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2025中国首届低空文旅大会暨 “翼动湾区・瞰见未来-低空经济赋能文旅新生态”低空文旅论坛在深圳举办
Zhong Guo Min Hang Wang· 2025-11-17 13:35
本次大会还设置了圆桌论坛环节,围绕"低空新技术如何赋能并引爆传统文旅景区?"这一核心议题,行 业专家、企业代表展开热烈讨论。嘉宾们结合自身实践经验,从技术应用、产品创新、市场拓展等方面 各抒己见,深入探讨了低空新技术与传统文旅景区融合的痛点、难点与突破点,为推动传统文旅景区转 型升级提供了多元视角与可行路径。 此次大会的成功举办,不仅为低空经济与文旅产业的融合发展搭建了高效的交流合作平台,更通过表彰 优秀企业、分享前沿观点,为行业树立了实践标杆与发展方向。(编辑:李佳洹 校对:许浩存 审核: 韩磊) 《中国民航报》、中国民航网 记者冯智君 报道: 11月15日,由宝安低空经济产业协会联合深圳国际旅 游产业博览会主办的2025中国首届低空文旅大会暨"翼动湾区・瞰见未来—低空经济赋能文旅新生态"低 空文旅论坛在深圳举行。大会汇聚了低空经济与文旅领域的众多行业精英,共同探讨两大产业融合发展 的新机遇、新路径,为中国低空文旅产业的高质量发展注入强劲动力。 本次大会特设中国低空文旅优秀企业颁奖仪式,共设三大类别、12个奖项,旨在表彰为行业发展作出突 出贡献的企业。中信海洋直升机股份有限公司、東方之珠遊船有限公司、深圳市 ...
新华视点|串珠成链兴产业 城乡文旅融合绘就发展新图景
Xin Hua She· 2025-11-15 07:44
近日,吉林省提出将G334文旅大通道建设纳入"十五五"规划,着力打造新的特色旅游带,推动吉林文旅产业高质量发展。 0:00 G334国道全长1318公里,东起吉林省龙井市,西至内蒙古东乌珠穆沁旗,串联起长白山麓的原始森林、松花江畔的湖光山色以及遍布沿线 的红色印记。 G334国道沿线,红色文化遗产星罗棋布。G334文旅大通道的建设,就像一条红线,把这些散落的"红色珍珠"串联起来,构建起一条"可走、 可看、可感" 的抗联精神研学线路。 吉林省计划进一步完善铁路、公路、水路立体交通规划,加大G334国道改造提升力度,深度开发氢能观光列车项目和吉林松花江全线旅 游,让快进、慢游、深体验成为吉林文旅新常态。 过去,一到冬季,多数生态景区便进入"休眠期",G334文旅大通道的建设,正试图打破这种季节性限制。从"修一条路"到"谋一片发展", G334文旅大通道的意义已超越交通本身,成为推动省域资源协同、治理升级的重要载体。 作为福建省城乡融合试点县,东山县近期以来围绕"一岛一城市、一岛一景区"的发展蓝图,持续深耕海洋经济全产业链,推进"文旅+"深度 融合,着力实现乡村风貌提升与内涵发展并重,探索富有海岛特色的乡村振兴之路 ...
