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“陶瓷+文旅”助力乡村品牌产业发展
Xin Hua Ri Bao· 2025-07-02 23:25
Core Viewpoint - The integration of the ceramic industry with cultural tourism is essential for revitalizing rural economies and enhancing cultural heritage, as exemplified by the development in Xianghu Village, Jingdezhen, which has established a comprehensive ceramic ecosystem [1][2]. Group 1: Industry Development - The ceramic industry's value has evolved beyond mere physical manufacturing to encompass cultural narratives, creating a composite value system that integrates cultural and industrial capital [1]. - The "ceramics + cultural tourism" model facilitates a transition from traditional manufacturing to a cultural creative industry, transforming rural areas into cultural spaces and enhancing the output of lifestyle experiences [1][3]. Group 2: Resource Integration - The model establishes a system that integrates cultural genes, structured industrial elements, and an innovative ecological network, enhancing the transmission of traditional techniques into a codified knowledge system [2]. - The production side incorporates blockchain technology for traceability, ensuring quality assurance from raw material extraction to product delivery, while the consumer side utilizes big data to match cultural resources with market demands [2]. Group 3: Value Realization - The core engine of the "ceramics + cultural tourism" model is value realization, which involves creating a complete transformation chain from production to consumption, driven by cultural value and supported by industrial innovation [3]. - Establishing a platform for incubating ceramic cultural IP and developing cross-industry products enhances the marketability of traditional designs and techniques [3]. Group 4: Institutional Innovation - A modern governance system that collaborates government, market, and society is crucial for overcoming development bottlenecks, with recommendations for government-led strategic planning and financial support [4][5]. - Encouraging enterprises to invest in R&D and expand market reach through both online and offline channels is vital for enhancing brand influence and product quality [4].
中国经济样本观察·“镇”了不起|千年窑火淬新瓷 “陶瓷+”烧出百亿产业
Xin Hua She· 2025-05-15 09:03
Core Viewpoint - The article highlights the rich history and current development of the ceramic industry in Sanban Town, Dehua County, which has transformed into a significant economic sector with an annual output value of approximately 10 billion yuan, driven by innovations in production and market expansion [1][6][11]. Industry Overview - Dehua County is known as the "World Ceramic Capital," with over 1,000 ceramic enterprises and products exported to more than 190 countries and regions [1][6]. - The ceramic industry in Sanban Town has evolved from traditional craftsmanship to modern, intelligent manufacturing processes, significantly enhancing production efficiency and product variety [3][11]. Historical Significance - Sanban Town has a long-standing history of ceramic production, with archaeological findings indicating that pottery-making dates back to the Xia and Shang dynasties [2]. - The town is home to ancient kiln sites, including the Tailin-Neizhan kiln, which is part of the UNESCO World Heritage site "Quanzhou: Emporium of the World in Song-Yuan China" [2]. Economic Impact - The ceramic industry directly or indirectly supports the livelihoods of over half of the local population, making it a primary source of employment and economic activity in the region [6]. - The establishment of the China Tea Set City, a comprehensive trading platform with an investment of 2.5 billion yuan, has further solidified the market for ceramic tea sets, which account for over 80% of the national production [7][11]. Cultural Integration - The combination of ceramics and tea has led to the development of a unique cultural identity, with Sanban Town producing a wide range of tea-related ceramic products [7][8]. - The Moon Record Kiln, a historical site, serves as a living museum of ceramic culture, attracting tourists and promoting traditional craftsmanship through hands-on experiences [10][11]. Future Prospects - The local government aims to enhance innovation and smart manufacturing in the ceramic industry, focusing on integrating ceramics with cultural and tourism sectors to expand international influence [11].