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Sun Life永明冠名赞助旅发局2025「永明香港国际龙舟邀请赛」,助力香港扬帆国际舞台
Sou Hu Wang· 2025-05-14 06:35
Core Viewpoint - SunLife is sponsoring the "2025 SunLife Hong Kong International Dragon Boat Invitation Race" in collaboration with the Hong Kong Tourism Board and the Hong Kong Dragon Boat Association, aiming to showcase Hong Kong's vibrancy and enhance its international appeal in sports, culture, and tourism [1][3]. Group 1: Event Details - The event will take place from June 7 to 8, 2025, at Victoria Harbour, a landmark in Hong Kong [1]. - This race will feature multiple international competition categories, including the International Open Championship, International Mixed Championship, International Women's Championship, and a fun "Costume Contest" [6]. - SunLife will also introduce the "SunLife Elite Cup," inviting financial advisors, partners, clients, and employees to participate, showcasing teamwork and determination [6]. Group 2: Cultural Promotion - SunLife aims to promote dragon boat racing as a traditional Chinese cultural activity, fostering community spirit and reinforcing Hong Kong's status as a cultural melting pot [5]. - The event is expected to attract thousands of spectators and will be broadcast globally, enhancing Hong Kong's visibility in the international tourism and sports sectors [8]. Group 3: Community Engagement - SunLife has a long-standing commitment to corporate social responsibility, having sponsored dragon boat races for 16 consecutive years, making it a well-known annual sports event in Hong Kong [3]. - The company is actively responding to the Hong Kong government's initiatives to promote diverse cultural, sports, and tourism activities, contributing resources to local cultural projects [10]. Group 4: Integration of Arts and Sports - SunLife will host a special event on June 6, 2025, featuring the Cirque du Soleil's KOOZA, blending top-tier artistic performances with traditional dragon boat culture [9]. - This initiative aims to create a vibrant cultural and sports week, injecting new energy into Hong Kong's cultural, sports, and tourism industries [9].