Core Insights - The "Chagan Yujie" commercial landmark in Songyuan City, Jilin Province, has become a vibrant cultural hub, driving local consumption through diverse activities and attractions [1][5] - The summer consumption season has seen an average daily foot traffic of nearly 10,000 visitors, significantly boosting business for surrounding merchants, with some reporting a fourfold increase in revenue [5] Group 1: Cultural and Culinary Attractions - The food street has become a major draw, featuring local specialties such as Northeast barbecue, Korean cuisine, and Mongolian pastries, attracting visitors from nearby areas [3] - The "Intangible Cultural Heritage Corridor" has emerged as a popular spot, showcasing provincial-level intangible cultural heritage projects like Chagan Lake fish skin paintings, with live demonstrations by inheritors [3] - Various entertainment options, including an outdoor cinema and amusement areas, provide visitors with a rich experience, enhancing the overall appeal of the venue [3] Group 2: Events and Community Engagement - The third season of "Qian Guo Good Voice" on July 30 attracted numerous music enthusiasts, highlighting the cultural IP's ability to generate significant interest and engagement [4] - The summer consumption season will feature 31 events, with expectations to attract over one million tourists, further stimulating local economic activity [5] - The integration of lively market atmosphere with cultural elements aims to meet community needs while injecting new momentum into domestic demand [5]