梦华录的主播七七毕业于沈阳音乐学院古典舞系，曾是省级歌舞团专业舞蹈演员，还参加过央视春晚、 元宵晚会等大型演出。后来因个人原因离开歌舞团，回到老家从事艺考培训和幼儿舞蹈教学。"那段时 间心里挺失落的，因为总觉得专业舞蹈的舞台梦还没有做够。"七七坦言，直到面试梦华录时，看到公 会斥资打造的古风水舞台，以及一群同样科班出身的主播，她才重新找到了归属感。 七七的经历并非个例。截至目前，抖音平台上已有1.4万名专业主播入驻，过去一年多时间里，他们带 来211万场直播，涵盖民歌、美声、中国舞、民族乐器等多个领域，累计观看人次超150亿。此外，抖音 还吸引了超过200家来自全国的文艺院团加入直播行列，这些院团的官号和演员账号累计直播场次超54 万场，观看人次达35亿，中央民族乐团、中央民族歌舞团、中国东方演艺集团等中央级院团都与抖音展 开了深度合作。 8月14日晚，梦华录·踏月直播间迎来了一场关键比赛——《开播吧！国潮》第二季团播赛道决赛，姑娘 们将与多支队伍争夺该赛道唯一的央视节目录制名额。《开播吧！国潮》是由央视和抖音直播联合推出 的台网融合文艺创演类节目。梦华录直播间是主打古风的团播直播间。 比赛临近时，主播们既期 ...

Core Viewpoint - The rise of group broadcasting (团播) has become a popular trend among young people, perceived as a shortcut to wealth, but it often leads to exploitation and financial pitfalls for participants [1][4][5] Group 1: Recruitment and Exploitation - Group broadcasting companies employ deceptive recruitment practices, targeting inexperienced and financially vulnerable individuals, often with no educational or age requirements [4][5][7] - The selection criteria favor young candidates from less privileged backgrounds, as they are less likely to have support or knowledge about contractual obligations, making them easier to exploit [7][8] - Many young recruits, like Sun Qi, find themselves trapped in contracts with significant penalties for leaving, often amounting to tens of thousands of yuan [2][4][20] Group 2: Financial Burdens and Medical Procedures - Participants in group broadcasting are often coerced into taking loans for cosmetic procedures, which are presented as necessary for their job performance [12][13] - The financial burden of these procedures can lead to significant debt, with some individuals forced to take out loans to cover costs, further entrenching them in a cycle of financial dependency [12][13] - The industry creates an environment where young people feel pressured to conform to unrealistic beauty standards, often leading to health risks from excessive cosmetic procedures [12][13] Group 3: Company Practices and Legal Issues - Many small to medium-sized broadcasting companies have a short lifespan, typically around 1.5 to 2 years, often leaving employees with unpaid wages and legal disputes over contract violations [14][20] - Companies employ systematic methods to force employees into breach of contract situations, which allows them to claim damages and avoid financial responsibility [14][20] - The culture within these companies often includes bullying and manipulation, further isolating individuals who attempt to resist or leave [19][20]

Core Viewpoint - The rise of "tuanbo" (group broadcast) has led to the emergence of camera operators, like "暴力舟舟," who have gained popularity by showcasing their behind-the-scenes work during live streams, attracting significant viewer engagement and creating new opportunities in the industry [8][12][45]. Group 1: The Popularity of Camera Operators - "暴力舟舟" achieved a peak of over 40,000 simultaneous viewers in her live stream, significantly higher than the main stage she filmed, which typically had around 1,000 viewers [9][17]. - The unique and unpolished style of her live streams contrasts with the polished nature of traditional group broadcasts, providing a raw and authentic behind-the-scenes experience [11][13]. - The success of her live streams has prompted other camera operators to recognize their potential as key players in driving traffic to group broadcasts, leading to a shift in how these roles are perceived within the industry [45][56]. Group 2: The Career Path of Camera Operators - The initial salary for a camera operator can be as low as 1,600 yuan, but with experience and popularity, it can rise to 16,000 yuan or more, reflecting the high demand and potential for earnings in this field [25][33]. - Training for camera operators is intensive, requiring physical strength and an understanding of dance choreography, with some operators needing to lift weights as part of their training [29][31]. - The job is physically demanding, with operators often working long hours and facing health issues due to the stress and physical strain of the role [36][38]. Group 3: The Business Model of Camera Operators - Many camera operators are now leveraging their live streams to build personal brands and attract followers, creating a new revenue stream through teaching and content creation [51][54]. - The industry is seeing a trend where camera operators are forming networks to share audiences and promote each other's streams, enhancing their visibility and reach [47][56]. - The increasing number of group broadcasts, estimated to exceed 7,000, highlights the growing need for skilled camera operators, making their role crucial for the success of these broadcasts [54].

