文化资本与产业资本复合型价值体系

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“陶瓷+文旅”助力乡村品牌产业发展
Xin Hua Ri Bao· 2025-07-02 23:25
Core Viewpoint - The integration of the ceramic industry with cultural tourism is essential for revitalizing rural economies and enhancing cultural heritage, as exemplified by the development in Xianghu Village, Jingdezhen, which has established a comprehensive ceramic ecosystem [1][2]. Group 1: Industry Development - The ceramic industry's value has evolved beyond mere physical manufacturing to encompass cultural narratives, creating a composite value system that integrates cultural and industrial capital [1]. - The "ceramics + cultural tourism" model facilitates a transition from traditional manufacturing to a cultural creative industry, transforming rural areas into cultural spaces and enhancing the output of lifestyle experiences [1][3]. Group 2: Resource Integration - The model establishes a system that integrates cultural genes, structured industrial elements, and an innovative ecological network, enhancing the transmission of traditional techniques into a codified knowledge system [2]. - The production side incorporates blockchain technology for traceability, ensuring quality assurance from raw material extraction to product delivery, while the consumer side utilizes big data to match cultural resources with market demands [2]. Group 3: Value Realization - The core engine of the "ceramics + cultural tourism" model is value realization, which involves creating a complete transformation chain from production to consumption, driven by cultural value and supported by industrial innovation [3]. - Establishing a platform for incubating ceramic cultural IP and developing cross-industry products enhances the marketability of traditional designs and techniques [3]. Group 4: Institutional Innovation - A modern governance system that collaborates government, market, and society is crucial for overcoming development bottlenecks, with recommendations for government-led strategic planning and financial support [4][5]. - Encouraging enterprises to invest in R&D and expand market reach through both online and offline channels is vital for enhancing brand influence and product quality [4].