrant cultural network [3] - The area includes the Zhongjie Pedestrian Street, which has 3,277 businesses and numerous historical alleys, allowing visitors to experience the city's past and present through leisurely exploration [3][4]

央视网消息：在福建，有3000多公里的海岸线蜿蜒舒展，2000多座岛屿点缀于碧波之上。作为福建第二大岛，东山岛坐拥众多优质海湾， 其中，南门湾水清沙细、风光独特。过去这里以传统渔业为主，如今正凭借深厚的海洋文化走出创新之路。 夜幕降临，开渔后的南门湾灯火通明。一艘艘载满游客的渔船从渔人码头出发，驶向近海渔排，这是当地特色的夜捕小管体验项目。 当晨曦洒向海面，打开南门湾的另一面。这片因文艺电影《左耳》在此取景而爆火的海湾，如今成为游客慕名而来的网红打卡点。沿着3000米 长的海岸线漫步，彩色民居与碧海蓝天相映成趣，白帆在湛蓝的海面上移动。街头巷尾，刻着南屿灯塔等标志性景点造型的文创雪糕成了游客 手中出片的"流量密码"。 随便走进一家文创店铺，货架上摆满了渔民手作、贝壳装饰、古城明信片等文创产品，商铺没有店员值守，收银台贴着"自助选购、自行找 零"的提示。货架上的文创产品明码标价，游客扫码付款就能取走。更有意思的，还有结合AR技术设计的文创，通过扫描卡片，手机屏幕能浮 现古城景点的动态场景，让实景与记忆鲜活联动。 从南门湾拐进铜山古城的顶街，道路上人流如织。这条不到500米的海岸线，已成为东山岛最热闹的"文艺长廊 ...

Core Insights - Dongshan Island is leveraging its rich marine resources and unique Minnan culture to become a popular tourist destination, with visitor numbers expected to exceed one million in 2024 [1][27]. Group 1: Tourism Development - Dongshan Island features iconic attractions such as the Wind Moving Stone and the Wen Gong Temple, enhancing its appeal as a tourist destination [4][7]. - The island boasts over 180 kilometers of coastline, with Nanjin Bay being a natural venue for water sports, suitable for sailing activities for more than 250 days a year [10]. - Various water sports bases have been established since 2018, contributing to the local tourism economy [10]. Group 2: Cultural and Recreational Activities - In addition to sailing, Dongshan Island offers activities like surfing, marine education experiences, and fishing village life, which have stimulated local businesses such as homestays and restaurants [12]. - The island has become a popular filming location for over 20 films and TV shows, turning local fishermen's homes into trendy spots for visitors [18]. - The integration of local crafts and storytelling into tourism has created new cultural experiences, attracting significant visitor numbers to villages like Aojiao and Nanpu [27]. Group 3: Economic Impact - The local economy is benefiting from the influx of tourists, with Aojiao village expecting 200,000 visitors and Nanpu village attracting 150,000 in 2024 [27]. - The night squid fishing experience, unique to Dongshan, showcases the island's marine resources and offers tourists an engaging way to connect with local fishing traditions [32]. - The island's development reflects a broader trend of utilizing marine resources to drive economic growth, encapsulated in the phrase "writing a new answer sheet for the marine economy" [34].

