Group 1: Event Overview - The 2025 IBTE Indonesia International Toy and Baby Products Exhibition was held from August 20 to 22 at the JIEXPO in Jakarta, attracting over 1,000 exhibitors and more than 40,000 international buyers [1] Group 2: Market Insights - Southeast Asia is one of the fastest-growing regions in the global IP toy market, with over 80% of trendy toy products sourced from China [3][10] - The region's cultural and consumer habits align closely with those of China, allowing Chinese brands to dominate the Southeast Asian market through established supply chains and social media marketing [3] Group 3: Company Profile - Jason Entertainment, established in 2019, is a comprehensive cultural entertainment group focusing on IP copyright operation, film and animation content investment, and the design, development, and sales of IP derivatives [9] - The company has developed a brand matrix including Card.Fun and GOODSFUN, specializing in different product categories such as cards and anime peripherals [9] Group 4: Product Showcase - At the exhibition, Jason Entertainment showcased an "IP Theme Park" design, featuring immersive experiences and a variety of licensed card products from popular global IPs, including Disney and anime series [5][7] - Innovative products like "Moe Grain" and "Squeeze Fun" cater to Gen Z consumption trends, enhancing the interactive experience for attendees [7] Group 5: Global Expansion Strategy - Jason Entertainment aims to expand into Southeast Asian markets, starting with Indonesia, which has a large young population and growing middle class, indicating strong consumer potential [12] - The company plans to leverage its diverse IP matrix and professional product development system to meet the urgent demand for mature IP derivative products in Indonesia [12] - The company's chairman expressed the ambition to become China's equivalent of Bandai, focusing on breaking into the Southeast Asian market and promoting quality domestic IP derivatives globally [10]