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本来生活再度联名“风味人间”IP 上线中秋“鲤月”礼盒
Zheng Quan Ri Bao Wang· 2025-08-28 10:45
Group 1 - The core viewpoint of the article highlights the collaboration between Beijing Benlai Workshop Technology Co., Ltd. (referred to as "Benlai Life") and the renowned food IP "Flavor World" to launch a co-branded Mid-Autumn Festival mooncake gift box named "Li Yue" [1] - This partnership marks the second deep collaboration between Benlai Life and "Flavor World," following the launch of a co-branded zongzi gift box for the Dragon Boat Festival in 2025, emphasizing the promotion of traditional food culture and innovative seasonal delicacies [1] - Benlai Life's product manager, Bian Ning, stated that the ongoing collaboration aims to integrate health concepts, cultural aesthetics, and the ceremonial significance of seasonal foods, creating benchmark products that meet current consumer demands for festive food [1] Group 2 - The brand "Gao Shang You Dian," under Benlai Life, has adhered to the philosophy of "There must be cake during festivals, a little gesture of heart" since its market debut in 2015, focusing on creating culturally rich and innovative Chinese pastries [2] - During the 2025 Mid-Autumn Festival, "Gao Shang You Dian" introduced eight mooncake gift boxes, all designed with the product concept of "light sugar, light nourishment, light luxury," incorporating the health wisdom of "food as medicine" to upgrade mooncakes from "high sugar, high oil, high burden" to a healthier direction of "low sugar, high fiber, low oil" [2]