Core Viewpoint - The "Eagle Line" outdoor event in Changshu has successfully transformed from a niche hiking trail into a popular outdoor brand, reflecting the city's cultural and economic development and meeting the evolving tourism demands for health and spiritual enjoyment [2][3][6]. Group 1: Event Impact and Participation - The "Eagle Line" is expected to attract approximately 2.35 million visitors in 2024, with over 60% being from outside the city [2]. - The event drew over 1,000 participants of various ages and skill levels, with more than 40% of elite runners scoring above 700 points for men and 650 points for women in the World Trail Running Association [2][3]. Group 2: Infrastructure and Service Enhancements - Changshu has improved safety and service facilities along the "Eagle Line," including adding protective barriers, emergency rescue stations, and rest areas, which have enhanced the overall experience for participants [3][4]. - The city has introduced differentiated hiking paths and unique experiences, such as night tours and themed products, enriching the offerings of the "Eagle Line" [3][4]. Group 3: Economic Benefits and Local Business Growth - The event has significantly boosted local businesses, with surrounding agritourism and cultural projects generating nearly 200 million yuan in revenue last year [4]. - Over 80% of out-of-town families participating in the event chose to stay overnight in Changshu, indicating a strong impact on local hospitality [4][5]. Group 4: Cultural and Economic Integration - The "Eagle Line" has been integrated with various cultural activities, enhancing the overall tourism experience and promoting local culture [4][5]. - Changshu's approach to tourism emphasizes a cycle of attracting visitors, accommodating them, and facilitating local consumption, establishing a model for county-level tourism development [5]. Group 5: Innovation and Future Development - Changshu is focusing on sustainable development by balancing ecological protection with cultural heritage, as seen in initiatives like the "retreating farmland to restore lakes" project [6][7]. - The city is also fostering innovation in the cultural and tourism sectors, with new projects like the Blue O2 Forest Sports Culture Industrial Park set to open, which will cater to the growing demand for sports-related tourism [7][8].

转自：草原云 嘉宾们参观伊利现代智慧健康谷。 8月5至8日，网络达人们将走进伊利健康谷、乌兰哈达地质火山公园、锡林郭勒盟太仆寺旗牛奶湖与石 条山等地打卡，通过他们的镜头和笔触展现内蒙古的自然风光、产业发展和文化底蕴，以及内蒙古在文 旅、乳业、生态、经济社会等方面高质量发展取得的重要成果。 了解伊利产品。 网络名人致辞。 本次活动由呼和浩特市委网信办、乌兰察布市委网信办、锡林郭勒盟委网信办、国际在线和内蒙古伊利 实业集团股份有限公司联合开展。启动仪式现场，邀请了来自全国各地的9名网络达人和团队、媒体记 者以及内蒙古知名网络名人共同见证。 活动启动现场。 8月6日，2025"何以北疆·遇见草原宝藏"网络名人打卡内蒙古主题活动在呼和浩特市伊利现代智慧健康 谷启动。 文创雪糕惹人爱。 内蒙古日报·草原云记者：王磊 新闻编辑：马嫣然 ...

Core Insights - The Chinese cultural and creative industry is undergoing a paradigm shift driven by technology, with significant growth in museum product sales, reaching 3.428 billion yuan in 2024, a 63.7% increase year-on-year [1] - The integration of AI, VR, and AR technologies is enhancing visitor experiences in museums and cultural sites, making cultural services more personalized and engaging [2][4] - Local government policies are supporting the fusion of technology and cultural industries, encouraging innovative applications of new technologies in tourism and cultural consumption [4][5] Group 1: Industry Growth and Trends - The cultural and creative industry is experiencing a transformation, with cultural symbols becoming consumer hotspots, supported by advanced technologies [1] - The introduction of AR technology in museums allows for immersive experiences, enhancing visitor engagement and interaction with exhibits [2][3] - The rise of AR products, such as AR fridge magnets, showcases how technology can redefine traditional cultural items into interactive experiences [3] Group 2: Technological Integration - The use of AI, VR, and AR is creating new pathways for cultural experiences, allowing for dynamic storytelling and interactive engagement with historical artifacts [2][4] - Projects like the VR archaeological experience at Sanxingdui provide visitors with immersive insights into historical contexts, enhancing cultural preservation efforts [6][7] - The combination of regional culture and technology is transforming static cultural symbols into engaging consumer experiences, fostering deeper connections with visitors [7] Group 3: Policy Support and Market Dynamics - Local governments are actively promoting the integration of technology in cultural consumption, with initiatives aimed at enhancing service levels in tourism and commercial sectors [4] - The market is witnessing a mix of responses to technological applications, with some projects lacking depth in storytelling, leading to consumer fatigue [6] - To avoid homogenization, the industry must focus on unique product features and meaningful cultural narratives, leveraging technology to enhance consumer engagement [6][8]

