孙颖/摄 "祥龙摆尾辞旧岁，骏马奔腾迎新春。"2026年新春将至，海淀文旅集团旗下城市礼物品牌"海淀有礼"正 式推出马年新春文创系列新品。本次上新深植海淀本土文化基因，巧妙串联历史文脉、科技底蕴与民俗 温情三大内核，围绕三大主题打造系列文创产品，以"有故事、有温度、有颜值"的创作理念，让厚重的 海淀历史鲜活起来，为海淀新春文旅市场增添浓墨重彩的一笔。 作为海淀区重点打造的城市文化名片，"海淀有礼"此次新品聚焦"骏马奔腾"的新春意象，将创意触角延 伸至宫廷艺术、非遗民俗、馆藏文物与城市精神四大维度，通过年轻化、潮流化的创意转化，让文创产 品既饱含深厚文化内涵，又兼具实用价值，成为展现海淀文化魅力的鲜活载体。 宫廷名驹变盲盒 骏马系列堪称本次上新的"重头戏"，更与同庆街"骏马启新·同庆华年"主题活动实现双向联动，为市民 游客带来"线上线下+看展收藏"的"一站式"文化消费体验。 该系列创意灵感源自清代宫廷画师郎世宁的传世名作《十骏图》。这幅融合中西绘画技法的经典作品， 细致描摹了"狮子玉""万吉骦"等十匹皇家名驹的飒爽英姿。"海淀有礼"的设计师团队深入研读画作细 节，将名驹的神韵风骨凝练为掌心大小的艺术盲盒，既保留 ...

Core Viewpoint - The cultural and creative industry is a significant driver for high-quality development, integrating creativity, technology, and culture, and is essential for enhancing a city's soft power and comprehensive competitiveness [3][4]. Group 1: Importance of Cultural and Creative Industry - The cultural and creative industry aligns with the new economic growth theory, serving as a core indicator of urban competitiveness and a green engine for economic structure optimization [4]. - In 2023, Shanghai's cultural and creative industry reached a scale of 2.34 trillion yuan, growing at 7%, showcasing the economic value generated by this sector [4]. - By 2024, China's cultural industry is projected to achieve total revenue of 19.14 trillion yuan, with a year-on-year growth of 7.1%, driven by the deep integration of culture and technology [4]. Group 2: Chengdu's Development Goals and Advantages - Chengdu aims to become a national cultural and creative center and a digital cultural industry hub, aligning with national strategies and leveraging its resource endowments [6][7]. - The city is positioned to lead the development of the cultural creative industry in the western region and enhance cultural soft power through the Chengdu-Chongqing economic circle [6]. - Chengdu's rich cultural heritage, including ancient Shu civilization and Three Kingdoms culture, provides a unique foundation for developing cultural creative products [7]. Group 3: Supportive Ecosystem for High-Quality Development - Chengdu has established a comprehensive policy framework to support the cultural creative industry, including funding initiatives and talent attraction strategies [7]. - The city has a complete industrial chain covering content creation, technology development, and consumer services, with over 6,000 digital creative enterprises [8]. - Chengdu's open and inclusive urban environment fosters innovation and attracts young talent, contributing to the vitality of the cultural creative industry [8]. Group 4: Strategies for Accelerating Development - Focus on technological advancements to strengthen the digital foundation of the cultural creative industry, including AI and immersive experience technologies [10][11]. - Enhance consumer engagement by creating immersive cultural experiences that integrate local heritage and modern design [11]. - Optimize the collaborative effects of cultural parks and clusters to avoid homogenization and promote unique industry characteristics [12].