Core Viewpoint - The newly implemented regulations aim to enhance tax compliance and governance within the rapidly growing platform economy, addressing issues such as tax evasion and unfair competition [1][2]. Group 1: Regulatory Framework - The "Regulations on Reporting Tax Information by Internet Platform Enterprises" was approved on June 13, 2025, and will take effect immediately upon publication [1]. - The regulations consist of 14 articles designed to standardize the reporting of tax-related information by platform enterprises to tax authorities, thereby improving tax service and management efficiency [1][2]. Group 2: Tax Compliance Issues - Recent cases of tax evasion among online influencers highlight ongoing compliance issues, with significant penalties imposed, such as the case of influencer Wei Ya, who was fined a total of 1.341 billion yuan for tax evasion [1]. - In 2024 alone, tax authorities identified 169 online influencers for tax violations, recovering a total of 899 million yuan [1]. Group 3: Impact on the Platform Economy - The introduction of these regulations is expected to foster a fair and unified tax environment, promoting the healthy and sustainable development of the platform economy [2]. - Compliance-focused businesses, particularly small and medium-sized enterprises, are likely to benefit from a more equitable market landscape [2]. Group 4: Reporting Requirements - The regulations specify the obligations, content, and deadlines for reporting, requiring platform enterprises to submit identity and income information of operators and employees to tax authorities by the end of the following month after each quarter [2][3]. - To alleviate reporting burdens, the regulations allow for the use of previously submitted tax information and data shared by government departments, preventing redundant submissions [3]. Group 5: Legal Responsibilities - The regulations outline penalties for non-compliance, including fines ranging from 20,000 to 100,000 yuan for overdue corrections, and more severe penalties for serious violations, including business suspension and fines between 100,000 and 500,000 yuan [3].

Core Viewpoint - The article highlights the prevalence of "antique scams" on live streaming platforms, where victims, particularly the elderly, are deceived into purchasing fake antiques, leading to significant financial losses and emotional distress [1][3][16]. Group 1: Scam Mechanisms - Scammers use various tactics, including impersonating reputable companies and creating false narratives to lure consumers into purchasing items with promises of high buyback prices [3][6][19]. - Victims report losses exceeding 1 billion yuan, with individual cases involving amounts over 200 million yuan [1][16]. - The scams often involve high-pressure sales tactics, such as requiring victims to pay exorbitant "storage fees" or "service fees" after making a purchase [6][9]. Group 2: Victim Experiences - Many victims, especially older individuals, struggle to navigate the online complaint process due to technological barriers, leading to low refund rates, with some only recovering 30% of their losses [7][12]. - Victims report that the platforms' refund policies are inadequate, with many complaints being dismissed due to the inability to provide precise merchant information or because the merchants have disappeared [7][9][13]. - Emotional and psychological impacts on victims are severe, with some experiencing health crises due to the stress of financial loss [12][20]. Group 3: Regulatory and Platform Issues - The lack of effective regulation on live streaming platforms allows scammers to operate with impunity, often reappearing under new accounts after being banned [16][19]. - Platforms often evade responsibility by citing insufficient merchant deposits or expired order timelines, despite legal frameworks indicating that they have a duty to protect consumers [15][21]. - The article emphasizes the need for platforms to enhance their monitoring and complaint mechanisms to better protect consumers from such scams [20][21].

