Core Viewpoint - The Capital Airport Commercial Company launched a themed marketing campaign "With Zongzi Not Childish, Picking Fun and Honesty" to enhance the travel experience during the Dragon Boat Festival by integrating cultural elements and interactive activities [1][2][3] Group 1: Marketing Activities - The campaign features four main categories of marketing activities: atmosphere creation, member marketing, merchant promotions, and cross-industry collaborations, aimed at enriching the travel experience and invigorating airport business districts [1][3] - Various branches, including Tianjin and Harbin, created Dragon Boat Festival-themed markets with activities like DIY five-color bracelets and tasting local products, allowing travelers to immerse themselves in the cultural charm of the festival [2] - Family-oriented activities were designed to cater to travelers, including games like "Jumping Rubber Bands" and "Throwing Sandbags," facilitating a one-stop shopping experience for families [2] Group 2: Member and Promotional Strategies - The company implemented exclusive member discount activities to enhance the shopping experience for its members, alongside promotions such as spend-and-get offers and discounts to lower shopping costs for travelers [3] - Collaborations with financial institutions like Citic Bank and UnionPay introduced random discounts of up to 188 yuan, increasing the attractiveness of consumer spending [3] - The company aims to deepen the integration of culture, commerce, and experience, optimizing member benefits and expanding cross-industry cooperation to provide better services and create diverse exposure opportunities for merchants [3]