以“红叶”之名带红特色文旅
Jing Ji Ri Bao· 2025-11-08 05:50
Core Insights - The discussion around autumn foliage tourism is gaining traction on social media as many regions in China enter the peak viewing period for red leaves, attracting a significant number of tourists and creating seasonal tourism peaks [1] Group 1: Economic Impact - The development and utilization of red leaf landscapes and related products can boost local tourism revenue, promote the growth of related industries such as dining, accommodation, transportation, and entertainment, and create job opportunities, thereby increasing income for local communities [1] - Chongqing has hosted the Wushan Red Leaf Festival for 18 consecutive years from 2007 to 2024, attracting over 9.7 million visitors and generating a total tourism revenue of 8 billion yuan [1] - Liaoning Province has seen a 67% year-on-year increase in visitor numbers to red leaf-themed scenic spots since the beginning of autumn, with high-speed rail tourism orders accounting for 42% of total orders [1] Group 2: Challenges and Solutions - Despite the potential, challenges such as traffic congestion, insufficient parking, long wait times for tickets and viewing, and lack of differentiation among scenic spots hinder the tourist experience and economic benefits [2] - To address these issues, traffic management departments should enhance planning and optimize traffic order maintenance, increase public transport capacity and parking spaces around scenic areas, and implement measures to alleviate congestion [2] Group 3: Experience Enhancement - Scenic areas and related tourism enterprises should innovate by creating unique activities and improving visitor services to enhance the overall tourist experience [3] - Different types of visitor needs should be analyzed to provide differentiated options, such as organizing hiking activities for enthusiasts and offering nature classes for children [3] - Infrastructure and service levels around scenic spots should be improved, including adding dining areas and rest areas along trails and providing diverse accommodation and dining choices [3] Group 4: Brand Development - Utilizing local resource advantages to create distinctive cultural tourism IPs can help build influential tourism brands [3] - Establishing eco-tourism bases and exploring historical and cultural elements can enhance the tourism experience, while leveraging festivals for brand promotion can increase visibility and attract more visitors [3]
2025东方热浪消费季暨青岛啤酒嘉年华闭幕
Sou Hu Cai Jing· 2025-11-03 17:17
Core Insights - The 2025 Eastern Heat Wave Consumption Season and Qingdao Beer Carnival successfully concluded, attracting over 50,000 visitors and selling more than 1,000 boxes of beer, highlighting its significant economic and cultural impact [1][9]. Group 1: Event Overview - The carnival lasted for 9 days with the theme "Gathering in the East, Cheers to the World," aiming to create memorable experiences for visitors and establishing itself as a prominent city IP in the autumn-winter travel market [3]. - The "Beer King Competition" concluded with Mr. Feng from Lingshui winning the championship, showcasing a competitive atmosphere throughout the event [3]. Group 2: Community Engagement - The event emphasized accessibility and community involvement by maintaining a "free entry" policy and creating an immersive consumption experience through six key areas: eating, exhibiting, performing, touring, shopping, and entertainment [5]. - Various cultural performances and local delicacies were featured, enhancing the festive atmosphere and attracting both residents and tourists [5]. Group 3: Economic and Cultural Integration - The carnival integrated commerce, culture, tourism, industry, and branding, enhancing the influence of the Qingdao beer brand while showcasing local culture and boosting nighttime economic activity [7]. - The event contributed to a more diverse and higher-quality tourism experience, promoting the integration of cultural tourism industries [7]. Group 4: Lasting Impact - Although the carnival has ended, its cultural and economic contributions continue to resonate, enriching the leisure lives of residents and invigorating the autumn-winter travel market in Eastern cities [9].
2025年三季度中国消费者消费意愿调查报告在重庆发布
Sou Hu Cai Jing· 2025-10-21 16:41
Core Insights - The consumer willingness to spend in China is showing a moderate recovery, with "stable expectations" and "strengthened guarantees" identified as key factors to boost consumer confidence [1][3] - The consumer willingness index for Q3 2025 is reported at 120.6, above the critical value of 100, reflecting a slight increase of 0.4 points from the previous quarter [1][3] Survey Overview - The survey is a nationwide special study covering first to fourth-tier cities and rural areas, with an effective sample size of 5,000, aimed at tracking changes in consumer confidence, behavior, and willingness [3] Recommendations for Improving Consumer Sentiment - Implement stronger policy measures to stabilize consumer expectations [3] - Advance social security system reforms, focusing on enhancing healthcare effectiveness and alleviating pension burdens for low- to middle-income groups [3] - Create an "anti-involution" institutional ecosystem to shift competition from price wars to value creation [3] - Develop the silver economy by transforming aging challenges into new consumption opportunities [3] - Promote deep integration of the cultural and tourism industries, evolving from "sightseeing" to "immersive experiences" [3] - Restructure the healthy development ecosystem of the catering industry to balance the interests of platforms, enterprises, and consumers [3] - Recognize the transition of the automotive industry from an "incremental expansion" phase to a "stock optimization" phase, effectively incentivizing differentiated innovation [3]
2025年广东旅游文化节走进清远 串联七大活动 设多个分会场
Nan Fang Ri Bao Wang Luo Ban· 2025-10-20 08:02
为宣传展示广东独特自然风光和深厚文化底蕴、加强文旅交流合作、推动文旅产业融合、促进文旅消 费、提升文旅形象,2025年广东旅游文化节将于11月期间在清远市举办。 七大主题活动除了开幕式及文艺晚会外,还包括2025清远市旅游发展大会、粤菜师傅之"清远一桌菜"推 介活动、2025清远温泉嘉年华活动等。在"非遗彩街大巡游"活动中,清远将融合广东省21个地级市非 遗,以超过900人的规模开展巡游,打造一场非遗文化盛会。 据悉,以"悦见清远 潮涌广东"为主题,本届广东旅游文化节将以"1个主会场+N个分会场"模式,串联七 大主题活动,集中展示广东省丰富多彩的文旅资源、清远本地文旅资源及重大文旅项目,让文化与山水 共鸣,让传统与潮流碰撞,将全省的文旅活力与清远这座岭南绿都深度融合,进一步展现山水之美、文 化之韵。 ...