Core Viewpoint - The article emphasizes the significant employment opportunities in the live streaming industry, highlighting its potential to absorb a large number of graduates and its role as a key driver of economic growth in various cities [2][30]. Employment Landscape - In 2023, approximately 12.22 million university students are expected to graduate, marking an increase of 430,000 from the previous year [3]. - The job market is challenging, with a notable disparity between the number of applicants and available positions, exemplified by a 150:1 application-to-hire ratio at a major company [4]. - The unemployment rates for urban youth aged 16-24 and 25-29 are 15.8% and 7.1%, respectively, indicating a need for job creation [5]. Talent Gaps in Various Industries - Significant talent gaps exist across multiple sectors, with the live streaming industry alone facing a shortfall of approximately 19.42 million professionals [10]. - Other sectors with substantial talent shortages include manufacturing (30 million), home services (20 million), and ICT (20 million) [10]. Growth of the Live Streaming Industry - The live streaming sector has shown remarkable growth, with Douyin e-commerce adding 5.28 million new sales influencers in the past year, a 74% increase [12]. - The total retail sales from live streaming e-commerce reached 4.3 trillion yuan, contributing 80% of the e-commerce sector's growth [13]. - By 2025, the talent gap in the live streaming industry is projected to approach 20 million, indicating a robust demand for skilled professionals [13][16]. Regional Insights - Hangzhou, known as the "live streaming capital," has over 50,000 influencers and more than 5,000 registered live streaming companies, generating over 100,000 jobs [16]. - The ratio of influencers to overall industry workers is approximately 1:20, suggesting a potential shortage of around 1 million influencers by 2025 [17]. Policy Support and Economic Impact - Major cities like Shenzhen and Shanghai are actively promoting the live streaming economy, with plans to cultivate thousands of influencers and achieve significant retail sales targets [24][25]. - The economic impact of successful influencers is substantial, with one influencer's company generating over 300 billion yuan in sales and contributing significantly to local tax revenues [30]. Market Trends and Future Outlook - The live streaming market is expected to maintain a compound annual growth rate of 18% from 2024 to 2026, despite a potential slowdown compared to previous years [40]. - The article notes a shift in focus from high-tier cities to lower-tier cities, where the live streaming industry is beginning to flourish [36][37].

Core Viewpoint - The article investigates the chaotic practices of MCN (Multi-Channel Network) institutions in the context of the booming traffic economy, highlighting their unethical methods to manipulate online content for profit [2][3]. Group 1: MCN Institutions and Lowbrow Content - Some MCN institutions are actively planning and promoting lowbrow content to drive profits, utilizing scripted designs and character packaging to standardize "borderline" performances [3][10]. - The phenomenon of group live streaming, or "tuanbo," often features suggestive dance performances and provocative clothing, which are designed to entice viewers to give tips [4][5][8]. - Investigations reveal that many group live streaming accounts are linked to specific MCN institutions, indicating a systematic approach to producing lowbrow content [8][9]. Group 2: Audience Manipulation and Engagement - Group live streaming incorporates interactive elements that encourage viewer engagement and tipping, such as provocative performances and suggestive interactions [5][6][10]. - The use of suggestive dance routines and audience-triggered actions, like throwing oversized inflatable balls at female hosts, is common to enhance viewer excitement and increase tips [5][6]. Group 3: Regulatory and Ethical Concerns - Experts express concern that the prevalence of lowbrow content in live streaming could harm the industry's reputation and negatively influence younger audiences [10][11]. - Regulatory bodies have begun to address these issues, with proposed guidelines that prohibit MCN institutions from engaging in or promoting lowbrow content [11].

Group 1 - Price transmission and circulation are crucial for the efficiency of the national unified market, with 97.5% of commodity and service prices determined by the market [2][3] - Recent years have seen a rare phenomenon of continuously low prices in China, with the CPI index hovering around 1% since March 2023, negatively impacting economic growth and consumer vitality [2][3] - The central government has emphasized the need for a "reasonable recovery of prices" to counteract low price expectations [2] Group 2 - The traditional price formation mechanism struggles to explain the current low price phenomenon, as factors like monetary supply and commodity prices have limited explanatory power [3] - The digital economy and service sector have increasingly influenced price formation, complicating the price transmission mechanism [3][4] - The complexity of price transmission is exacerbated by the interdependence of enterprises within supply chains and the rise of digital sales channels [3][4] Group 3 - Current price transmission and circulation face three major bottlenecks: the inability to reflect innovation costs in the price system, incomplete marketization of social services and public utilities, and price competition leading to price internalization [5][6][9] - The digital economy has significantly reduced costs across various sectors, but the costs of innovative factors are not effectively reflected in the existing price system [6][8] - The social services sector, including education and healthcare, has not fully transitioned to a market-based pricing mechanism, impacting overall price levels [9][10] Group 4 - The rise of online sales has led to a competitive environment characterized by absolute low prices, resulting in price internalization and instances of selling below cost [11][12] - The pricing system for online sales is chaotic, complicating traditional price supervision and management [12][21] - The government aims to regulate online sales and prevent excessive price internalization through various measures [19][20] Group 5 - To address low price expectations, targeted reforms are needed to streamline price transmission mechanisms and enhance price supervision [13][14] - The development of the digital economy should prioritize quality improvement and efficiency, guiding industries towards high-quality supply and demand [14][15] - Accelerating the marketization of pricing mechanisms for social services and public utilities is essential for enhancing market vitality [17][18]

