以下文章来源于电商参考 ，作者陈泽 电商参考 . 电商经理人的决策参考，聚焦卖家与卖货 导语：蓝战非或许是头部网红里问题较小的一个，澄清问题后应该还是能回归。 扬言年入九位数都是小看他的蓝战非，为自己的口无遮拦付出了代价。 01 蓝战非，惨遭"团灭" 就在昨天（9月25日），千万级网红蓝战非的账号被全面限制关注，消息传出，评论区一片哗然。 一个全网累计粉丝超3000万的头部博主，一个在抖音、小红书、微博、快手、B站全面开花的现象级内容创 作者，突然全平台被禁，这并不多见。 图源：蓝战非 不过，倘若我们把时间线拉回几天前，一切就都有了答案。 还记得在9月22日，"蓝战非自曝年入九位数"的相关词条突然冲上热搜，引发大量热议。 彼时，网友翻出了他的直播切片，画面中的蓝战非坦言： 图源：蓝战非直播 "你们是真的不知道抖音顶流有多赚钱，你说我是全身心商业化，纯割韭菜不出去玩，往'死'里赚，那我一 年天文数字，九位数都小看我了。" 他一度直言，自己以前做游戏直播的时候赚了很多钱，"我花不了几个钱，我又不结婚，我又没小孩，我又 没家庭，我就出来玩" 短短几句话，一串热搜。 很快，蓝战非就在微博发文，对"年入九位数争议"进行 ...

团播正从直播行业的新兴内容形式，成长为线上文化演出的重要增长引擎。 9月26日，在文化和旅游部市场司指导下，中国演出行业协会携手抖音直播发起 "优质团播计划"。"当前，团播呈现出了专业化、精品化的发展态势，正加 快迈向高质量发展新阶段。"中国演出行业协会副会长兼秘书长潘燕在启动会现场表示，此次与抖音直播携手推出上述计划，旨在通过流量及收益扶持、产 品能力赋能、提供专业培训等系统性举措，在 2025 年底前培育超过 100 个符合行业标准、具备内容特色的优质团播，构建覆盖多垂类、多场景、多地区的 优质团播矩阵，以标杆力量形成示范效应。 现场，潘燕还对即将发布的《2025 中国网络表演行业团体直播业务现状与发展情况分析报告》进行了亮点解读。 应势联合发起"优质团播计划" ，行业规模有望破 150 亿 所谓团播，是指多人在同一直播间进行舞蹈、唱歌等才艺表演的演艺直播形式，凭借 "生产主体团队化、内容主题化、互动双向化、变现多元化" 的鲜明特 征，已成为连接文化传播、商业价值与社会效益的重要纽带。 当前，团播正呈现供需两旺的蓬勃态势 —— 据即将发布的《2025 中国网络表演行业团体直播业务现状与发展情况分析报告》， ...

9月25日，记者搜索发现千万粉丝网红蓝战非抖音、小红书平台账号被禁止关注。 作品 300 ▼ 櫥窗 VLOG 246 VLOG 247 VLOG 248 o o o o o o o o o o o . 最大利 #用风 EV 蓝战非 小红书号:49447942488 IP属地:湖南 1 加入团队@长沙聚云白昼传媒 湖南长沙 33 සි | | 13.0万 | 27.2万 | | --- | --- | --- | | 关注 | 粉丝 | 获赞与收藏 | 粉丝 获赞与收藏 笔记 收藏 司 环球篇 > 该用户被禁止关注 私信 | 122 | move = | | | | --- | --- | --- | --- | | C | 2小时前 来自 iPhone 17 Pro Max | | | | | | ◎ 蓝战非超话 好久没玩微博了,这句话我是很久之前讲的,现在空降热搜第一, | | | | emmm | | | | | 我这都要被网暴吗? | | | | | 7 1 | 团 70 | 14 96 | 第三方数据显示，"蓝战非"某视频平台粉丝量达2478.8万，近30日涨粉超61万，商业化水平显示其1S-20S、 ...

