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星阅辰石董事长王磊:拥有核心IP,潮玩产业才更具韧性
Mei Ri Jing Ji Xin Wen· 2025-10-15 03:51
Core Insights - The "潮玩总动员•2025成都文创产业(粤港澳大湾区)合作对接会" was held in Dongguan, where over 20 projects were signed with a total amount exceeding 100 billion yuan [1] - The establishment of the "Chengdu-Greater Bay Area潮玩 Collaborative Innovation Development Alliance" was initiated during the event [1] Company Insights - Xingyue Chenshi, represented by Chairman Wang Lei, has successfully developed top animation IPs such as "遮天" and "那年那兔那些事儿" and has initiated the full industry chain development of "轩辕剑" this year [1] - The company emphasizes its foundation on literary and animation IPs, with "遮天" being a popular web novel for over a decade and "那年那兔那些事儿" generating significant cultural references [1] Industry Insights - The Chinese gaming industry has seen significant growth, with more domestic games expanding into international markets, paralleling the rise of influential Chinese films and TV shows [5] - Wang Lei believes that the cultural rise in China is closely linked to the country's economic growth and comprehensive national strength, predicting that more world-class cultural IPs will emerge from China [5] - The collaboration between Chengdu and Dongguan in the潮玩 industry is seen as timely, with both regions possessing strong industrial complementarity [5] - Wang Lei advocates for Chengdu enterprises to engage in deeper collaboration with Dongguan, focusing on co-creating IP rather than merely design or production, to enhance the resilience and vitality of the潮玩 industry [5]