Core Insights - The article highlights the transformation of Hangzhou's cultural landscape through the establishment of the Wuyue Cultural Museum and the Song Rhythm Grand Show, which aim to revitalize traditional culture and enhance the city's appeal [3][4][6] Group 1: Wuyue Cultural Museum - The Wuyue Cultural Museum, opened in October last year, is designed by Pritzker Prize winner Wang Shu and has quickly become a social media sensation due to its unique architectural language and immersive storytelling [3][4] - The museum features a permanent exhibition titled "Wuyue Qianqiu - The Southeast Paradise during the Five Dynasties and Ten Kingdoms," showcasing 350 artifacts, including 150 first-class cultural relics, with the highlight being the rare secret color porcelain incense burner [4] - Since its opening, the museum has attracted over 350,000 visitors, contributing to a 90% year-on-year increase in foot traffic at the Wuyue Cultural Park [4] Group 2: Song Rhythm Grand Show - The Song Rhythm Grand Show combines live performances and music to create an engaging cultural experience, successfully attracting visitors and stimulating consumption [4][6] - The project has introduced innovative performances such as the "Xizi Bridge" blind box concert and the "Dajing Alley Time Music Concert," with over 68 and 200 performances held respectively since their launch [4][5] Group 3: Cultural Gene Activation Project - The Wuyue Cultural Museum and Song Rhythm Grand Show are part of a broader initiative in Hangzhou to activate cultural genes and enhance the tourism industry through policy guidance and project support [6] - Hangzhou focuses on four cultural identifiers: Liangzhu culture, Song rhythm culture, Wuyue culture, and tea culture, with 35 projects included in the provincial cultural gene activation program [6][7] - The city plans to advance its cultural gene activation project by 2025, aiming to foster cultural innovation and enhance its urban brand through a structured action plan [7]