Group 1 - The core viewpoint of the article emphasizes that Beijing's commercial sector is entering a new phase of high-quality development driven by new demand and supply, as highlighted by the chairman of Beijing Yuanlong Yatu Cultural Communication Co., Ltd., Sun Zhen [1] - The article discusses the significance of trendy toys (潮玩) as not only a consumer interest for the youth but also as a vital link between cultural creativity, brand innovation, and urban consumption vitality [1] - It identifies the cultivation of new consumption patterns, the expansion of the cultural and creative industry, and the enhancement of urban consumption levels as critical challenges facing the industry [1] Group 2 - The article references the Beijing Winter Olympics mascot, Bing Dwen Dwen, as an example of how IP content can be understood and transformed into marketable products, indicating a strategic approach to market communication and supply [1]

Core Insights - The integration of cultural and tourism industries in Shaanxi is being emphasized, with a focus on innovative cultural products that enhance consumer engagement and drive economic growth [1][4] Group 1: Cultural Product Development - The "Golden Rice Bowl" refrigerator magnet, inspired by a Tang Dynasty gold bowl, has sold over 200,000 units since its launch in August 2024, highlighting the success of cultural creative products [1] - The Shaanxi History Museum has developed over 300 cultural products based on six major thematic IPs, including "National Treasure Imprint" and "Flower Dance of the Tang Dynasty" [2] - The design of cultural products is evolving to incorporate deeper cultural meanings and practical applications, moving beyond traditional limitations [1] Group 2: Technological Integration - The Xi'an Beilin Museum is utilizing digital technology to create interactive experiences, allowing visitors to engage with historical artifacts in innovative ways [2][3] - The "Empire Code - Qin Shi Huang's Tomb" XR experience exhibition is transforming historical narratives into immersive experiences, with the first overseas authorized experience store opening in Vancouver [3] - The shift from product sales to experience economy is driving a multiplier effect in cultural tourism consumption [3] Group 3: Economic Impact - In the first half of 2025, the added value of the cultural tourism industry in Shaanxi accounted for 6.81% of the province's GDP, indicating its strategic importance [4] - The Shaanxi Provincial Cultural and Tourism Department is committed to deepening the integration of cultural heritage with various sectors, including non-heritage, scenic areas, film, and gaming [4] - A series of initiatives are being implemented to accelerate the transformation of cultural resources into cultural assets, including the release of blueprints for cultural creative industries [3][4]

四行仓库，当年由盐业、金城、中南、大陆四家银行联合出资兴建，迄今已有近百年历史，是目前上海 保存较完好的抗战旧址，如今的四行仓库已变身抗战纪念馆 百空间光二仓库，前身是始建于1933年的交通银行仓库，更新改造后新增了生活方式品牌、艺文空间、 国际化餐饮，成为苏州河畔新晋的打卡顶流 全球影像之家Fotografiska的亚洲首馆，由始建于1931年的历史建筑四行仓库光三分库改造而成 静安苏河皓司原为建于1931年的中国实业银行货栈。沿河外墙上的黄色充气艺术装置，从窗口挤出，仿 佛货物"爆仓" 南苏州路上的中国纺织建设公司第五仓库，建于1902年，通过修缮更新，焕发出独特的建筑之美 本报记者 刘歆 摄影报道 静静流淌的苏州河，是上海的城市脉络，承载着百年工业记忆。苏州河畔的百年老仓库，如今褪去满身 沧桑，正成为潮流时尚与文化创意交融的城市新地标，让历史肌理与当代活力完美交融。 裸露的砖墙、混凝土梁柱、老防火铁门，搭配重新切割的采光面……近日，全新改造亮相的百空间光二 仓库，将老建筑的历史质感与现代设计巧妙衔接。这里不再是堆积货物的场所，而是成为潮流品牌发布 会、先锋艺术展览的首选之地。 不远处的Fotografi ...