每经编辑｜陈柯名 9月25日，据红星新闻，千万粉丝博主蓝战非抖音、小红书账号被禁止关注。截至目前，其抖音粉丝近2500万。 "蓝战非"曾是ACE战队队长，英雄联盟S1-S3国服王者，擅长中单。2014年退役后，于斗鱼开启直播。2018年，"蓝战非"在熊猫TV《绝地求生》直播走 红，订阅超200万，人气峰值达300万；7月，在抖音首发的短视频《兄弟，鼻涕擦干净再和我开黑》获37.1万点赞（截至2025年1月16日）。2019年1月1 日，"蓝战非"转至斗鱼TV直播。 2023年，他环游中国多地，游历湘西、张家界、拉萨等地。2024年8月2日，"蓝战非"宣布继续环球旅行，首站为纽约；11月27日，"蓝战非"发布视频记录 南极之旅，获得了超过800万点赞。 编辑|陈柯名 易启江 此前报道： 近日，千万粉丝博主"蓝战非"在直播中透露收入潜力及资产状况引发争议。他自称若全力投入商业化运作，年收入可达九位数。 此前，第三方数据显示，"蓝战非"某视频平台粉丝量达2478.8万，近30日涨粉超61万，商业化水平显示其1S-20S、21S-60S、60S以上视频广告报价均为 150万。 据悉，"蓝战非"，1992年8月17日出 ...

据大河报，近日，千万粉丝博主"蓝战非"在直播中透露收入潜力及资产状况引发热议。他自称若全力 投入商业化运作，年收入可达九位数。 9月22日，话题 #蓝战非自曝收入 #登上微博热搜榜单 。 此外，大河报从天眼查了解到，"蓝战非"名下关联7家企业，仅2家为存续状态，其余5家企业已注销。 经营风险信息显示，今年7月，长沙蓝北文化传媒有限公司因未依照规定的期限公示年度报告，被长沙市 雨花区市场监督管理局列入经营异常名录。 据悉，"蓝战非"，1992年8月17日出生于广东云浮罗定，曾为熊猫直播、斗鱼直播平台游戏主播。现为 游戏主播、旅游博主。 "蓝战非"曾是ACE战队队长，英雄联盟S1-S3国服王者，擅长中单。2014年退役后，于斗鱼开启直播。 2018年，"蓝战非"在熊猫TV《绝地求生》直播走红，订阅超200万，人气峰值达300万；7月，在抖音 首发的短视频《兄弟，鼻涕擦干净再和我开黑》获37.1万点赞（截至2025年1月16日）。2019年1月1 日，"蓝战非"转至斗鱼TV直播。 综合自： 九派新闻、大河报、封面新闻等 22日中午，"蓝战非"发文称："好久没玩微博了，这句话我是很久之前讲的，现在空降热搜第一，我这都 ...

Core Viewpoint - The rapid development of MCN (Multi-Channel Network) institutions has revealed significant issues, particularly regarding tax compliance and the use of tax evasion strategies to attract streamers [1][3]. Group 1: Tax Compliance Issues - On September 19, the tax authorities exposed two MCN institutions and one streamer for tax violations, highlighting the failure to fulfill tax withholding obligations [2]. - Some MCN institutions have engaged in practices such as inflating costs and creating shell companies to facilitate tax evasion for streamers, leading to a "dual tax evasion" cycle [3][5]. - The tax authorities' actions serve as a warning to both violators and compliant operators, promoting fair competition and a regulated market environment [5]. Group 2: MCN Institutions' Role - MCN institutions are not merely intermediaries; they are responsible for calculating streamer incomes and fulfilling tax withholding obligations, which impacts their sustainability and the overall health of the industry [3]. - As of May 2025, the number of MCN institutions is projected to reach approximately 29,000, an increase of about 2,200 from 2024, indicating rapid growth in the sector [3]. Group 3: Streamer Behavior - Some streamers have developed a misguided belief that they can evade taxes by concealing income, such as receiving payments through private accounts or misrepresenting their tax status [4][5]. - These behaviors not only result in tax revenue loss for the state but also undermine fair market competition, adversely affecting the industry's development [5].

1家MCN机构因未依法履行代扣代缴义务被处罚，1家MCN机构因虚列成本偷逃税款、未依法履行代扣 代缴义务被查处，1名网络主播通过隐匿收入偷逃税款被处罚…… 9月19日，税务部门通报3起涉税案件具体情况，河北楚鸣文化传媒有限公司2019年至2021年间通过虚开 发票虚抵进项税额、违规享受税收优惠少缴税费1261.51万元，且未代扣代缴主播个税359.70万元，2024 年11月被处补缴税费、滞纳金及罚款共计2010.06万元，另因未履行代扣义务被罚215.82万元，涉案虚开 发票线索已由公安移送检察机关审查起诉；湖南颜客文化传媒有限公司2021年至2022年未按规定为旗下 主播代扣代缴个税208.86万元，2025年3月被处罚款104.43万元；网络主播李呈祥2021年至2023年通过个 人账户收款隐匿收入，少缴税费243.50万元，2024年3月被追缴税费、滞纳金及罚款共计402.14万元且已 全部入库。 从行业治理逻辑看，MCN机构作为法定税收代扣代缴主体，其虚化职责、助主播逃税的乱象正被严厉 整治，合规经营已成为MCN机构从高速扩张转向高质量发展的核心前提；网络主播群体中存在的"隐蔽 收入可逃税"错误认知 ...