Group 1: Core Views - The central viewpoint emphasizes the need for strengthening credit construction in the platform economy, integrating legal regulation and intelligent supervision to ensure regular oversight [1][7] Group 2: Issues in the Live Streaming Industry - The rapid development of the live streaming industry has led to issues such as false advertising, product quality concerns, and tax evasion, which undermine consumer trust and fair competition [2][3] - The "Opinions" document highlights the importance of enhancing credit regulation for network anchors, self-media, and multi-channel network (MCN) institutions [2][3] Group 3: Credit Management Mechanisms - Establishing a unified credit management system is crucial, allowing for the assessment and public disclosure of credit statuses for anchors and merchants, thereby promoting integrity and reducing dishonest behavior [3][4] - Platforms can utilize big data and algorithmic analysis to create a dynamic credit scoring system, categorizing merchants into different risk levels (A, B, C) based on their historical performance [3][4] Group 4: Incentives and Penalties - The implementation of differentiated management and services based on credit status is proposed, offering incentives for compliant businesses while imposing restrictions on those with poor credit [3][4] - For high-credit (A-level) merchants, platforms can provide benefits such as increased visibility and reduced advertising costs, while low-credit (C-level) merchants may face penalties like reduced search rankings and advertising limitations [4][8] Group 5: Information Sharing and Data Barriers - The "Opinions" call for breaking down data barriers between platforms to facilitate the sharing of public credit information and operational data, addressing the challenges posed by inconsistent data standards and administrative divisions [5][6] - A unified credit data standard is necessary to ensure efficient data exchange among platforms, which can be coordinated by national regulatory bodies [5][6] Group 6: Joint Accountability Mechanisms - The establishment of a joint accountability mechanism is essential to prevent businesses from evading penalties by switching platforms, requiring a unified credit database accessible across platforms [7][8] - Platforms must ensure that businesses fulfill all legal obligations before exiting, promoting effective exit processes while allowing for credit restoration opportunities [8] Group 7: Regulatory Approaches - A balanced approach between government regulation and industry self-discipline is necessary, incorporating entry mechanisms, daily oversight, and self-regulation to enhance regulatory efficiency [9][10] - Platforms should implement real-time monitoring using big data and AI to detect and address fraudulent activities promptly, ensuring that dishonest entities cannot re-enter the market easily [9][10] Group 8: Industry Self-Regulation - Industry self-regulation is vital for the long-term operation of the credit system, with platforms and industry associations encouraged to sign credit agreements and establish industry credit scoring standards [10]

Core Viewpoint - Liu Genghong's live fitness session faced a sudden shutdown due to alleged inappropriate attire, sparking significant discussion online. He defended his content and questioned the standards of the platform's moderation [1][11]. Group 1: Incident Overview - Liu Genghong's live stream had over 100,000 viewers when it was abruptly terminated, with the reason cited as "damaged stockings" and "provocative clothing" [1]. - Liu expressed confusion over the moderation standards, emphasizing that his content has consistently promoted health and positivity for nearly four years [1]. - The incident led to a backlash from viewers, with some criticizing the focus on attire rather than fitness [6][7]. Group 2: Background and Career Transition - Liu Genghong, born in 1972, is a singer, host, and actor who gained popularity through a family variety show but saw a decline in attention in recent years [9]. - After signing with Wuyou Media in late 2021, he initially attempted to engage in e-commerce live streaming, which did not yield significant results [9]. - His pivot to fitness live streaming resulted in a notable increase in viewer engagement and popularity [9][11]. Group 3: Viewer Engagement and Performance Metrics - Liu Genghong's recent live streams have seen a drastic drop in viewership, with current numbers ranging from 1 million to 2 million, compared to a peak of 44.76 million [15]. - His secondary account, "Liu Genghong Health," reported average viewership of only 88,000 and sales figures between 75,000 to 100,000 [15]. - Over the past month, Liu's main account lost over 407,000 followers, totaling a loss of 854,500 from its peak of 70.035 million [24]. Group 4: Public Response and Future Outlook - Liu Genghong acknowledged the loss of 1.1 million followers and indicated that he expects this trend to continue, suggesting that follower loss reflects high traffic [27]. - As of the latest report, Liu's follower count stands at approximately 6.1 million, and he plans to celebrate when it reaches 6 million [27].