Core Insights - Shanghai is transforming into a cultural and creative industry leader, aiming to establish itself as an internationally influential center by 2035 through initiatives like the "Cultural and Creative 50 Policies" [4][12] - The gaming and esports sectors are emerging as significant contributors to Shanghai's cultural identity, accounting for 17.8% of national offline esports events and nearly half of the industry's revenue [4][15] Group 1: Economic Contribution - By 2016, the added value of Shanghai's cultural and creative industry accounted for 12% of the city's GDP, consistently outpacing overall economic growth [4][10] - The gaming market in Shanghai is projected to reach approximately 155.8 billion yuan in 2024, representing nearly half of China's total gaming market [15][20] Group 2: Key Drivers - The success of Shanghai's cultural and creative industry is attributed to three key factors: originality, cultural openness, and sustainable business models [4][6] - The "first-release economy" has been a significant driver, with 848 new flagship stores established in 2025, making Shanghai a preferred location for brand launches [6][10] Group 3: Industry Ecosystem - Shanghai's cultural creative parks have evolved through four stages: spontaneous gathering, rapid growth, mature development, and transformation [9][11] - The integration of technology and content, particularly in gaming and esports, is seen as a future growth area, with initiatives to combine VR technology with gaming content [20][22] Group 4: Policy Support - Recent policies, such as the "Game Ten Measures," aim to enhance the gaming IP ecosystem and support local and foreign gaming enterprises [20][22] - The city is also focusing on deepening collaboration with the Yangtze River Delta region to leverage its strengths in international engagement and copyright protection [22]

Core Viewpoint - The article highlights the craftsmanship and cultural significance of Qinzhou's Nixing pottery, emphasizing its traditional techniques, modern applications, and economic impact on the local community. Group 1: Craftsmanship and Techniques - Nixing pottery is characterized by its intricate craftsmanship, with artisans like Chen Haisheng employing ancient techniques to create unique pieces, such as the "geometric stone pot" [5][6] - The pottery-making process involves high precision, with clay being refined to a fineness of 250 mesh, significantly surpassing the typical 80-150 mesh of regular flour, which poses challenges for artisans [6] - The firing process at high temperatures for 12 hours leads to unpredictable results, showcasing the artistry involved in creating each piece [6][8] Group 2: Cultural Heritage and Recognition - Nixing pottery has a rich history, recognized as one of China's four famous ceramics and included in the national intangible cultural heritage list in 2008 [6][8] - The craftsmanship has been showcased internationally, notably at the 1915 Panama-Pacific International Exposition, highlighting its global recognition [6] Group 3: Economic Impact and Industry Growth - The Nixing pottery industry generates an annual output value of approximately 3 billion yuan, with a geographical indication brand value of nearly 2.5 billion yuan [8] - Over 900 enterprises and workshops are involved in the Nixing pottery sector, employing more than 20,000 individuals, thus contributing significantly to local employment [8] - The establishment of a complete industrial chain from clay extraction to e-commerce sales has created job opportunities for over 6,000 people, demonstrating the economic potential of this cultural heritage [8][9]

Group 1 - The Suhewan area is transforming historical industrial buildings into cultural and creative spaces, enhancing the local economy with a tax revenue of 35 billion yuan since the 14th Five-Year Plan, achieving double-digit growth for three consecutive years [1] - The cultural and creative industry in Suhewan is evolving from a single model to a fusion of culture with technology and consumption, exemplified by the card game company that shifted from traditional printing to integrating AR technology, capturing 70% of the domestic anime card market with annual sales exceeding 10 billion yuan [2] - The district government is providing comprehensive support for entrepreneurs, including financial assistance for projects that empower traditional industries with cultural IP, with a maximum support of 1 million yuan for companies completing trademark registration or copyright [2] Group 2 - The Suhewan area, covering less than 4.2 square kilometers, is becoming a key hub for Shanghai's ambition to build a world-class design city, emphasizing the synergy between culture, creativity, and youth [3] - Future plans include promoting the integration of Suhewan with other districts to create a deep ecosystem of "business + culture + creativity + technology," while attracting top cultural and creative institutions to enhance the entrepreneurial environment [3]