免税经济新战场:谁在定义“购物+旅游”的未来?
Sou Hu Cai Jing· 2025-10-16 12:31
Core Insights - The integration of duty-free economy and cultural tourism is becoming a new driving force for activating consumption potential and promoting industrial upgrades in China [1][2][3] - The shift from policy-driven growth to endogenous growth dynamics is a key challenge for sustainable development in this sector [1] Group 1: Economic Context - The duty-free economy and cultural tourism are deeply intertwined, reflecting a significant trend of consumption upgrade from basic needs to quality, personalized, and emotional consumption [2] - Duty-free shopping is facilitating the return of high-end overseas consumption, while cultural tourism adds new cultural and emotional value to shopping experiences [2] - The experience economy is exemplified by duty-free shopping as a core component of tourism retail complexes, enhancing consumer engagement and extending the consumption chain [2] Group 2: Regional Practices - Hainan serves as a model for the integration of duty-free shopping and tourism, with significant sales growth since the implementation of the new duty-free policy in July 2020 [3][5] - The "duty-free +" model in Hainan incorporates shopping into travel itineraries, transforming the region from a "shopping paradise" to a "tourism consumption destination" [3] Group 3: Urban Development - Major cities like Beijing, Shanghai, and Guangzhou are establishing city-based duty-free stores, which cater to both domestic and international travelers, enhancing urban tourism [5] - The Guangzhou North Station's duty-free complex aims to become a cultural and leisure commercial center, integrating duty-free economy with urban development strategies [5] Group 4: Challenges and Opportunities - The industry faces challenges such as homogenization of products and cultural experiences, leading to superficial engagement from consumers [6] - There is a risk of imbalance between shopping and cultural tourism experiences, with consumers potentially focusing too much on shopping [6] - The reliance on tax incentives poses a challenge for market resilience, necessitating improvements in service quality and supply chain management [6] Group 5: Future Directions - The industry should aim to create a multiplier effect by embedding duty-free shopping within cultural contexts, such as setting up boutique duty-free stores in historical districts [7] - Optimizing product offerings to highlight local characteristics and encouraging domestic brands to enter duty-free channels can enhance the appeal [7] - Policy innovations are needed to promote regional coordination and development, particularly in underrepresented areas [7]
提振消费进行时 | 文创“圈粉”年轻人 心仪好物带回家
Guang Xi Ri Bao· 2025-10-07 02:42
Core Insights - The establishment of the Jingxi Zhuang Brocade Exhibition Hall aims to promote the traditional Zhuang brocade craft by integrating modern elements and providing interactive experiences for visitors [1][2] - The exhibition hall has attracted numerous families and educational groups, showcasing the evolution and cultural significance of Zhuang brocade while encouraging hands-on participation [1] - The annual output value of cultural and creative products developed by the team led by Li Cunling has reached 6.5 million yuan, highlighting the economic potential of integrating traditional crafts with modern design [2] Group 1 - The Jingxi Zhuang Brocade Exhibition Hall opened on October 4, attracting many visitors and offering hands-on experiences in brocade weaving [1] - Traditional Zhuang brocade has evolved to include modern products such as vests, handbags, and decorative items, appealing to younger generations [1] - The exhibition hall not only displays the history and craftsmanship of Zhuang brocade but also emphasizes innovation and design to integrate traditional skills into contemporary life [1] Group 2 - The introduction of the "Zhuang Brocade Palace Lantern" product combines traditional lantern designs with vibrant brocade patterns, enhancing cultural memory and festive spirit [2] - Baise City is leveraging its rich intangible cultural heritage to promote the integration of cultural tourism and industry, focusing on developing new cultural products and experiences [2] - Local initiatives aim to transform traditional crafts into fashionable trends, engaging younger audiences through various interactive experiences and marketing strategies [2]