Core Viewpoint - The recent exposure of tax violations involving two MCN institutions and one online streamer highlights the necessity for compliance within the rapidly growing platform economy, emphasizing that all participants must adhere to legal standards [1][2]. Group 1: MCN Institutions - MCN institutions are not merely intermediaries; they are responsible for income accounting for online streamers and have legal obligations for tax withholding and payment, which impacts their sustainability and the overall health of the industry [2]. - The number of MCN institutions is projected to reach approximately 29,000 by May 2025, an increase of about 2,200 from 2024, indicating rapid growth in this sector [1]. Group 2: Tax Violations and Consequences - Some MCN institutions have engaged in tax evasion tactics, such as splitting income and creating shell companies, to attract streamers by lowering operational costs, leading to a vicious cycle of tax evasion [1]. - Certain online streamers have been found to hide income through private accounts and false declarations, which not only results in tax revenue loss for the state but also undermines fair market competition [2]. - The tax authorities' ongoing crackdown on tax evasion among online streamers serves as a warning to violators and protection for compliant operators, fostering a fair competitive environment and promoting a unified national market [2].

Group 1: Automotive Industry - The shift in consumer preference towards SUVs among the "post-85" and "post-90" generations necessitates that sedans adapt through electrification and smart technology to meet diverse usage scenarios [1] Group 2: Group Buying Market - The group buying market is projected to reach a scale of 15 billion yuan by 2025, but practitioners face challenges such as rapid updates, high workload, low salaries, and difficulty in contract termination [2] - The industry is expected to enter a 2.0 era through platform regulation and self-discipline [2] Group 3: Banking Sector - By September 2025, Agricultural Bank of China’s A+H share total market value is expected to surpass that of Industrial and Commercial Bank of China for the first time, although ICBC still leads in core indicators [3] - The banking industry is becoming increasingly competitive, entering a new development phase [3] Group 4: Pharmaceutical Industry - Domestic players are rapidly increasing the number of similar drugs to semaglutide, which previously required overseas purchasing [4] - Future competition among related pharmaceutical companies will focus on production capacity and commercialization capabilities [4]

Core Viewpoint - The article highlights the evolution and professionalization of group live streaming (团播) in the context of cultural transmission and employment opportunities, with a focus on the "Dream of Hualu" live streaming room as a case study [1][4][9]. Group 1: Development of Group Live Streaming - Group live streaming is progressing towards a more refined and professional standard, enhancing the content landscape of the live streaming industry [1][4]. - The "Dream of Hualu" live streaming room, under Yonglang Culture, aims to create an immersive experience reminiscent of classical poetry, with a focus on aesthetic beauty [2][4]. - The platform has attracted 14,000 professional streamers, who have conducted 2.11 million live streams, accumulating over 15 billion views [3]. Group 2: Professionalization and Team Structure - The team structure in group live streaming includes specialized roles such as hosts, camera operators, lighting technicians, and makeup artists, resembling a small television production [5][6]. - The professional training of streamers is emphasized, with strict standards for selection and training, including a minimum of 5-8 years of classical dance experience [2][6]. - Each streamer can create approximately two job opportunities in related fields, with larger teams often exceeding 20 members [6]. Group 3: Cultural Integration and Content Value - The integration of intangible cultural heritage into live streaming content is a key focus, with plans to explore themes like paper-cutting and puppet shows [8]. - The audience for high-quality group live streaming is predominantly female, reflecting a higher demand for aesthetic and interactive content [8][9]. - The platform has established a governance system to ensure content quality and compliance, including a "health score" system for streamers [9]. Group 4: Employment Opportunities and Industry Impact - Group live streaming serves as a soft landing for professionals transitioning from traditional media, enhancing the production quality of live content [7]. - The structured approach to group live streaming has led to the creation of numerous job opportunities, contributing to the overall employment landscape [6][7].