Core Insights - The article highlights the revitalization of the Suzhou River area in Shanghai, transforming historical industrial sites into cultural and creative spaces, attracting young entrepreneurs and fostering innovation [1][2] Group 1: Cultural and Creative Industry Development - The Suzhou River area has seen a transformation from traditional industrial use to a vibrant cultural and creative hub, with significant tax revenue growth of 35 billion yuan since the 14th Five-Year Plan, achieving double-digit growth for three consecutive years [1] - The area has become a magnet for young entrepreneurs, with companies like KAYOU, which shifted from traditional card printing to integrating AR technology and cultural elements, capturing 70% of the domestic anime card market and exceeding annual sales of 10 billion yuan [1] Group 2: Government Support and Policy Initiatives - The Jing'an District government provides comprehensive support for cultural and creative enterprises, including financial backing for projects that empower traditional industries through cultural IP, with up to 1 million yuan available for companies completing trademark registration or copyright [2] - Initiatives like the "Jing'an Suzhou River Cultural Design Plan" aim to foster cross-industry collaboration and attract global creative ideas, enhancing the area's role as a key player in Shanghai's ambition to become a world-class design city [2] Group 3: Future Development Plans - The district plans to enhance the synergy between the Suzhou River area and other regions, creating a deep integration of commerce, culture, creativity, and technology, while also attracting top-tier cultural institutions to improve the entrepreneurial environment [2]

Core Insights - Hangzhou has a rich cultural history and has evolved from a single-core culture centered around West Lake to a multi-dimensional cultural landscape, establishing itself as a national cultural and creative industry center [1][2][5] - The city has 1,828 large-scale cultural enterprises, generating a total revenue of 1,083 billion yuan, with digital cultural enterprises accounting for over 80% of this revenue [1][11] - The "Waves: Trillion City 2030" research group conducted extensive studies on Hangzhou's cultural industry, aiming to clarify the relationships between government, universities, and enterprises, and to provide recommendations for future development [1][2] Cultural Industry Development - Hangzhou's cultural industry was officially recognized as a pillar industry in 2007, with a focus on creating a "big cultural industry" that encompasses various sectors including technology services, education, and entertainment [2][3] - The city has a diverse cultural resource base, including various cultural heritages such as the West Lake culture, Liangzhu culture, and Grand Canal culture, which contribute to its cultural richness [2][3][5] - The administrative adjustments from 1996 to 2017 have significantly expanded Hangzhou's cultural space, allowing for a more integrated and diverse cultural industry landscape [5][6] Government and Policy Support - The Hangzhou government has adopted a "city management" philosophy, viewing the city as a platform for cultural exchange and life experiences, which has positively influenced the urban environment [7][8] - The city has implemented stable industrial policies, including financial support and talent incentives, to foster the growth of the cultural industry [10][11] - Hangzhou's government has also focused on creating a favorable business environment, attracting talent and enterprises through various initiatives [8][9] Role of Universities - Zhejiang University and China Academy of Art play a crucial role in nurturing Hangzhou's cultural landscape through research, talent cultivation, and participation in urban development [12][13] - These institutions have been involved in various cultural projects and initiatives, contributing to the city's cultural infrastructure and industry ecosystem [12][13] Corporate Innovation and Collaboration - Companies in Hangzhou, such as Zhejiang Cultural Technology, have embraced innovation and collaboration, leveraging partnerships with major tech firms like Alibaba and NetEase to enhance their digital cultural offerings [14][15] - The integration of cultural and technological resources has led to the establishment of a robust digital cultural industry in Hangzhou, positioning it as a national leader in this sector [4][11] Future Directions - Experts suggest further exploration of Hangzhou's cultural resources and the integration of technology to enhance cultural offerings, such as the development of cultural parks and historical sites [20][21] - The emphasis on digital culture and new media is seen as a key driver for future growth, with recommendations to combine online and offline experiences to meet evolving consumer demands [19][20][22]