文化赋能与体验升级
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“公务机出行+茶文化IP”深度融合 成都公务机基地(FBO)设立首个国缤茶会客厅
Zhong Guo Min Hang Wang· 2025-10-30 05:01
Core Viewpoint - The strategic cooperation between Hualong Aviation and Huaxiangyuan aims to integrate high-end business aviation services with Chinese tea culture, marking a shift towards cultural empowerment and experiential upgrades in the high-end service industry [1][5]. Group 1: Service Innovation - The collaboration introduces a complete tea culture experience system from air to ground, featuring the innovative "cloud tea banquet" on business jets, which pairs gourmet dishes with tea flavors, enhancing the in-flight experience [3]. - The ground service at Chengdu FBO includes a dedicated tea space that combines the expertise of Huaxiangyuan with a comfortable and ceremonial environment, integrating business travel, tea appreciation, and high-end social functions [3]. Group 2: Company Profiles - Hualong Aviation is recognized as a leading business aviation company in Asia, known for its integrated service network and high standards in premium travel [5]. - Huaxiangyuan represents a high-end tea brand in China, committed to quality control across the entire production chain and maintaining the standard of "state guest tea" [5]. Group 3: Leadership Insights - The president of Hualong Aviation emphasized that this strategic upgrade exemplifies the company's commitment to refined service, introducing top-tier customized tea products and creating themed tea banquets to enhance the value and experience for guests [6]. - The chairman of Huaxiangyuan expressed the vision of transcending traditional boundaries of tea culture, aiming to elevate it from everyday consumption to a scene of aesthetic appreciation, and to embed Chinese tea culture into the global elite travel experience [6].