Group 1 - The article highlights the creative and diverse offerings of cultural and creative ice creams across various cities in China during the summer season [1][28][32] - Cities like Kaifeng and Xinxiang are showcasing their historical and cultural heritage through unique ice cream flavors inspired by local artifacts [9][14] - The trend of integrating local specialties into ice cream products is gaining popularity, with flavors like Guangxi's kumquat and Inner Mongolia's grassland milk being well-received [12][14] Group 2 - The article emphasizes the role of these creative ice creams as not only refreshing treats but also as new city branding tools, enhancing tourism and local identity [18][26] - The "Su Chao" ice cream from Jiangsu has become a hot topic among fans, indicating a competitive spirit in the cultural ice cream market [28][30] - The integration of local food elements into ice cream designs, such as night market foods, reflects a trend of culinary innovation and cultural representation [20][32]

Core Insights - The cultural ice cream market is evolving from a novelty item to a long-lasting cultural product, with a focus on unique flavors and designs that resonate with local culture [1][7][8] Group 1: Market Trends - Cultural ice creams have gained popularity in tourist attractions, with unique flavors and designs becoming a trend since the introduction of the "spine beast ice cream" by the Palace Museum in 2019 [1][2] - The number of attractions offering cultural ice creams has significantly increased, with new designs and flavors being introduced regularly [3][4] - The market has seen a shift towards more interactive and immersive consumer experiences, moving beyond mere photo opportunities [7][8] Group 2: Challenges - The cultural ice cream market faces challenges such as high prices, inconsistent quality, and a lack of differentiation among products [5][6] - The average price of cultural ice creams ranges from 20 to 35 yuan, with some reaching up to 50 yuan, leading to consumer hesitance due to perceived value [5][6] - The reliance on popular cultural symbols and landmarks has led to aesthetic fatigue, necessitating innovation to maintain consumer interest [6][7] Group 3: Future Directions - To achieve long-term success, the industry must deepen the cultural significance of ice creams, integrating local culinary traditions and storytelling into product development [7][8] - Companies are encouraged to explore cross-industry collaborations and seasonal innovations to keep the product offerings fresh and appealing [7][9] - Continuous research into consumer preferences is essential for developing new flavors and enhancing the overall experience of cultural ice creams [9]

Group 1: Summer Tourism Development - The summer tourism sector is thriving, with various regions leveraging ecological and cultural resources to develop unique summer vacation experiences, significantly boosting the "cooling economy" [1][2] - The Changbai Mountain Huamei Resort in Jilin Province anticipates over 300,000 visitors this summer, showcasing the growing popularity of summer destinations [2] - Diverse summer travel options are emerging across China, with regions like Northeast and Northwest becoming preferred destinations, leading to a notable increase in hotel bookings [2] Group 2: Consumer Electronics and Cooling Products - High temperatures and supportive government policies are driving sales of cooling appliances, with air conditioners and fans seeing a surge in demand [3] - National subsidies have significantly impacted consumer behavior, with over 80% of air conditioner sales being high-efficiency models [3] - Retailers are enhancing customer experience by offering comprehensive services, including free installation and bundled sales of cooling products [3] Group 3: Night Economy and Cultural Integration - The "Avenue of Aroma" commercial street in Chongqing has been revitalized to enhance the night economy, featuring over 20 brands and creating a social space for consumers [5] - Cultural performances and immersive experiences are attracting tourists, with initiatives like "cooling direct buses" connecting major transport hubs to cultural venues [5][6] - There is potential for further development of ice and snow culture during summer, which could attract visitors and prepare the market for winter activities [6]