文化创新与传承

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团播卷出卫视晚会级水准 谁在参与?谁是推手?
Jing Ji Guan Cha Wang· 2025-08-26 06:15
Core Viewpoint - The article highlights the evolution and professionalization of group live streaming (团播) in the context of cultural transmission and employment opportunities, with a focus on the "Dream of Hualu" live streaming room as a case study [1][4][9]. Group 1: Development of Group Live Streaming - Group live streaming is progressing towards a more refined and professional standard, enhancing the content landscape of the live streaming industry [1][4]. - The "Dream of Hualu" live streaming room, under Yonglang Culture, aims to create an immersive experience reminiscent of classical poetry, with a focus on aesthetic beauty [2][4]. - The platform has attracted 14,000 professional streamers, who have conducted 2.11 million live streams, accumulating over 15 billion views [3]. Group 2: Professionalization and Team Structure - The team structure in group live streaming includes specialized roles such as hosts, camera operators, lighting technicians, and makeup artists, resembling a small television production [5][6]. - The professional training of streamers is emphasized, with strict standards for selection and training, including a minimum of 5-8 years of classical dance experience [2][6]. - Each streamer can create approximately two job opportunities in related fields, with larger teams often exceeding 20 members [6]. Group 3: Cultural Integration and Content Value - The integration of intangible cultural heritage into live streaming content is a key focus, with plans to explore themes like paper-cutting and puppet shows [8]. - The audience for high-quality group live streaming is predominantly female, reflecting a higher demand for aesthetic and interactive content [8][9]. - The platform has established a governance system to ensure content quality and compliance, including a "health score" system for streamers [9]. Group 4: Employment Opportunities and Industry Impact - Group live streaming serves as a soft landing for professionals transitioning from traditional media, enhancing the production quality of live content [7]. - The structured approach to group live streaming has led to the creation of numerous job opportunities, contributing to the overall employment landscape [6][7].