(走进中国乡村)高甲原乡好戏多 闽南乡村换新颜
Zhong Guo Xin Wen Wang· 2025-09-30 12:22
Core Insights - The article highlights the cultural significance and revitalization efforts of Gaojia opera in Cendou Village, Fujian, showcasing its historical roots and contemporary adaptations [1][3]. Group 1: Cultural Heritage - Gaojia opera, known as the "Pearl of the South China Sea," has its origins in Cendou Village and is celebrated for its unique aesthetic that embraces humor and beauty [1][3]. - The village has a rich history of theatrical performance, with nearly 30 opera troupes at its peak, although it faced decline due to changing times [3][4]. Group 2: Revitalization Efforts - Cendou Village has initiated various projects to preserve and promote Gaojia opera, including the establishment of a training center for local students to learn the art form [6]. - Over 200 ancient houses have been preserved and revitalized, contributing to the creation of an outdoor theater museum that enhances cultural tourism [6][8]. - The village is integrating traditional culture with rural revitalization and tourism, exemplified by the development of a cultural and creative complex with a total investment of 100 million RMB [8]. Group 3: Events and Community Engagement - The 2025 World Gaojia Opera Cultural Week and the second Hongpu Drama Exchange were held in Cendou Village, attracting over 20 theater troupes from home and abroad [3]. - The village has introduced innovative experiences for visitors, such as immersive activities that allow tourists to engage with traditional performances and local culture [8].
华发股份:旗下深圳前海冰雪世界启幕 打造粤港澳大湾区冰雪运动新平台
Zhong Zheng Wang· 2025-09-29 08:17
Core Insights - The opening of Qianhai Ice and Snow World marks the first large indoor ski resort in the Guangdong-Hong Kong-Macau Greater Bay Area, aligning with the national strategy for the development of ice and snow sports [1] - The project aims to promote the popularization of ice and snow sports and the integration of regional cultural tourism industries [1] Company Overview - Qianhai Ice and Snow World is invested in and operated by Huafa Group, covering a total construction area of approximately 100,000 square meters [1] - The facility features five professional ski slopes, with a maximum vertical drop of 83 meters and the longest single slope measuring 463 meters [1] - The project has been certified by Guinness World Records as the "largest indoor ski center" and has received certification from the International Ski Federation (FIS) for competition standards [1] Industry Impact - The project has been designated as a training base for skiing in Guangdong Province and for the Hong Kong skiing team, positioning it as a key platform for training and popularizing ice and snow sports in the Greater Bay Area [1] - The facility employs sixth-generation distributed snow-making technology, maintaining a snow moisture content of around 8%, closely resembling natural snow conditions [1] - The venue is equipped with dual cable cars and multiple conveyor belt systems, with a capacity of 3,200 visitors per hour, enhancing the visitor experience [1] Operational Strategy - The project has launched a cross-border bus service connecting Hong Kong and Macau, collaborating with over 30 hotels and 60 travel agencies to offer combined "snow tickets + accommodation" products [2] - A high-end membership space named "Super Snow Club" has been established to provide customized services [2] - The facility will host various events, including snow performances and themed markets, in conjunction with the "National Day Bay Area Ice and Snow Carnival" and Shenzhen's "Autumn Heartbeat" cultural tourism promotion activities [2] Future Plans - Huafa Group aims to leverage the unique hardware advantages of Qianhai Ice and Snow World to enhance investment in the popularization of ice and snow sports, professional training, and event organization [2] - The goal is to break seasonal and regional limitations, integrating ice and snow sports into everyday life and making it accessible to a wider audience in the Greater Bay Area [2]